The Land Academy Story












For more than a decade the buyers of our real estate have been asking “how do you guys buy property so consistently inexpensive that you can sell it to me for this crazy low price? Show me how…”
Land Academy is Steven & Jill’s way of answering this question and giving back. Scroll down to get a peek inside how it all happened.
Steven Begins Career in Commercial Real Estate in Detroit
November 1992
Believe it or not, Steven Jack Butala got his start in commercial real estate, including with nursing homes.
Read moreSteven Writes Computer Program to Automate Sending Blind Offers
November 1993
Fueled by disgust for cold calling, Steven wrote a computer program to auto send blind offers via fax to apartment building and nursing home managers and owners.
Read moreSteven Becomes VP of Acquisitions for Chain in Phoenix
November 1994
Steven became Vice President of acquisitions for a publicly traded nursing home chain in Phoenix.
Read moreSteven Made Partner at KPMG
June 1997
Steven is made partner at KPMG based on successful nursing home and assisted living facility acquisitions.
Read moreSteven Sells Chain, Netting $500,000 (future land acquisitions seed capital!)
August 1998
Steven sells a regional long term care chain and netted about $500,000 (would become seed capital for land acquisitions).
Read moreSteven Purchased & Sold 80 Acres in AZ and Contracts “Land” Bug
January 1999
Steven purchased and sold 80 Acres in Arizona, which created about $10,000 of equity. This was when he officially contracted the “land” bug.
Read moreSteven Purchases Property at Tax Deed Auction Resulting in $285k in Equity
November 2000
Steven Purchases Property at Tax Deed Auction Resulting in $285,000 in Equity over 3 Months on eBay!
Read moreSteven Sends Automated Fax to RE Agents for Land Acquisitions
December 2001
Steven sent an automated fax to all real estate agents in Arizona trolling for land acquisitions. This created $1.2M in equity over 6 months.
Read moreSteven Generated Millions in Equity Attending Monthly Tax Deed Auctions
August 2003
Steven attended monthly tax deed auctions in New Mexico and Arizona generating millions in equity.
Read moreSteven Discovers CoreLogic’s RealQuest & Generates Millions in Equity from 1st Blind Offer Campaign
November 2004
Steven discovered CoreLogic’s RealQuest and sent his first blind offer campaign. After generating millions in equity, he discontinued his attendance at the tax deed auctions.
Read moreSteven Perfects the Art & Science of Direct Mail Blind Offer Campaigns
December 2004
Over the next decade, Steven perfected the art and science of direct mail blind offer campaigns to land and SFR owners. This resulted in over $25 Million in equity.
Read moreJill was given 20 “Useless” NM land lots to sell on eBay after crash course by Steven. Made $18,000!
November 2009
Jill was given 20 “Useless” NM land lots to sell on eBay after crash course by Steven. She ended up making $18,000!
Read moreJill Convinced Steven to Stay In Despite Downturn – Bought 1100 Properties, Made $500k!
November 2011
Jill convinced Steven to stick with it despite downturn. Jill bought 1100 properties at southern AZ tax auction, and made a whopping $500,000!
Read moreJill (as project coordinator) and Steven (as bank) Flipped LAST House Concluding More Money is Made in Wholesaling to Other Investors
November 2014
Jill (as project coordinator) and Steven (as bank) flipped LAST house and concluded that more money is made when wholesaling to other investors.
Read moreSteven & Jill Create the Concept of Land Academy
November 2014
Steven & Jill create the concept of Land Academy and see the potential for other property types.
Read moreCFFL Program is Released
July 2015
Land Academy is born! We released our first program – on physical DVDs!
Read more1st The Cash Flow From Land Show Podcast Episode Airs
October 2015
Due to popular demand, Steven and Jill became on-air talent and released the Cash Flow from Land Show!
Read moreLandInvestors Launch
November 2015
In an effort to answer more questions, we launched LandInvestors.com as a forum-based site focused solely on land investing.
Read moreL.A. Membership is Released
February 2016
After determinining we could get our Land Academy family cheaper prices if we negotiated with the data providers ourselves, membership was created.
Read moreDeedPerfect Launch
July 2016
After years of the mind-numbing work of creating deeds in Word, we created a website to automate the process!
Read moreLandPin Launch
January 2017
Another tool anyone? In an effort to help members sell properties faster, land-selling site LandPin.com was launched.
Read more500th Podcast Episode Airs
July 2017
After two short years, we celebrated our 500th podcast!
Read moreOffers2Owners Launch
September 2017
We learned that we can do mail cheaper for our members if we do it in-house! Thus, our mailing company, Offers2Owners.com was born.
Read moreParcelFact Launch
February 2018
Instead of having to piece together different data sources, we create ParcelFact.com – an all-in-one parcel research and due diligence too.
Read more800th Podcast Episode Airs
August 2018
Still going strong, our podcast is topping charts with 800 total podcast releases.
Read more1st LandAcademy Live Event
September 2018
We decided to break the virtual barrier and hosted our first Land Academy Live Event in Southern California.
Read moreJill’s Facebook Live Show Starts
October 2018
Jill loves to teach! She launched her Facebook live series to help reach more people.
Read moreProgram Launch: Land Academy 1.0; Rural Vacant Land
November 2018
As we learn, so do our members! We released a brand new program in 2018 to add to the Land Academy program family.
Read moreLand Academy Deal Funding
January 2019
Not having funds for a deal is a thing of the past with Land Academy deal funding. Find the deal and bring it to us, and we will “be the bank.”
Read moreLand Academy 2.0; Infill Lots Release
January 2019
We released a deep dive into how to find, price, buy, and sell infill lots.
Read moreLandTank Launch
May 2019
At the request of our members, we created a site that enables our members to fund each others’ deals too!
Read moreHouse Academy Launched!
May 2019
After Land Academy success, we finally released all of our SFR knowledge and House Academy was born.
Read more1000th Episode of the Land Academy Show!
June 2019
1000 shows and still going strong!
Read moreParcelFact 2.0 Launched!
June 2019
As better tools become available, we update ours! ParcelFact gets a redo, updated views, and more.
Read more2nd Annual Land Academy Live Event
October 2019
We loved meeting everyone in person so much last time that we did it again!
Read moreOffers2Owner’s First Class (First Class Postage Mailing) Released!
March 2020
Offers2Owners expands to offer first class mailing – making mail arrive faster and faster!
Read moreNEW LandPin.com Released!
March 2020
We updated LandPin.com to make it even better, including upping our ad revenue to bring even more land buyers to the site.
Read moreO2O Neighbor Letters & New Document Dashboard Release
March 2020
Offers2Owners continues to lead the industry by offering in-house neighbor letters as well as a brand new dashboard to house and track all of your mailers.
Read moreLand Academy Discord Server Created
December 2020
Steven Jack Butala, Jill DeWit, our staff, as well as our collective Land Academy hivemind are all there to answer questions, share tools, collaborate, form partnerships, and more.
Read moreLand Talk on ClubHouse
February 2021
Clubhouse is an audio-only social media platform. We began meeting there to reach more people about land!
Read moreNew Offers2Owners 2021 Product Released! Concierge Pricing!
March 2021
Concierge is the latest and greatest from Offers2Owners. Have you ever wanted an “easy button” for downloading, scrubbing, and pricing your data? Well, here it is! You don’t have to worry about spending countless hours scrubbing data and analyzing market prices anymore!
Read moreCareer Path #1 Launched
April 2021
At the demand of members, we created Career Path – an intenive 8 week program deisgned just for you. You will work alongside founders Steven Jack Butala and Jill DeWit to achieve your goals.
Read moreDataTree
July 2021
Do you want more accurate data? Easier to use data? More recent data? We all do, so we officially partnered with DataTree for our data.
Read moreNew LandFunding.com Released!
August 2021
An easier and faster way to get funding for your deals.
Read moreUpdated Education for 2022 Released! Land Academy 3.0; Catching Up With Land Academy!
February 2022
We’re constantly updating our programs, and in 2022 we released a brand new program. This is a full redo and update to our original program including all of our new tools and updated market and pricing strategies.
Read moreNew Offers2Owners Product! Concierge Data+
August 2022
If you want to be able to set your mail on autopilot, ConciergeData+ is for you.
Read moreCareer Path #5 Launched!
October 2022
Five sessions later and still going strong! We love the opportunity to work even closer to grow your business.
Read moreLand Academy Pro
April 2023
Check back for our latest and greatest creation.
Read more
