Transcript:

Steven Jack Butala:
I am Steven Jack Butala.

Jill K DeWit:
And I’m Jill DeWit. And this is the Land Academy Show.

Steven Jack Butala:
Today we are talking about taking a break from land acquisitions during the holiday season. Spoiler alert, is it a good idea or not? Jill’s got some strong feelings about it. And then a little later on in the show, we’ll talk about the five steps to completely succeed in your land career.

Jill K DeWit:
It’s funny, as you were reading the topic for the first one, taking a break, it’s almost like it sounds like we’re promoting it. Yep, here’s what we’re doing as far as taking a break, and a lot of people do that. There’s one person I like on social media. It’s Marie Forleo. And she’s very loud at letting the planet know her whole office and her whole staff takes a full two weeks off for Christmas. We have a very different world. We can’t do that. I’m like, if we took two weeks off for Christmas, holy moly, what would I miss? I’m not kidding. Spoiler alert. We would miss a lot.

Steven Jack Butala:
Each week on the show, we answer questions from our Land Academy Member Discord forum. We review land acquisitions from our weekly member webinars and we take a deep dive into two land-related topics by popular request. If you want to sneak peek at all this, please check out our Discord forum. Go to landacademy.com. It’s free.

Jill K DeWit:
What is our question here? Zane wrote, “Hey, all. What is the difference between the situs address and the actual mailing address? The addresses from my mailer are all the same, situs and mail, in most cases all in Ohio.” That’s funny. You want to explain it?

Steven Jack Butala:
Yeah. So in the simplest terms, and I’m really glad you asked this because a lot of people were wondering the same thing. This falls under one of those things where Jill and I are… We know what it is, but that’s just because we’ve had so many years of experience doing this, so I’m glad you asked this very clear and simple question. And here’s the answer. Situs address is where the land is. The mail address is where the tax bill gets sent. So, everybody gets a tax bill, everybody. It’s a pretty cool system when you think about it. It’s set up for us all to make a bunch of money. Probably your home address or your business address is where you get a bill sent so that you can actually old-school-

Jill K DeWit:
Pay the taxes.

Steven Jack Butala:
… tear it off, write a check, send it back in. If you’re 182, that’s what you’re going to do. That’s how you pay your taxes. That’s how-

Jill K DeWit:
Property taxes.

Steven Jack Butala:
… it would go on forever. The reason, quite simply, is that most land doesn’t have a post office address. Nobody lives there, and no one has applied for it. I didn’t know this until I started buying and selling land. You have to apply for a post office address. It’s not automatic. And so, what you have is two very clear addresses in every single dataset, a situs address, which is usually blank, and then a mailing address, which is a full-blown post office address where you get mail sent to.
The reason Zane’s asking this, I think, is it poses this interesting question when you’re doing a mailer, how do I send mail? Or how do I find a piece of property so I can price it correctly? It doesn’t have the mail address, doesn’t have a zip code. All it’s got is a legal description and an APN. And so we’ve solved for that by taking the GPS coordinates that are provided by the data provider in our case, DataTree, and hopefully your case if you’re a Land Academy member. And we geocode it back down to converting GPS coordinates into an actual zip code. And in some cases an APN scheme, which I don’t want to get into, but this is the root of pricing, pricing a mailer, is solving for the actual geolocation of a property.

Jill K DeWit:
What’s funny about this question, he’s just like, “What are these two addresses and why are they the same?” What’s funny is, I wonder what kind of a mailer he’s doing. If you’re going to do a house mailer, you’re probably going to find that. You’re going to find the people that live there. That’s the situs address, and then they get their tax bills because they live there. It’s the same. But sometimes, like this easy example, what if it’s a tenant? The situs address might be the actual house, right? But the owner lives two states over because they rent and that’s where the tax bills go. They own the house. Because you don’t want the runner getting it. They’re not responsible for that. So it’s kind of funny.
I’m thinking, though, like you were explaining, in our world with rural vacant land, we usually don’t have that. There’s nothing there. And I’m wondering if, I wonder if the post office requires you to have a place to… I would argue that they do. I bet if you apply for a mailing address at the site of the property, like, okay, here’s where it is, they’re going to be like, okay, I know you haven’t built anything yet, but you are now 123 Jones Street. I bet you have to have a place to collect the mail. Because I can’t imagine the mail truck rolling by and just throwing it out on the dirt.

Steven Jack Butala:
I think there’s a lot of direct… I know this because I’ve spoken with mail carriers, like really-

Jill K DeWit:
I could be funny.

Steven Jack Butala:
… just spoken with our mail carriers over the years, the different places that we’ve lived, and they provide a lot of feedback.

Jill K DeWit:
The mail carrier?

Steven Jack Butala:
The mail carrier itself provides feedback. I don’t know how they do it. It’s got to be electronically somehow about what’s going on with XYZ address. Because Jill and I have moved into formerly vacant places, and they freak out because they want to send you mail. And so what I’ve done in the past is just put a little sticky note right in the mailbox that says vacant.

Jill K DeWit:
Try to pretend we’re not there.

Steven Jack Butala:
Yeah. Jill and I have always gotten mail at our office. Our personal mail, we don’t get any personal mail-

Jill K DeWit:
No.

Steven Jack Butala:
… wherever we’ve lived.

Jill K DeWit:
No, it’s just easier.

Steven Jack Butala:
We just get it at the office and-

Jill K DeWit:
That’s a life tip.

Steven Jack Butala:
… sent in. Yeah, that is a life tip.

Jill K DeWit:
Yeah, because come on, think about it. You move, you move, you move. How often do you keep wanting to do that? Just get one address and keep it.

Steven Jack Butala:
Today’s first topic is called taking a break from land acquisitions during the holiday season.

Jill K DeWit:
What? What? I can do that? Yeah. You know what?

Steven Jack Butala:
Before Jill goes off this-

Jill K DeWit:
Go right on ahead.

Steven Jack Butala:
Jill’s about to go off and I actually agree with… I agree with every word she’s going to say. But this is a personality thing.

Jill K DeWit:
Uh oh.

Steven Jack Butala:
The root of it is, what’s your personality? Go ahead, Jill.

Jill K DeWit:
Okay. So here’s the point. You go right on ahead and take your sweet vacation. Don’t answer your phone. When those sellers call or those buyers call, why don’t you just have a canned reply on your voicemail? Say-

Steven Jack Butala:
You know what?

Jill K DeWit:
… we’re closed for the holiday.

Steven Jack Butala:
Just relax. You’ve earned it.

Jill K DeWit:
Yeah.

Steven Jack Butala:
Take some time off, crack a couple of beers.

Jill K DeWit:
Sure.

Steven Jack Butala:
And watch the money pass you right by.

Jill K DeWit:
Right. There you go. That’s the point. Could you imagine? Someone wants to buy your property and they can’t reach you?

Steven Jack Butala:
Or want to sell you one.

Jill K DeWit:
What’s going to happen? They’re going to move on. They’re going to go, “Well, that guy’s not around. I can’t buy from them. You know what? There’s another one I don’t like as well, but I got to spend this money going on the end of the year. I need to get this out of my bank account and I want to buy a property. And so I’m going to take my second choice. I’m not going to buy that one.” That could happen.
And on the flip side, for the sellers, oh my goodness, because this happens a lot. We’ve talked about this a couple times this month. Boy, these sellers, there’s life reasons that they need to sell properties. I just actually did a funny little thing on TikTok. I don’t know if you guys saw it recently, but I did a thing on TikTok where I said, “Here are the top three things why it’s great for me as a land investor and why sellers want to unload their properties.” Number one is tax bills end of the year, they’re getting another tax bill still because the county wants the money.

Steven Jack Butala:
Oh, that’s good, Jill. That’s true.

Jill K DeWit:
Mm-hmm. Number two is, boy, those holidays are expensive. Yep, they sure are. And boy, when they need some money and they’re like, I’m not using this property anyway, I guess I should sell it. And then number three I said was boredom. Seriously!

Steven Jack Butala:
That’s true, too.

Jill K DeWit:
It’s true.

Steven Jack Butala:
Those are all true.

Jill K DeWit:
I said, “Dad’s bored and mom and the kids are at the mall returning gifts and buying new things that they, whatever.” They’re all at the mall and there we have a lovely period between Christmas and New Year’s where dad has nothing to do. Dad’s going to probably, might want to sell something.

Steven Jack Butala:
It’s lethal. Or buy.

Jill K DeWit:
Or buy.

Steven Jack Butala:
It’s lethal. I have this joke within our friends and family group that all the worst decisions I’ve ever made happen on Sunday. And it’s just because I don’t have a lot to do.

Jill K DeWit:
Yeah, boredom.

Steven Jack Butala:
So I’ll go buy a sports car or-

Jill K DeWit:
A motorcycle.

Steven Jack Butala:
… a cabin. It’s awful.

Jill K DeWit:
Yeah.

Steven Jack Butala:
So I’m sure that boredom is a huge factor in all this.

Jill K DeWit:
It may or may not have happened in the last seven days.

Steven Jack Butala:
It has.

Jill K DeWit:
It has. So there you go. You know what? There’s things I can take a break from. So for example, we will pre-record podcasts so I can have an extra week off. There’s things you can do ahead of time in your business, but you can’t take a break from the phone. I could queue up deals. Yeah, there’s going to be weird holidays where I’m like, Jill, I can’t open escrow on December 25th. No, that’s obvious. But you can collect all the information and a signed purchase agreement on the afternoon of December 25th. Stuff like that happens.

Steven Jack Butala:
I will never, I have never, nor will I ever fully take a vacation, ever.

Jill K DeWit:
True.

Steven Jack Butala:
That’s who I am.

Jill K DeWit:
True.

Steven Jack Butala:
And this is what I mean by personality. If you’re one of those people, and the people that are very, very successful at this or really anything in their lives say this version, a different version of exactly what I’m about to say. It doesn’t stop in my brain. I have to do this at a hundred miles an hour. I can’t quit. I don’t care if I fail, but I have to do this at a hundred miles an hour. I will not stop. That’s what this is. So this is wrapped up in a cute little title that Jill and I compromised on, taking a break from land acquisitions during the holiday season. What I really mean by this is, are you going to take a break from this ever? Because if you’re going to take a break from this, what else are you taking a break from?

Jill K DeWit:
Oh, that too.

Steven Jack Butala:
Being a parent? One second, okay? Being a parent? Well, I can tell you right now, you never take a break from that. So, who are these people that take breaks? Jill and I had dinner with our number three child and his not new to him, but new to us girlfriend. And they’re right at… They’re sophomores in college, both of them, and they are talking about what careers… They’re both really good kids and they’re, what do I want to do with my life? And his new girl is going into some version of, type of criminal justice, not sure if she wants to be a paralegal, lawyer, or some version of law enforcement. Everybody goes through some version of, this is my first choice. Then you change your career, change your career.
So we’re answering all these questions and I’ve asked her if she has the personality type where let’s say she goes into law enforcement at this age and she’s going to be ready to retire at 42 to 48 years old if everything stays the same. Which to me, that’s the prime of your work life. Why the hell would you ever retire at 42 to 48 when you just started really having some world experience, life experience, and can make some great professional decisions based on that and based on hopefully some formal continuing education. Those things are all a recipe for massive success. And then what? That’s it?
And all during that time, probably because it’s a unionized position, there’s mandatory… We have friends in several industries that are… This is now a thing. You have to take a day off every month. A wellness day they call it. That doesn’t work with me. I don’t need a wellness day. And by the way, I’m going to decide when I need a wellness day, or maybe Jill’s going to decide for me, but that’s it. You have to decide who you are.

Jill K DeWit:
I see this happening sometimes in Land Academy. People are like, “Oh, I’m going to take a break.” And this happens probably because of the holidays too. “Oh, I’m going to take a break, let my mailer catch up with me,” or blah, blah, blah, blah. I’m like, “That’s really not what’s going on.”

Steven Jack Butala:
That’s right.

Jill K DeWit:
That’s not it at all.

Steven Jack Butala:
I agree.

Jill K DeWit:
Because if you take a break and let your mailer catch up with you, that’s one foot out the door. You are going to start missing stuff.

Steven Jack Butala:
I could not agree more.

Jill K DeWit:
You’re not going to have the deal flow. You’re not going to be successful. So, you’re right. That brings up a whole other thing. I used to take, back when I worked for somebody else’s company, too, I could disconnect and walk away and not worry about it. But now it’s my company, our company.

Steven Jack Butala:
I never did. When I was in public accounting, I didn’t stop. I was the person who was in there. My office’s light was the only one on, and that’s it.

Jill K DeWit:
Well, I had a real punch-a-time clock kind of a job. So maybe that would be… I didn’t have any accounts that I followed, but you know what, you’re right. But then later on in other jobs, I’m thinking of American Airlines. That was different. But later on in other jobs I did do that. I took it very seriously. Because I was responsible for hitting my-

Steven Jack Butala:
Corporate sales, yeah.

Jill K DeWit:
… yeah, my monthly numbers and my monthly goals. So I might not have rested there because I needed to make sure that I could do that. And I would plan vacations around, almost around work, to make sure I would be okay. Like work ahead, sandbag, do whatever I had to do.

Steven Jack Butala:
There’s a lot of moving parts to buying and selling land or any type of real estate profession, any type of entrepreneurial profession. It’s always, trust me on this, harder than you actually think. There are other people out there on the internet telling you how easy it is, how easy it is to make money, not just in land, but in everything. And they’re wrong.

Jill K DeWit:
Everything takes more-

Steven Jack Butala:
It takes pure dedication and a good couple of years. But man, does it pay out for the right personality, for the right attitude and approach, and a methodical, consistent schedule-keeping and implementation. You will make more money than you could ever imagine, which is what happened to us. It’s happening to us. Let’s take a look at one of our favorite land acquisitions from our weekly Thursday member webinar.

Jill K DeWit:
It’s the end of the year. And even though Land Academy enrollment may be closed, I’m going to have some openings. I’ve had a few that opened up in December and expect I might have a few more between now and the end of the year. So get on the wait list. That’s what you need to do. You’re serious about this. Do all your homework, talk to my team, get all your questions answered. And then when you’re like, okay, I’m ready to do this, get on the wait list and then sit tight, you will get a call.

Steven Jack Butala:
Let’s take another question posted by one of our members on the Land Academy Discord online community.

Jill K DeWit:
Okay. Ray wrote, “Hi, Land Academy. Does anyone know how the mailers work? Do they all hit at the same time when you mail a county or do they flow in gradually? If I mail 5,000 recipients in a county and they start to hit on Monday, how long until all of the recipients are hit?”

Steven Jack Butala:
So, as you may or may not know, we own, Jill and I own offers2owners.com, the mail company. So I know way more about how this all works than I ever wanted to or probably ever need to. But I can very clearly explain this. And I chose this question because tons of other people piped in based on their experiences with mail. It’s all based on geography. So if you send out 5,000 mailers to one specific zip code in let’s say rural Missouri, they’re all, chances are, going to hit just about at the same time. Whether or not the people respond to them immediately is a huge variable, but they’ll probably hit up about the same time. You take that same 5,000 unit mailer. Let’s say you’re mailing out from the center of the country, which is like Nashville, Tennessee. If you’re mailing out from the center and you send a thousand to New York, a thousand to Florida, a thousand to Southern California, and a thousand to Seattle, they’re going to hit at different times.
And the reason is, there’s all kinds of variables from the time that you drop it off at O2O to the time it hits. Some post office markets are really efficient. They have different computer systems. Some are not. And our business is in the rural communities. So those are, no surprise, it’s not as sophisticated from a tax standpoint. So there’s a pretty serious variable.
But what ends up happening… So, forget about all that. That’s the technical piece. What really happens is, again, people respond to the mailer after they talk to their parents, their husband, their wife. They wait a week, stick it on the refrigerator. “Oh, I thought about selling that piece of land, but,” and then every time you go in to get a glass of milk, you’re looking at it going, “I could get $13,000 for this thing?” So that’s where Jill comes in because she knows. You want to describe what really happens in reality or do you want me to?

Jill K DeWit:
Go ahead.

Steven Jack Butala:
What ends up happening in reality is you wait about 10 to 14 days and you’re going to get one or two hate calls. They’re going to call you and say-

Jill K DeWit:
Or 10

Steven Jack Butala:
Or 10.

Jill K DeWit:
You might get 10.

Steven Jack Butala:
And then-

Jill K DeWit:
Especially on the first day.

Steven Jack Butala:
That’s right. So now you know the mailer hit. That’s the good news. Oh, it did hit. All right.

Jill K DeWit:
And you did well. They’re mad.

Steven Jack Butala:
Yep, I priced it right. Everyone’s mad at me. And then about three days later, someone’s going to call you and say, “I talked to my wife about this and actually we do want to sell a property. We’re ready to sell it. We’re not going to use it. I’m not sure your price is right, so let’s talk about that.” Or they’re going to say… And the next day they’re probably going to get some version of, you know what? This price works. What do we do next? And so during the tail end of the mailer, the hate comes up front first between 10 and 14 days I’m going to say. And then within 18 to 20 days, you probably should have, looking at some pretty serious deals if you did everything right.

Jill K DeWit:
I was going to add for Ray, back to the question, one of the nice… Steven mentioned, Jack mentioned O2O. That’s offers, and the number two, owners.com, our mail company. We now have tracking on there. So you really can, Ray, check with OTO. I don’t know how you log in or how that works, but you can track your mailer and see-

Steven Jack Butala:
It’s automatic.

Jill K DeWit:
… see when it’s going to hit. No, but as far as how Ray can go log in and see that-

Steven Jack Butala:
Oh, yeah, yeah.

Jill K DeWit:
… Ray can probably log in right now on his account, on offers2owners, and see when they’re going to hit.

Steven Jack Butala:
You can’t see in the future. It does notify you when it hits.

Jill K DeWit:
Yeah, because there’s stuff on there. Ask our team.

Steven Jack Butala:
I love that day. That’s like, all right, we’re seven days away from getting a real estate deal under contract. Today’s second topic is called the five steps to completely succeeding in your land career. In a consistent form. I did my five and Jill did her five and we didn’t share any notes. So I’m going to describe my five and then you can.

Jill K DeWit:
Mm-hmm.

Steven Jack Butala:
All right, number one. You got to have the right personality and the right attitude to do this long before we even get into the five steps. And so that’s on you. You have to have some basic interest in real estate and land itself and not just getting rich. Those two things together can really work well. So that’s my number one. Number two. Go through the program. In fact, go through all three programs. We didn’t take that lightly when Jill and I put Land Academy 1.0, 2.0, and 3.0 together, and I’m working on 4.0. It’s everything that you need to do this is in there, from incredibly experienced people. Decades and decades of experience.
But we didn’t stop there. In the beginning when we started Land Academy, that was it. We did a program and that we were done. But what ended up happening is, the people who got into the program, as they should, had a bunch of questions and wanted to reach out and discuss things with their peers. So we started to create products. Almost all of them are included now with Land Academy’s membership. I’m not hocking anything here. I’m just telling you, if you do these things and you’re the right person, you’re going to do really well financially and enjoy yourself while it’s happening. So number one, go through all the programs, go through them 10 times. I’ll tell you on a very personal note, I’ll tell you, I recently picked up doing Sudoku. Sudoku, the number thing graph, and-

Jill K DeWit:
That’s perfect for you.

Steven Jack Butala:
I know, and I’ve been doing it for years. And I would get to the medium to hard and I’m stuck. Really frustrating too, because I’m usually pretty good at stuff like that. So what did I do? I went back on the internet, found the oldest most gray-haired weirdo that I could possibly find to answer some of the questions that I have, a lot of the questions, about, when you get to these real hard to complicated scenarios in Sudoku, I want to know what techniques and things that they do, that they use. This is after I Googled this question, is, do you ever guess in Sudoku, ever? And the answer is, by all the pros, no. There’s always an answer. There’s always a mathematical reason or answer within that graph.
So then I’m in now, because now it’s on me. If there’s always an answer, then I’m an idiot for not being able to find it. And I do very, very well in those environments. If you have that type of personality, you’re going to smash it at buying and selling land because you will always succeed if you just follow these steps. So that’s a personal note. You got to go through the program like that. All the answers are in there. All of them.
Join the Thursday calls religiously. We go over, geez, 10, maybe 15, sometimes 20 real deals from members that have sent mail out. The stuffs come back, “Hey, should we buy this deal?” And we are not the only ones who comment on it. And we’ll tell you very clearly. Geez, by the way, there’s probably four or 500, two-hour calls that are recorded. And so we’ve been looking at people’s deals for 10 years.

Jill K DeWit:
Scary how much is there.

Steven Jack Butala:
10 years, once a week, almost 10 years. Join Discord, get to know everybody on there. It’s a closed Discord channel for all of us to talk about stuff. And whether you need a title company in upstate New York or you don’t understand, that’s where all these questions come from in the podcast, from Discord.
Identify a time slot in your life that you’re going to do this. Put a schedule together and implement it. That’s it. This will not work unless… And I’ll tell you, the more obsessive you are about your own schedule in your calendar, the more successful you’ll be.

Jill K DeWit:
My turn?

Steven Jack Butala:
Yeah, I mean, and my last point is, look, just get it done. Which comes back around to the first point. If you’ve succeeded at something else in your life in the past, maybe it’s academics, maybe it’s owning a convenience store, maybe it’s being an auto mechanic, you have to find the answers to stuff, you’re going to do great here. If you expect this program to work for you, it’s not going to work.

Jill K DeWit:
It’s good. Mine are a lot of the same. So here’s-

Steven Jack Butala:
Oh, really? Usually they’re really different.

Jill K DeWit:
Well, I mean, I have one different. I have one different. So here’s how I did mine. So the five steps to getting, just basically five steps to succeeding here, right? I did them backwards like the Dave Letterman. I did a top-ten list.

Steven Jack Butala:
Top five.

Jill K DeWit:
I have a top five list. Okay, coming in at number five. What’s the number five thing? And you’re going to laugh how I prioritize these, too. So number five is education and learning the steps, like we talked about. Number four. Well, and that’s obviously I want you to know what you’re doing. You need to know this, have the road map. Number four, be involved in the calls in the community. You need to be showing up, asking questions, watching and learning. Number three, time. You need to schedule the time, whether it’s due diligence time, time to sit down and do your mailer, map it all out. Number two, budget money for mail.

Steven Jack Butala:
Wow.

Jill K DeWit:
I didn’t put in there deal funding, right? Don’t put in to buy the property. Don’t worry about that. If you have any issues at all with money, and honestly, I’m going to argue, I don’t care how much you have. If you’re doing it right, you’re going to run out of money. So budget for mail, go crazy on the mail. And when you run out of money or don’t have the money to fund all the deals, hit up somebody in the group, get some deal funding, including me and us. And then the number one thing for me about all of this to succeeding is a mental commitment. And I’m going to argue that is the hardest one and the one that I see people failing the most.

Steven Jack Butala:
Me too.

Jill K DeWit:
And it ties into right now, the holidays. It ties into people saying, “Oh, I need a break or I need,” you know what? No you don’t. “I’m going to let my mailer catch up with me.” I have people that have been with us for three years that are asking to take a break. I’m like, “You’re not in it. You’re not here.” Because you know what? Because for every one person, I got 300 of you that are like, “Oh, I’m in it.”

Steven Jack Butala:
Those are the people we don’t hear from, either.

Jill K DeWit:
We’re here. You’re committed. Mm-mm. No, they’re here, they’re happy, they show up when they need us, and they’re funding other people’s deals, maybe including us on some deals. It’s a beautiful relationship. But they are committed. And if you don’t have that mental commitment that you’re just going to do this and you won’t stop until you hit whatever goal you have, then it won’t work.

Steven Jack Butala:
This time of year, Jill and I get personal emails from, probably once a week, that cycles, something like this. Hey, Jack and Jill, I just wanted to let you know I joined Land Academy three years ago, quit my job two years ago. My spouse quit hers last, whatever. I’m paraphrasing. This is very common. Six months ago, we have two little kids. This is supporting our entire effort now, and-

Jill K DeWit:
Oh my God, thank you.

Steven Jack Butala:
This is people we’ve never heard of, and we just wanted to thank you. This really works and it’s really changed our life. Have great Christmas.

Jill K DeWit:
I love getting those. That is the very best thing. And you’re right. It’s good.

Steven Jack Butala:
Let’s take another look at one of our favorite land acquisitions from the weekly Thursday member webinar.

Jill K DeWit:
Jack, what do you have to share with us today? You had something you want to talk about at the end here.

Steven Jack Butala:
I hit on this a few weeks ago and it raised a lot of questions and it got me thinking. Raised a lot of positive questions, not negative ones. They’re usually negative. My topic today is a revisit of a few weeks ago called The value of a Dynamic Personality. And I said this in a bar room setting in the past or at a cocktail party or at a dinner party, about having a dynamic personality. And most people, when you do it in front of them, not in a situation like this podcast, they can’t believe that it came out of my mouth.
And here’s the sentence. If you don’t have a dynamic personality, like Jill does, that’s just natural, you have a naturally dynamic personality, and when you start talking, people listen or they’re laughing or they want to interact with you and they generally want to get to know you or they want more, that’s fine, but you better make up for it in some other way or nothing is going to happen in your life the way that you want it. Nothing extraordinary is going to happen in your life, including getting wealthy. So I guess if we’re taking time off on mailers today-

Jill K DeWit:
Well, maybe you should be working on your personality? Well, I was just going to ask, what if I self-assess and I’m like, I am Debbie Downer. I have one friend.

Steven Jack Butala:
Oh, I’m qualified to answer this.

Jill K DeWit:
Oh, okay. So what do you do?

Steven Jack Butala:
You find a girl like you, or find a partner like that, or you get online. This is really what you should do is get online and start finding out what makes somebody else have a dynamic personality. Look, I smack myself in the face a lot in this environment, but the fact is Jill and I both have dynamic personalities. Mine’s a little bit more technical and hers isn’t.

Jill K DeWit:
And snarky.

Steven Jack Butala:
Yeah! And I’m constantly trying to improve on that, always, and always will be. The way that I’m constantly trying to improve on data and doing mail and, in this case, Sudoku.

Jill K DeWit:
What else are you trying to improve on?

Steven Jack Butala:
Everything.

Jill K DeWit:
So anything physical you’re trying to improve on?

Steven Jack Butala:
Trying to have a happier woman. That’s what I’m trying to improve on, Jill.

Jill K DeWit:
Oh, good. Well, that comes back to the dynamic personality here. All right, so here’s what I heard. The takeaway today is if you’re going to take a break, please fill it with something valuable like working on your personality.

Steven Jack Butala:
Yeah, don’t take a break at any of this stuff.

Jill K DeWit:
This is true. And then you won’t have to work on your personality.

Steven Jack Butala:
Listen, you don’t know anyone. No one’s on your television screen that doesn’t have a dynamic personality. Nobody is-

Jill K DeWit:
That’s true.

Steven Jack Butala:
… a CEO of anything that matters if they don’t have a dynamic personality.

Jill K DeWit:
And they can’t speak.

Steven Jack Butala:
They might be a very temporary CEO or a temporary actor or a temporary newscaster, or you might not like them. Maybe there’s a certain type of music where there’s an incredibly serious pop star. Let’s just say, jeez, who’s the one right now that’s just-

Jill K DeWit:
Taylor Swift.

Steven Jack Butala:
Yeah. So believe me, she’s got a dynamic personality. You may not like that kind of music, and so that doesn’t mean she doesn’t have a dynamic personality. So I need you to really decide whether or not you fall into that category. If you don’t, there’s all kinds of ways to improve, or you can surround your… Start surrounding yourself with people like that.

Jill K DeWit:
There you go.

Steven Jack Butala:
That’s painful, but serious advice, especially, and I learned this the hard way last summer in Michigan, with my friends when I was saying this, half of them do not have a dynamic personality at all, and none of them, none of their kids who were all there, have any version of a dynamic personality. And so nobody wants to hear that, but that’s the truth.

Jill K DeWit:
You know what it makes me think of? A couple years ago when number three was in middle school and he was kind of struggling and nobody’s really liking him, at least that’s what he would come home and tell us, he’s not making friends. And you helped him and just got him a good old-fashioned joke book and just got him comfortable with a couple jokes. And all it did is build up a little bit of confidence, and then he… Now it’s like those days are gone. Now he has a little too much confidence.

Steven Jack Butala:
Right. Yeah. Be careful what you wish for.

Jill K DeWit:
Exactly. But it was just funny that just a little thing that can make a difference. So it’s good.

Steven Jack Butala:
There’s got to be the Land Academy version of dynamic personalities out there where you can take a-

Jill K DeWit:
Oh, that’s true.

Steven Jack Butala:
Join a group and become just a better, more chilled out… It could mean, geez, it could mean if… This is my long deceased mother, but if I had any advice for her, I would say, chill the hell out. That would make you a more dynamic personality. It’s not that serious that somebody spilled a glass of milk. It’s not worth what we’re going through right now.

Jill K DeWit:
Right. I understand. Hey, don’t forget, if you really want to get involved, you have some questions, you want to talk to my team, you want to see if this is something that could work for you, just send a note to support@LandAcademy.com, and don’t forget to, our ebook is there. We have a free ebook that really tells a lot about us and our backstory, Jack, really, how this all started and gives you good insight to everything we do. Just go to LandAcademy.com and just download that free ebook. It’s like 30 pages or something. It’s a good read.

Steven Jack Butala:
Join us next Wednesday for another interesting episode. This is where we buy cheap land and sell it for more on the internet, sometimes a lot more.

Jack and Jill:
We are Jack and Jill.

Steven Jack Butala:
Information-

Jill K DeWit:
And inspiration-

Steven Jack Butala:
… to buy undervalued property.