Empowered Women in the Land Flipping Business & Tech Innovations (LA 1948)

Empowered Women in the Land Flipping Business & Tech Innovations (LA 1948)

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Join Steven Jack Butala and Jill K DeWit on the Land Academy Show as they discuss Land Academy Ladies, their sense of confidence and community, and the importance of technology and innovation in the land flipping business. In this episode, they also talk about their busy week, upcoming events like Career Path, and answer questions from their Land Academy Discord forum. Tune in for valuable insights and advice on land-related topics and how to succeed in the industry. Check out their Land Academy Discord channel at landacademy.com for more resources.

Transcript:

Steven Jack Butala:
I’m Steven Jack Butala.

Jill K DeWit:
I’m Jill K DeWit. This is the Land Academy Show.

Steven Jack Butala:
In this episode, number 1,948, today, we are talking in-depth about Land Academy Ladies and their sense of confidence and community. That’s topic number one. Then, a little bit later on in the episode, I’m going to talk about what I’ve learned about technology and innovation from our other career path members in those sessions. How was your week, Jill?

Jill K DeWit:
Great.

Steven Jack Butala:
You were out of town the whole time. How is working from out of town in warm California?

Jill K DeWit:
Piece of cake. It’s amazing how much I’ll get done without you around. No offense.

Steven Jack Butala:
I’ll take it.

Jill K DeWit:
It’s funny. Yeah.

Steven Jack Butala:
It’s amazing how that’s a win-win situation.

Jill K DeWit:
It’s amazing how little you get done when I’m not around. That’s really the common theme here.

Steven Jack Butala:
Is there that much that we need to get done?

Jill K DeWit:
Wow. We’ve been busy gearing up for stuff. We’ve got a couple things coming up. I’m excited about it.

Steven Jack Butala:
We have Career Path.

Jill K DeWit:
We always have things going on. I don’t know if it’s a problem. I don’t know if it’s a positive or a negative. But you and I don’t sit still. That’s a fact.

Steven Jack Butala:
I wonder if it’s good or bad. I question that, also.

Jill K DeWit:
I know.

Steven Jack Butala:
Hey, I hope you’re also enjoying our 2023 format. Each week we answer questions from our Land Academy Discord forum. We review land acquisitions from our weekly Thursday member webinar. That’s every week. We take a deep dive into two land-related topics by popular request that I just described. Now let’s take a question posted by one of our members on the Land Academy Discord online community. If you want a sneak peek at that, at our Land Academy Discord channel, please go to landacademy.com. It’s free in read-only format. People love it.

Jill K DeWit:
Yeah. Okay. Clay wrote, “I’m looking for some advice concerning a commercial property that I’ve come across. The owner wants to sell and has two adjacent parcels with road frontage in East blank. Right around this area, there’ve been a lot of development recently. I mailed him concerning one of the properties, and he asked me if I’d be interested in both. I am, in light of their location, but I have no idea how to comp what the commercial property will be worth. Does anyone have any insight, tips, or suggestions on how to effectively do this? It may not be any different. This is just the first possible commercial deal I’ve come across.”

Steven Jack Butala:
This is a regular Tuesday for Jill.

Jill K DeWit:
Yeah. Exactly. I love this. Okay. The first thing I would do, I look at both. I’m still going to go look at active numbers, just ignoring the type of property it is, in a site like Zillow or Realtor, something just for land in that area. I’m going to try to zero in based on the size. I don’t think Clay mentioned the size here. Let’s just say there are two properties. It’s four acres. So I’m going to look at the two- to five-acre properties active for sale, and then what’s sold in the last, sometimes six months, sometimes last 12 months, just to get a gauge. Now, I know it’s commercial. I needed to take it a step further. I’m going to go to LoopNet. I’m going to look around there and try to find some similar properties in that zip code preferably. If not, I’ll go out a little bit wider just to get a gauge of what’s going on.
While I am doing that, I’m going to invariably spot one that looks good, that I like it. That looks really great. Hey, it’s two miles away. I’m calling this guy. Now I’ve got a gauge of what’s going on, and I’ve found a commercial broker in LoopNet who has a similar property for sale a couple miles away. He’s the first one I’m calling. That’s the next thing I’m going to do. I have my Zillow number in my head to comp it. I have my LoopNet number in my head. Then my third thing to make sure I’m doing this right is calling a local person who is in that area to tell me what he thinks about this property.

Steven Jack Butala:
A local commercial real estate agent?

Jill K DeWit:
Mm-hmm. Yeah. A local broker, just to get an idea. Hopefully, I’ve found a couple. I don’t want to rely on just one guy, too. I’d like to call three. This is what really happens. With these commercial guys, you call three. Two of them will email you something, and one goes dark, because the two, they want your business. They usually email you. It’s interesting. A lot of the commercial guys are used to putting together a quick little two-page synopsis of what they think, and here’s some comps. They have a quick little template that they’ll put data in and email to you. Then I take those two guys, if I move forward and buy the property, and then I pick the one that I like best, and I usually let them list the property.

Steven Jack Butala:
Well, with all land, every single piece of land in this country, its price is dictated by its potential use, in large part. Not completely. The other part of valuing a piece of land is comparison values, which Jill just did a great job describing. But potential use, specifically for commercial property, can wide vary very much. There’s all different types of commercial property. Envision, geez, an eighth or less. An eighth of an acre in Manhattan, New York. Its designated use is an 82-story mixed-use skyscraper that’s got residents. That piece of land will ultimately be valued on the income stream that’ll be created when that project’s done, and cash flowing. That’s an incredibly expensive piece of land.
The opposite of this is a quarter-acre property that’s zoned commercial in Riverside County, California, that has no water. So its use is very, very limited, if it can be used at all for anything other than recreation. Those are the two opposite extremes. When you look at commercial property, you have to look at what’s next to it. There might be a Wendy’s restaurant next to it. Then you can be pretty confident after, well, confirm it for sure, that it’s zoned the same for a McDonald’s. Then you know exactly what it’s worth. Exactly. Commercial property is very easy to value, in my opinion, once you get all your ducks in a row and know how it’s going to be used.

Jill K DeWit:
I mean, that’s a good point to bring up, the zoning. It’s very interesting as you’re doing your due diligence. I’m sure, Clay, you know how to do this. You’re calling the county going, “What does C-5 stand for?” Some counties, it’s very vague. You have a lot of options. Some counties, it’s really specific. It is zoned for hotel, motel kind of thing. Some are zoned retail. That’s another thing is, these brokers know that. When you call the right broker, they’re going to help you. The right guy, too, not only has comps, but he also says, “I got three guys that are looking for this. I’d love to get the listing.”

Steven Jack Butala:
This is a double-edged sword, what Jill’s talking about. As an investor, you either love specific-use property, or you want the freedom to choose. Agricultural property, property that’s zoned agricultural is completely different than residential and commercial. It’s somewhat in between. It also has the most generous use possibilities. You can farm it. In most places in the country, how you use agricultural property is very loosely regulated. In a lot of places in the center of the country, not regulated at all. You can build a house there. You can put a mobile on it. You can do whatever you want. Go ahead and subdivide it and the whole thing.
I happen to be the former. I love specific-use property. I love it. I love buying properties in areas that are very specifically zoned for, let’s say, a mobile home property or a Stik Boat property. It has to be a certain acreage for you to do this. I can do what I call a surgical mailer and make a real good decision about value. And, very often, the owner themselves, they don’t know the value of the property because they’re not real estate people like we are. So we can send a mailer out and realize what’s going to happen with the value, and they don’t know about it and don’t care because they’re never going to do anything about it.

Jill K DeWit:
Don’t care is the real point here.

Steven Jack Butala:
Today’s first topic is how Land Academy Ladies … Well, Jill’s going to talk about Land Academy Ladies and their sense of confidence in community.

Jill K DeWit:
I wanted to talk about this today because we talked about this in great detail the other day. Jack was not around, or I should say I was not around. I was doing the Land Academy Ladies call this week from another state. I happened to be in Palm Springs at the time visiting my favorite aunt and uncle with my mom, having a good time. Anyway, I had the ladies call from my aunt’s dining room table in Palm Springs. It was really funny.

Steven Jack Butala:
Did they listen in?

Jill K DeWit:
Oh, no. They did not. I wish they would have. No, they were being little social butterflies in another room. It was all good, though. They knew what I was doing. It was really cool. I wanted to share because I came back and filled Jack in on how well it went. He’s like, “We need to talk about this on the show.” I said, “Okay.” This was our second. By the way, I do not know of any other group like ours. I think I sport the only land investing, fully land focus investment group, period. I’m very proud of that. I’m proud of our group.

Steven Jack Butala:
Me, too.

Jill K DeWit:
It was an amazing group.

Steven Jack Butala:
I think this is where this is all going.

Jill K DeWit:
I know.

Steven Jack Butala:
I think women need-

Jill K DeWit:
I hate to tell you this, but we talk about that, what we could do without our men dragging us down. I’m just kidding.

Steven Jack Butala:
Oh, men never say that about their women, ever.

Jill K DeWit:
Oh, yes. That’s right. Well, just so you know.

Steven Jack Butala:
There’s this concept out there called ball and chain.

Jill K DeWit:
Oh, that goes both ways.

Steven Jack Butala:
It’s the 21st century, right?

Jill K DeWit:
Yeah. Now it’s the other way. Jeez. If I have to run one more thing by my husband. We talk about that, too. Anyway, yeah, it is just ladies. We’re all on camera, we all are mic’d up, and we all talk about all kinds of things. This was our second group for 2023, our second meeting here. It was in March. Excuse me. Beginning of April. It was last week. We started with recapping what we talked about in our first meeting of 2023. I’m going to go down the list real quick for you. Actually, I’m going to go down in ranking. As we all introduced ourselves and talked about where we were, we all brought up what we wanted to get out of the group. I made notes of all these.
I’ll tell you our top three things that we wanted to address as a group were, number one, relationship building and community, which is great because that’s what Land Academy Ladies is. Number two, confidence, and actually, tied for second place was not only confidence and just mastering that, was wealth and retiring our husband slash partners. I thought that was really cool. Then, in third place, tied for third, I should say, we had taking action and accountability with scaling up deal-wise and big picture stuff. The main things that we talked about, and the top two that really jumped out at me were the confidence and the community, which is what we’re going to talk about today. I thought, “All right. I’m going to take it a step further.” Now you know who we are, what we’re about, and the kind of things that we talk about. I thought I would share a little bit of my presentation last … Well, it was really technically this week. It was last week by the time this airs, and what we covered. So important. Confidence. I did some research. What’s so funny? Why are you laughing?

Steven Jack Butala:
Because I think that goes without saying.

Jill K DeWit:
Oh.

Steven Jack Butala:
With you and I.

Jill K DeWit:
I know. Well, you know what is funny about that? Well, not necessarily. I have so much confidence that sometimes I only do research just to back up what I think. That’s really what’s going on. I sat down and thought about, “Okay, what is confidence? What are the attributes? How do confident people roll? What do people need? Well, how do people build up confidence?” I have my own little way of what works for me, so I start with that. Then I usually go on the internet. I’m always reading. I’m always reading self-help books. A lot of it ties into this, too.
I’ve been reading a lot about very confident women. Right now, I’m all into Tupperware. If you want to know anything about the women behind Tupperware, ask me. Seriously, I’m on my third Tupperware book. It’s funny, too, by the way. I’ll have to point out the first book I read really was written by someone who was pro Brownie Wise, if anybody knows who that is. Then the second book I’m reading is the Pasadena crew that were the home of the Tupperware home parties in Pasadena, California, which pretty much debunks a lot of the other stuff. It’s the truth behind Brownie Wise. So now I’ve got both perspective. It’s awesome.

Steven Jack Butala:
Who’s Brownie Wise?

Jill K DeWit:
Okay. Brownie Wise is the woman that worked the … Depending what you read, she was the closest with Earl Tupper back when Tupperware was building up in the ’50s and ’60s. She went to Florida, built the whole … She built a … What am I trying to say? A campus for Tupperware home parties. She claims it was all her. Everything was her. Earl Tupper was just the man behind the product and making the products to deliver to her, to distribute through the country. She was on the cover of Fortune magazine. She was the first woman, by the way. She bragged about that. Later, come to find out, it sounds like she paid her way. I heard she paid $65,000 to be on the cover of that magazine. Anyway, my point in bringing this up-

Steven Jack Butala:
This is fascinating. It’s fascinating to me, always has been, how quickly factions develop in groups, in cliques. It’s something natural in biology because it just happens in middle school for all of us. Anyway.

Jill K DeWit:
Anyway. My point here, I’ve been reading. I’m always reading about who I perceive as confident women. I want to learn from them. So I made my confidence. I made my confidence. I’m just going to pick out some things here because I don’t want to take too much away from our group. I’m going to just share a little bit about this, and I’d love you to ask me questions.

Steven Jack Butala:
Yeah.

Jill K DeWit:
My couple things about confidence, I just want to point out, is a couple ways for you to build confidence. Number one, celebrate your successes, and know that you have achievements. You know you have achievements. We all have done something great. Some of us don’t take credit for it, and we should. You take great credit in your achievements.

Steven Jack Butala:
Well, this is about you. We’ll talk about that later over dinner.

Jill K DeWit:
Oh, you’re going to ask the questions already? Are you already like, “Whoa. Stop the press.” Come on. This is my confidence 101 list. Take credit of your accomplishments. I’m going to say build on those. Acknowledge it. Accept it. Build on it. Then my third thing, again, I’m not going to share my whole list there because this is from my group, this is where I think people don’t realize. I am 100% sure, and the internet backs me up on this, the different sources I looked at, you can learn this, and you can practice confidence. You just have to know how. That’s the stuff that we talk about. Do you want to ask questions now?

Steven Jack Butala:
Yeah. What do you guys talk about, practicing confidence? Is that list surprising to the women on the call? Are they really responding to “Wow, I do need to do this and this and this?

Jill K DeWit:
Yeah, some people are.

Steven Jack Butala:
“That’s going to help me out on a day-to-day basis?”

Jill K DeWit:
Some people are. Sometimes you know it, but just you need to hear it. You need to hear it again and be reminded of it. Sometimes, look, I think it’s a woman thing. We are usually running around. We don’t even realize how hard we’re working and how much we’re doing. Come on. You know who you are. You’re running a house. You may be working your business. You probably have a job. You’re running your house. Maybe you’re handling remodels. Then, at the end of the day, you make sure there’s a good meal on the table every evening at dinnertime. You are not always celebrated by how kick-ass you are on a day-to-day basis. We just put our head down and do it again tomorrow, and don’t often pause to take credit for, “Wow, I’m running circles around fill-in-the-blank people in my world,” whether they are inside or outside your home.

Steven Jack Butala:
Just be honest. Their husband. I’m running circles around my husband.

Jill K DeWit:
Yeah.

Steven Jack Butala:
I’m running circles around my kids and everybody else in my family and all my colleagues.

Jill K DeWit:
I made sure that not only was dinner on the table and work done and laundry done and we’re packed for our vacation next week. But I thought ahead to make sure Johnny didn’t miss his report deadline on Tuesday because Johnny can’t even remember that.

Steven Jack Butala:
I have to say this.

Jill K DeWit:
What? What? What? Uh oh.

Steven Jack Butala:
This is a Jill thing. This is not a gender thing.

Jill K DeWit:
Oh. You don’t think everybody does that?

Steven Jack Butala:
No. Well, I know from experience. Starting with my mother, you have not been the only woman in my life. I’m not here to blow smoke or give you compliments.

Jill K DeWit:
Thank you.

Steven Jack Butala:
Well, maybe it sounds like I should more often.

Jill K DeWit:
That doesn’t suck.

Steven Jack Butala:
You hit the ground running in the morning seven days a week.

Jill K DeWit:
True.

Steven Jack Butala:
And a lot of the things that you just mentioned, we’re older, so we don’t have to do a lot of those things, and you can outsource a lot of them, but you’re still doing it.

Jill K DeWit:
True.

Steven Jack Butala:
This is a lot of your personality type.

Jill K DeWit:
Well, thank you.

Steven Jack Butala:
I do a version of it.

Jill K DeWit:
You do amazing. I’m not here to poo-poo you.

Steven Jack Butala:
No, no. I’m not. I’m not here for compliments.

Jill K DeWit:
Okay.

Steven Jack Butala:
I know.

Jill K DeWit:
Okay.

Steven Jack Butala:
I’m not here for compliments at all. This is about you and your group.

Jill K DeWit:
Okay.

Steven Jack Butala:
But it’s just separate. It’s separate from me. But I do run at the same miles an hour.

Jill K DeWit:
I know you do.

Steven Jack Butala:
I’m not looking for compliments.

Jill K DeWit:
This is not The Jack Show, though.

Steven Jack Butala:
I’m not here for a compliment.

Jill K DeWit:
Okay. Good. Okay.

Steven Jack Butala:
This is why I’m asking you how they’re responding to this.

Jill K DeWit:
Supportive. Do you know what?

Steven Jack Butala:
Okay. So no woman in the group says, “Yeah, that’s great, Jill. You’re you’ve got a type triple-A personality. That’s great. But we don’t do that here.”

Jill K DeWit:
No. No, no, no. We don’t.

Steven Jack Butala:
Wow. That’s what guys would do.

Jill K DeWit:
Oh. Why do you do that?

Steven Jack Butala:
Because we all can learn from it. It’s like, “Yeah, I do that over here, and she does that over there, and it works out really well.”

Jill K DeWit:
We’re supportive.

Steven Jack Butala:
Nobody makes a bed because neither one of us care. That kind of stuff. Thursday night’s Domino’s pizza night. So you don’t have to work at it and I don’t have to work at it.

Jill K DeWit:
Okay. I mean, there’s stuff like that, that we talk about.

Steven Jack Butala:
All right. Good.

Jill K DeWit:
Yeah. Yeah.

Steven Jack Butala:
It’s not all just peaches and cream.

Jill K DeWit:
Oh, no. Well, that’s part of this. Well, let me go into my next point here, and you’ll see why. I will remember, I will share this one part with everybody here from our group. I shared a list of five things that confident people do that I believe to be true. One is confident people do what is right, not what is popular. I’m famous for that.

Steven Jack Butala:
That’s for sure.

Jill K DeWit:
I barrel ahead, going, “I don’t care what everybody says.” No offense.

Steven Jack Butala:
Boy, that’s for sure.

Jill K DeWit:
I don’t care what anybody says. This is how I’m doing it.

Steven Jack Butala:
You don have to say “no offense” anymore.

Jill K DeWit:
Okay. Sorry.

Steven Jack Butala:
It’s not possible to offend me.

Jill K DeWit:
Okay. Got it.

Steven Jack Butala:
I mean, in the universe of possibilities-

Jill K DeWit:
Well, I’m meant for everybody here, not you.

Steven Jack Butala:
Oh, okay.

Jill K DeWit:
No, I know. I don’t mind offending you. That ship has sailed. No. But-

Steven Jack Butala:
You could say, “You look fat in those jeans today,” and I would say, “Thank you.”

Jill K DeWit:
It’s true. That’s one of my favorite things. We are so past all that. That’s so true. I’ll tell you, Jack sometimes will happily tell me, “Jill, that is not your best look.”

Steven Jack Butala:
Yeah.

Jill K DeWit:
I’m like-

Steven Jack Butala:
Not often.

Jill K DeWit:
… “All right. Noted.”

Steven Jack Butala:
Not often and not with a tone where it’s … you know.

Jill K DeWit:
Oh, no. You give me a chance. You don’t say it when we’re out to dinner. You will say it when I’m getting dressed, so at least I have a chance-

Steven Jack Butala:
Or if you ask me. Usually, you’re asking me.

Jill K DeWit:
… to correct myself.

Steven Jack Butala:
Okay. I don’t walk around the house saying, “Yeah, that’s not right.”

Jill K DeWit:
No.

Steven Jack Butala:
She asks me.

Jill K DeWit:
That’s true.

Steven Jack Butala:
She’s making me out to be ornery here.

Jill K DeWit:
I know. You’re good.

Steven Jack Butala:
It’s not without sensitivity. Let’s put it that way.

Jill K DeWit:
You’re good. All right. So let’s back to my thing. Five things confident people do. One is they do what’s feels right. Feels right. Not what’s popular. Underlying the feels part here. They take risks.

Steven Jack Butala:
That’s good.

Jill K DeWit:
I love that. I’m not afraid to just go for it. Let’s see what happens. Neither are you, by the way. Confident people admit mistakes and learn from them. That is huge.

Steven Jack Butala:
That’s tough for a lot of people.

Jill K DeWit:
Huge. Oh, I know that is. Yeah.

Steven Jack Butala:
I’m glad. I would open with that.

Jill K DeWit:
Myself included. I still have trouble with that. But I get through it. They’re able to accept compliments. This is something that I think women, myself included, struggle with. I have to get better at that. I’m always getting better at that. When someone says, “Wow, what a great job,” I go, “Oh, I had help. Oh, it wasn’t just me.” Instead of just saying, “Thank you. I appreciate that.” I did not know this last one. Now it makes sense. I didn’t come up with this. I was reading a bunch of stuff. I’m like, “Wow, this keeps popping up.” I don’t think confident people all necessarily share this trait because I know many confident people, they do not share this last item. So this surprised me. But confident people are typically optimistic.

Steven Jack Butala:
Well, the keyword here is typically. I mean, I hear typically meaning 51% of people.

Jill K DeWit:
I’m optimistic. I hear 90.

Steven Jack Butala:
Every confident person I know and choose to hang out with is not an optimistic person.

Jill K DeWit:
Isn’t that funny?

Steven Jack Butala:
They’re realistic.

Jill K DeWit:
I know. See, that’s what you would think.

Steven Jack Butala:
Unless you’re a career corporate salesperson, going into anything with … I equate optimism with lack of knowledge and just lack of real core tools to get a job done. I don’t need optimism if I have the tools to get a job done. But this is The Jill Show, so don’t listen to me.

Jill K DeWit:
I tuned you out on that.

Steven Jack Butala:
I’m sorry. This is the only thing I really disagree with so far.

Jill K DeWit:
That’s hilarious. Well-

Steven Jack Butala:
Overly optimistic will crush your real estate career.

Jill K DeWit:
I disagree.

Steven Jack Butala:
And make you a pain in the ass to hang around. That’s the truth.

Jill K DeWit:
Well, I’ll say overly, but still, optimistic, I don’t know. I got to tell you, Jack. I go into things going, “No matter what, I’m going to make this play out the way I want it to play out.”

Steven Jack Butala:
I think that’s great, Jill. You’re very successful at it. I go into everything saying, “This is probably not going to work.”

Jill K DeWit:
I know.

Steven Jack Butala:
Then 50% of the time it works, and I’m happy with that.

Jill K DeWit:
That’s really sad. Okay. You’re bringing down the whole thing right now. I got to tell you.

Steven Jack Butala:
Because I’m not optimistic.

Jill K DeWit:
I know. Well, why are you here today?

Steven Jack Butala:
I could go get a cup of coffee.

Jill K DeWit:
Maybe.

Steven Jack Butala:
You know what? I’ll sit here quietly. This is The Jill Show.

Jill K DeWit:
Yeah. Jeez. Maybe the new topic should be Land Academy Ladies, their sense of confidence in community, and how Jack likes to bring it all down. No, just kidding. What questions do you have, then? This obviously does not come naturally for you.

Steven Jack Butala:
Yeah.

Jill K DeWit:
Do you want to ask me some questions? Because hopefully there’s still a man or two listening.

Steven Jack Butala:
Yeah. They all want to listen to me and break this down.

Jill K DeWit:
Yeah.

Steven Jack Butala:
Boys don’t talk about confidence. I am launching later this year, this is my plug for my version of Land Academy’s group called Man Plan. You can go to manplan.com and sign up to get notices. Go to the website. But men don’t. Men would sit around in a group and talk about confidence and say, “Why aren’t you confident?” And they would probably say, “I don’t know.” We would all say, “You should be. If you’re not, what tools do you need? What are you not feeling about to go into whatever you’re about to go into? Because you obviously are not prepared enough. You didn’t read up enough, and you don’t have the physical or theoretical tools to get what you need to get done.” The man’s response would be, “Yeah, you’re right.”

Jill K DeWit:
We do that.

Steven Jack Butala:
I don’t know how to send a mailer out, and I don’t know how to answer the phone. Great. I can deal with both of those things. Come over here. Come with me. I’ll show you exactly how to do it. If you have any questions later, let me know.

Jill K DeWit:
We do that.

Steven Jack Butala:
That’s how the whole meeting would go with men.

Jill K DeWit:
I understand. We get to that, but it has to start up here first.

Steven Jack Butala:
Okay.

Jill K DeWit:
Mindset. Just feeling good about what you’re going into. Then we’re going to go, “All right. Now I’m going to get really good at this. I’m going to sound like a pro.” If that makes sense. Which is apparently what you jump to. All right. My last thing was we talked about confidence a little bit, what we shared and my list and traits and then the community. I mean, I’m sure you do that, too. You wouldn’t be working on Man Plan if you didn’t see a sense of community needed for men.

Steven Jack Butala:
Absolutely. You absolutely need a sense of community, no matter who you are.

Jill K DeWit:
So do we. That is really probably the biggest point behind Land Academy Ladies, because come on, we’re in a niche already. Think about this. As a female land investor, do I meet all those? Do I meet those on my day-to-day walking around life? Nope.

Steven Jack Butala:
That is a community.

Jill K DeWit:
Right.

Steven Jack Butala:
And a powerful one.

Jill K DeWit:
Yeah.

Steven Jack Butala:
You know what’s so powerful? I guess I am selling something right now. What’s so powerful about Land Academy Ladies is they all found it. Each individual person found that community on their own by doing research and internet and listening to episodes like this, instead of you going out there and spending a bunch of money on marketing and plugging all kinds of stuff.

Jill K DeWit:
That’s what’s great about this group, too. It’s because you asked. You wanted it. I want it, too. I started off the other day sharing with the group that, “Hey, I want you all to know that I’m getting a lot out of this, too.” I love this. I need the community, too. As much as I love the day-to-day operation and just in the trenches with you, Jack-

Steven Jack Butala:
Jill and I have a, during recording-

Jill K DeWit:
Uh oh.

Steven Jack Butala:
… kick in the shin signal for me to stop talking. She hasn’t done it yet.

Jill K DeWit:
What is it?

Steven Jack Butala:
I keep waiting. Kick me in the shin. Just that’s enough.

Jill K DeWit:
Usually, it’s hand on the knee. Hand on the knee. Then, if the hand on the knee’s not enough, there’s a squeeze involved. You’ve left bruises before.

Steven Jack Butala:
That’s not true.

Jill K DeWit:
Okay. Maybe not really.

Steven Jack Butala:
But she hasn’t done it to me yet, so must be okay.

Jill K DeWit:
You’re good. You’re really good. Do you have any questions before we move on?

Steven Jack Butala:
I think the Land Academy Ladies thing is the greatest thing I’ve ever heard about, specifically for buying and selling land. I think all the feedback that we’re getting company-wide is positive. So no, I don’t really have any questions. I’m sure that you’re approaching it the right way.

Jill K DeWit:
Thank you.

Steven Jack Butala:
Let’s take a look at one of our favorite land acquisitions from the weekly Thursday member webinar. Hey, if you don’t know this by now, Jill and I started and operate and own a commercial printing company to make sure that you get offers to real estate owners, both houses and land and commercial property or whatever’s in that universe of land database, 150 million units of real estate in our country, to make sure that owners get your offers effectively, cost effectively, and priced correctly and all of it. It was built out of our frustration from sending out mailers years ago, using other commercial printers that didn’t understand us. They were too busy printing catalogs and sending out bills for hospitals to healthcare systems. All we do with Offers2Owners, offers, the number two, owners.com, is get your mailers in the mail correctly. I have to tell you, on a personal note, we just got out of a meeting, and they are two weeks behind. We are in the process of hiring new people because it’s so busy and successful.

Jill K DeWit:
On the concierge side.

Steven Jack Butala:
Yeah.

Jill K DeWit:
It’s awesome.

Steven Jack Butala:
Let’s take another question posted by one of our members on the Land Academy Discord online community. Again, if you want a sneak peek at our Discord channel, please go to landacademy.com. It’s free.

Jill K DeWit:
Okay. Herbert G wrote … Hi, Herbert … “I hope you’re well. I’m getting ready to send my first house mailer a year after purchasing House Academy. I would love for you to talk a bit about the due diligence process of buying a home the House Academy way on one of your upcoming shows. For me, the hardest part about real estate is knowing if I’m getting a good price or not. Apart from inspections, what should newbies do or look out for when purchasing a home? How do we answer the questions such as, what are the expected costs that repairs need to get the ARV, which is after repair value? The reason being that if we are selling primarily to fix and flippers, then they would have to account for that cost as well in their purchase price from us. So how do we come up with a sale price that makes sense to them?” You want to go first?

Steven Jack Butala:
You have a bunch to say on this. Unless you do.

Jill K DeWit:
Go for it. You start.

Steven Jack Butala:
House Academy and pricing house mailers are pretty dramatically different and, in my opinion, a lot easier than pricing land mailers. Land mailers, you don’t have as much data. The product that you’re buying, typically, with a piece of land, it’s a different size. It’s in a different part of the zip code. It could be zoned differently. So many variables. With houses, you get a mailer back from a house, and it’s in line with 19 other houses or some number like that, that are in almost literally the same value, plus or minus maybe the shape that the house is in, which honestly, we don’t care about too much, and here’s why. Zillow and Trulia and Realtor.com and Data Tree and all of those companies now have pretty sophisticated algorithms to value properties with a post office address. Most pieces of land don’t have that. They don’t have a post office address, even.
If you look up 123 Main Street in Carefree, Arizona, on any one of those sites, they’re going to give you a value. So what we do directly in the mailer is we take all of those values. Let’s say we use five companies. Realtor, Zillow, and on and on. We take all those algorithmic values and get the average and/or the mean of that value. So now all these very sophisticated multimillion dollar algorithms, the average of those is $919,000, for example. You decide how much profit you want when they get your mailer. If it’s $919,000 and you want to make 40 grand, you subtract it from that. If you want to make 400, you subtract it, and on and on and on. The more you subtract from that value, the less response in general you’re going to get, a less positive response to your mailer. You can price yourself up by going too low.
That hasn’t been our experience with land, within reason. People generally know the value of their house, but they have no idea what the value is of their land. There’s less yield to the mailers, but more profit. It’s much, much, much easier to sell a house very, very quickly if it’s priced correctly. It’ll sell that first day or week, depending on the market that you’re in. But you know the market you’re in because you’re running the red, green, yellow test, just like always, and you pretty much can predict exactly what’s going to happen, especially if you buy the house at a reduced rate.
Personally, Jill and I won’t do a house deal unless we make $100,000 on it net. That’s after real estate fees and all of it. It generally has to be around $120,000 of gross spread. We’ll send out hundreds of thousands of mailers because the math works. I hope that helps with pricing. On to due diligence. When somebody signs your offer with a house and you’re confident, you’re looking at on the internet, like we always do with land, and you’re saying, “Wow, this is pretty good deal. I priced the mailer right. They accepted my offer. I’m ready to go.” Then House Academy slash all SFR, due diligence kicks in, and this is where I lose a lot of interest.

Jill K DeWit:
I know.

Steven Jack Butala:
Take it away, Jill.

Jill K DeWit:
Do you want me to go? Okay. I want to go through these little-

Steven Jack Butala:
This is where the people part of this starts.

Jill K DeWit:
I’m going to go item by item here, too, to answer this. Can we go back? The first thing you talked about … Will you scroll for a second? Okay. Due diligence. First thing, let’s talk about the diligence process. Obviously, it’s way more involved because there’s a structure on it. It’s not like land. I can just Google Earth it and call it done. You need to have someone inside there. Herbert, I know you know this. You’re going to have to have boots on the ground. If it’s not you … Actually, I hope it’s not you because I know you should be working on other things. You should have either a trusted broker that you know and love, like he’s almost in the family, that we can trust him like that, not just anybody, or somebody of that level to be your boots on the ground.
They need to know what they’re looking at. They need to be able to walk in the house. It’s not like they’re going to go, “Oh, don’t buy it.” You just need them to properly tell you, “Here’s how bad the roof is. I saw cracks in the foundation.” Or “Man, this thing only needs a paint job and new carpet.” You’re going to have all different things that come back with houses. That’s really due diligence, when you think about. Now will you go down here? Getting a good price or not. I mean-

Steven Jack Butala:
I covered that.

Jill K DeWit:
I know. As far as inspections, too, we do pay for that. I will get that home inspection. Am I buying-

Steven Jack Butala:
Without exception.

Jill K DeWit:
… the home? No. But am I going to pay the $800, whatever it is, to get the guy to go in? That’s the first thing. Phase one is my boots on the ground telling me what they think. If it’s nothing, I’m going to move forward, then I will get a regular inspection. That’s all built in as [inaudible 00:36:38].

Steven Jack Butala:
May I on this next one?

Jill K DeWit:
Then repair costs.

Steven Jack Butala:
It says, “What are the expected repair costs in ARV?” I specifically say pretty loud in our program, “Don’t ever use the word ARV anymore.” ARV is something that whoever you’re going to sell this house to, your target purchaser of this house is the person who’s going to fix it up and flip it for more money than they paid to you. So your job is to buy the house real cheap, orchestrate the boots on the ground. Hopefully, it’s vacant. If it’s vacant, there’s not a lot of stuff you have to do. Buy the property for cash or with the funder, and then get it out on the internet because the price will speak for itself. The people who renovate houses will come out of the woodwork submitting offers. They’re not going to look to you for ARV. You can just stop right there with expected costs and repairs, and all of it, that’s on them. If they’re worth their salt in any way, they’ve already got that worked out. They see your price that’s listed for $230,000, and everything has sold for 320. They are going to buy a property that day.

Jill K DeWit:
Right. We know that. You know about what the expected end price is because the expected end price is what everything else fixed up is selling for in the area. That’s really easy to do. But yeah, I agree with Jack. You don’t put that into the posting. I know Herbert knows this because it’s all over House Academy in the program. It tells you how to properly convey the property and what to put in your posting that’s going to sing to these people. That’s all. My only last comment is … Oh, I missed this part.

Steven Jack Butala:
I did, too. There’s more to the question.

Jill K DeWit:
Oh, there’s more to the question. This is a long question. My comment about money, though, is I’m okay with a $50,000 profit, to me, because here’s what usually happens on our House Academy deals. We’ll buy it in such a good area that I can cash in, cash out in 30 days. Not kidding. Because I’m ready to go. I have guys. When you get rolling in this, Herbert, and you’re working in an area, you’re going to have people that missed your last deal, and they want to get in on your next deal. The guy that got your last deal can’t wait for your next deal. You are going to have five to 10 investors lined up.

Steven Jack Butala:
Quickly.

Jill K DeWit:
So you can, the day you close, text these guys an address and say, “Give me your best offer.” You can expect to make 40, 50 or more thousand dollars on a deal inside of 30 days, and you’re not doing anything. You’re not even sweeping. That’s House Academy. Also, are you using the simple purchase agreement in our mailers all the way through the deal? What you have, Herbert, in House Academy is real. It doesn’t have to be that involved. Remember, if you bring in a broker or agent on the buy side in House Academy, you are giving away money. You’re taking that out of your pocket, and you’re taking that out of that seller’s pocket.

Steven Jack Butala:
Please don’t do that.

Jill K DeWit:
That’s the point that we make with these people. Thank you for signing this and sending it back. Isn’t this great? You and I are making the deal. There’s no agent. Especially, that seller’s benefiting because, usually, the seller pays for the agent, not the buyer. So they go, “Oh, I see the value right there.” I’m surprised there aren’t many contingencies in our agreements because they’re not needed. You do it. Remember, when you open escrow, anything that is, let’s just say, necessary to complete the transaction, any documents like that, escrow will provide. You don’t need a broker or real estate agent to do that.

Steven Jack Butala:
Philosophically, what other contingency would you need in a house deal, other than, pending my approval of the inspection? Depending on the inspection that comes in, we’re either going to remedy it together, or we’re not going to do the deal. I have to approve the inspection and the stuff at the end.

Jill K DeWit:
Title’s going to want a version slash scale-down percentage of documents to meet their title policy requirements.

Steven Jack Butala:
Yeah. That’s right.

Jill K DeWit:
It might be the lead-based paint thing. That’s a good example. They want you to sign it. You feel good signing it. It doesn’t matter. You don’t need a real estate agent to do that for you. Escrow will give it to you. So I think that’s it, too. People don’t know. We haven’t seen in a while. Remember the old days? I remember in the ’80s, you’d see a sign in the yard that said “FSBO,” For Sale By Owner. That was my dad. My dad was famous for that. I loved that.

Steven Jack Butala:
We are, too.

Jill K DeWit:
Exactly. You know what? What I think a lot of people don’t realize is you can sell your house by yourself, putting that sign on a stick in your yard, and then open escrow, and escrow will make sure that whatever’s necessary, maybe required by the state or at least for title insurance, is included. Sit back. Let them do it. You don’t have to pay six percent to somebody else to do that.

Steven Jack Butala:
All these flippers are cash buyers, or they have business partners who are the money people, or, in some cases, they have hard money loans. All those lenders are real easy to work with. Bank lenders are different. If you end up selling to an end user, which we’ve done, where they’re going to move in and do the repairs themselves, or maybe the house doesn’t even need any repairs, we’ve done a lot of deal like that, they might have a few more documents that are required. But, in large part, every association of realtors in the state uses a contract that’s ridiculously unnecessary. It’s an inch thick if you printed it out. If you really read everything, it’s all there to protect the agent and the agent’s broker, and not necessarily anything else.
The whole entire industry is rooted in fiction and false compensation, in my opinion. You do not need a license to sell your own piece of real estate or buy someone else’s real estate. You do need a license, as required by law, as far as I know, in all 50 states, to represent someone else in the sale of their real estate. You’re not representing. You’re buying it. Then, once you own it, you’re selling it.

Jill K DeWit:
Exactly. You’re welcome, Herbert. He wrote, “Thank you.”

Steven Jack Butala:
Great question.

Jill K DeWit:
Exactly.

Steven Jack Butala:
Jill and I had the opportunity to meet him a few years ago. It was just a delight. It was a great conversation. We ended up eating dinner. It was a lot of fun. I don’t know how that happened. It was a small group or something.

Jill K DeWit:
That was in town. Exactly. It was really cool.

Steven Jack Butala:
Today’s second topic is more of a technical one. It’s called What I’ve Learned, meaning me, what I’ve learned about technology and innovation during our career path sessions.

Jill K DeWit:
Not to interrupt you, but I just thought of something funny. That’s something that we haven’t done. I’m surprised. When we met Herbert, it was a group that made their own little get-together in our backyard, and they’re like, “Now we have to go.”

Steven Jack Butala:
Is that what that was?

Jill K DeWit:
Yeah.

Steven Jack Butala:
We just got invited to it?

Jill K DeWit:
Totally. I’m waiting for somebody else to say-

Steven Jack Butala:
That’s fun.

Jill K DeWit:
… “Screw you, Jack and Jill. We’re going to plan our own event. We know you’ll come.

Steven Jack Butala:
We will come.

Jill K DeWit:
“We’re going to do our own event. We’re going to do our own event. It just happens to be in Scottsdale. Would you guys show up?” Okay. Yeah. Well, of course.

Steven Jack Butala:
Here’s the conversations we have on that. Should we plan our own wedding or be invited to someone else’s wedding?

Jill K DeWit:
I’d always rather be at somebody else’s wedding.

Steven Jack Butala:
We don’t want to be in the wedding, either.

Jill K DeWit:
No, no, no.

Steven Jack Butala:
We just want to be a guest.

Jill K DeWit:
A guest.

Steven Jack Butala:
We will make you proud as your guest.

Jill K DeWit:
Totally. We will show up. We will make you look good.

Steven Jack Butala:
Every once in a while, somebody asks me what I do for a living. Every greater once in a while, they’re actually a really bright person. So I tell them, “This is what we do. We buy and sell land on the side. We have this thing called Land Academy. We send out mailers.” The young ones will say some version of this: “God, it seems like there should be an app for that. There seems like there should be some software solution where it’s not out of 1959, where you go into Excel, create a mailer, and send it all out all over the planet.” To which I say, “You’d think. You’d think there was would be something to make this a lot more simple.” A lot of people who come to Career Path come from the software industry with that intent, and some of them succeeded writing their own software.
It’s very debatable whether or not they go off and use this software effectively because there’s still a lot of manual decisions you have to make, and algorithmic decisions don’t address. That is specifically noted by Zillow’s failed attempt to try to buy houses with algorithms. They really failed at it. If you’re bored sometime, look it all up. It happened a few years ago. If you want to overpay for real estate, over-design some software that’ll tell you to do that. That’s the fastest way to do that. I, at my age, need to make a physical decision about whether or not to buy property. I mean manual. Not physical. I need to make a manual decision about where to send mail and how to price it. There’s tools we can use that help that.
My whole point in leading up to this is that every time we have a Career Path session, we spend a substantial amount of time in office hours, which is a two- or three-hour session every week that Jill and I hold personally to review these discussions and review their software and some of it. If the stuff worked, I would take it on immediately. There’s a lot of technology coming. I hear the word AI 20 times a day, as I’m sure you do. Some of it’s legit. Right now, having an artificial intelligence piece of software go out on the internet and write a term paper for college, is ridiculously accurate, effective, cost-effective. Compiling texts for AI is what’s hot right now. The counterbalance to that is all I get is 500 emails every day saying, “Look at this new AI.” Here’s a good example. The Ford Lightning, which is a Ford F-150 truck, now comes with an option where it can automatically hook up a trailer. It uses this through literal radar and all kinds of stuff in the back of the bumper. Is that AI?

Jill K DeWit:
No, it’s-

Steven Jack Butala:
Hold on a second. Let me just drive-

Jill K DeWit:
Isn’t that scary?

Steven Jack Butala:
… this point home. Let me drive this point home.

Jill K DeWit:
I’m scared by that.

Steven Jack Butala:
Is that AI, or is it just a really cool hardware and software combination that’s hooked up to a computer in a dashboard, with some hardware on the back of the bumper? I would argue that. My point is this. AI is so overused right now and so hot. Just beware. You have my personal assurance that if there’s a better way to send out a mailer, I will do a program on it.

Jill K DeWit:
Okay. So you’re telling me I’m supposed to trust, with a push of a button, I just stand back and watch my truck hook up my boat, and then I just drive off? That it did it right? You don’t check it?

Steven Jack Butala:
I have the same concerns you do. But I have to tell you, being really honest, it’s age related because I would never push a button and have a car be a parallel parked, either. Would you?

Jill K DeWit:
Well, okay, hold, please, on that one. I have a vehicle that does that, and I love it. But do I just close my eyes, or do I get out of the car and let it do it on its own? No.

Steven Jack Butala:
Which one of the cars parks itself?

Jill K DeWit:
The silver car.

Steven Jack Butala:
Oh, really?

Jill K DeWit:
Mm-hmm. It does that. It has that feature. It’ll back itself in and then parallel park itself.

Steven Jack Butala:
Does it work?

Jill K DeWit:
Yeah. It’s pretty darn cool. But I man how fast the speed it goes. I have my foot hovering over the brake, or grab the steering wheel at any moment. I don’t feel good about it. It’s like, “Am I really going to get in an airplane with no one up front?”

Steven Jack Butala:
No, I’m not.

Jill K DeWit:
Seriously, would you get in an airplane with no one up front?

Steven Jack Butala:
No, there’s no way.

Jill K DeWit:
Nevermind behind the scenes. That is happening, a lot of it.

Steven Jack Butala:
That’s what autopilot is.

Jill K DeWit:
I know. But there’s a reason why we have people there for a backup, just in case.

Steven Jack Butala:
I would not get in a driverless car, either.

Jill K DeWit:
Right. I would not. Yeah. If that showed up to pick me up, I’d say, “Nope.”

Steven Jack Butala:
My point is-

Jill K DeWit:
But if someone’s up there, just even if they’re up there painting their nails, but keeping an eye on things, I would get in that.

Steven Jack Butala:
My point is not to judge all of this hardware. This stuff’s all coming. It’s all going to happen. Younger people, it has happened since the beginning of time, are more accepting of new ideas and new technology than older people are. It hasn’t crossed the plane yet, and it will cross the plane into land investing and house investing and all of that. It hasn’t crossed yet. There are some things that can allow you to, if you write the right piece of software, locate the top 10 places, when you set in parameters, to send a mailer. What you would be sacrificing, in my opinion, by executing software like that is all the amazing other places that are overlooked because there’s not enough data. It’s only-

Jill K DeWit:
True.

Steven Jack Butala:
… as good as available data. In the case of that F-150 Lightning, it’s got all the data it needs. It’s all spatial data.

Jill K DeWit:
For the certain hitch that’s-

Steven Jack Butala:
To buy a piece of-

Jill K DeWit:
… whatever.

Steven Jack Butala:
Jill’s just down on this.

Jill K DeWit:
Oh, no. Yeah. I don’t like it.

Steven Jack Butala:
But you can’t argue with me.

Jill K DeWit:
I know.

Steven Jack Butala:
It’s got all the data it needs to-

Jill K DeWit:
Don’t worry.

Steven Jack Butala:
… hook up the hitch.

Jill K DeWit:
I would eat a salad or a pizza that a robot made. I have no trouble with that.

Steven Jack Butala:
My point is, you need a perfect dataset, or near perfect dataset, to find out where to send mail. All of that, technology would only find datasets that have enough data in them. I can tell you right now. The vast majority of markets that we send mail to, we’re eyeballing it at the end, and we’re making a very educated decision that it’s probably going to work. It does for us 95%-98% of the time, and most other people in Land Academy, from what I hear, too. So please beware of AI. The minute it happens, I will be there to help.

Jill K DeWit:
Well, what you just said at the end, problem solved. They’re not stepping on our toes because they don’t have the data. They don’t know how to work with it.

Steven Jack Butala:
They will, though.

Jill K DeWit:
Exactly. Are we going to share another one of our calls to review?

Steven Jack Butala:
We did already. Oh, sorry, Jill.

Jill K DeWit:
Thank you.

Steven Jack Butala:
Let’s take a look at another one of our favorite land acquisitions from our weekly Thursday member webinar. Jill, you have something inspirational to share?

Jill K DeWit:
Inspirational to share?

Steven Jack Butala:
Yeah.

Jill K DeWit:
I think I shared enough today.

Steven Jack Butala:
Wow.

Jill K DeWit:
This has been a long day.

Steven Jack Butala:
How great is that?

Jill K DeWit:
Oh, gee, thanks. Wow.

Steven Jack Butala:
No, just I’ve never heard you turn down anything.

Jill K DeWit:
Well, thank goodness I’m confident.

Steven Jack Butala:
Jill’s middle name is Can’t Say No.

Jill K DeWit:
Yeah. Okay. How about you? What do you want to talk about informational for us?

Steven Jack Butala:
Longterm goals.

Jill K DeWit:
Okay. Go.

Steven Jack Butala:
This whole talk about ladies, you know what men need? Goals. You ladies should know this more than anyone. If you don’t point a man in the right direction and tell him how to get started and then manage his progress, or lack of progress, most men are not going to follow through. Everybody needs longterm goals. Then, at the end of that success period, because you set a longterm goal, you need to know how you got there and what you did well and what you didn’t do well. You did great.
In my case, oh, my God, I priced it right. The mailer looks good. But I suck on the phone. Well, that’s why I got Jill involved. You have to take those longterm goals, break them all down into months and weeks and years, or however it makes sense to you, and hit your milestones. This is the important part. Make sure the right people are involved. I can tell you, at my age, you think, at the time, the right people are involved until they’re not. So now I firmly believe that there’s this ongoing social recruiting thing that goes on in the world, in your life, with the exception of probably your children.

Jill K DeWit:
What do you mean? What does it mean? What’s social recruiting?

Steven Jack Butala:
I might have a great business partner today. She’s great today. But you can’t just ring your hands and say, “That’s done.” You need to manage that relationship and make sure that they’re happy. If you have employees, you already know this. If you have a company with other employees, you already know, especially if you’ve got gray hair like me. You know that the staff that you have right now, as great as you think they are, might be different next month, and certainly different next year. Putting the right people in place is imperative for you to accomplish longterm goals. That staff or that wife or that business partner might not be the last one. That’s the truth.

Jill K DeWit:
Okay.

Steven Jack Butala:
I wish somebody would’ve given me this advice, even 10 years ago.

Jill K DeWit:
All right.

Steven Jack Butala:
It’s an ongoing thing. If you’re an auto mechanic, it’s an SVT transmission. It’s constantly changing gears. You’re increasing and decreasing speed. There’s no more I’m in first gear, I’m in second gear, I’m in third gear, manually or automatic. It’s an SVT. It just continually changes.

Jill K DeWit:
Noted.

Steven Jack Butala:
Join us next Wednesday for another boring episode.

Jill K DeWit:
That’s good to say.

Steven Jack Butala:
You are not alone in your real estate ambition. We are Jack and Jill.

Jill K DeWit:
We are Jack and Jill.

Steven Jack Butala:
Information.

Jill K DeWit:
And inspiration.

Steven Jack Butala:
To buy undervalued property.

 

Thanks for listening, and finally, don’t forget to subscribe to the show on Apple Podcasts.

No need to hire staff - we did it for you.

Land Academy PRO is the brainchild of founders Steven Jack Butala and Jill DeWit. Designed at the request of Land Academy members who are ready for a higher level, we’re excited to continue to provide the tools and support needed by professional investors.

Each level comes with a preset amount of included data, Concierge Mail service, and postage. For example, the Green level includes 6,000 units of completed-for-you mail completely out the door at no extra cost to you.

All levels include a PatLive introduction and preset script (we will set up your phone answering for you), use of Land Academy’s personal Transaction Team to manage your deal flow, an AirTable (CRM) base setup managed by our (and your!) Transaction Coordinator, personal consulting, regular office hours, and includes your Land Academy subscription cost.

If you’re making this a business, Land Academy PRO takes the work off of your plate so you can focus on the things that matter – like running your business.

Green

$10,060

per Month

Silver

$14,590

per Month

Gold

$19,120

per Month

Platinum

$23,650

per Month

Black

$28,180

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
6,000 mailers 9,000 mailers 12,000 mailers 15,000 mailers 18,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value $500 value $500 value $500 value $500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value $7,500 value $7,500 value $7,500 value $7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value $100 value $100 value $100 value $100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
- - $1,000 value $1,000 value $1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value $2,500 value $2,500 value $2,500 value $2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value $150 value $150 value $150 value $150 value
FREE Career Path Access
$23,000 value $23,000 value $23,000 value $23,000 value $23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value $300 value $300 value $300 value $300 value
Subtotal: $8,550 value $8,550 value $9,550 value $12,050 value $12,050 value
Mail Value: $7,500 value $11,250 value $15,000 value $18,750 value $22,500 value
Total Value: $39,050 $42,800 $47,550 $53,800 $57,550
Apply Now Apply Now Apply Now Apply Now Apply Now

Green

$10,060

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
6,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
-
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $8,550 value
Mail Value: $7,500 value
Total Value: $39,050
Apply Now

Silver

$14,590

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
9,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
-
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $8,550 value
Mail Value: $11,250 value
Total Value: $42,800
Apply Now

Gold

$19,120

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
12,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $9,550 value
Mail Value: $15,000 value
Total Value: $47,550
Apply Now

Platinum

$23,650

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
15,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $12,050 value
Mail Value: $18,750 value
Total Value: $53,800
Apply Now

Black

$28,180

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
18,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
$2,500 value
ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
FREE Career Path Access
$23,000 value
Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
$300 value
Subtotal: $12,050 value
Mail Value: $22,500 value
Total Value: $57,550
Apply Now

Disclaimer: *We have a monthly “use it or lose it” policy with mail and data – Land Academy PRO is designed to keep you on-track and consistent.

To cancel, all packages require a 30 day notice to move you back down to regular Land Academy membership.

Office Hours Schedule

Scheduling a Career Path interview call is currently on hold and will resume closer to Fall 2024 as we approach Career Path 10.

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