# The “Bottom 20% Thing” Explained

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The “Bottom 20% Thing” Explained
Today on our weekly member call, several attendees asked Jack for more insight into the whole “bottom 20%” concept and how to manipulate data and strategically use assessed value.
Here is Jack’s explanation:
Assessed Value 20% Thing
Step 1: In RealQuest in your chosen county, select acreage range.  Let’s say 5 acres for this example but you may choose a range like 4.99 -5.01.
Step 2: Peruse the data until you feel like you have an idea of where top and bottom are of the assessed values dataset.
EXAMPLE:
All 5 Acre Properties in Mohave County, AZ.
Top Assessed Value = \$100,000 / 100%
Bottom Assessed Value = \$1,000 / 0%
Step 3: Fill in values between the top and bottom assessed values
\$100,000 / 100%
\$90,000 / 90%
\$80,000 / 80%
\$70,000 / 70%
\$60,000 / 60%
\$50,000 / 50%
\$40,000 / 40%
\$30,000 / 30%
\$20,000 / 20%
\$10,000 / 10%
\$0 / 0%
Step 4: Calculate the assessed value “cap” for this mailer. Here it’s \$20,000. Now you say to yourself, “Every owner who has property in this data-set with an assessment value of X (here it’s \$20,000) or less gets an offer. “
Note: You may calculate the bottom 30% or 50% or choose to send every single owner an offer regardless of assessed value. It’s been my experience that the highest mailer yield comes from the bottom 20% of assessed value and the best acquisitions come from sending every single owner an offer (which also generates the most Haight).
Cash Flow From Land Upcoming Podcasts
 Monday, January 16, 2017 The “If Then” Real Estate Game with Jack and Jill Tuesday, January 17, 2017 Don’t Take Our Word for it, Check Your Sources Wednesday, January 18, 2017 Buy Like Jack & Sell Like Jill Thursday, January 19, 2017 Tons of Ways to Succeed. Which one Makes You Happy Friday, January 20, 2017 Adapt and Overcome like the Marines
Land Pin: What it is and what it will soon be.
Owners (and agents) of land have two or three industry specific choices about where to offer it for sale on the internet. Landandfarm.com (also called landsofamerica) “LF”, LandWatch.com “LW”, and eaglestar.net. Sites like Zillow, Trulia, eBay, Craigslist, Realtor.com, Redfin, and the MLS are other real estate posting options that are not land specific.
Serious land buyers use LW and LF. Experienced sellers know that these two sites produce consistent sales (especially when properties are featured or sold through elevated credentials like “Signature” status on LW). Each of these sites report about 4 million visits per month.
Neither LW or LF is run by experienced “land” professionals like us. They were created and are managed by a team of sales and IT staff.
Landpin.com aims to provide a third alternative for serious land sellers and consume a substantial chunk of the market share in this space. How? By creating a feature full website experience unique to the needs of land investors.
As of today, neither LW or LF have:
1. mapping functionality
3. ability to process sales/down payments via credit cards for sellers
4. support community or learning environment
5. services associated with completing a real estate deal
Yet, posting fees and subscription charges for these sites are embarrassingly high in cost.
The only service LF and LW provide is allowing a potential buyer the ability to forwards his “interest” to a seller via email.
A lot of money is being left on the table and these sites need organic competition to bring them back in line.
What Land Pin is
We believe “sales” should be automatic and nearly all your time as a land investor should be focused on acquisitions. Land Pin provides this environment.
Land Pin solves the “first 10 properties” problem for Land Academy members. It’s an environment where new investors with 10 properties or less can establish a “completed sales” track record by riding on the coat tails of Jack and Jill’s 15,000+ property transaction experience and completed sales.
Organically, thousands of new visitors access Land Pin each day and review properties for sale. Every early adopter from Land Academy reported sales from the beta version of the site. Hundreds of thousands will go there each day when we begin advertising.
What Land Pin will be
Land Pin currently offers (or will soon provide) the services mentioned above, where LF and LW fall short.
1. Jaw dropping mapping functionality that holds buyer’s attention.
2. Bulk upload capability (post thousands of properties at a time from a spread sheet)
3. Vendors (sellers) will be able to accept credit cards.
4. 24/7 Support community (SuccessPlant) where buyers chat with sellers (available now)
5. Services like escrow and notary to help complete transactions
With subscription fees that are extremely affordable and not on a “per property” basis.  Currently it’s free for Land Academy subscription members.
All this adds up to easy posting, great presentation, and convenient, frequent sales.
We are excited to deliver this solution for land investors internationally.
Check it out HERE