Career Path Mindset and How Different This Group is After Three Weeks (LA 1551)
Career Path Mindset and How Different This Group is After Three Weeks (LA 1551)
Transcript:
Steven J Butala:
Steve and Jill here.
Jill DeWit:
Hello.
Steven J Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala.
Jill DeWit:
And I’m Jill DeWit, broadcasting from sweet Phoenix area, Arizona. I don’t know what to call it anymore.
Steven J Butala:
Paradise Valley.
Jill DeWit:
I know. I don’t like that.
Steven J Butala:
Why?
Jill DeWit:
Because it’s just, you know. It’s a little personal.
Steven J Butala:
Oh, I see.
Jill DeWit:
If you really want to know. Thanks.
Steven J Butala:
Well, I guess the cat’s out.
Jill DeWit:
Yeah, I don’t think that’s cool. I’m like, just say it like we’d say southern California.
Steven J Butala:
Oh, I see.
Jill DeWit:
See, I don’t have a southern Arizona. I don’t know what to call it.
Steven J Butala:
Central Arizona.
Jill DeWit:
Oh, okay. See, then that sounds kind of weird too. We’ll get there. Okay.
Steven J Butala:
Today, Jill and I talk about the Land Academy Career Path mindset and how different the entire group is after the three weeks we’ve been through together. It’s kind of a continuation of yesterday.
Jill DeWit:
Yeah. And good, because I have some notes of things that I forgot to say yesterday.
Steven J Butala:
Before we get into it though, let’s take a question posted by one of our members on the landinvestors.com online community. It’s free. And if you’re already a Land Academy member, please join us on Discord.
Jill DeWit:
If I didn’t know us any better, I would say we’re hungover or something really bad, and we’re not.
Steven J Butala:
No.
Jill DeWit:
We’re kind of just out of sorts. So I apologize.
Steven J Butala:
Overworked is what we are.
Jill DeWit:
Thank you for your patience. I really appreciate that. Chuck wrote, “Good evening. Day one as a Land Academy member, many days as a lurker. Going through my video chapters. Question came to mind. I was listening to the website chapter. Seems to me that building a website targeted to sellers is very different objective than a website targeted to buyers, psychology and such. Would it make sense, given that the digital side of things is so cheap, just to create one presence for buyers and one for sellers? Anybody think this makes sense?” I like this question. I know this comes up often when people join in, and I have an answer if you want me to go first or you want to go first.
Steven J Butala:
You can solo answer this question.
Jill DeWit:
I can. We did that in the past. Totally thought that made sense. We no longer feel that way because the purpose of the website is A, sell property, and B, just show you’re a real person and who you are and you are selling land. So if you go out right now and make a brand new landing page, just a here I am, I’m just a buyer kind of thing, that’s great. And then have the second, I don’t know. I think it just leads more credibility showing your full business. And we only have one website. Go ahead.
Steven J Butala:
Yeah. It’s more of a landing page. All it is, is this, and this question comes up so often that I don’t address it clearly or it’s not-
Jill DeWit:
We’re not doing anything clearly this week.
Steven J Butala:
How we are addressing this in the formal education has changed. Here’s what I think. You need a landing page that shows just some basic information because when the property owners get your letters, they need to look you up.
Jill DeWit:
And one website will do it.
Steven J Butala:
Yeah, one landing page with maybe a contact us.
Jill DeWit:
Okay. You’re saying the opposite.
Steven J Butala:
But that’s it. No, one landing page with maybe a contact us, and that’s it. You do not need two websites, I don’t think.
Jill DeWit:
So the landing page is going to be like land.com/content. Where would you direct them? Because if they’re going to go to your website, they’re going to the website.
Steven J Butala:
Yeah. That’s what a landing page is. A landing page is a tiny little website where people can look you up, get some basic information, maybe see a picture of you and your dog.
Jill DeWit:
I don’t know what a landing page is.
Steven J Butala:
Oh, you don’t?
Jill DeWit:
How are you going to direct them there and not direct them to your whole website as a whole?
Steven J Butala:
Yeah. Well, we’re confusing respectfully, Jill. You’re confusing the definition of a landing page and a website. And in my definition of a landing page is it’s a one-page website. So if it’s land is awesome-
Jill DeWit:
So, you’re saying two websites then?
Steven J Butala:
… landisawesome.com and that’s what’s on your offer letter and that’s the name of your company, then you’re done.
Jill DeWit:
Okay. Where’s my selling site?
Steven J Butala:
I don’t have a sell site anymore because I’m buying really nice property and listing it with real estate agents and doing all kinds of stuff.
Jill DeWit:
Oh. What if I’m selling it myself though?
Steven J Butala:
Then you’re going to have to probably figure that out, but you have a lot of time for that. See, the whole point is go take the chapters … And that’s what this episode is about. Take it step by step by step by step.
Jill DeWit:
Today sounds like a day where mom and dad disagree.
Steven J Butala:
Yes it is.
Jill DeWit:
Okay. Are you done with your thing and I’m going to finish mine?
Steven J Butala:
Sure.
Jill DeWit:
Okay. Here’s mine. Our land selling site is LandStay, L-A-N-D S-T-A-Y.com. I don’t care who goes there, whether you’re a buyer or a seller, they all see what I do. And at the top, there’s going to be a menu thing to join the platinum buyers club, and there’s a place to post property if you want to sell it, all on LandStay. I’m not going to direct them to a page that redirects to something, whatever. It’s LandStay. So if you find me, if you get a letter or an offer from me and it directs you to LandStay, great. You’re going to see all the other land I bought right around you. I don’t really care. All you need to know is that I’m legit, and that’s why you’re going there.
Jill DeWit:
I also have a page, some of my offers say, Buwit, B-U-W-I-T.com. That’s our holding company thing. I use that on offers as well. And guess what happens? You go to Buwit, you have a landing page that tells you everything that we do. And guess what? From there, you can click to all my other sites, even Offers2Owners, Land Academy, House Academy. Everything’s on there. It’s so transparent. So that’s what I want the person to know today.
Steven J Butala:
This is the meat of the show, by the way.
Jill DeWit:
Oh.
Steven J Butala:
It’s all good.
Jill DeWit:
Oh, why are you jumping in on there? Okay.
Steven J Butala:
We just didn’t start the topic, but it’s okay.
Jill DeWit:
All right. I was finishing up the whole page thing here. All right.
Steven J Butala:
Today’s topic, Career Path mindset, and how different this group is after three weeks. This is the meat of the show. At the beginning of Career Path, we all met, all of us, and it was just … And I understand people are excited. Most of the people in Career Path, as I mentioned yesterday, come from us from other programs or with a bunch of experience in buying and selling land already, so they’re real interested in enhanced … Everybody’s got something that they want to address. And some people are brand new, so they want to address this thing that they have in their head that they think is going to make them take their career to the place that they want it to go.
Steven J Butala:
And while we did address it and we do address it continually, after three weeks of going from A to B to C now, and then next week, we’re going to go to D, everybody’s like, “Oh, it’s one big, whole process thing where we get all this stuff. And that thing that I wanted to address that I was so concerned about, oh, I see it fits in that big 10 week process of all these steps, and now I don’t care about it as much.”
Jill DeWit:
Right. Bottlenecks. Lately with me in the consulting, they call it a bottleneck. They’re like, “My bottleneck is hiring. My bottleneck is systems. My bottleneck is keeping track of everything, staying organized,” whatever it is. And they all come out at week one, like, “I just want to talk about that. I just want to talk about that. I’ve got everything else.”
Steven J Butala:
Like it’s consulting.
Jill DeWit:
Right, which we do, which is a part of Career Path, by the way, and we do talk about that, but I’m having to kind of chill out everybody. We’re going to get there. It’s building blocks. You’ve got to start here. And even for both Career Paths, we’ve done two now. We’ve done one. We’re on week four this week, or is this week three? I can’t remember. No, this is week three. This is week three with the second group that we did yesterday. And now they’re seeing how we need to really start with this foundation. And even though it seems like going backwards a little bit, you’re going to have a more solid foundation and we’re covering things that you maybe needed to tweak a little bit, or maybe need to know a little more information or maybe just to have some extra juice, if you will.
Steven J Butala:
You know, everything in your body is connected. So if you wake up with a headache, there’s a reason for that. You might be dehydrated. You might have had too much scotch. There’s all kinds of things. Maybe your nutrition is not balanced nutrition. So instead of just addressing the headache immediately, the Land Academy version is let’s go back and talk about nutrition or how much water you should be drinking and why you don’t need 22 scotches every night.
Jill DeWit:
Gee, who is that directed at?
Steven J Butala:
Myself.
Jill DeWit:
Exactly. Yep.
Steven J Butala:
So by the time we start down this path, it’s called Career Path. It wasn’t an accident, by the way. And we start with the red, green, yellow test, and we pick a county effectively in our methodology of doing that. And then we start down the path of learning how to do a mailer correctly and efficiently, so you can build on that and build on that, and then pricing it correctly. So all this stuff is connected, like everything in your body, and you have to address these things, all of them-
Jill DeWit:
In order.
Steven J Butala:
… or there’s going to be huge holes in what you’re trying to do. And the headache, it just won’t come up. That bottleneck that Jill’s talking about, whatever it is for you, it gets addressed through this whole process.
Jill DeWit:
Yeah. Because maybe your perceived bottleneck is staffing. Well, let’s go back and see staffing for what? What are the missing pieces? What does that person need to do? Are you even doing it all the right way? So you go back and start from square one and get your own processes and everything figured out, get your own workflow figured out, figure out what jobs you hate. And then now you’re like, oh, now I can take a step back and go, all right, ding, ding. I need someone to help answer the phones, so I need to staff for that, and I need someone to help getting my deals posted, all my stuff posted online, whatever. Those are my big things. That’s going to get me moving forward and go from there.
Steven J Butala:
That’s a perfect example. I mean, if a bottleneck is I need somebody to help me post my properties online and I’m tired of doing that, my answer to that is, well, why are you posting properties online? Shouldn’t you be buying property that’s a little bit more expensive with a lot more profit in it, and then using a very talented, local land based real estate agent?
Jill DeWit:
That’s an excellent solution.
Steven J Butala:
Right.
Jill DeWit:
That’s one solution. There’s a couple.
Steven J Butala:
So if you take the steps and follow the program step-by-step, then your bottleneck won’t even exist. You won’t have to address it.
Jill DeWit:
It’s funny. People come like, “I just need help.” Okay. Can we be a little more specific? No, I just need help. Okay, great. Let’s talk. We have to take it and talk about it.
Steven J Butala:
Had an entire marriage just like that.
Jill DeWit:
Yeah. I can relate. I just need help. Oh, God. Boy, do I need help. Happy you could join us today. Five days a week, you can find us right here on the Land Academy show.
Steven J Butala:
Tomorrow, the episode is called, well it’s Jack Thursday, and the show is called the drama of scraping the internet for accurate pricing. You are not alone in your real estate ambition.
Jill DeWit:
There’s a lot of scraping drama all over social media right now. Word is out, you have to scrape. Hold on a moment, you don’t/ however, you can. It’s a good thing. Yes, we do it. We can help you, but there’s stuff that happens. And I know you’re going to talk all about that.
Steven J Butala:
Yeah.
Jill DeWit:
And then you have to do a new workaround.
Steven J Butala:
I have a lot of hours of research and experience scraping and finding solutions around it and all of that. It’s a big deal.
Jill DeWit:
It’s a big deal.
Steven J Butala:
There’s lawsuits, the trade commission’s involved. There’s a lot of oversight about whether or not it should ever exist or not, or is it open source? Who owns it? If I scrape Facebook for a billion users or whoever’s on there and get their information, is that okay? Is that open source even, or not? Who owns that data?
Jill DeWit:
Exactly. If you need access to any sort of ownership or property details, including owner phone numbers and FEMA flood map overlays, check out parcelfact.com or neighborsscoop.com. Created by investors, that’s us, for investors like you. We are Steve and Jill.
Steven J Butala:
We are Steve and Jill. Information.
Jill DeWit:
And inspiration.
Steven J Butala:
To buy undervalued property.
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