Every Person You Want to Reach has an Email Address (CFFL 0067)
Jack Butala: Every Person You Want to Reach has an Email. Every single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.
Jack Butala: Hey, Jack Butala Butula from Land Academy. Welcome to our Cash Flow from Land Show. In this episode, Jill DeWit and I talk about the fact that every single person you want to reach out there, has a email address. Somewhere, anyway. What the heck is this really all about? It’s about laser-like acquisitions and sales for finding the exact correct person on the internet.
Jill DeWit this is one of these show where you probably can do your nails, because I came up with this topic on my own. I don’t even think you even know about it until you sat down here.
Jill DeWit: Pretty much.
Jack Butala: As usual, I have a lot to say about. Full disclosure, it’s a little obscure. It really works.
Jill DeWit: Okay, got it. Okay, cool. That’s good because you know as I’m sitting here, I want to strangle my assistant. I came up with a new podcast topic because of this morning. Anyway, I’ve had to …
Jack Butala: Trouble in paradise.
Jill DeWit: Trouble in paradise. Yes.
Jack Butala: What’s going on?
Jill DeWit: I’ve come to the realization that, as a business owner and entrepreneur, and we made you a show on this if you decide to.
Jack Butala: Well we are for sure.
Jill DeWit: Okay, good. The gist of it is, you got to get past the fact that somethings you can do, and that’s it. As much as I look to my people going what do you mean you’re not getting it? Why is this so hard to explain?
Jack Butala: Maybe that’s why you’re the owner.
Jill DeWit: Maybe that’s why. Yeah. That must be it.
Jack Butala: I struggle with that.
Jill DeWit: I’ll comment now and then on this but I’m going to be forwarding a bunch of emails and trying to give a bunch more direction.
Jack Butala: I’ve struggled with that my whole life. People wonder why there’s certain owners and CEOs of companies that are walking around angry all the time. It’s because, and I’ll tell you. I’ll answer that. I’ll answer that question. It’s because they’re frustrated that people are standing in their way.
Jill DeWit: I know.
Jack Butala: The good ones handle it really well. They put the right people in place. They motivate them. They get them the right tools. The ones that don’t do that, like all these crazy chefs on TV.
Jill DeWit: Oh my gosh.
Jack Butala: They don’t give anybody any … They just say it sucks and they yell at them.
Jill DeWit: Right. Do it again. [crosstalk 00:02:15]
Jack Butala: Right. That’s okay. Yeah.
Jill DeWit: Without giving them a whole lot of direction as to-
Jack Butala: Right, right. [crosstalk 00:02:19] I’m not sure what’s going on, and who you’re having issues with, but …
Jill DeWit: It’s all good.
Jack Butala: I’m sure it will be fine.
Jill DeWit: It will work out.
Jack Butala: Or they won’t work here.
Jill DeWit: That’s true.
Jack Butala: That’s how we do it. Either way-
Jill DeWit: Either way it’s okay.
Jack Butala: All right. I’ve sold a lot of property by finding the two or three very, very surgical-like logical buyers for real estate on the internet. By doing an internet research, and then going on a quest to get that person’s email address, or in some cases, their phone number. Once you find it, you send them a private note offering the property and I’ll tell you, my experience has been, if you do this correctly, it works 9 times out of 10. I think it’s … I haven’t done it in a lot of years, honestly, but I think in the beginning of your career, it’s very very important. Whether or not you use it is not so important, you just need to be aware of it. Let me give you a situation. I wrote this title or came up with this title because I’m going through this exact situation with one of our members in Success Plan. I’ll tell you his real simple story. He became a member.
Whatever, I don’t know him, two months ago, three months ago. Did everything we asked to do or requested that he does in the … In our program, and he followed it to the letter, and he came up with … He’s under several deals, but he’s got a deal right now that he’s completing with 5 properties, and he … What I asked him to do was go out on the internet, and find the absolute lowest, logical buyer, just by horsing around on Google. This guy is not the most computer-savvy person in the world. He did, he found 2 or 3 people that own a ton of property, and they’re advertising the fact that they own a ton of property on the internet, and he reached out to them and said “I have these 5 properties.” And they all said “Yes. Hell yes I want to buy them.” I mean I think I’m actually quoting, and he was really surprised. He found their email address, and contacted them, and they’re going through with the transaction … Well today is … It’s in real-time. You can go in success plan, depending on whether you … When you hear this, we’re really January here, so mid-January I guess. This is how it works. In this guy’s case, he cut to the chase and found 2 or 3 people that …
Jill DeWit: Was it another online site, like was selling land in that area?
Jack Butala: Yeah.
Jill DeWit: Okay. That’s how he found them?
Jack Butala: Yeah. He found them that way, and I … I haven’t done it that way in the past, but when I described this process to him, that’s what he got out of it. For whatever reason, it made sense. I can’t understate that or not because that’s how he heard me, and he made it work.
Jill DeWit: That’s great. Were they realtors or were they just other property owners?
Jack Butala: No, they were just like people that are kind of in the same business that we are in but to a much lower … At a much lower level.
Jill DeWit: Cool. Great. They wanted the inventory.
Jack Butala: Oh, my … They’re dying for it.
Jill DeWit: See, that’s the thing. That … This “Hey, [inaudible 00:05:31] and we’re how many minutes in?” You reached the … No, in a good way, you’ve reached the … He reached the right person at the right time, and they are starving for it.
Jack Butala: Yeah, and he immediately … From what this guy, from what our member said, the buyer said yes immediately.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: Jill DeWit’s famous for saying, it doesn’t make complete sense, and it’s not … If you really have to bang your head against the wall 60 times to try to figure it out or get it done, move onto something else.
Jill DeWit: Mm-hmm (affirmative). Right.
Jack Butala: Whether you want to reach the top official in this country, they have an email address, too. Or you’re at the bottom of the … My whole point to this was I think people make this kind of hard, or can’t … They can potentially make this hard.
Jill DeWit: Oh.
Jack Butala: If you have a … We all have, including us, we all have properties in our portfolio that have been sitting around forever.
Jill DeWit: Right.
Jack Butala: I think if we cleared our heads and cleared our schedule, which would never happen, both of those things at the same time.
Jill DeWit: Right.
Jack Butala: At least in my case. You know, we could really … We could … If you sat down right now and said “I’m gonna sell.” Pick the … Any random property.
Jill DeWit: Oh, absolutely.
Jack Butala: I’m gonna sell this property today.
Jill DeWit: Today, I could do that.
Jack Butala: Yeah.
Jill DeWit: Yeah.
Jack Butala: I’m not saying this because there’s any issues with selling anything. I’m just saying, at the beginning of a career, everybody comes to us with a couple of jitters.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: What, in fact, I have a podcast scheduled about that. We’re gonna do it, we’re going to record it soon. One of the jitters that people have is I don’t want to sit around with all this property for awhile, what do I do?
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: We teach building up a system, putting it together on your website, and finding the right people that way, and that is the right long-term way. If you want to make some money fast, and everybody seems to do I guess …
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: This is how to do it.
Jill DeWit: Mm-hmm (affirmative). People love getting, especially in this business, a personal … I think people in our industry love getting a personal note, especially if it’s a rocking deal that they’re getting advance notice on.
Jack Butala: Definitely.
Jill DeWit: Which is exactly what you’re doing.
Jack Butala: That’s what this is.
Jill DeWit: Yeah.
Jack Butala: It’s a private, off market deal.
Jill DeWit: Like I haven’t put it out there, and like I … When I do that with my people, I’ll say that. Look, they kind of know now, but remember, I haven’t … I haven’t posted this anywhere. I just got it in. It’s literally being recorded. I set the document in yesterday. I’m giving you a heads-up. Do you want it? Often they’re going to go like “Heck yeah.” Because it hasn’t been out there for anybody else to look at it, they’re going to swoop it right up.
Jack Butala: Let me take it a step further. These five properties that one of our members is buying. It’s not a slam dunk transaction from a closing standpoint. What we really teach in the beginning of your career, and he is in the beginning of his career is that if there’s any issues with title or any of that stuff, just move onto the next one.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: God knows there’s enough in this … In the pipeline for him and everyone else that does this the way that we teach it.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: What I said to him was, okay. Because it’s a smoking deal.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: I mean it’s a great deal for him, it’s a great deal for the guy who’s buying it, and on and on and on. All right, so you’re having some trouble with title issues. You know that the court of the issue for him is the person that he’s buying these properties from, there’s 2 people. They’re women, and their names have changed because they got married.
Jill DeWit: Okay.
Jack Butala: It’s not a big problem at all, it’s incredibly solvable.
Jill DeWit: No. Yeah.
Jack Butala: He’s new. He’s concerned about it.
Jill DeWit: Right.
Jack Butala: What I asked him to do is reach out to this guy who’s buying this property from him.
Jill DeWit: Yeah.
Jack Butala: Have him help close the deal. This guy’s no slouch, he’s not … He knows what to do.
Jill DeWit: Okay.
Jack Butala: They’re all doing this deal together, so what he’s doing in the process is solidifying his relationship with this guy on a long-term basis.
Jill DeWit: Right.
Jack Butala: I swear, and with the next thing I’m going to ask him to do is start taking orders from this guy.
Jill DeWit: Well yeah.
Jack Butala: I don’t mean orders like in the military, I mean like purchase orders.
Jill DeWit: Like orders I want this kind of a … Find me 10 of these on …
Jack Butala: Yeah, that’s what’s going to happen, these … This retail buyer is going to say “We can’t keep any inventory in let’s say Oklahoma. Hey, you obviously know how to buy property. Gee, can you please focus your effort on Oklahoma, I’m happy to buy everything at 300 bucks an acre, cause I can …”
Jill DeWit: We’re teaching him to do … That’s what we’ve been doing.
Jack Butala: That’s what we do.
Jill DeWit: Exactly. We have, yeah, and that’s very true. One particular person I can think of off the top of my head, that buys a lot from us, is constantly putting out … Like I … He even, he will even outright say “I don’t want to do it. I know you guys know how to reach these people, find the property, get the stuff in, I’ll buy it. This is what I want. I don’t want to do it.”
Jack Butala: It’s hard to convey that concept to people who are new in real estate.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: For some reason, incredibly successful people who can flip houses, or are end users are good marketers, they don’t want to go find cheap property.
Jill DeWit: That’s so true.
Jack Butala: They want someone else to do it.
Jill DeWit: To do their … Like it’s so much work.
Jack Butala: And just hand it to them. It’s like … It takes a teaspoon of effort.
Jill DeWit: Yes. Aah. That was a per quote Seth Williams.
Jack Butala: I’m quoting Seth Williams.
Jill DeWit: You just take a teaspoon full of effort. That’s really good. I forgot about that.
Jack Butala: I know that this is maybe wordy and obscure, but it’s so important, and it can lead to a career relationship with 2 or 3 people. We have members who only have 2 or … They work for … They don’t work for. They’ve set themselves up in a little acquisition situation, little acquisition company for 3 or 4 retailers, and that’s all they do is shove off property all day long. They mark it up twice.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: They buy it for $500 or $1000, mark it up, sell it for $2000 or $2500. To the same group of people.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: Over and over and over again.
Jill DeWit: Isn’t that nice. There’s no talking weird at that point.
Jack Butala: Yeah.
Jill DeWit: Just like you kind of send them a list and they pick this, this, this and this. You can move onto the next guy with the list, and there you go.
Jack Butala: All right, so back to … Now we covered that.
Jill DeWit: Oh.
Jack Butala: Back to this employee. What’s the … This is fun still stuff.
Jill DeWit: You like to hear about this, or not my …
Jack Butala: I don’t want to hear about problem stuff, but I think it might be actually, more I think about it, kind of helpful.
Jill DeWit: It is helpful.
Jack Butala: Helpful to listeners.
Jill DeWit: Well, it’s my … My whole point with what’s going on with my office today is there’s … Sometimes, you … I don’t know if it’s a person or you reach that level. I think it’s a person. I think a lot of us business owners are here because of … We have a large skillset, a wide-reaching skillset, does that make sense, Jack Butalan?
Jack Butala: Yeah.
Jill DeWit: Otherwise, because anyone could sink the ship. Or that and we won’t give up. That’s a thing too. I’m just used to solving so many problems, and you think … Sometimes it’s hard to find the right people and get them to the right place where they can just solve those problems I guess.
Jack Butala: Some people think that when you leave your job, or regular job, and you start your own company that it’s going to be … It’s like “Man, I’m running the show now, and it’s not going to be complicated or stressful or without deadlines. Anymore. I’m running my own show.”
Jill DeWit: Yeah.
Jack Butala: “We’re going to … I’m going to do this by the pool.”
Jill DeWit: Yeah, no more sales. Rah rah it. Marketing, meetings, whatever like that. I don’t have to think about that.
Jack Butala: Right. That’s wrong.
Jill DeWit: Yeah. I know.
Jack Butala: Yeah.
Jill DeWit: Exactly.
Jack Butala: There’s some few things that if you’re going to be successful in life, these things are going to happen. If you don’t want to do these things, you can turn your eye casts off and forget about getting involved with us right now. I lost half the listeners just now.
Jill DeWit: Yeah, thanks a lot.
Jack Butala: Look the fact of life is this. There’s deadlines, just like when you were in school.
Jill DeWit: Mm-hmm (affirmative). And goals.
Jack Butala: There’s deadlines, there’s due dates, there’s goals. You got to choose the right friends, and choose the right employees, just like you did in school. You’re not just going to sit by the pools and go make money.
Jill DeWit: It’s true.
Jack Butala: I’d love to … I would love to have … Find out how to do that. I’ll do it.
Jill DeWit: Well we kind of do part of that though.
Jack Butala: Well we collect a ton of money and payments, and we don’t have to do any of this. I know that you’re talking about … I know that the issues that you’re having, Jill DeWit, are Land Academy driven. It’s not Land Stay.
Jill DeWit: Ah.
Jack Butala: You know, that thing runs itself, and we teach people to build their own Land Stay, so it’s not like … There’s always employee stuff that goes on.
Jill DeWit: Yeah, it’s just little. It’s just kind of funny right now.
Jack Butala: Right. I probably just walked right into it. That’s probably … That’s what happened.
Jill DeWit: I kind of did. I walked into it and I come … I roll into the office, and I roll into that, and I go like “I gotta go. I’m recording right now.”
Jack Butala: Anyway, so either there’s lots of ways to very easily find buyers for property.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: The easy ways. One of the ways that we teach, the main way that we teach, is to find people who own like kind property in that environment. Then let them know that it’s for sale.
Jill DeWit: Yeah.
Jack Butala: That usually does it. If you want to really surgically align yourself with a few people, please … That’s what this show is really all about.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: Do some serious couple hours of research on the internet. You will find the two or three people that love your property.
Jill DeWit: Mm-hmm (affirmative). I’m trying to think and success plant if any of our folks have had any questions. You know, I think we described it so well, I don’t see those questions in success plan about reaching people, buyers or sellers. Have you noticed that?
Jack Butala: I don’t see any questions about … You know what? In the however long that site’s been up, I don’t recall ever addressing any type of this question. I’m having trouble finding a buyer.
Jill DeWit: Right.
Jack Butala: All the questions that come up are the questions that should come up. They’re very new.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: About to send this mailer out, I’m apprehensive. I wonder if I’m doing it right. Hey, Jack Butala and Jill DeWit, or anybody else on success plant, can you just tell … I’m going to describe to you what’s going on, I want to make 60 mistakes.
Jill DeWit: Mm-hmm (affirmative).
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