Investors Newsletter – Volume 10

Happy 2020!

Happy new year – and new decade!

We
hope you’re off to a strong start to year – we sure are. We have some
huge releases coming very soon, we officially hit our Land Academy
member cap, and we’ve completed some incredible deals (more on that
below!)

If
you haven’t experienced as strong of a January – don’t fret! It’s never
too late get involved in real estate or ramp up your business. Join us
in continuing to set the tone for 2020.

Don’t forget to check out our Facebook Groups (LAND) (HOUSES) to connect with like-minded investors, ask questions, create partnerships, and more!

As always, this newsletter is for you. Read it, bookmark it, share it, and feel free to let us know if you have any feedback, content suggestions, or questions!

As always, this newsletter is for you. Read it, bookmark it, share it, and feel free to let us know if you have any feedback, content suggestions, or questions!


Jill will be going live on our Facebook to give some big announcements for both members and non-members.

She will also be holding a Q&A – so bring your questions and let’s try to stump her!

Keep an eye on your email next week for the link to join the broadcast and to catch the recap if you can’t watch it live


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I’ll cut to the chase so you don’t have to read this whole post (unless you really want to know how we do this every week):

The owner did not want this property any longer.

Here’s the steps:

  1. Send a ton of letters to landowners who don’t want their property any longer.
  2. Sift through the ones you get back and pick the best.
  3. Buy the properties.

I chose this blog topic today because we just completed the acquisition
of this property in South Eastern California. Before I wrote the post, I
checked our acquisition file and there are more than 500 properties
under review that are very similar to this one.

For fifteen years I’ve been answering these two most frequent questions when this business model comes up:

  1. What’s the catch? I don’t believe this is possible. Please explain how you do this because I really don’t believe you.
  2. If
    this is true (or even half true), then why are you sharing it with
    everyone? Why wouldn’t you keep this to yourself and take it to the
    bank?

Answer 1)

Rural vacant land is very difficult for land owners who are not in the
real estate business to sell (or so they think). You can’t put a
for-sale sign on it. Every MLS I’ve seen in the county has tens or
hundreds of thousands of vacant land parcels available
for purchase that have been on the market for years –literally.

Every year about once a year (sometimes way more often) landowners get a
tax bill from the county where the property is located. If we do our
job, they open the tax bill and hold it in one hand and in the other
hand they are holding our offer for $500.00.

They have a choice: “Write” a check or “get” a check. That’s write a
check to the county for taxes owed or get a check from us to buy the
property and stop the county from asking for money forever.

Lots of land owners choose to get a check.

If you had a car in your garage that you are sure you are never going to
use again and you were being charged $300 a year to keep it there, you
would probably sell it to the first person who would make the whole
“problem” disappear. That is how most of our
sellers see this situation. They see liability. We see opportunity.

This is how you buy land for super cheap.

Answer 2)

The people we share this information with, end up being our business partners and we do more transactions.

I kept this to myself for the first 12 years of my land career. I
realized that the opportunity in this area is just about limitless. So I
decided to publicly share all the details of buying and selling
unwanted rural land. In the end it has created at least
ten times the acquisition opportunity we experienced on our own.

The key to success is sending the right mailers out to the right land owners at the right time of the year.

  • Send a purchase agreement, not a yellow letter or a post card.
  • Send
    the mailer to vacant land owners who show signs of not wanting the
    property any longer (back taxes, out of state ownership, etc)..
  • Send the mailer out at the same time the county sends the tax bills out.

Read the rest here.


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forget that Smart Pricing Service (SPS) is now just $0.10/line!

With more and more mail going out, we are also seeing more mistakes in
mailings. Luckily these are easily fixed, but we want to take a look
into the Offers2Owners blog archives to bring you some information on
the most common mistakes we see.

“… Most of the common misconceptions about direct mail derive from the
lack of knowledge about setting up a successful campaign, the data, the
numbers, the templates, and more. There are certain steps that need to
be taken and also a certain amount of knowledge
possessed in order to receive a good response rate.

Some of the most common mistakes we see in submitted mailers include
spelling errors, spacing errors, and reoccurring or incorrect numbers.
These can occur at any stage of the campaign, starting from the initial
editing of your letter template to an issue occurring
post merging.

If you are using a well–written
template, you are less likely to have spelling mistakes, specifically
when you double check all your additions and changes made to the
template itself. The spacing errors can occur due to long
lines of data being picked up and these could include long Legal
Descriptions, Assessor Parcel Numbers etc. The spacing can sometimes add
an extra page and move important information you may have to places
that are not easily visible to your recipient. You
can avoid this error by making sure all your information is on the same
page(s) as when you first started setting it up and shortening some of
this data in your data spreadsheet.”
(Read More)


Land Academy Enrollment is Officially CLOSED

(but you can still get involved!)

You heard it here first!

We have successfully created an impressive group of extremely
intelligent investors and we are together growing our businesses. We are
all funding other members’ deals, working together to take down large
transactions, and creating sub-groups to specialize
in other profitable niches – and we capped it at 500.

What does that mean to you?

We have opened up a
waitlist
for anyone eager to join. As spots open up (people do move on at times) we will first make the spots available to the waitlist.

Join the waitlist
HERE
.

Other ways to get involved –

Join
LandInvestors.com
, our free online forum.

Request an invite
to join one of our closed member calls.

Join our
Facebook Group
.

If you have questions about membership, you can
schedule a call
with us or email
support@landacademy.com
for more information.


Member Announcements

For the FIRST TIME EVER – ACCESS to DATATREE is now included in Land Academy membership!

DataTree nationwide access is now included in membership (effective
January 1st) – which means through Land Academy you now get access to
all THREE top assessor’s data sources (RealQuest, TitlePRO, and
DataTree).

What do you need to do if you haven’t already accessed your new account?

  1. Check your email for one from DataTree sent the first week of January.
  2. Follow the prompts and links to set up your account and password.
  3. That’s it – you have unlimited nationwide access to DataTree. Have fun!

If you think you didn’t receive an email, please first check your
spam/junk because DataTree account emails tend to go there. If it isn’t
there, please email

support@landacademy.com
for assistance.

Don’t forget – record downloads are charged at the rate of $0.10/record + 3.5% processing fee – the same as they are with RealQuest

Consulting

You can now schedule 30 min consulting calls with our very own moderator – Kevin Farrell!

You can schedule a 30 min call with Kevin by going to
Land Academy
under “tools” or looking on the right-hand side of
LandInvestors
(look for the box like the one to the right here!)

You can pick Kevin’s brain – he’s here for anything from deal reviews to
where to start with your land business. We love Kevin, and we’re sure
you will too.

Just click the
link
and schedule your call today!

Funding Partners List Coming Soon

Thank you to everyone who submitted information to be added to our
funding partners list! We are currently compiling all submissions and
will be releasing the list to members this month (hint hint – you might
want to check out Jill’s live announcement on the
29th!)

This will just be another way to create partnerships and secure funding –
because money should never stand in the way of a good deal.


Using Your Facebook Ad Account for Land

If you look online for marketing tips, most people will say you need Facebook marketing. Both boosting a Facebook post and boosting a Facebook marketplace list are a good way to advertise on Facebook. However, I would recommend try a Facebook Ad Account for your land advertising. Facebook post and marketplace boosting will only allow you to enter in a budget with a duration of days and will estimate that you will reach a certain amount of people per day.

However with running an ad through your Facebook Ad account, you can get
more accurate results if you know your audience. I am currently running
a campaign for a property that I am trying to sell. Here are my results
below:

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Ad Info

Type: Video

Reactions: 37

Comments: 8

Shares: 13

Views: 6K

I have already received several leads from this ad. I will be writing an
update with my overall results once the property is sold.

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NeighborScoop is coming!

If you haven’t heard us slowly leaking more information, I think we’re
about to blow your mind a bit. Built as a HUGE step up from ParcelFact,
NeighborScoop is our latest site development – and it’s a game changer.

Imagine being able to draw a polygon around any area big or small and
instantly pull all of the information on that property – and we mean ALL
– including PHONE NUMBERS.

Now imagine bing able to type in a property and click around to all
neighboring properties and instantly get all of the phone numbers for
those properties.

These are just a few of the things that NeighborScoop is capable of. I’m
sure you’re already just as excited as we are about this, and we can’t
wait to share it with you! Watch for announcements in January.

Here’s a video from Steven and Jill where they spend some time discussing the value and importance of having owner’s phone numbers.


This month’s question came from Travis
over on
LandInvestors
.

He asks –

“What do you guys do when someone rejects your offer (because of offer
price) but then says they have other properties they want to sell that
are way outside your target market? If they accepted offer, awesome,
I’ll look all day. But if they rejected, is it
worth the time?”

Check out Steven and Jill’s answer
HERE
.

From Hollywood to Land Academy – Matt Rogers is our spotlight this month!

He has been a member since 2017, and we love having him in our groups.
We learned so much from him during his interview and during the live
event and loved hearing how his production background helped him succeed
in the land business.

Don’t miss him talking about his favorite part of this business model!

Click
HERE
to Watch the rest of his interview.


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Watch and listen to our podcast!

We currently have TWO podcasts so you can catch us every week day. Our land podcast airs Mondays, Wednesdays, and Fridays. Our housing podcast airs Tuesdays and Thursdays. While they’re separate podcasts, there is a TON of overlap on information so make sure you check them both out!


If you aren’t a member yet – why not? We would love to have you “in our corner.” Visit LandAcademy.com for more information on joining or to schedule a call with our team.

If you want an opportunity to attend one of the weekly closed member calls to get a taste of what we’re about, send an email to support@landacademy.com