Identify Where You Need Help Upfront (CFFL 575)

Identify Where You Need Help Upfront (CFFL 575)

Transcript: 

Jack Butala:                       Jack/Jill here.

Jill DeWit:                           Hi.

Jack Butala:                       Welcome to the show. In this episode, Jill and I talk about the Jack/Jill TV show called Get There First. It’s in its concept stage.

Jill DeWit:                           Yep.

Jack Butala:                       Before we get into it, let’s take a question posted by one of our members on the LandInvestors.com online community. It’s free.

Jill DeWit:                           Yep. Heather asks, “When it comes to advertising of your vacant properties, I was wondering if it was a good idea to do subliminal advertisement.” Alright, what does this mean? Is there like a woman with not much clothes on standing off to the side of the property on the lead photo? That’s what I think of subliminal.

Jack Butala:                       That’s a good idea.

Jill DeWit:                           Whispers, “Buy this land now. Don’t ask questions. Just smile. Cash only. Buy, buy. Yes.” Or would just try that or stick to the more traditional ways or have you ever tried that at all?

Jack Butala:                       Is this a serious question?

Jill DeWit:                           I’m wondering … Yes. I’m sure it’s not made up. I’m sure it’s in …

Jack Butala:                       I thought it was a joke.

Jill DeWit:                           No. Oh, you really did?

Jack Butala:                       Yeah.

Jill DeWit:                           No, yeah, no. This is … I promise. My team is … They would not think to do that. Actually, I think it would be cool if they threw something funny at us, like a zinger, but no, this is a legitimate question.

So, no. I would not doing anything like that. It’s just my way. I don’t think you need to. I think it speaks for itself.

Jack Butala:                       I think we go out of our way in this group-

Jill DeWit:                           To be transparent.

Jack Butala:                       And all of our stuff is to be honest and straightforward with everybody about everything.

Jill DeWit:                           Exactly.

Jack Butala:                       So, no. I don’t-

Jill DeWit:                           Whether or not it hurts.

Jack Butala:                       This is actual … If you’re really asking us, Heather, would I suggest that you do this or have I tried it ever at all? The answer is no and no.

Jill DeWit:                           Exactly.

Jack Butala:                       I would never ever try to deceive anybody. If anything, it’s the other way around. Are you sure you want to buy this property out there? It’s pretty far.

Jill DeWit:                           Right.

Jack Butala:                       And if their answer is, “Yeah, I’ve had it. I’ve lived in Manhattan my whole life. I’m sick of it. I don’t want to pay rent ever again.”

Jill DeWit:                           Dying to go for a hunting property or whatever it is.

Jack Butala:                       Yeah. Then that’s the right property.

Jill DeWit:                           Uh-huh.

Jack Butala:                       But if you’re going to go out there and expect everything to work right away in a turnkey situation, that’s just not how these rural properties are.

Jill DeWit:                           Wait. I have a Heather compliment, though. Heather does get a big star for thinking outside the box here, because that’s one thing that we do say is get creative, and I appreciate that. So, Heather was getting creative and really trying to come up with something different. Not sure this is the right one, but that’s okay. Keep going. You’ll find it.

Jack Butala:                       How could you pull it off? Let’s say if we wanted to do subliminal advertising on the Internet.

Jill DeWit:                           I would seriously have a woman in a bikini on the property.

Jack Butala:                       That’s not subliminal.

Jill DeWit:                           Well, that’s true.

Jack Butala:                       That’s just sex sells. I’m all for that.

Jill DeWit:                           Oh, okay.

Jack Butala:                       Whatever it takes. I mean, if you know you’re going to sell some stuff to a woman, do the opposite. I absolutely am all for that.

Jill DeWit:                           Okay.

Jack Butala:                       I’m just saying subliminal advertising is like somebody airbrushing something in where you’re …

Jill DeWit:                           Well, that’s lying.

Jack Butala:                       That’s lying.

Jill DeWit:                           Well, that’s not even subliminal.

Jack Butala:                       Remember how casinos pump oxygen into the thing to keep you there longer?

Jill DeWit:                           Right.

Jack Butala:                       That’s subliminal, because you are not conscious of it.

Jill DeWit:                           Or like the smells in Disneyland walking down street that make you hungry and stuff like that. I got that.

Jack Butala:                       That. Exactly.

Jill DeWit:                           Alright. Yeah, that’s subliminal.

Jack Butala:                       Yeah, and it’s dishonest.

Jill DeWit:                           It is. Yeah, using their other senses.

Jack Butala:                       I’ve heard department stores do that. Speak really quietly like, “You need to buy a new dress.”

Jill DeWit:                           Seriously?

Jack Butala:                       And it doesn’t hit your consciousness. It goes into your head. Or like Coke commercials and stuff.

Jill DeWit:                           Well, clearly it works for me.

Jack Butala:                       You don’t need any encouragement.

Jill DeWit:                           Here’s the thing, Heather. There’s no question it works. So, the point is, do you want to be that person? That’s it. And I don’t think you need to. You know I appreciate the question. I don’t think you need to go there.

Jack Butala:                       If your property is priced at half, you don’t need it

Jill DeWit:                           You don’t need it, yeah.

Jack Butala:                       You just need some good shots.

Jill DeWit:                           Exactly.

Jack Butala:                       We have a guy in our group, two separate members. What ends up happening is people find their little niches, and they do stuff and then they swear by it. One guy buys higher priced property and gets a drone shot of every single one, and it sells away. It sells immediately.

Jill DeWit:                           Mm-hmm (affirmative)

Jack Butala:                       So, it’s expensive and time consuming, but-

Jill DeWit:                           It works.

Jack Butala:                       He’s got it down. So, what I would do since, Heather, you are interested in something out of the box as Jill has nicely put it that way, try some type of unique marketing scenario that no one’s ever tried.

Jill DeWit:                           Exactly.

Jack Butala:                       Or pick like a drone shot scenario, but just be an expert at it.

Jill DeWit:                           Exactly. Good question, though.

Jack Butala:                       Yeah. If you’ve got a question, or you’d like to be on the show, reach out to either one of us on LandInvestors.com.

Today’s topic: The Jack/Jill TV show called Get There First. This is the meat of the show.

Jill DeWit:                           So, we alluded to this the other day on a Facebook post that I did when you and I were up at Lake Arrowhead looking at property.

Jack Butala:                       Yeah.

Jill DeWit:                           And just having a little fun and a little break and an Octoberfest. So, we went up there to spend a little time and [crosstalk 00:05:15]

Jack Butala:                       It ended up being real estate weekend by Jack.

Jill DeWit:                           Of course. No, it was good. We had a really good time.

Jack Butala:                       And a spa weekend for …

Jill DeWit:                           It was a spa weekend for me, too. It was really a great trip. I think we have it down now.

Jack Butala:                       Here’s the truth. It was my idea to schedule a couple’s massage, and I backed out because I wanted to go look at real estate instead.

Jill DeWit:                           It’s true.

Jack Butala:                       Jill’s just shaking her head the whole time.

Jill DeWit:                           And I just said, well then I’ll go without you.

Jack Butala:                       So, instead of an hour massage, Jill got a two hour massage.

Jill DeWit:                           Yeah.

Jack Butala:                       And I got to look at land.

Jill DeWit:                           It was perfect. And then we had to stay on, and then you took me back out only to look at the best stuff after you weeded out all the junk. I got to go look at the good stuff. So, it was really a win-win.

Jack Butala:                       And you were like a noodle, so I could have showed you the worst property on the planet and said this is beautiful.

Jill DeWit:                           This is true, and I would be like oh, this is gorgeous. So, yes, exactly.

So, let me back up even more. We’ve been approached at times to do different real estate shows, and Jack and I have always said no because it’s never on our schedule. We don’t want to be …

Jack Butala:                       It’s a lot of work.

Jill DeWit:                           Yeah, on someone’s schedule.

Jack Butala:                       And I don’t want to be a movie star.

Jill DeWit:                           Going down the process … Radio star you do.

Jack Butala:                       Yes.

Jill DeWit:                           You like that. What’s that joke? You have a face for radio. I love that. That’s not you, it just made me think of it because it’s so funny.

Jack Butala:                       Thanks, Jill.

Jill DeWit:                           No. Jack, stop it.

Jack Butala:                       Oh, I know.

Jill DeWit:                           So, anyway, Jack and I, alright. If we’re going to do it, we’re going to do it our way. So, we started to lay it out, like really lay it out. I’ve got our cinematographer and director and editor lined up. I’m the producer. Jack’s content.

Jack Butala:                       The writer.

Jill DeWit:                           And you actually already have a couple episodes sketched out.

Jack Butala:                       Yeah. So, here’s the show. We do a little bit of research. We find a little market. Let’s just say houses … We’re looking for houses, not land, because it’s easier. And bang, bang, bang, there’s a tiny bit of funny instruction inside the computer, and the letters go out. The offers go out.

But even before that, we interview who the flipper is going to be, the wholesaler. Who we are going to sell the property to. Who we’re going to wholesale the property, who’s going to renovate it.

We sent a bunch of offers out in the mail. We fill that guy’s order, and then we get a bunch of responses, signed offers back. And then we go and talk to the people and find out why, why they want to sell it. I already know how it’s going to go. This is not scripted. We’ve done it so many times, we just know how it’s going to go. “Oh, it’s time for me to retire, and my kids are gone, and I’m just done. I don’t want to clean the house up, and you seem like nice people so I’m happy to sell it. Oh, yeah I know that I’m not selling it for the top, top, top price. That’s not what I want here.”

Jill DeWit:                           Right.

Jack Butala:                       “I just want to get the cash and get out and go live with my sister in Idaho.”

Jill DeWit:                           Yep.

Jack Butala:                       It’s all some version of that. It’s never, “You heathen, awful person. You’re going to give me less than my property is worth?” It’s never … People think it’s like that.

Jill DeWit:                           It’s a win-win for everybody. I describe the show as this: It’s like what happens to the … How the asset is acquired before you see the people doing the flip. Because that’s what everybody sees, and they want to see them moving walls and everything. But, more interesting to us as investors and every other investor is, where the asset came from and what they paid for the asset and all that good stuff.

Jack Butala:                       So, the challenge is-

Jill DeWit:                           Because that’s where the money is.

Jack Butala:                       A lot of these shows you see on HGTV, most of these renovation shows, the challenge for us is that there’s no before and after. Let’s pull the sheet off of the house and look at everybody’s expression. How much my bedroom’s changed.

Jill DeWit:                           But we’re going to pull the sheet off of the bank account.

Jack Butala:                       Well, that’s it. That’s exactly right.

Jill DeWit:                           And that’s all I need.

Jack Butala:                       At the end of the thing … At the end of, I don’t know, maybe two weeks, you can show six or seven assets with netting out $25,000 to $45,000.

Jill DeWit:                           With no work. No swinging a hammer.

Jack Butala:                       Yeah. We could call it, How to Make a Quarter of a Million Bucks in a Month and a Half.

Jill DeWit:                           That’s true.

Jack Butala:                       But that’s just … I don’t like that. That’s just boasting and silly.

Jill DeWit:                           Right.

Jack Butala:                       So, the before and after is the bank account, and I agree.

Did you ever see Two Broke Girls, that show?

Jill DeWit:                           Yeah.

Jack Butala:                       When you see the bank account?

Jill DeWit:                           Yes, you love that.

Jack Butala:                       They flash the bank account?

Jill DeWit:                           Yeah, I remember that. At the beginning they show how much money, or is it at the end of every show? I think it’s at the end of every show they show what they started with and then what they ended with that week or whatever.

Jack Butala:                       So, I don’t think the show is for everybody, you know? I think it can be entertaining for a certain-

Jill DeWit:                           Oh, we’ll make it fun.

Jack Butala:                       Yeah, we laugh about it and stuff.

Jill DeWit:                           Yeah. Well, it’s going to be really interesting.

Jack Butala:                       The whole point is to dispel the mysteries of …

Jill DeWit:                           That’s it.

Jack Butala:                       There’s not that much of a mystery here. I don’t know why the whole world is not doing it.

Jill DeWit:                           You know what we should do? I think if we spend a little bit of time, too, Jack. I think one of the mysteries that people come to me is where do you find the buyer? Even just talking about, this is how we found the buyer, where they came from, what they’re willing to spend, how we qualify them to go out and do the work kind of thing. Because that’s really what it is. The buyer knows what they want. They don’t know how to get it, and then when they find us and know that we are the masters at going to get it, it’s a win-win for everybody.

Jack Butala:                       That is the single biggest mystery to me in this whole business model. Jill and I do find a buyer. It’s really simple. You look for LLC owned properties in a given market. Or if you must get in your car and drive around a market, which I do not advocate, take note of the properties that have dumpsters in front of them. Those are your buyers. Or go on Craigslist and say I’ve got a bunch of properties for sale. If you’re a flipper, let me know. You’re going to have more buyers. Or go on Facebook. That’s what we do, too. And say if you’re a home flipper in zip code 85258, we need to talk.

There, we just gave you the whole answer. It’s not hard.

Jill DeWit:                           That’s easy.

Jack Butala:                       Yeah, finding a buyer is easy.

Jill DeWit:                           Exactly.

So, that’s the gist of the show.

Jack Butala:                       If there’s anything that mystifies me is if you sit down with the buyer, and we’ll say this is what we do. And we would love to sell you some houses, so put your order in. Or you can just join our group and do it yourself. “No. I don’t want to do that.”

Jill DeWit:                           Isn’t that funny?

Jack Butala:                       “What’s Excel?” “Oh, it’s this spreadsheet.” “Oh, no. Then no.”

Jill DeWit:                           Yeah, exactly. So you’re going to send postcards out, and then I’m going to be like no, no we’re not even going to do that. But that’s going to be cool part-

Jack Butala:                       It mystifies me that they don’t want to take two weeks and learn how to do it.

Jill DeWit:                           The show will have the meeting, us meeting with the buyer, so you can really experience what that’s like. I think that’s a lot of it. The show is going to be educational. It’s not just entertaining. It’s really going to be educational for people to say, alright this is how the conversation would go.

Jack Butala:                       Probably why it’s going to fail.

Jill DeWit:                           Aw, Jack.

Jack Butala:                       You know what, Jill? The reason this will succeed is because of you. If it was just me in a computer whining and saying, I wonder if this is going to work.

Jill DeWit:                           But you know what already happened? Let me tell you what already happened. So, Jack and I were working on the content. I’m falling into the role of producer, and I’m happy to produce it. So, I’m working on the next phases, and as I’m describing this to who would be the director and oversee the editing and all that good stuff … She has an Emmy, by the way, I think is really cool. We’ve got the right person here. Since TV shows are not … are her thing.

Jack Butala:                       TV are not her thing or they are?

Jill DeWit:                           No, TV shows are her thing.

Jack Butala:                       Oh, okay.

Jill DeWit:                           So this is nothing new to her. TV shows are totally her thing. That’s what her Emmy is from is a TV show.

So, anyway. The point is she got excited. Next thing you know, I’m sitting here describing the TV show, and all the modules, if you will, of the show and the different things.

Jack Butala:                       Yeah, segments.

Jill DeWit:                           And it transitioned from that to, so how do you guys do this again? And then I’m realizing she wants in. “Can you teach me?” I’m like, it’s coming. You’ll learn anyway, so hang in there. It was really funny.

Jack Butala:                       You watch the show there, if you’re going to direct.

Jill DeWit:                           Exactly. It was really, really good.

Jack Butala:                       This is not hard.

Jill DeWit:                           It’s not hard. So, good. So, that was … Anything else you can think of? I think that’s it on the show. It’s going to be fun.

Jack Butala:                       If you have any suggestions about this, let us know.

Jill DeWit:                           Yeah.

Jack Butala:                       I’d love to hear. Just email us. Jack@LandInvestors or Jill@LandInvestors.

Jill DeWit:                           Yeah.

Jack Butala:                       And say, you know what? That’s the silliest thing I’ve ever heard and you guys are going to dismally fail.

Jill DeWit:                           Don’t waste your breath. Don’t waste your money.

Jack Butala:                       Or you could say, it’d be great if you could do this, this, and this. The big gripe that I have with reality TV shows, especially the ones on HGTV, is they are not honest. They don’t give you any detail.

Jill DeWit:                           Yes.

Jack Butala:                       They don’t … They’re out there … It’s just a big puff of …

Jill DeWit:                           They don’t give numbers. They used to give numbers, and then they stopped giving numbers.

Jack Butala:                       Yeah.

Jill DeWit:                           So, I’m like alright.

Jack Butala:                       We’ll have a much smaller audience on this show in the end, but a much better-

Jill DeWit:                           Like five. Just kidding.

Jack Butala:                       But a much better one, you know?

Jill DeWit:                           Right. Well, I was going to add one last point is we are talking about doing some of our successful people, because we have a lot of successful, obviously, wholesalers investors in our group that are already doing this. So, we might do some transactions with them and bring them in, show some of theirs. It’s going to be cool.

Jack Butala:                       Yeah. What Jill’s saying is if you’ve done a deal or two and you want some free promotion …

Jill DeWit:                           Yeah. Let us know.

Jack Butala:                       We’ve got a pretty big budget for this, quite honestly, and a big advertising budget.

Jill DeWit:                           Exactly.

Jack Butala:                       If you want to get your properties out there and get your name out there, let us know. Email us, and if you’re not incredibly boring, we’ll put you on the show.

Join us in the next episode where we discuss wholesaling SFRs in 2018 by the numbers. Jill, it’s going to be … I actually prepped for this show good.

Jill DeWit:                           Oh, good.

Jack Butala:                       We’re going to look at some data.

Jill DeWit:                           And I’ll paint my nails.

And to answer Jason’s question about if we should even use credit cards in this business? Oh, I have a lot to say about that.

Jack Butala:                       Perfect timing.

You are not alone in your real estate ambition.

I can’t believe the subliminal stuff.

Jill DeWit:                           Yeah, that was really interesting.

Jack Butala:                       Subliminal advertising.

Jill DeWit:                           Buy Jill a ring.

Jack Butala:                       You know, for some reason I equate … I almost missed it.

Jill DeWit:                           Because it was subliminal.

So, now you are rethinking that question, aren’t you?

Jack Butala:                       Buy Jill a ring.

Jack, take the day off.

Jill DeWit:                           Yeah.

Get Jill a new car.

Jack Butala:                       Jack, you need a bigger boat.

I like this.

I forgot what I was going to say.

Jill DeWit:                           Sorry.

Got that right in there.

Oh, good. Okay.

Hey, you like our show? Please subscribe and rate us on iTunes or wherever you are listening.

Jack Butala:                       Information and inspiration to subliminally buy assets and Jill a ring.

If you enjoyed the podcast, please review it in iTunes . Reviews are incredibly important for rankings on iTunes. My staff and I read each and every one.

If you have any questions or comments, please feel free to email me directly at jack@LandAcademy.com.

www.landacademy.com

www.landpin.com

I would like to think it’s entertaining and informative and in the end profitable.

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