OffersAcademy – Other Places Data Works for You (LA 801)

OffersAcademy – Other Places Data Works for You (LA 801)


Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to the Land Academy Show, entertaining land investment talk, we hope. I’m Steven Jack Butala.

Jill DeWit:                            And I try always to be entertaining, Jill DeWit broadcasting from sunny Southern California.

Steven Butala:                   Today Jill and I talk about Offers Academy, other places that data works for you.

Jill DeWit:                            By the way, you are always entertaining.

Steven Butala:                   Yeah.

Jill DeWit:                            You may not know that.

Steven Butala:                   Oh, meaning you can laugh at me all the time?

Jill DeWit:                            Pretty much.

Steven Butala:                   And everyone else should too.

Jill DeWit:                            I hate say, it’s funny, it’s kind of a joke at the office ‘cus it happens. And sometimes I find myself clarifying, “Really, I’m laughing with you, I’m not laughing at you.” But there are times that I am laughing at you. And as people laugh at me. As it should be that way.

Steven Butala:                   Yeah.

Jill DeWit:                            Like right now, Steven, I am laughing with you, I am not laughing at you.

Steven Butala:                   Alright, well give it a minute.

Jill DeWit:                            Okay, yeah. That’s true. I might.

Steven Butala:                   Before we actually get into the topic, let’s take a question posted by one of our members on the online community, it’s free.

Jill DeWit:                            Again, I’m still laughing with you, I could have laughed at you right there, but I didn’t.

Steven Butala:                   Why, ‘cus I can’t read?

Jill DeWit:                            Pretty much. But I didn’t laugh at you. I’m laughing with you. Marcus asks, “I’m researching a state for my mailer and came across an article about projected population changes from now until 2050,” two zero five zero. That’s a long ways out.

Steven Butala:                   Is it?

Jill DeWit:                            Are we still gonna be here then?

Steven Butala:                   It’s 20 years from now.

Jill DeWit:                            30 years from now. That’s a long time.

Steven Butala:                   Oh, it’s 30 years from now.

Jill DeWit:                            Yeah, I don’t know.

Steven Butala:                   Yeah, maybe. Well maybe one of us will be.

Jill DeWit:                            It’s probably the one that’s gonna be laughing all the time. Not the one that’s all stressed out. And that changes a lot between us.

Steven Butala:                   Jill, who do you think’s gonna go, you or me, first?

Jill DeWit:                            I’m not sure.

Steven Butala:                   Statistically, you’re supposed to outlive me.

Jill DeWit:                            So here’s what I think … I don’t even want to talk about this because I have a theory, but I don’t want to say it.

Steven Butala:                   Yeah, I want to hear the theory.

Jill DeWit:                            Alright, I think, this is totally off topic.

Steven Butala:                   I’m an angry person.

Jill DeWit:                            No, here’s what I think, if you pass before me it’ll be because of a health related issue. And if I pass before you it’s because of a daredevil related issue. That’s what I think.

Steven Butala:                   Did you just come up with that now?

Jill DeWit:                            I totally just came up with that. I would’ve been … you would’ve been, “Ah, she shouldn’t have done that,” and yeah. Have I almost rolled off-road vehicles? Yes. Have I been known to get on a snowmobile and punch it? Yeah. That’s my downfall. It’s something about me with an engine under me, I don’t know what it is. I’m pretty good with a car because especially where we live you can’t be a daredevil but if I’m on a track …

Steven Butala:                   I completely disagree, I’ve seen you go 120 on a 405.

Jill DeWit:                            Well that’s because there’s nobody around. Just kidding. Anyway, so that was our whole off-topic …

Steven Butala:                   Hold on a second, I really wanna explore this a little more. Both of us are ridiculously healthy, knock on wood.

Jill DeWit:                            True.

Steven Butala:                   And the life expectancy, I think, in this country is 68 or 70.

Jill DeWit:                            What?

Steven Butala:                   Isn’t it?

Jill DeWit:                            No!

Steven Butala:                   What’s the life expectancy?

Jill DeWit:                            I should think it’s supposed to be … shouldn’t it be longer than that?

Steven Butala:                   I mean average.

Jill DeWit:                            I thought the average was …

Steven Butala:                   This is for people … in that average there’s the people who weigh 380 pounds …

Jill DeWit:                            75, 80.

Steven Butala:                   Alright, I’m looking it up, cover for me.

Jill DeWit:                            Alright, do you want me to keep reading the question?

Steven Butala:                   Yes, read the question.

Jill DeWit:                            Actually, it kind of ties in, because the question continues, “If a county is losing people, both now and in the long-term, would that be a good indicator that properties can be bought cheaper than those that are seeing an increase and if so, would the decline in population make the sale of those properties more difficult? The counties would become secluded.” Which I can see is a benefit to this one if coming from the city life.

Our crazy discussion about life expectancy, kind of ties into the topic.

Steven Butala:                   It doesn’t have anything to do with real estate at all, land, houses it might. Houses it does for sure.

Jill DeWit:                            Yeah. Wow.

Steven Butala:                   But a declining … so here is the life expectancy …

Jill DeWit:                            Yeah you were right, it’s 70.5 years. That’s worldwide.

Steven Butala:                   Okay let’s look at American.

Jill DeWit:                            And then …

Steven Butala:                   In our country.

Jill DeWit:                            Here we go, and in our country …

Steven Butala:                   Oh if you make it to 65, this is from the Social Security Administration. A man reaching age 65 today can expect to live until almost 85. And the same thing with a woman, 86, 87 with the woman. Women live two years longer than men.

Jill DeWit:                            One in four of 65 year olds will live past 90, and one will live past 95. Speaking of which John McCain’s mom is still around and she’s 109.

Steven Butala:                   So if you make it to 65 that’s the whole key and then the singular number one contributor to increasing your life expectancy is … drum roll … what do you think?

Jill DeWit:                            Stress.

Steven Butala:                   It’s weight.

Jill DeWit:                            Heart.

Steven Butala:                   Weight.

Jill DeWit:                            Well doesn’t weight and stress and heart on your body, that was all stress. I think stress.

Steven Butala:                   No, Jill. Talk about … you know what’s funny, I’m usually the one complicating things.

Jill DeWit:                            I’m just kidding.

Steven Butala:                   I’m usually the one really digging into it for your … I just want to make this complicated. If you weigh too much you’re going to die faster, it’s as simple as that.

Jill DeWit:                            Okay.

Steven Butala:                   And women don’t like to hear that.

Jill DeWit:                            Well it’s stress on your heart, isn’t that the same thing? I always thought it was just flat out stress.

Steven Butala:                   Here’s a thing I learned recently about this. Even if you’re five pounds overweight, that’s a big problem.

Jill DeWit:                            That’s hard. That’s true. Yeah.

Steven Butala:                   So you have to look at the height weight ratio the government has to hide.

Jill DeWit:                            The BMI?

Steven Butala:                   Height weight ratio. It’s not even age specific, it’s staggering what we should weigh.

Jill DeWit:                            Right, that’s true.

Steven Butala:                   It’s very little.

Jill DeWit:                            Talk about off-topic. So back to the question. I already forgot.

Steven Butala:                   Does it matter?

Jill DeWit:                            Population …

Steven Butala:                   Does a declining population county matter when buying and selling rural vacant land? No. When buying and selling urban infill lots? It matters a lot, because you’re going to sell it to a home builder, chances are. Or you can hire a contractor to build a house, theoretically. That matters a lot.

Jill DeWit:                            And they need a buyer.

Steven Butala:                   And then with SFR’s for House Academy? It seriously matters. You want … with infill lots … it’s impossible to explain unless you actually watch Land Academy 2.0 or House Academy itself because the data tells you all this. You just … you plug in the nine zip codes that are in a county or in an area that you think about let’s say Dallas or something? Nine or 19 zip codes, and the one rises to the top where you should be buying property.

Jill DeWit:                            Right.

Steven Butala:                   I don’t even look at population growth ever, it doesn’t matter. What matters is how fast and what is selling.

Jill DeWit:                            Especially not that far out. I’m not thinking about 2050.

Steven Butala:                   It’s a good question, though. Really good concise question. Today’s topic, finally.

Jill DeWit:                            We have one?

Steven Butala:                   Offers Academy. Other places that this concept of data, sending out unsolicited offers can work for you. This, finally, is the meat of the show.

Jill DeWit:                            Finally.

Steven Butala:                   Here’s an example. What’s database driven out there? Well, the DMV’s got a massive database of who owns what car. If you have a aircraft …

Jill DeWit:                            Wanna rattle off the list?

Steven Butala:                   Yeah, go ahead Jill.

Jill DeWit:                            Well that was it, okay there you go your call.

Steven Butala:                   Aircraft, boats, anything you have to register.

Jill DeWit:                            Motorcycles.

Steven Butala:                   What else?

Jill DeWit:                            What else … jewelry? Well, if you insure it. I don’t know if you would ever get it for that.

Steven Butala:                   Jewelers, no.

Jill DeWit:                            No.

Steven Butala:                   People who are having babies? There’s a beautiful database for that.

Jill DeWit:                            That’s true, the hospital records, you know who …

Steven Butala:                   Not HIPPA based hospital records, but it’s real easy to find. If you dig around, people in this group are crazy like me.

Jill DeWit:                            Don’t try to crack the HIPPA rules. Get a nurse on the inside track, that’s what you need, just kidding.

Steven Butala:                   I bought a desk from a medical doctor on Craigslist. I had no idea this guy was a doctor and he had the desk that I wanted, just a glass desk. So Jill and I show up, this is two, three years ago, and I go in and this guy’s a doctor, I don’t know what he was, he had a very specific specialization. So this guy, just gets this bright idea that he should have a show like this, with guest subscribers on the internet, for people who have a very specific type of pancreatic cancer or some very specific thing. So he starts an online support group and he provides all this content and he knocked it out of the park!

A doctor probably has access to, I’m not sure, might have access to diagnosis records in a specific area. Whether it’s ethical or even legal, it’s a … contact people like that for profit. I’m not sure, my point is when you really start to think what databases are out there, it’s crazy.

Jill DeWit:                            It’s spooky. Google yourself if you haven’t in a while, that’s a little spooky.

Steven Butala:                   Then, when you start thinking about sending people letters, let’s say we have an old Toyota 4Runner and every single one on the road has a manufacturer’s flaw, the headlights get corroded after awhile you have to replace them, or clean them, you’re better off replacing them. So what if you get a database of all the people who own, from X year to Y year, 4Runners ‘cus you know the … and we send them a letter and say we clean or replace, you’re going to get 25, 30 percent response. That’s what Offers Academy is, by the way, we got the dot com a long time ago and we will do a program called Offers Academy two years from now.

Jill DeWit:                            There’s so many other ways you can use this. Remember the guy that had the roofing company? It was Bryant, he was doing land but he also had his day job.

Steven Butala:                   He was a contractor.

Jill DeWit:                            It was a roofing company and he realizes this is the greatest thing on the planet, we just had a hail storm, it was somewhere in Texas, and I was able to send all these people letters with coupons for roof repair, ‘cus I know they just had a hail storm, I know they’re going to need this. I’m like, that’s brilliant! That’s what he used some of our data for, I’m like, there’s nothing wrong with that, it’s totally legal.

Steven Butala:                   It’s very easy and inexpensive to the Coast Guard database for boats.

Jill DeWit:                            Boat records. Exactly.

Steven Butala:                   Boat ownership records is incredibly inexpensive and easy. And believe me, anybody who has a boat, they don’t know it but it is for sale. The response rate to a boat mailer is staggering.

Jill DeWit:                            It’s true. Yeah, hold on to your hat.

Steven Butala:                   Come and get the boat, is the response you’re going to get. In fact, thanks for offering me a thousand dollars, I don’t need it, I just want this thing out of here.

Jill DeWit:                            I might throw you the keys.

Steven Butala:                   Yeah.

Jill DeWit:                            Exactly.

Steven Butala:                   Offers Academy rocks. I can’t wait to actually do the problem, but … do the problem, there’s a Freudian slip. Do the program. House Academy’s killing it right now.

Jill DeWit:                            Ha. That’s awesome.

Steven Butala:                   I’m in the middle of filming. It’s hard to do these programs!

Jill DeWit:                            It’s a problem program.

Steven Butala:                   They’re like 10 hours.

Jill DeWit:                            I know.

Steven Butala:                   By the time you’re done, the program’s 10 hours and you gotta be in front of the camera. That’s my rant.

Jill DeWit:                            I know, you do such a good job. You’re doing a great job and thank you, we appreciate that.

Steven Butala:                   Thank you for saying that.

Jill DeWit:                            You’re welcome.

Steven Butala:                   No one has complained, not to this date. No one has complained about the quality of education, they complain … all our customers complain about everything else. But they don’t, for some reason, say you know what? This education sucks.

Jill DeWit:                            They don’t.

Steven Butala:                   Well you’ve done it again, you’ve spent another 15 minutes or so listening to the Land Academy show. Join us next time, where we discuss the three ways to value real estate.

Jill DeWit:                            And we answer your questions, should you have one, post it on our free online community and you can find it at

Steven Butala:                   You’re not alone in your real estate ambition.

Jill DeWit:                            That was funny.

Steven Butala:                   I don’t have any idea. What’s funny, you know, is my dad …

Jill DeWit:                            Yeah.

Steven Butala:                   Survived my mother, and your mother survived your father.

Jill DeWit:                            I know.

Steven Butala:                   What about your grandparents, do you remember who survived who?

Jill DeWit:                            My grandmother on … all the grandmothers survived the grandfathers. And I have one grandmother who survived three husbands, seriously.

Steven Butala:                   Wow she killed three men.

Jill DeWit:                            She did, three of them and passed at 73 I think it was, yeah.

Steven Butala:                   How about aunts and uncles and stuff?

Jill DeWit:                            There … well uncles, I have uncles that are not around. That’s it.

Steven Butala:                   Men die, it’s just the way it is.

Jill DeWit:                            Yeah. I have one uncle, I’m trying to think.

Steven Butala:                   You know, historically, it’s because of risky behavior.

Jill DeWit:                            My dad’s family, there’s four, there’s two boys, two girls. The boys are gone, they’ve passed on. And then my mom’s side, it’s only two girls, they’re still here. Oh and they’ll be here for awhile. Whether I like it or not.

Steven Butala:                   You’re not asleep, are you thinking about recently?

Jill DeWit:                            Just kidding, totally kidding.

Steven Butala:                   I grew up in Detroit, and everybody just dies young there and it’s all from diseases and stuff. Everybody lives forever out here.

Jill DeWit:                            Well there was a whole big thing about Detroit in the news I just saw about the water there and the public school systems, were telling everybody please don’t drink the water, they’re shutting it down, so the kids in school in Detroit don’t have any drinking water, I’m like oh no this is not good.

Steven Butala:                   That’s awful. You know I hate to be Captain Obvious, here, but it’s a free country you know?

Jill DeWit:                            You can move.

Steven Butala:                   If you live in Detroit you can just start walking south.

Jill DeWit:                            You might find a better job, or find a job.

Steven Butala:                   Or happiness.

Jill DeWit:                            Exactly.

Steven Butala:                   I was thinking about this recently. Until we moved where we live now, I didn’t … there are so many people that are happy, they have great marriages, their kids are doing great, they’re all going to college, they have good jobs, they’re certain to have grandchildren, they make a lot of money in their primary residence and they eat well and laugh and have a beer. And I just never lived in a place where I didn’t even know that was … I just thought everybody was upset all the time and unhappy.

Jill DeWit:                            Got it. I understand. That’s not the case. I hope you don’t feel that.

Steven Butala:                   Maybe we’re both dead already and this is heaven.

Jill DeWit:                            Oh.

Steven Butala:                   No we wouldn’t have to do this show then.

Jill DeWit:                            No, I like this show. Share the fun by subscribing on iTunes or wherever you are listening, or wherever you’re watching, maybe you’re seeing us on YouTube right now. And please while you’re there, rate us.

We are Steve and Jill.

Steven Butala:                   We are Steve and Jill. Information …

Jill DeWit:                            And inspiration …

Steven Butala:                   To buy undervalued property.

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