We are LIVE right now!

:
:
Perfect Land Mailer Planning for 2023 Investors (LA 1908)

Perfect Land Mailer Planning for 2023 Investors (LA 1908)

WP Perfect Land Mailer Planning for 2023 Investors LA 1908

Never Miss an Episode!

Subscribe to the Land Academy podcast

Transcript:

Stephen Jack Butala:
Jack and Jill here.

Jill DeWitt:
Hello.

Stephen Jack Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I’m Stephen Jack Butala.

Jill DeWitt:
And I’m Jill DeWitt, broadcasting from the Valley of the Sun.

Stephen Jack Butala:
Today Jill and I talk about your perfect land mailer planning for 2023.

Jill DeWitt:
For investors.

Stephen Jack Butala:
Yeah.

Jill DeWitt:
Yep. So this is awesome. We’re just wrapping up career path number five and I’ll tell you right now, career path number six is not yet planned. And starting in 2023 there’s some changes we are personally making, like career path on steroids will be coming. Maybe things that start with an M might be coming like mastermind stuff.

Stephen Jack Butala:
Oh sure.

Jill DeWitt:
Everybody under everybody understands and knows what that is, even though it’s kind of part of career path. But they understand these mastermind groups and things. But just going into 2023, you really need to take a step back and think about a lot of things. About your acquisition criteria and how you’re going to hit it based on your land mailer planning that you’re going to do right now at the end of 2022.

Stephen Jack Butala:
We had a really successful career path this time. They’ve all been very good.

Jill DeWitt:
Obviously.

Stephen Jack Butala:
But they continue to get better with time because what people are asking of us from an instructional standpoint continues to grow and it continues to change based on the time. So I look very forward to 2023 and the content that we’re going to produce and the events that we’re going to host, kicking it up a few notches.

Jill DeWitt:
There we go.

Stephen Jack Butala:
Before we get into it, let’s take a question posted by one of our members on the land investors.com online community. It’s free.

Jill DeWitt:
Kevin wrote, “hello. I have two trash on property related questions.” This is cute. “One parcel I bought has some small trash and litter as the seller had not been there in three years. Do I sell it as is or should I hire someone to clean it up? I already got it cheaper due to the trash.”

Stephen Jack Butala:
Good.

Jill DeWitt:
Two. “Another property I bought, there’s an old vacant trailer house on the foundation that my broker missed when he walked it.” I wonder how big the property is.

Stephen Jack Butala:
I wonder how good the broker is.

Jill DeWitt:
That too. “He’s offered to cut the commission so the money’s fine. However, am I free to throw it out or does it still belong to the previous owner?”

Stephen Jack Butala:
So this question was posted on Discord as it should be, and it was a very interesting and popular question to respond to. A lot of people in Land Academy had an opinion about it and they were all relatively the same, some with stories. I would argue, unless there’s something toxic going on, this is all increasing the value of your property ironically. It’s the ugly houses model. The vast majority of people want to walk into a house or walk onto a piece of land and have their favorite song playing and everything’s pretty, and I understand that. But there’s a whole slew of people out there, me included, that look at this as a huge opportunity, especially if it’s priced right. “Oh, there’s all this trash on the property and that’s why it’s so cheap. I’m going to buy it.” Especially when there’s a Mobile Home foundation on there. So now whoever had a mobile home there worked out sanitation, sewer, water, utilities and all of it.
So there’s a situation, somebody, actually it was Dan, one of our members, Dan from the Pacific Northwest, who told a story about having dilapidated mobile homes on properties and getting the land sales part of the deal. It went into an auction, an unintended auction because everybody wanted it so bad.

Jill DeWitt:
People, they see that. It’s funny, I drove by one the other day where a guy had clearly found an old Airstream kind of thing. It was almost even like a knockoff airstream and it was in his driveway and it was gutted and he was going to make it beautiful. So I see and watch people doing this with mobiles, making them beautiful again. And you can do that.

Stephen Jack Butala:
If you’re in our group or if you’ve been in career path, we tailor our mailers from an improvement standpoint to capture some of these structures and some of the stuff that’s on leftover on land that’s just been forgotten. How many times have people sent us deals where there’s classic cars on there?

Jill DeWitt:
Oh, that too.

Stephen Jack Butala:
So it’s a good positive thing.

Jill DeWitt:
Yeah, I’m remembering the property that we bought specifically because there were some old cars on it. You were like, “we don’t care about the land.”

Stephen Jack Butala:
That’s exactly like-

Jill DeWitt:
No, this one, it was just like, “we got to get that for me because I can see cars on there, I want that.” Like, “Okay, we’ll get it.”

Stephen Jack Butala:
Today’s topic, perfect land mailer planning for 2023 investors.

Jill DeWitt:
Yeah.

Stephen Jack Butala:
This is the meat of the show.

Jill DeWitt:
That’s a whole another business model. Yeah, I seek out rural vacant land because of what could be left over on the property. What’s those storage drawers? Like what’s inside there? We don’t know.

Stephen Jack Butala:
There’s a whole subclassification in the classic car world. If you’re a classic car person, you already know this. The sub classification is called Barn find. And so that includes any kind of prop, any kind of car in any shape that’s in a barn or upside down in a river or any of that. There’s people all over Canada uncovering cars and in places that you wouldn’t expect that are pulling them out of there and making them great.

Jill DeWitt:
And if you are married to a classic car person, I feel your pain.

Stephen Jack Butala:
Wow. You’re just saying that for the show. Who’s a bigger car nut than me. Someday we’re going to tell the truth about the cars that Jill owns.

Jill DeWitt:
[inaudible 00:05:56]

Stephen Jack Butala:
It’s shocking.

Jill DeWitt:
You go for the classics though, and I appreciate that. I like post Bluetooth.

Stephen Jack Butala:
I like AM radio and stick shift. You’re right.

Jill DeWitt:
He likes post.

Stephen Jack Butala:
You’re absolutely right. And the radio doesn’t work. It doesn’t need to work.

Jill DeWitt:
Yeah, yeah. No, yeah. I like post air conditioning and Bluetooth.

Stephen Jack Butala:
That’s absolutely right.
Planning your mailer for 2023. So it’s December, it’s the first or second week in December by the time this airs. And you should be in high 2023 planning for taxes, to manipulate and minimize your tax liability certainly within the limits of the law and ethics, what goes without saying. And you should be planning for your mailer in 2023, and I don’t mean actually doing the mailer, I don’t necessarily mean where you’re going to send mail. In fact, I don’t mean that because throughout the next year where you plan to send mail may change, market conditions may change for sake of argument. It might be really attractive to send mail in rural parts of Texas next year, but it’s not right now for a bunch of who knows why. So I don’t want you to sit down and try to find places to send mail at all.
But what I do want you to do is really sit down and say in January, I’m going to send X amount of mail in February y amount. Or maybe it’s the same amount in all 12 months. Maybe you’re a teacher and you’re off during the summer and so you want to do a lot more mail during the summer versus less. Maybe you’re for whatever reason, convinced that when there’s snow on the ground in the Midwest, let’s say that’s not the best time to be doing deals. It’s better to be doing it in the summer or whatever you are planning means to you, have a plan and budget for it and stick to it.

Jill DeWitt:
Should I even think about, maybe I don’t want to pick the area like you said and all those other parameters, but should I be thinking about dollar amounts. In 2023, I’m not going to do a deal that does not yield any less than X. Should I do that kind of planning?

Stephen Jack Butala:
Yeah, so we just got done with career path by the time this airs or close to it. And one of the first things we always do in career path is ask everybody, how much money do you want to make a year for the rest of your life? And for whatever reason this year, it was a million dollars, I’ll be happy to make a million bucks a year and when I can accumulate $10 million cash. That generally became the consensus for some reason in this career path, which I think is number six, career path six.

Jill DeWitt:
This is five.

Stephen Jack Butala:
Oh five okay, so-

Jill DeWitt:
This is five right, yeah.

Stephen Jack Butala:
So you have to work that backwards then. If let’s say a million dollars a year is about a $100,000 a month. Of course, it’s 1.2 million, but stuff happens. So let’s just call it a million. And how many mailers do I need to send out to generate that kind of deal volume that will generate that money, and Jill’s, right. So maybe you only want to do deals that make 70 or $80,000 net per transaction. Maybe you’re a deal junkie and you want to do four or five or six deals a month that only net 10,000 or $20,000. You have to decide what’s best for you, really plan it out. And I mean write it down. I’ve said this a hundred times on the show, if you don’t have Microsoft 365, I really would highly recommend that you get it even if you’re a one-person operation.
It just really keeps you organized. There’s an integrated outlook, the calendar function, and you can tie all your file structure and all of it for doing land transactions and tie it into Airtable as your CRM. If you don’t know about these things, you’re just learning about it, you’re just hearing about it, please keyword search this and all of our podcasts and you’ll learn all about it. So the keyword word in this title is planning. Over and over and over again, it’s been proven that if you have a plan and you write it down and you think about it as often as you can, let’s say once a day or once a week, at least it’s going to work.

Jill DeWitt:
I’m listening to you and I’m thinking how I would do it if I was a one-man show and as a woman with a one-man show, there could be something there. I don’t know, what’s 2023. Anyway, so-

Stephen Jack Butala:
Jill’s in planning mode.

Jill DeWitt:
Oh totally.

Stephen Jack Butala:
So she says stuff that we don’t-

Jill DeWitt:
I drop little nuggets.

Stephen Jack Butala:
… We don’t really know what she means, but she has a huge plan for Land Academy in 2023. It’s a very good thing.

Jill DeWitt:
Oh yeah. So-

Stephen Jack Butala:
I don’t even know what she’s talking about. So don’t feel bad.

Jill DeWitt:
So one of my thoughts is, okay, so if I’m planning 2023, I know me, I want to do less work. That’s just how I roll. How little can I do and how fast can I get out of this and what can my team do so I don’t have to do it kind of thing. So I would look at this quarterly. I would sit down with a blank piece of paper basically and say I’ll have 23 with your numbers. First thing I would do is think about how much I want to make, how hard I want to work. And then I’m thinking about, I would put that into quarters is my natural instinct. Do you think that’s good or should be by month?

Stephen Jack Butala:
I mean as long as you have a plan. And I think that’s a great example. If that makes sense to you, then great. That doesn’t make sense to me, I think in months and you sometimes even in weeks. But I

Jill DeWitt:
I know, you’re so-

Stephen Jack Butala:
But I’m not-

Jill DeWitt:
You’re so detailed.

Stephen Jack Butala:
My way’s not the right, it’s right for me.

Jill DeWitt:
I know, that’s what I’m saying. It’s good. So you are really detailed. Hence your spreadsheets that you share with all of us. So I like big picture, I might even do it with a crayon if that’s what I have at my disposal at that moment. I could do it a crayon and construction paper as I’m sitting there with my kids. So this might be you and then you just back into it. And then my other thing is, I know you talked about Microsoft and that kind of thing to stay on track, but do you have any last little tips about sticking to it for us?

Stephen Jack Butala:
There’s a lot of talk about that in the Land Academy Discord right now among. Everyone’s starting to talk about New Year’s resolutions and there’s a lot of talk about discipline.

Jill DeWitt:
That’s it.

Stephen Jack Butala:
And so I have to tell you, discipline was very hard for me early in my life. And I look back on that and it’s because I was doing stuff I didn’t want to do. It’s very difficult to be disciplined and-

Jill DeWitt:
That’s true.

Stephen Jack Butala:
… Interested when you’re doing a bunch of crap, you don’t want to do true. And so I’m assuming you’re in Land Academy or you’re interested in land because you’re listening to this, you’re interested in this. So put a plan together, forget about money, really forget about the money. Just put a plan together and work in the rest of your life into that.

Jill DeWitt:
That’s the key right there.

Stephen Jack Butala:
Don’t let money-

Jill DeWitt:
People stop right there. They’ll think, “Oh, I can’t even start this. I can’t possibly into this.” That’s the last thing you should be thinking about. If you find a good deal, the money will come. It’ll all figure itself out. So don’t think about that.

Stephen Jack Butala:
Exactly.

Jill DeWitt:
Happy to be doing this today. Five days a week, you can find us here on the Land Academy Show

Stephen Jack Butala:
Tomorrow, the episode on the Land Academy show is called how to Use the Land Academy online community in real time. You are not alone in your real estate ambition.

Jill DeWitt:
I love to-

Stephen Jack Butala:
It should be how to use a teleprompter.

Jill DeWitt:
Well, there is that. I was going to say I love this end of your planning stuff.

Stephen Jack Butala:
I do too. I love this kind-

Jill DeWitt:
This is one of my favorite times a year.

Stephen Jack Butala:
Me too. Why is that?

Jill DeWitt:
Because you know what, it’s like a fresh start. It really is. I know people that are listening to us right now that are thinking, “all right, 2023, I’m joining Land Academy.” That might be their thing. “Or 2023, I’m going to double my revenue.” “Or 2023, I’m going to quit my job.” Fill in the blank. I love it. But it still starts with, where’s the money? You got to think about, I know I said don’t worry about money, but you have to think about how much money you want to make. That’s what you got to do and how you’re going to do it. And be strategic. And I love it.
By the way, if you do think that this might be a good fit for you, don’t forget, get a new ebook. Jack just updated it a couple weeks ago. So go to land academy.com and at the top you’ll see a little thing to get the free ebook. Check it out. It spells out darn near everything you need to know to see if this is a good fit for you. And if you have any questions, send them to my team via support@landacademy.com.

Stephen Jack Butala:
We are Jack and Jill.

Jill DeWitt:
We are Jack and Jill.

Stephen Jack Butala:
Information-

Jill DeWitt:
And inspiration-

Stephen Jack Butala:
To buy undervalued property.

 

Thanks for listening, and finally, don’t forget to subscribe to the show on Apple Podcasts.

FREE eBook

You Are Not Alone in Your Real Estate Ambition.

LA EBook R Crop

Copyright © 2023 All Rights Reserved.