How to Start Your Own Internet Show (832)

How to Start Your Own Internet Show (832)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to the Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala.

Jill DeWit:                            And I’m Jill DeWit, broadcasting from sunny southern California.

Steven Butala:                   Today, Jill and I talk about how to start your own Internet show. And as Jill said right before this show, and every other show-

Jill DeWit:                            What do you mean?

Steven Butala:                   What the hell is this all about?

Jill DeWit:                            What do you want to talk about?

Steven Butala:                   What does this mean, Internet show? What are you talking about?

Jill DeWit:                            Why would I tell someone to do that?

Steven Butala:                   As if to say-

Jill DeWit:                            It’s a lot of work.

Steven Butala:                   “This title that you’ve written, Steve, is silly, and it doesn’t make any sense to most of the people who are listening to it, including your co-host.”

Jill DeWit:                            I did not say that at all. You know that.

Steven Butala:                   To which my answer is, well, just like the weekly show that you just started, Jill, you’re very qualified to be the co-host on this episode.

Jill DeWit:                            All right.

Steven Butala:                   You just started a show.

Jill DeWit:                            All right, well-

Steven Butala:                   What does it take?

Jill DeWit:                            I will talk about it.

Steven Butala:                   Before we get into it … Like, it’s an interview.

Jill DeWit:                            Okay, we’ll talk about it.

Steven Butala:                   First, let’s take a question posted by one of our members on the landinvestors.com online community. It’s free, and as you’re listening or watching us on YouTube, please drop your questions into the comment section below.

Jill DeWit:                            [Britain 00:01:11] asks, “I have a response on a parcel, but it has an HOA, Homeowners Association, with an annual fee. Does anyone have any guidance on how the fees affect the purchase price? Obviously it’s better to have none, but at what point does it actually affect people wanting to purchase a property, and more importantly, the purchase price? The parcel I’m considering is $100 a year, which basically maintains the roads and the gates in the area. This is for a 10-acre parcel. Any thoughts? Thanks in advance.”

Jill DeWit:                            Well, my first thought is, pretty darn cheap for the roads and everything. I wouldn’t have a problem with that at all. When it starts to be $300 a month, now you’ve got to think about this, because your carrying costs every month are … You know, how long it takes to sell. Someone’s gonna have to pay that $300, and they can add up quickly. So, just know what you’re getting into. That’s my point here.

Jill DeWit:                            And, you know? I personally like that there’s roads. You know, you have access. Someone taking care of it. For me, that makes a property worth a little bit more. Someone might not want that, but that’s … You know, you’re marketing it as it is, and the right buyer is gonna find it.

Steven Butala:                   I mean, this concept of HOA … Or LOA, Landowners Association … For as many people as can argue for it, there’s gonna be that many people against it. It’s one of those things.

Jill DeWit:                            Exactly.

Steven Butala:                   My concern with HOAs or LOAs is not the expense. Because Jill nailed it. You know, you always want improved roads. Everybody can agree that paying for improved roads is better.

Jill DeWit:                            Mm-hmm (affirmative).

Steven Butala:                   The real tragedy with HOAs is restricted uses. So, for some people, restricted uses … And we probably fall into this category … We’re not gonna go use the property in some creative, crazy way.

Jill DeWit:                            Right.

Steven Butala:                   But some HOAs get to the point where you literally have to choose the color of paint that you’re gonna build a house with, and it just gets really nuts. So, just read it. Get the [CCNRs 00:03:13], and read what you’re signing up for, and what the limits are for the property, especially on your first deal like this.

Jill DeWit:                            Mm-hmm (affirmative).

Steven Butala:                   There’s a lot of LOAs out there … Not a lot. I’ve seen LOAs where it’s just a recreation use only. It’s never meant to be built on. Park your RV, bring your boat. It’s usually associated with water.

Jill DeWit:                            Camp.

Steven Butala:                   Camp. Have some fun. Right? Snowmobiles, the whole thing. So, you just want to make sure you know what you’re getting into. $100 bucks an acre for a 10-acre property is $1,000. So, oh-

Jill DeWit:                            I thought it was $100 total. $100 a year.

Steven Butala:                   A year. I’m sorry. I didn’t know what the purchase price was. I got excited for a second.

Jill DeWit:                            $100 a year. She didn’t talk about the price of the property. For a 10-acre property? No matter what, that doesn’t scare me.

Steven Butala:                   Yeah.

Jill DeWit:                            I think that’s great. And who is responsible for it, by the way? If you’re buying it the way we’re doing it … If you’re going through escrow, depending on the price of the property, they’ll calculate it and make sure the day that the transfers happened … You know, the seller made sure the fees were … You know. What if it’s in December? So they pay $90, and you’re due for the $10, or whatever it is. You know, for the next year. They’ll make sure it’s prorated, if you will.

Jill DeWit:                            If you’re buying it the way we are, you need to work that out with the seller. Say I’m buying it for $4,000 cash. Right? I’m closing the deal myself. So, I’m working it out with the seller. They say, “Hey, I paid up to 2017. I didn’t pay 2018.” And I’ll say, “Don’t worry about it. I’ll take that on.” And then I’ll do it. Or I’ll say, you know, “Where do you stand?” We can figure that in.

Steven Butala:                   HOA fees are tied to the real estate, not to the owner.

Jill DeWit:                            Right.

Steven Butala:                   Just like property taxes are. So, any accumulated number-

Jill DeWit:                            Correct.

Steven Butala:                   … it transfers with the property, so you really want to make sure before you pull the trigger on that. Just like with property taxes, there’s no accumulated fees.

Jill DeWit:                            Perfect. And how do you know that? Please call the Homeowners Association and ask them. And make sure you ask this question, specifically … Because they’ll often tell you, “Oh, this year is paid,” and then hang up, and you’re like, “Oh. It’s current.” Just because you can pay one year … Like with taxes. You could pay 2017 taxes, and then not have paid 2008, ’09, ’10, ’11, ’12, ’13, ’14. You get where I’m going there. Those could not be paid. So, you need to make sure what’s due to make it 100% current? Are there any back fees, or anything that’s due? Make sure you ask those questions. That’s a really good one. Because I have plenty of members in our community that have not thought of that, and then found out later on. Like, “Aw, shucks. Gosh. I bought the property for $500, and it had $500 in old fees, and now I’m responsible for those.”

Steven Butala:                   Right.

Jill DeWit:                            So, good to know.

Steven Butala:                   Today’s topic? How to start your own Internet show. This is the meat of the show.

Jill DeWit:                            Take it away.

Steven Butala:                   Well, as Jill asked me … You know, “What do you mean, Internet show?” Well, I mean a podcast, or a YouTube show, or … How do you take the first steps to starting a show to sell a property? Let’s say. Or you want to just promote yourself, to get the word out on the fact that you know how to buy inexpensive real estate. People ask me this all the time. This is the reason that we’re doing this this episode. “How did you guys ever start that podcast? What’s the deal there? How hard is it? How time-consuming is it?” Even Seth Williams asked Jill recently, “[inaudible 00:06:35]?”

Jill DeWit:                            “How do you guys do all that?”

Steven Butala:                   “I can’t believe you guys can get this all done, and still have time to do real estate deals.”

Jill DeWit:                            Right.

Steven Butala:                   So, Jill just started a show. It’s every week. Right?

Jill DeWit:                            Mm-hmm (affirmative). It’s every Wednesday. As long as we’re talking about it, 2:00 Pacific time. It’s about 30 minutes. And how did I start it? I just said, “Guess what we’re doing. This is it.” It was kind of a … You know, it came after live event number two, and I said, “You know? I think there’s still some people … ” And I met with my marketing team … Well, first you have to have an idea and a concept. How’s that? So this is how I started the show. I saw a need for people that are not necessarily your level, Steven, and need a little more explaining about what’s this whole real estate thing you guys are doing? And this whole flipping concept? Steven, bless his heart, goes from zero to 30,000 feet pretty darn quickly.

Steven Butala:                   Yeah.

Jill DeWit:                            This is a compliment.

Steven Butala:                   Oh, no. I know. I resemble that compliment.

Jill DeWit:                            You do. So, that’s Steven’s nature. And it’s hard for him to talk about it down at the 10,000 foot level. I said, “You know what? One of us needs to talk about what we’re doing at the 10,000 foot level, because I know there’s a lot of people out there who want to get into what we’re doing, and want to understand what we’re doing, but they’re not former accountants, and they can’t communicate with you.” Is that fair to say?

Steven Butala:                   That’s Jill’s way of saying …

Jill DeWit:                            Sheesh.

Steven Butala:                   “Steve’s an idiot savant.”

Jill DeWit:                            No. That’s … Heck, I even … So, I decided I’m going to make a show, and translate. Anyway. If you’re gonna start a show, please have an idea of what you want to do with your show. So that’s what I started with.

Steven Butala:                   It should fill a need. Jill nailed it.

Jill DeWit:                            Yeah. You want to have customers. You want to know you’re providing something valuable. So, how to start your show? That’s number one. Number two, think about where you want to have your show. Do you want it to be a podcast? Do you want it to be a YouTube show? Do you want it to be Facebook Live? Do you want to be seen? Do you want to be heard? Do you have a face for radio? You know, we all know. How do you want this to go? You could even just be … A blog doesn’t really count, if you’re a writer. I mean, it’s really more of a show.

Steven Butala:                   Yeah. Really, a video show or an audio show.

Jill DeWit:                            Exactly.

Steven Butala:                   And it’s all about video now, so …

Jill DeWit:                            Now you want to start thinking about topics and scripts, and I know that because we do it all the time with this show. I mean, that’s what we had to sit down and do. When you started this podcast, you had an idea of what it was about. You started to put a script together, and then you started to get … I hope I’m not stepping on your toes here.

Steven Butala:                   No.

Jill DeWit:                            Okay.

Steven Butala:                   This is good.

Jill DeWit:                            Then you started to put the mechanics together. So, after that … After you really figure out where you want to do it, how often you want to do it. Go watch other people’s shows. Get some idea of what seems to work, what doesn’t work. What people like, what they don’t like … Then, you gotta start putting the mechanics together. That’s like getting the audio equipment, the video equipment, the computers that you need. That’s a lot, that goes into it.

Steven Butala:                   Yeah.

Jill DeWit:                            And my advice is, while you’re doing that, start promoting it. Because you want to drum up some business. You don’t want to, like, be logged in and no one knows you’re there. It’s Wednesday at 2:00, and you’re just like, “Where is everybody?”

Steven Butala:                   Marketing?

Jill DeWit:                            Because it’s a live show, so you want to start-

Steven Butala:                   Marketing is essential.

Jill DeWit:                            Mm-hmm (affirmative). Marketing, and talking about it. Making sure your channel is there. Get it up and running. And there’s a lot of things you need to do also, to test your show. Like, how long did it take with our podcast to get approved? Do you remember that? We’d have a bunch in the can.

Steven Butala:                   Yeah.

Jill DeWit:                            We didn’t just turn it on one day, iTunes approved it and said, “Sure. Here you go.”

Steven Butala:                   Yeah.

Jill DeWit:                            There was a whole process.

Steven Butala:                   Exactly. Here’s step one, and this is probably the most important step. Because if it doesn’t pass this number one test here, this step one? It’s just not gonna work. No one’s gonna listen to it. So, when you sit down and you say … Let’s say I own a bunch of real estate, and I want to start a show to just generate some interest to sell this real estate. You can’t have a show about selling real estate. This is the grand irony in these YouTube shows and podcasts. Like, a real estate agent. I see millions of real estate agents make this mistake constantly on social media. They’re actually making a post about the properties that they have listed. Nobody cares about that.

Jill DeWit:                            That’s boring.

Steven Butala:                   If this show was just about buying and selling land, no one would listen to it.

Jill DeWit:                            Could you imagine?

Steven Butala:                   Our friends-

Jill DeWit:                            Like, our land that’s for sale.

Steven Butala:                   Our good friends say, “Are you guys still doing that show?”

Jill DeWit:                            I know.

Steven Butala:                   “Haven’t you just run out of stuff to talk about?” No. It’s not really about buying and selling land. It’s about us heckling each other, and talking about the companies that we own, and other stupid stuff.

Jill DeWit:                            Yeah. Right.

Steven Butala:                   Or, it’s loosely associated-

Jill DeWit:                            It’s centered around land, but …

Steven Butala:                   Yeah. I mean, there’s a question. We take questions and stuff. But, you know. If you listen to any successful show, it’s more about entertainment. It’s more about us making idiots out of ourselves.

Jill DeWit:                            Right.

Steven Butala:                   Well, really me.

Jill DeWit:                            Could you imagine?

Steven Butala:                   And my willingness to make a complete idiot out of myself, by the way, is what you need to have-

Jill DeWit:                            Thank you.

Steven Butala:                   … to have a successful show.

Jill DeWit:                            You know what? That’s true. I’m willing to make a complete idiot out of myself, too.

Steven Butala:                   I know. Both of us are.

Jill DeWit:                            Yeah. That’s true. Yeah. If you can’t handle that, you can’t handle this. That’s so true. Because I dove in with a live show, and I’m like, “Bring it. I don’t care.” And of course, technical difficulties, show one. Heck, yeah.

Steven Butala:                   Oh, all kinds of stuff.

Jill DeWit:                            [crosstalk 00:11:56] get that out of the way. You know? There’s gonna be things. My team’s trying to slide a note to me about, like, “Hey, don’t say this out loud, but whatever.” And what do I do? I read it verbatim. Oh, oops. You know, kind of … It’s, “Eh, we got that out of the way.”

Steven Butala:                   So, think about real successful shows out there. I mean, think about a sitcom and why it’s successful. Think about a late night talk show, and why-

Jill DeWit:                            It’s gotta be entertaining.

Steven Butala:                   It’s all entertainment.

Jill DeWit:                            It’s gotta be. I was just gonna say, could you imagine if our whole show was, “Today, we’re talking about 40 acres in Curran County, California.”

Steven Butala:                   That makes me wanna just, ugh.

Jill DeWit:                            “This beautiful property can be yours.” Could you imagine? “Priced at $5,999. The taxes are … ” That would be horrible, if we had a show …

Steven Butala:                   It’d be ridiculous.

Jill DeWit:                            Yeah, so that’s good. If you want to have an Internet show to sell property, don’t talk about property, or the property.

Steven Butala:                   Everybody wants to get a little glimpse of your life, but they don’t want to see the whole thing. Trust me. No one wants to see all the brutal details, and little tiny microscopic stuff.

Jill DeWit:                            That’s true. That’s very true.

Steven Butala:                   You know. They all want to know it’s okay, and it’s gonna work, and it’s fine. But they want to see you, like, it’s a little bit of failure, too.

Jill DeWit:                            Yeah.

Steven Butala:                   A little bit of the reality of it.

Jill DeWit:                            We have a lot of that.

Steven Butala:                   Yeah.

Jill DeWit:                            We have a lot of reality. Like right now.

Steven Butala:                   I mean, the truth is, I never thought this show would work at all, and it’s a smash hit.

Jill DeWit:                            Yeah.

Steven Butala:                   This podcast, video … Whatever the video piece is called.

Jill DeWit:                            Exactly. I don’t know what the video piece is called.

Steven Butala:                   And your show is doing great.

Jill DeWit:                            Thank you.

Steven Butala:                   The analytics on your show … Do you know this? They came out so strong.

Jill DeWit:                            I know. Thank you.

Steven Butala:                   On just episode zero. Jill did episode zero last week.

Jill DeWit:                            I called it 001. Episode one.

Steven Butala:                   And, you know. Man, you did way better than the podcast. The podcast took a year to really do well.

Jill DeWit:                            Thank you. Thank you.

Steven Butala:                   So, number one, you have to sit down and say … Back to step one. “Well, I’m trying to sell … ” Like, I’ve always thought this, in the back of my head. If you sell water heaters, and that’s your whole thing. Or you’re a water heater installer, you know? How are you gonna have a show about water … Do you really think there are gonna be people who want to hear about …

Jill DeWit:                            I would. You know what I would listen to?

Steven Butala:                   Because if my water heater was broken, I’m not gonna go listen to a show about it.

Jill DeWit:                            No.

Steven Butala:                   But if I wanted to start my career in being a water heater installer, then maybe I might listen to your show. Maybe I’d want to follow you around and see how this whole thing works. How much money you can make, how much money you don’t make. Maybe you’re a funny guy.

Jill DeWit:                            That’s what I would tune in for. If it was like, “You’re not gonna believe what this customer did today,” I would tune in for it.

Steven Butala:                   And you get back in the car, and you close the door after an install. If that was all filmed and everything, and you’re like, “Can you believe this person? This person didn’t know water heaters from ovens.”

Jill DeWit:                            Right.

Steven Butala:                   Or whatever, and just make a show out of that.

Jill DeWit:                            That would be funny.

Steven Butala:                   The biggest reason people don’t do this is because they can’t make that step one jump from … Like many, many real estate agents, instead of letting us into what’s inside their head, before they actually show a $3 million house, let’s say? That’d be a fun show to watch.

Jill DeWit:                            Mm-hmm (affirmative).

Steven Butala:                   When she’s putting her makeup on or something, and she’s talking to you in the mirror. Like, “I can’t believe I have to do this showing again. This house sucks. I’m never gonna sell this house. I need to make a commission this month.” That’s a show to watch.

Jill DeWit:                            Right.

Steven Butala:                   But if all they ever do, instead, is a big smiley face, and they say, “Oh, I have this $3 million listing, and everything’s peachy. Come and buy it.”

Jill DeWit:                            You’re right.

Steven Butala:                   Nobody cares about that.

Jill DeWit:                            Thank you.

Steven Butala:                   It’s tough to make that connection.

Jill DeWit:                            Yeah, you’re right.

Steven Butala:                   Then, let’s say you actually make that connection, and-

Jill DeWit:                            You’re making me think about some stuff about my show.

Steven Butala:                   And it’s fun … I mean, you actually have more than five people listening or watching it … Then you gotta keep up. Like Jill was alluding to earlier, what goes on behind the scenes, from a technical standpoint, to get these things up and going? I don’t even want to talk about it.

Jill DeWit:                            It’s a lot. Yeah, we won’t even start going into all that.

Steven Butala:                   You know, she’s … I do everything. Jill’s just totally the talent. She puts her makeup on, sits down, puts the headphones on, and starts talking.

Jill DeWit:                            For this show.

Steven Butala:                   Yeah.

Jill DeWit:                            For this show, absolutely.

Steven Butala:                   And then for her video show, she’s got a team. So, I wish I had better news. There’s a lot that goes into this.

Jill DeWit:                            But I still get involved. I still get involved. There’s stuff I have to do.

Steven Butala:                   Some of the best shows I’ve ever seen, in the beginning are people that are doing silly stuff holding their phone up. You know?

Jill DeWit:                            Right. Yup.

Steven Butala:                   The technical stuff comes later.

Jill DeWit:                            Thank you.

Steven Butala:                   You have to have something funny and entertaining.

Jill DeWit:                            Start there. This is good advice.

Steven Butala:                   Well, you’ve done it again. You’ve spent another 15 minutes or so listening or watching the Land Academy Show. Join us next time, where we discuss our $25,000 net profit single family residential failure.

Jill DeWit:                            Yes, and answer your questions posted on our online community, landinvestors.com. It’s free.

Steven Butala:                   You are not alone in your real estate ambition. It’s fun talking about stuff like that.

Jill DeWit:                            I know. Yup, so Wednesdays 2:00, from 2:00 to 2:30 Pacific time, Facebook Live on the Land Academy page. Go there and watch. It’s fun. And I keep forgetting to remind everyone that there’s a spooky Halloween special going on right now, and you can actually find out there, if you watch me. Share the fun by hitting the subscribe button on YouTube, to stay up to date on our podcast. Or if you’re on our channel, like us and comment on what you would like to see in future shows. If you happen to be listening to us here on iTunes, please rate us. We are Steve and Jill.

Steven Butala:                   Steve and Jill. Information …

Jill DeWit:                            And inspiration …

Steven Butala:                   To buy undervalued property.

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