Put Yourself In Charge (CFFL 577)
Jack Butala: Jack and Jill here.
Jill DeWit: Hi.
Jack Butala: Welcome to the show today, in this episode Jill and I talk about putting yourself in charge. Before we get into that, let’s take a question posted by one of our members on a LandInvestors.com online community, it’s free.
Jill DeWit: Okay. Avery asked, “I’m looking to advertise my properties on social media. I’m wondering, what do you suggest is the best way to use social media to advertise land? Should I just list on my Facebook page or should I send links to my sites, or even possibly links to my Land Pin post? I’m sure you’ve come up with some best practices, but I’m struggling here.”
Jack Butala: Okay, this is an incredibly intelligent question, and I’m glad you brought it up because there’s a surefire way to do this. And just posting it on your page, your Facebook page, you’re not gonna have a lot of luck with that. After you post it on Land Pin, and you have all the statistics correct, that’s pone of the real reasons that you put it on Land Pin. That, and property sells there pretty well. What you wanna do is create a Facebook ad, and its not gonna to happen in twenty seconds. Go out on YouTube and learn how to do this. Find a really recent video, where someone way more intelligent than you and me tells you exactly how to post a Facebook ad.
This is how people who own, smart people who own, hair salons or local businesses, really, really do well, drive a lot of traffic. Because Facebook, not a lot of people know this, and Twitter and all social media, and Linkedin are geographically based. So, they know where your computer is and the internet knows where your computer is, and the internet knows where your phone is. So if you say, “Hey, I have a piece of property for sale,” and you’re advertising the actual content of what you’re advertising is attractive, the price is cheap, and the picture looks good, and you got the right information in there, it’s gonna hit all the people that have expressed an interest fore that kind of thing, where the property is located. And you’re gonna sell it most likely overnight.
It’s a huge secret in the real estate business that people don’t talk about. This is how you sell houses and stuff too. Why real estate agents don’t do it, I just don’t know. When’s the last time you went on a Facebook and you saw a piece of real, we’re in the real estate business, it’s all we talk about. I cannot recall one time where I’ve seen a house for sale in my neighborhood, and I would love, love to get pounded with that kind of information. I have no interest in buying a Volvo at all, I don’t want that kind of advertising and I don’t want it in my life, but I love real estate. In fact, I would love to get, where ever my phone goes, like Jill and I do a lot of traveling. I would love to get pounded by stuff for sale all the time in Facebook and social media, so here’s a takeaway. Geographically specifically post real estate for sale, and you will sell it very, very, very quickly. Probably that day if its priced right.
Jill DeWit: Right, because all you’re doing is reaching them, that’s it.
Jack Butala: Reach, reach, reach.
Jill DeWit: Reach reach reach. Its priced right, you gotta reach them. Good question Avery.
Jack Butala: Right now, wherever your property is, that you have, or that you’re thinking about buying, somebody’s dying to buy that property. Your job is to reach them really effectively. By the way, this costs next to nothing. I mean, if you might spend thirty to a hundred dollars on a week long posting in Facebook.
If you have a question, or you’d like to be on the show, reach out to either one of us on LandInvestors.com.
Today’s topic; Put yourself in charge, this is the meat of the show.
Jill, you’re in charge
Jill DeWit: Yes I am.
Jack Butala: You’re an in charge kind of person.
So, the whole premise of this is, more and more I’m seeing, and I dunno if its just because I’m getting older, or if the worlds falling apart, I’m not sure.
Jill DeWit: Combination of the two.
Jack Butala: I just see it, more and more people not taking responsibility for themselves. So, I just got done binge watching a show called Life Below Zero on Netflix, where its three or four different people who just chucked it all and went up and lived up in Alaska, and they all had one glaring thing in common. They were taking full blown responsibility for their, for everything. Literally, like, there’s no stores, there’s no 911 to call if there’s a problem, there’s no government to blame, or a spouse to blame. They need to eat that day. So they’re taking responsibility for that and shelter and everything in its most basic form, food and shelter and all that.
So then I started thinking, that’s what we do. And that’s what the successful people in our group do. They don’t blame someone if a mailer goes wrong, or if they price something wrong, or a real estate deal went sideways, or they can’t get a website up under a deadline. They don’t do that, they just get it done. They look straight in the mirror, they put themselves in charge, no matter what the task is, and get it done.
So, you’re the inspiration in all this.
Jill DeWit: Thank you.
Jack Butala: How do you take somebody who is used to blaming their parents for everything, or teachers, or whatever, and just putting them in front of the mirror and saying, “Hey, you’re in charge of your life.”
Jill DeWit: You are. Well heres a couple, I mean, you gotta have a leader. If you have six flowers, nothing’s gonna get done. You gotta have a leader. I was talking with number three about this, because he and I both, I dunno if you were the same person in this scenario too Jack, or not, but he was talking about doing a science project at school, and you’re always paired up with, there’s like five of you.
Jack Butala: I try not to talk to the kids.
Jill DeWit: Okay well, okay got it. So, there’s five of you paired up, and you know what, and if all five of you try to just go and no one takes control, it’s going to be a mess. We know that. There’s gotta be a leader, and somebody has to stand up and do it, and we all know that that person is doing the majority of the work, two of them are skating, they do nothing, and the other three, kinda eh, half in half out kinda thing. That’s often how it goes. But you gotta have a leader, and if you’re not comfortable being a leader, get comfortable.
Jack Butala: Where did this come from? Jeez Jill.
Jill DeWit: What do you mean? I even wrote it down like that.
Jack Butala: What happened to sweet Jill?
Jill DeWit: Being a leader! This is how you lead.
Jack Butala: It’s usually my job. Pull yourself up by your boots-
Jill DeWit: It’s true.
Jack Butala: And learn some data.
Jill DeWit: Well here’s my notes, I said, this is my notes, I take just a few minutes before each show, we each have our own ideas about how this is gonna go, and I wrote down three notes before the show. One is, leader’s a must, and I put, “Not comfortable, get comfortable.” And then number three, “This is your lively hood.” That’s the reason right there, if you just let it be chaos, nothings gonna get done, and the best way I can say to get over that hurdle is doing it. It’s like, I was talking to someone the other day-
Jack Butala: Rip the band-aid off, its not that painful.
Jill DeWit: And they’d been with another individual, trying to learn how to do this, and for a year, and they hadn’t bought a property yet. I’m like alright, we gotta get you over this hurdle, and they’re with us now. I think a lot of the reason was they didn’t have the support and I know that’s one of the reasons our-
Jack Butala: Inspirational support.
Jill DeWit: People love us, yeah. Or just the work, because we’re here. We have an online community and we’re there. We have a weekly call and we’re there. You can ask us a question, we’re there.
Jack Butala: [crosstalk 00:08:00]
Jill DeWit: We answer the phone, that’s why I told this guy, I said “Why aren’t you been asking this other individual who’s been quote-on-quote showing you how to do this and teaching you? And he’s like, “Because they don’t answer the phone.”
Jack Butala: What?!
Jill DeWit: Seriously, that was the answer, I’m like, “Yeah, not the first I’ve heard that.”
Anyway, and that’s it, yeah and we’re working on more ways to reach more people and really help, but you just have to dive in. You have to push a button, send out that mailer, trust that you did the best that you could with that knowledge that you have right now, be ready for some mistakes, because they probably will happen and that’s okay.
Jack Butala: If you don’t go through mistakes and learn how to deal with failing and overcoming that, its not gonna happen.
Jill DeWit: Yeah, and the only way you do that is just get out there and do it, and then you’re gonna go, “Alright, I’m gonna tweak it this way now, and now I know.”
So it’s the same thing as being a leader you gotta get out there. You gotta get passed doing a transaction and buying and selling a property. You gotta get those things out of the way and then as you’re growing your business, you’re gonna have to grow your self, and you might have been working a nine to five kinda job with a steady paycheck and a boss and different weekly goals and all that good stuff. This is a whole different ball game, and now you’re in charge. And you can lead however you wanna lead, but you need to be a leader.
Jack Butala: So, this is what I’ve been people in the past, there aren’t too many people in our lives now like this, but in the past I’ve seen people kinda sit around and say some version of this, “God, if I only had this, this and this, the guy down the street, he’s got, its an unfair advantage. The guy on the street’s got an unfair advantage. He pays cash for everything, he’s got a ton of money, and he can afford to make a bunch of mistakes.”
Well that guy got there because he was standing in the other person’s shoes, just like that. So, you can’t … Everybody’s got issues. There’s all kinds of stuff. You can sit around and complain about your parents till you’re blue in the face, its just not gonna change anything. Or complain about your boss, or your spouse, or anything. You just gotta go do stuff.
Jill DeWit: Yeah, talk about being, you’ll never get anywhere if, you’re right Jack, if you walk around going, “Oh, well, that’s great for them but I don’t have any of those resources, I can’t possibly do that.” Well congratulations, now you can’t. Because you’re right, because you’ve just set yourself up to fail. Guess you’re right, see you. No, you can’t walk around like that.
Jack Butala: So you’re in charge?
Jill DeWit: Yeah.
Jack Butala: And that’s all there is to it.
Jill DeWit: You know what you can do, this reminds me of this show we did last week I think, which I really loved. It was branding yourself, and putting that in your head. You can put it in your head that you are a real estate investor. You can also put it in your head that I am a successful real estate investor, I may not have a lot of transactions, I’m getting there, and part of the reason I’m successful is because I do make mistakes, I recover and I move on.
Jack Butala: That’s a massive part of it. And not just for real estate investing, but anything.
Jill DeWit: Yeah. Montra. You need to have that montra in your head and don’t, you know, seriously-
Jack Butala: What’s your montra?
Jill DeWit: My montra is, jack … I’m joking … I don’t know.
Jack Butala: Your montra is, there’s probably a better guy out there for me.
Jill DeWit: No! That’s funny. He made your bed. Lies.
That’s so fun.
That is not my montra. No.
You know what? That’s a really good question, my montra changes.
Jack Butala: Mine does too.
Jill DeWit: My montra five years ago is not my montra today, and my montra today, it more resembles … To helping more people-
Jack Butala: That’s mine.
Jill DeWit: Building more companies-
Jack Butala: Yeah, me too.
Jill DeWit: And solving more problems for-
Jack Butala: Mine’s get the word out.
Jill DeWit: Not just myself, there are people, well yeah it’s true, I like-
Jack Butala: If we fail at anything right now, it’s getting the word out.
Jill DeWit: It’s true.
Jack Butala: Like, we could do a better job spreading the word that this stuff really works.
Jill DeWit: Right, or just the tools even exist. But we’re about to change that, and that’s okay.
Jack Butala: Yeah we’re doing a live education. We’re gonna release that next month. Either November or December and I really think that’s gonna change, instead of self study like we have, the live education piece were … We have a limited number of people, let’s say twenty people in a web in our format. And we all send out our mailer together. Including us. That’s how we’re gonna do our mailers from now on.
Jill DeWit: Right. As a group project kinda thing.
Jack Butala: I mean, picture an art class where a teachers walking around and checking everybody’s work as they’re doing it and at the end, there’s a piece of art at the end.
Jill DeWit: You know what would be really cool? I’m gonna just run this by you, I’m just thinking out loud. It would be cool if you did the mailer right, you as a group pick the county. And do the mailer, get it in the mail, and then they all come back right? And then you divvy them up. Like, say there’s-
Jack Butala: Oh my God, that’d be a disaster Jill.
Jill DeWit: What, really?
Jack Butala: Respectfully, yeah.
Jill DeWit: Well, okay. What if you did the mailer, let me back up. There’s twenty people in the class. What if you do a mailer of twenty-thousand units? And then each person is getting a thousand of that to field the calls, do the due diligence, buy the properties, close the deals.
Jack Butala: I mean that’s an interesting-
Jill DeWit: Under our direction.
Jack Butala: Interesting way to orchestrate it, but what I was thinking was, let’s get everybody just do an individual mailer. Let’s just write off, so let’s say one person wants to do it in Ohio, another person wants to do it in Oregon, and on, and on, and on, we get twenty different mailers, and I kinda like, go through the whole process and it’s real separate.
Because I think, the people in our group are innately competitive, and they’re innately go-getters. I could see people ripping each other’s throats out for the right property.
Personally, if I were in a group like that, I would manipulate the hell out of it so I got the best property.
Jill DeWit: Oh, alright, nevermind. I forgot who I was talking to.
Jack Butala: Jill, on the other hand, as a child, would give away her lunch money just because she didn’t want anyone to go hungry, not thinking about herself.
Jill DeWit: Its true, I used to get in trouble for that, thank you. They must have needed it more than me.
Jack Butala: That’s right.
Jill DeWit: There you go, if they took it that’s why.
Jack Butala: Join us in the next episode where we discuss Jack, Jill, TV show, get there first.
Jill DeWit: And we answer Heather’s question about subliminal advertisement. [inaudible 00:14:48]
Jack Butala: You are not alone, in your real estate ambition.
Jill DeWit: That’s awesome. It makes me think of the, remember the … What comedian, I don’t know if it was Saturday Night Live or … Comedian where they would throw out those words like, “You’re a great person. Liar.”
Jack Butala: Like Tourette’s?
Jill DeWit: Yeah, exactly. Under their breath, and get those subliminal things in there, like, “This is a great person. Buncha trash.” You know, or whatever. “You should buy it. Loser.” You know-
Jack Butala: It doesn’t work.
Jill DeWit: Exactly.
Jack Butala: You should buy this eyeshadow. It’s not gonna help you’re really ugly.
Jill DeWit: Ah, I love this restaurant. Overpriced.
Jack Butala: This chicken is fantastic. It’s really a dog.
Jill DeWit: Oh, sweetheart, you cook better than my mother. I’d rather eat dog food.
Jack Butala: Baby, you look fantastic. Look like a hooker.
Jill DeWit: Ah Jack, you know, this is the best show you’ve ever done. Oh my God, are you on drugs?
Jack Butala: Oh my gosh. Information and inspiration to buy undervalued property.
If you have any questions or comments, please feel free to email me directly at jack@LandAcademy.com.
I would like to think it’s entertaining and informative and in the end profitable.
And finally, don’t forget to subscribe to the show on iTunes.