How to Unsubscribe in a Conversation (LA 1803)
How to Unsubscribe in a Conversation (LA 1803)
Transcript:
Steven Jack Butala:
Steven and Jill here.
Jill K DeWit:
Hello.
Steven Jack Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala
Jill K DeWit:
And I’m Jill DeWitt broadcasting from sunny Southern California.
Steven Jack Butala:
Again.
Jill K DeWit:
We’re back here right now, haha.
Steven Jack Butala:
Today, Jill and I talk about how to unsubscribe in a conversation, usually with the buyer or a seller.
Jill K DeWit:
Right? Or maybe your partner.
Steven Jack Butala:
This is-
Jill K DeWit:
Maybe who you’re sitting next to.
Steven Jack Butala:
This is a concept that we came up with when we were having a lot of fun with some friends from out of town. It’s interesting.
Jill K DeWit:
Exactly.
Steven Jack Butala:
Before we get into it, let’s take a question posted by one of our members on the landinvestors.com online community, it’s free. And I hope you know by now, Jill and I personally instruct a handful of new and existing Land Academy members in a live class called Career Path. If buying and selling land is your career or you want it to be, check out support landacademy.com and see if this level of involvement of this craziness that we do is for you.
Jill K DeWit:
It’s craziness. It’s craziness that pays the bills, and puts us in Southern California right now.
Steven Jack Butala:
Yeah, that’s true.
Jill K DeWit:
Okay. First let’s take a question. Did we do that? Oh, we did. Sorry. Parker wrote, “I started pulling data for Texas to begin mailing that state. And I’m getting quite a few parcels that have homes on him. Kickass, sorry. Below this is shown by the circle, which is a separate APN from the land.” All right. So we have an image here. “Anyone familiar with Texas and knows how to scrub this data out? Or is this something you just accept as part of the Texas parcel scheme, and who cares, mail it all?” I’m going with mail it all.
Steven Jack Butala:
No way.
Jill K DeWit:
Oh. Haha.
Steven Jack Butala:
No. I mean, so between the two of us-
Jill K DeWit:
Accidentally.
Steven Jack Butala:
Guess who doesn’t do the mailers?
Jill K DeWit:
I know. I do just answer the phone when it rings. Go ahead.
Steven Jack Butala:
This is not Texas-specific. In fact, every single mailer that you do long before you pull the data, you need to look at the preview and see if it’s what you want. Really take a good look at it. By the way, when you’re doing this, it doesn’t charge you anything. And so when you get that data set all ready to go, that’s when you want to hit the export button, because that’s when you’re going to get charged. So pulling data off of DataTree first of all is a thousand times easier than RealQuest. It’s a huge, massive improvement from the way that we used to do it.
Jill K DeWit:
Correct.
Steven Jack Butala:
And it allows you to preview this and actually see, what’s in that data set that you pull and preview. Those are the people that are going to get mail. And so you got to make sure. There’s a lot of questions that Jill and I answer all the time where the questions are like this. “All the properties I’m getting back from this mail are wetlands.”
And my first response, my first mental response, not verbal, is well, you sent them offers that they responded to you. And so if you don’t want wetlands buying wetlands, and some people love it for hunting. But if it’s not you, then you need to make sure before you download the data that the property’s not wet. So there’s a big component to previewing the data before you download it. And it might very well be that the county or the zip code or whatever data set you thought that passed the red, green, yellow test, and you’re all happy with yourself. It might be that that data, it just didn’t come out the way you wanted it in the preview so you move on, move to a different zip code.
Jill K DeWit:
So what you’re saying is what you’re not saying.
Steven Jack Butala:
What?
Jill K DeWit:
Look, I thought you were going to answer the question clearer, and to say, “Okay, you need to go through and look at the 325 lines that come back. Pull one of them, pull five of them, pull 10, or whatever that, whatever it is. See what column they’re using. Is it bedrooms? Is it square footage? Is it a something? Is it a assessed percentage? And then whatever it is, remove it or tweak it, however you need to do so they don’t pop in.”
Steven Jack Butala:
DataTree allows you, there’s no pulling. DataTree allows you to preview it. And so if you sort by its address and all kinds of properties are coming up with an actual 123 Main Street post office address, you can click on those properties. It’s going to give you a map or it’s going to give you an address. You can Google it. Just start, get in there and do a bunch of research. And I’m not saying take those out. You might want to take them out, or you might not.
Jill K DeWit:
At least you know what columns are using. That’s what you need to know.
Steven Jack Butala:
You want to know what data you’re pulling before you start spending money. That’s what I’m saying.
Jill K DeWit:
And the whole thing is-
Steven Jack Butala:
Test it for reason.
Jill K DeWit:
This is the thing I think people have a hard time with. They’re like, “Okay.” They always figure out, “If I want houses, I make sure this is filled in. If I don’t want houses, I make sure this is zero or null.” But then every county’s different. This is the part I think people get like, “What just happened?” I’m like, “Yeah, sorry. You got to do that again now.” Now you got to learn this area. Now you got to learn that area because they all do it differently.
Steven Jack Butala:
There’s a lot of little different ways to do this, a lot of ways to skin a cat, let’s say. How the hell did that ever become a thing? Skin a cat.
Jill K DeWit:
I don’t know. But why did you bring that up?
Steven Jack Butala:
I don’t know. It’s just bad habit I guess.
Jill K DeWit:
That’s bad.
Steven Jack Butala:
There’s a lot of ways to do this. And you have to every step of the way, test it for a reason and question everything. Because the data that you’re going to pull is the data that you’re going to mail out. And those are the people that are going to call you back-
Jill K DeWit:
Parker probably… Go ahead. Parker probably got an answer here too by the time we did this.
Steven Jack Butala:
Oh, yeah.
Jill K DeWit:
Someone probably said, “Sure, Parker. What county’s that?” “Oh, I just smell the county. Here’s what you need to do.”
Steven Jack Butala:
That’s all-
Jill K DeWit:
“They use this criteria, not this criteria.”
Steven Jack Butala:
Yep.
Jill K DeWit:
Noted. Done. Got it.
Steven Jack Butala:
This is nothing to do with Texas, could be in any state.
Jill K DeWit:
That’s the point.
Steven Jack Butala:
Today’s topic? How to unsubscribe in a conversation. This is the meat of the show.
Jill K DeWit:
That was five minutes of not, we could have answered in one.
Steven Jack Butala:
You know why? Because, and I’ll tell you why. And I intentionally chose to put this on a Monday, when this airs on Monday, because it’s so important. This question keeps coming up over and over and over again, and it’s because I didn’t cover it properly in chapter four.
Jill K DeWit:
I don’t think that’s right. I think people aren’t doing the work.
Steven Jack Butala:
Okay.
Jill K DeWit:
I don’t think it’s you.
Steven Jack Butala:
Well, it’s a combination of those things
Jill K DeWit:
Because there’s plenty people who’ve watched chapter four who are doing just fine.
Steven Jack Butala:
Thank you, Jill.
Jill K DeWit:
You’re welcome.
Steven Jack Butala:
I think that as a compliment of the day.
Jill K DeWit:
It is, and that’s all you get. Just kidding. I’m just kidding. Compliment of the hour, there you go. Or the show. All right. So today we’re talking about how to unsubscribe in a conversation. We had sweet friends visiting us this last weekend here in Southern California. And wherever we were, we were driving along. I don’t know which came first, spam or unsubscribe. Do you remember? But…
Steven Jack Butala:
They’re the same.
Jill K DeWit:
Okay. Same thing. So we’re driving along, and maybe it’s Steven, maybe it’s not, he might just happen to give you a random fact. Say you’re driving along and you see, I don’t know. Want to give us an example? I’m trying to think of-
Steven Jack Butala:
Let me set this up-
Jill K DeWit:
Okay.
Steven Jack Butala:
A little easier.
Jill K DeWit:
Okay.
Steven Jack Butala:
If you have gray hair like me, you remember that the content that you consumed was three radio stations. I mean three television stations and that’s about it. And a bunch of radio stations, if you wanted to listen to them. And it was because of that, because there were so few channels, nothing ever got specialized. So you would watch the news and it would be some world news event and that’s it, we would all watch it and then it’s over. It wasn’t specialized to me. I couldn’t change it. It was on at a certain time. I either turned it on or I didn’t. Fast forward to today, it’s exactly the opposite. And I think we live in a much better place for it, because we can subscribe to whatever we want. If you like fashion, there’s all kinds of things you can subscribe to about what’s new happening new in fashion. If you like cars, same thing. If you like buying and selling land, there’s all kinds of stuff, including us that you can subscribe to it.
So it’s a beautiful world that we live in because of how we can customize the content that we consume, or not consuming it at all. Well, it’s still 1968, when you get into a conversation with a bunch of people at the dinner table, especially people you haven’t seen for in a long time. So there’s a lot of catching up. People change. People are coming from all different places because of the experiences they had over time. And some of that just doesn’t apply to me or anyone else, or Jill, or anyone else at the dinner table anymore. So I’d like to unsubscribe to that. I’d like to subscribe to the conversations that apply to us or me, and unsubscribe. So in a funny, very lighthearted, funny way, we all came up with. Unsubscribe. Somebody says some stupid stuff, I’m always coming up with really stupid stuff that nobody’s interested in. Unsubscribe.
Jill K DeWit:
Yes. So here’s where this here’s where I was trying to go with this. We’re driving down the road and Steven launches into, “You know, that was built back before,” fill in the blank. And I’m like, “I really don’t care.” And so we would either do unsubscribe, or my favorite was, “Spam.”
Steven Jack Butala:
Old man stuff.
Jill K DeWit:
Spam.
Steven Jack Butala:
Old man, useless information
Jill K DeWit:
Spam. So that was our new saying. I love that. But then you’re right. So as we’re sitting here thinking about this show, you were thinking, “This is the beauty of the age that we’re in.” These is your words, not mine. You can consume what you want, and I love that. And I thought, “Well, I can take that a step further. You’re right. I kind of do that anyway. We both do that now. I can consume, talk to who I want to. I can work with sellers or buyers that I want to. Maybe I don’t like some people. I don’t have to work with them. The best for me is the deals. I can do the deals I want or not the deals I want to.”
Steven Jack Butala:
That’s a great modern example of unsubscribe. And we all have those choices, we all send these mailers out. For us, we’ve been sending mail out since what? I can’t remember even now. It’s early 2000s, maybe late 90s, millions and millions of letters. And we constantly get calls and emails and all kinds of correspondence to sell us property from sellers to sell us their property, that it just doesn’t apply anymore. Jill and I have over time increased our financial threshold for buying and selling land. Wasn’t that long ago we needed to make 10 grand on a deal. And that’s pretty dramatically changed over the last year, year and a half. So we need to make a lot more. So those deals, unsubscribe.
Jill K DeWit:
You know what I’m looking at right now? I’m trying to do the math and I can on my notepad. I was thinking, if we’ve completed, like you just said, how much I love when you bring up mail. Speaking of spam, whatever 16,000 is times 1500, we’ve sent out a lease that much mail. Isn’t that funny?
Steven Jack Butala:
Oh, geez.
Jill K DeWit:
Right?
Steven Jack Butala:
No, it’s millions. I calculated it once.
Jill K DeWit:
I know, I’m already-
Steven Jack Butala:
It’s like two and a half million letters, I think we’ve sent.
Jill K DeWit:
Exactly. I don’t know what it is, but it’s kind of funny.
Steven Jack Butala:
It’s a lot.
Jill K DeWit:
It’s awesome. So cool.
Steven Jack Butala:
So I guess the point today is… Well, you’re here because you’re interested. If you’re not-
You have not unsubscribed.
Jill K DeWit:
You can certainly unsubscribe.
Steven Jack Butala:
You might want unsubscribe now.
Jill K DeWit:
Yeah, now you are. You’re like, “We just gave you permission.” You’re like, “Yep. That’s all I needed, Jack and Jill. See ya.” I heard that loud and clear. But if you’re into it, we’ll get you there.
Hey, thanks for tuning in. By the way, in case you did not know, this year I’m so excited because… Actually we’re already working on, are you working a little bit on 4.0? Before we get ahead of ourselves.
Steven Jack Butala:
Yeah, I’m working. I’m always working on the next point 0 in my head, so yeah. Actually I know there’s a bunch of changes that I will make.
Jill K DeWit:
I know. So hold on. But in the meantime, 2022 is still the year of Land Academy 3.0, catching up with Land Academy. Go to landacademy.com, check it out. If you have questions, you want to book a call with our staff, whatever, you can do it all from the website. Or just make it easy, send it out to support landacademy.com, and so on. We’ll get back to you.
Steven Jack Butala:
We are Jack and Jill.
Jill K DeWit:
We are Jack and Jill.
Steven Jack Butala:
Information.
Jill K DeWit:
And inspiration.
Steven Jack Butala:
To buy undervalued property.
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