The Land Academy Story

For more than a decade the buyers of our real estate have been asking “how do you guys buy property so consistently inexpensive that you can sell it to me for this crazy low price? Show me how…”

Land Academy is Steven & Jill’s way of answering this question and giving back. Scroll down to get a peek inside how it all happened.

1992

Steven Begins Career in Commercial Real Estate in Detroit

November 1992

Believe it or not, Steven Jack Butala got his start in commercial real estate, including with nursing homes.

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1993

Steven Writes Computer Program to Automate Sending Blind Offers

November 1993

Fueled by disgust for cold calling, Steven wrote a computer program to auto send blind offers via fax to apartment building and nursing home managers and owners.

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1994

Steven Becomes VP of Acquisitions for Chain in Phoenix

November 1994

Steven became Vice President of acquisitions for a publicly traded nursing home chain in Phoenix.

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1997

Steven Made Partner at KPMG

June 1997

Steven is made partner at KPMG based on successful nursing home and assisted living facility acquisitions.

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1998

Steven Sells Chain, Netting $500,000 (future land acquisitions seed capital!)

August 1998

Steven sells a regional long term care chain and netted about $500,000 (would become seed capital for land acquisitions).

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1999

Steven Purchased & Sold 80 Acres in AZ and Contracts “Land” Bug

January 1999

Steven purchased and sold 80 Acres in Arizona, which created about $10,000 of equity. This was when he officially contracted the “land” bug.

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2000

Steven Purchases Property at Tax Deed Auction Resulting in $285k in Equity

November 2000

Steven Purchases Property at Tax Deed Auction Resulting in $285,000 in Equity over 3 Months on eBay!

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2001

Steven Sends Automated Fax to RE Agents for Land Acquisitions

December 2001

Steven sent an automated fax to all real estate agents in Arizona trolling for land acquisitions. This created $1.2M in equity over 6 months.

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2003

Steven Generated Millions in Equity Attending Monthly Tax Deed Auctions

August 2003

Steven attended monthly tax deed auctions in New Mexico and Arizona generating millions in equity.

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2004

Steven Discovers CoreLogic’s RealQuest & Generates Millions in Equity from 1st Blind Offer Campaign

November 2004

Steven discovered CoreLogic’s RealQuest and sent his first blind offer campaign. After generating millions in equity, he discontinued his attendance at the tax deed auctions.

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2004

Steven Perfects the Art & Science of Direct Mail Blind Offer Campaigns

December 2004

Over the next decade, Steven perfected the art and science of direct mail blind offer campaigns to land and SFR owners. This resulted in over $25 Million in equity.

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2009

Jill was given 20 “Useless” NM land lots to sell on eBay after crash course by Steven. Made $18,000!

November 2009

Jill was given 20 “Useless” NM land lots to sell on eBay after crash course by Steven. She ended up making $18,000!

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2011

Jill Convinced Steven to Stay In Despite Downturn – Bought 1100 Properties, Made $500k!

November 2011

Jill convinced Steven to stick with it despite downturn. Jill bought 1100 properties at southern AZ tax auction, and made a whopping $500,000!

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2014

Jill (as project coordinator) and Steven (as bank) Flipped LAST House Concluding More Money is Made in Wholesaling to Other Investors

November 2014

Jill (as project coordinator) and Steven (as bank) flipped LAST house and concluded that more money is made when wholesaling to other investors.

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2014

Steven & Jill Create the Concept of Land Academy

November 2014

Steven & Jill create the concept of Land Academy and see the potential for other property types.

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2015

CFFL Program is Released

July 2015

Land Academy is born! We released our first program – on physical DVDs!

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2015

1st The Cash Flow From Land Show Podcast Episode Airs

October 2015

Due to popular demand, Steven and Jill became on-air talent and released the Cash Flow from Land Show!

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2015

LandInvestors Launch

November 2015

In an effort to answer more questions, we launched LandInvestors.com as a forum-based site focused solely on land investing.

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2016

L.A. Membership is Released

February 2016

After determinining we could get our Land Academy family cheaper prices if we negotiated with the data providers ourselves, membership was created.

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2016

DeedPerfect Launch

July 2016

After years of the mind-numbing work of creating deeds in Word, we created a website to automate the process!

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2017

LandPin Launch

January 2017

Another tool anyone? In an effort to help members sell properties faster, land-selling site LandPin.com was launched.

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2017

500th Podcast Episode Airs

July 2017

After two short years, we celebrated our 500th podcast!

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2017

Offers2Owners Launch

September 2017

We learned that we can do mail cheaper for our members if we do it in-house! Thus, our mailing company, Offers2Owners.com was born.

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2018

ParcelFact Launch

February 2018

Instead of having to piece together different data sources, we create ParcelFact.com – an all-in-one parcel research and due diligence too.

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2018

800th Podcast Episode Airs

August 2018

Still going strong, our podcast is topping charts with 800 total podcast releases.

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2018

1st LandAcademy Live Event

September 2018

We decided to break the virtual barrier and hosted our first Land Academy Live Event in Southern California.

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2018

Jill’s Facebook Live Show Starts

October 2018

Jill loves to teach! She launched her Facebook live series to help reach more people.

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2018

Program Launch: Land Academy 1.0; Rural Vacant Land

November 2018

As we learn, so do our members! We released a brand new program in 2018 to add to the Land Academy program family.

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2019

Land Academy Deal Funding

January 2019

Not having funds for a deal is a thing of the past with Land Academy deal funding. Find the deal and bring it to us, and we will “be the bank.”

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2019

Land Academy 2.0; Infill Lots Release

January 2019

We released a deep dive into how to find, price, buy, and sell infill lots.

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2019

LandTank Launch

May 2019

At the request of our members, we created a site that enables our members to fund each others’ deals too!

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2019

House Academy Launched!

May 2019

After Land Academy success, we finally released all of our SFR knowledge and House Academy was born.

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2019

1000th Episode of the Land Academy Show!

June 2019

1000 shows and still going strong!

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2019

ParcelFact 2.0 Launched!

June 2019

As better tools become available, we update ours! ParcelFact gets a redo, updated views, and more.

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2019

2nd Annual Land Academy Live Event

October 2019

We loved meeting everyone in person so much last time that we did it again!

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2020

Offers2Owner’s First Class (First Class Postage Mailing) Released!

March 2020

Offers2Owners expands to offer first class mailing – making mail arrive faster and faster!

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2020

NEW LandPin.com Released!

March 2020

We updated LandPin.com to make it even better, including upping our ad revenue to bring even more land buyers to the site.

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2020

O2O Neighbor Letters & New Document Dashboard Release

March 2020

Offers2Owners continues to lead the industry by offering in-house neighbor letters as well as a brand new dashboard to house and track all of your mailers.

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2020

Land Academy Discord Server Created

December 2020

Steven Jack Butala, Jill DeWit, our staff, as well as our collective Land Academy hivemind are all there to answer questions, share tools, collaborate, form partnerships, and more.

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2021

Land Talk on ClubHouse

February 2021

Clubhouse is an audio-only social media platform. We began meeting there to reach more people about land!

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2021

New Offers2Owners 2021 Product Released! Concierge Pricing!

March 2021

Concierge is the latest and greatest from Offers2Owners. Have you ever wanted an “easy button” for downloading, scrubbing, and pricing your data? Well, here it is! You don’t have to worry about spending countless hours scrubbing data and analyzing market prices anymore!

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2021

Career Path #1 Launched

April 2021

At the demand of members, we created Career Path – an intenive 8 week program deisgned just for you. You will work alongside founders Steven Jack Butala and Jill DeWit to achieve your goals.

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2021

DataTree

July 2021

Do you want more accurate data? Easier to use data? More recent data? We all do, so we officially partnered with DataTree for our data.

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2021

New LandFunding.com Released!

August 2021

An easier and faster way to get funding for your deals.

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2022

Updated Education for 2022 Released! Land Academy 3.0; Catching Up With Land Academy!

February 2022

We’re constantly updating our programs, and in 2022 we released a brand new program. This is a full redo and update to our original program including all of our new tools and updated market and pricing strategies.

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2022

New Offers2Owners Product! Concierge Data+

August 2022

If you want to be able to set your mail on autopilot, ConciergeData+ is for you.

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2022

Career Path #5 Launched!

October 2022

Five sessions later and still going strong! We love the opportunity to work even closer to grow your business.

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2023

Land Academy Pro

April 2023

Check back for our latest and greatest creation.

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No need to hire staff - we did it for you.

Land Academy PRO is the brainchild of founders Steven Jack Butala and Jill DeWit. Designed at the request of Land Academy members who are ready for a higher level, we’re excited to continue to provide the tools and support needed by professional investors.

Each level comes with a preset amount of included data, Concierge Mail service, and postage. For example, the Green level includes 6,000 units of completed-for-you mail completely out the door at no extra cost to you.

All levels include a PatLive introduction and preset script (we will set up your phone answering for you), use of Land Academy’s personal Transaction Team to manage your deal flow, an AirTable (CRM) base setup managed by our (and your!) Transaction Coordinator, personal consulting, regular office hours, and includes your Land Academy subscription cost.

If you’re making this a business, Land Academy PRO takes the work off of your plate so you can focus on the things that matter – like running your business.

Green

$10,060

per Month

Silver

$14,590

per Month

Gold

$19,120

per Month

Platinum

$23,650

per Month

Black

$28,180

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
6,000 mailers 9,000 mailers 12,000 mailers 15,000 mailers 18,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value $500 value $500 value $500 value $500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value $7,500 value $7,500 value $7,500 value $7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value $100 value $100 value $100 value $100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
- - $1,000 value $1,000 value $1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value $2,500 value $2,500 value $2,500 value $2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value $150 value $150 value $150 value $150 value
FREE Career Path Access
$23,000 value $23,000 value $23,000 value $23,000 value $23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value $300 value $300 value $300 value $300 value
Subtotal: $8,550 value $8,550 value $9,550 value $12,050 value $12,050 value
Mail Value: $7,500 value $11,250 value $15,000 value $18,750 value $22,500 value
Total Value: $39,050 $42,800 $47,550 $53,800 $57,550
Apply Now Apply Now Apply Now Apply Now Apply Now

Green

$10,060

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
6,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
-
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $8,550 value
Mail Value: $7,500 value
Total Value: $39,050
Apply Now

Silver

$14,590

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
9,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
-
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $8,550 value
Mail Value: $11,250 value
Total Value: $42,800
Apply Now

Gold

$19,120

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
12,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $9,550 value
Mail Value: $15,000 value
Total Value: $47,550
Apply Now

Platinum

$23,650

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
15,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $12,050 value
Mail Value: $18,750 value
Total Value: $53,800
Apply Now

Black

$28,180

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
18,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $12,050 value
Mail Value: $22,500 value
Total Value: $57,550
Apply Now

Disclaimer: *We have a monthly “use it or lose it” policy with mail and data – Land Academy PRO is designed to keep you on-track and consistent.

To cancel, all packages require a 30 day notice to move you back down to regular Land Academy membership.

Office Hours Schedule

Scheduling a Career Path interview call is currently on hold and will resume closer to Fall 2024 as we approach Career Path 10.

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