Personalizing Your Offer Letters

This is episode number 2207. Jill and I are talking about Making The Land Business Your Own, Not Just Copying Others. I have lots of examples. Jill has lots of examples. What do you say we take a question?

I like that.

Each day on the show, we answer a question from our Land Academy Member Discord Forum and take a deep dive into land-related topics by popular request.

You don’t have that memorized.

Isn’t that sad?

That’s funny.

I’m just lazy.

I have all of it memorized. Your parts and mine. Wait a minute.

You have my parts memorized?

I do.

I’m not touching that.

Yours and mine. Just going to leave that alone. This is G-rated.

It’s J for Jill. It’s rated J. That’s a whole show. What is J rated?

I don’t know. When was the last time you even cared about ratings? I haven’t heard of a movie now so far in the fine print, used to know, or cannot go or X. I don’t want to go.

There are no X-rated movies anymore. The X-rated movies, ironically, are free.

X-rated movies, we started to get into a few seconds ago on this show.

Our children, at about the age of 12 or 13, they spoke in R-rated language. I’m not sure, we start that much.

Do you know what? You are in that Facebook group. You should ask. I’m sure, like it’d be fun. I want to ask our kids, “Have you ever been to an X-rated movie and see if they even know what that is?”

I bet they don’t.

That’s what I suspect.

I bet it doesn’t exist.

That’s what I suspect. Maybe it’s on the dark web.

HBO has been borderline for a lot of years.

Personalizing it is something you should do more. It's a key way to make the land business your own, instead of just copying others. Share on X

That’s it. What used to be X are now R.

I don’t know.

What used to be X is now on Showtime.

I don’t know where this is going to go.

Anyway, back to this. Zayn and Tara wrote, “Hello fellow investors. We are currently looking to acquire properties with fixable title issues.” Good for you guys. “Yes. You read that right. We pay the finder up to 20% of the net profit once the issues are resolved and the property is then sold. Please DM us for more information or with potential leads. This making their own niche.”

I love this.

“We do all the legwork. We manage the process from start to finish. We have multiple specialties in the real estate investing space, and fixing title issues in order to create a marketable and charitable title has become one of them. We have experienced doing so in multiple states under a wide variety of circumstances and are always wanting to learn more. Thanks and have a great weekend, Zayn and Tara.” I love this, you guys. Bryan, I’m really glad you’re doing that.

For those of you who are new, here’s their model. We send out a bunch of mail, and a bunch of properties come back. We throw them into the due diligence scenario. Once Jill determines that the price is okay, we look at the eight A’s. One of the A’s is alive in their case. This is a title. This could be called a title issue. The heirs are calling back and study the actual person where the property is in that person’s name. They’re deceased, or some other things are going on with the title issues or as liens or whatever, they have chosen a niche to fix those for you. If I got a property back on, I don’t want to go through all that. I want the easy ones, not the hard ones. I sent it to them. I forgot about it. I get a check three months later.

There you go.

I’ve got a bunch of properties to send them. Our topic, Making A Land Business Your Own, Not Just Copying Others.

This is coming up this month. As we’re recording this, it’s May, and this month, May 2025, this is going to be the title of the Land Academy Ladies Call that’s happening, which is about making your offer letters shine and stand out. The point is, I get so many offer letters because we have so much property over the years/decades. They come in, and I see great letters and I see dumb letters.

Like one page, no one’s name is even on it. They don’t even have a phone number. I have to email this back thing. It’s a stupid email. It’s like Joey’s Land Company at Gmail or Hotmail, something like that dot-com. I’m like, “Really?” That just screams, “I don’t know who you are. Is your name even Joey?” We were talking about this month, personalizing it because you and I are doing it more and more.

This is just one way to make the land business your own. We’re going to talk about more, not just copying others. I’m telling everybody to take our template and personalize it. I do it. You should do it. When I’m going into a new area or a new property type or something like that, I might change up a little bit about me, highlighting some of the things that I’ve done in that space, because it’s the property that I’m buying here.

I might change things about the wording. Maybe it’s going to be more farmers. Maybe it’s ag lands. I’m going to tailor it like that, or it’s more commercial. I’m going to tailor it like that. A new area. Things like that. Things I’ve owned in. I’m very familiar with the state. I’ve been working in it for decades thing or this is a new area for me, and I’m excited to learn about it.

Something like that, but that’s going to make a difference, and then also, personalizing it. Make sure you have on there your real name, a place for them to look you up come. Take it to the next level, and make your website match your email, and that’s getting deeper, I know, but that’s just something that we’re talking about today that or this month, that ties into the topic.

Evolving The Land Business With Experience & Data

Once or twice a year, Jill and I teach a course called Career Path, and it’s usually filled with 10 to 20 people who are looking to take their land investment or their real estate investment career to the next level. There are a lot of people in there that say, “I’m making a couple $100,000 a month, I’d like to make a couple million.

I’m just starting out, but I like to make $50,000 a month by the time January rolls around or whatever.” We go about teaching the course, and many times, the more advanced, more senior-level people in the class will say some version of this. “That’s great, Jack. That’s how you do it. That’s how you do the red, green, yellow test. This is how I do it.”

Can I share my screen? What they’ve done is they’ve taken the land business that Jill and I instructed and they’ve made it their own. They’ve taken their red, green, yellow test, expanded it to instead of three columns, they’ve expanded it to 30 columns or fill in the blank. In Jill’s case, she’s hyper advanced at talking to sellers and finding out very quickly if they want to sell, and if they do, getting a deal done with them. She creates a real estate deal where there wasn’t one.

That’s what her effect on me was when we joined forces. I was not doing that ever. If they didn’t sign it and send it back then, there was no reading answer the phone really. She took what I was doing and made it her own. Yesterday I was talking about or was it today? Talking about the two people at the end of the bell curve. That’s two people at the end of the bell curve stuff. It’s the 80/10 rule. It’s 10%. 10% of you are going to look at our land of Academy 3.0. Listen to the Thursday call or do listen to the podcast, and absorb the material.

After you have some success with it, maybe 2 or 3 or 5 real estate deals, you’re going to say, “You’re going to start applying your own common sense. This doesn’t make sense to me this way.” It’s worked for me, but I think it’d be better if I get data from this source and take a look at who’s, I don’t know. Here’s a great example. It’s all over the internet, or at least all over my rhythm internet, about targeting properties, because there are so many people aging in place in our country, targeting sellers based on their mobility into senior living environments, which I think is brilliant.

That’s a real thing.

Somebody is taking a regular land business or real estate business and making it their own. Unfortunately for all of us, sharing how they do it. This isn’t a how to change a light bulb video on YouTube. This is for us to expose everything and how we do well at it, and then for you to go off and make it your own. Join us tomorrow, where we discuss revisiting the why behind your land business. You are not alone in your real estate ambition. We are Jack and Jill. Inspiration to buy undervalued property.