Why Tons of  Real Estate Agents Get Listings Using Our Data Product (CFFL 0123)     

Why Tons of  Real Estate Agents Get Listings Using Our Data Product

Jack Butala: Why Tons of  Real Estate Agents Get Listings Using Our Data Product. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:
Jack Butala here for Land Academy. Welcome to our Cash Flow From Land show. In this episode, Jill and I talk about how real estate agent’s get listings using our data and bulk mail product called Data2Doorstep.com, the number 2.

Jill DeWit:
Cool.

Jack Butala:
Jill, it sounds profitable.

Jill DeWit:
It is.

Jack Butala:
That’s a joke because I know it is, for us and them.

Jill DeWit:
Exactly, yeah. I wasn’t sure you were talking about …

Jack Butala:
Let’s tell it like it is in this episode as always, but before we get started, let’s take a question from a caller.

Jill DeWit:
Okay. Josh from Tampa called in and asked, “What’s the difference between a grant deed and a warranty deed?”

Jack Butala:
Ah, the old deed type question.

Jill DeWit:
I like this. He’s obviously getting into it-

Jack Butala:
Where’s he from?

Jill DeWit:
He’s from Tampa.

Jack Butala:
I wonder why he’s out in Tampa with a grant deed, because grant deeds, usually you see them in California and Nevada and out west.

Jill DeWit:
Maybe he does like we do and he buys property without seeing it.

Jack Butala:
Oh, you can buy property in a different state.

Jill DeWit:
Oh my goodness, really? What a concept.

Jack Butala:
Can you flip houses in a different state?

Jill DeWit:
I bet you could.

Jack Butala:
You could but, eh.

Jill DeWit:
It’s harder.

Jack Butala:
Yeah.

Jill DeWit:
You kind of got to see that.

Jack Butala:
You got to have people.

Jill DeWit:
That’s true.

Jack Butala:
Okay, so here’s the definition, I’m going to actually one up it. We’re going to talk about a grant, briefly, talk about a grant deed, a warranty deed and a special warranty deed. A grant deed implies 2 guarantees. Actually, if you sign it, it’s not an implication, you are guaranteeing this as the seller, 1, that the property hasn’t been sold to anybody else. It seems basic but it’s not appropriate to sell your property to 2 people.

Jill DeWit:
That’s kinda funny. Thank you for clarifying, Steven, I really wasn’t sure. I’m just gonna say, one of them might not use it so I just kinda figured … If they both pull up at the same time with their RV, I figure they’ll just make friends. No, no, no.

Jack Butala:
You know, that’s the F word. Fraudulent.

Jill DeWit:
Yes it is.

Jack Butala:
That’s one of the things you’re guaranteeing when you sign a grant deed and the second one is that you’re guaranteeing that the properties not burdened by any encumbrances apart from those that the seller already have disclosed. What the hell are encumbrances?

Jill DeWit:
I don’t know.

Jack Butala:
Oh, back taxes, liens and encumbrances.

Jill DeWit:
I know.

Jack Butala:
Stuff that’s associated with property that might be bad.

Jill DeWit:
Exactly.

Jack Butala:
Special uses, things that, not bad, but just stuff that’s associated with the property.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
That’s a grant deed. A warranty deed implies perfect chain of title, for the life of the property. You as a seller are signing a document that says all the way back to the homestead days when the country was created, every single person that owned this property, they conveyed it properly so the next person and the next person and the next person til finally you got it and you’re selling it to your buyer.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Is that a good idea or a bad idea, Jill?

Jill DeWit:
To guarantee the 25 people before me? Not really something I like to do.

Jack Butala:
I wouldn’t feel comfortable doing that most times either.

Jill DeWit:
Right.

Jack Butala:
Warranty deed is the best thing for a buyer and maybe not the best thing for a seller. I’m happy to guarantee the stuff that I’m responsible for. Let’s say I could just guarantee all the stuff that’s associated with the property since the time I’ve owned it. I’m real happy to do that.

Jill DeWit:
How do you do that?

Jack Butala:
Guess what? That’s called a special warranty deed.

Jill DeWit:
Thank you.

Jack Butala:
All kidding aside, warranty deeds, you’re really guaranteeing a lot.

Jill DeWit:
Do your homework.

Jack Butala:
You know, if you’re going to do warranty deed, get title insurance. That’s kind of our rule. If it’s just a tiny property you’re selling for a thousand bucks, can you guarantee it and then make them … You could have them sign a release but don’t get into all that stuff. Just do a special warranty deed in general as a general rule and do a grant deed in the states that require it. The 2 that I know of for sure are California and Nevada. You’re closer to the front lines.

Jill DeWit:
Same for me.

Jack Butala:
All right.

Jill DeWit:
Thank you.

Jack Butala:
I think that answers the question.

Jill DeWit:
I think that was great.

Jack Butala:
We directly answered a question for once …

Jill DeWit:
Wow.

Jack Butala:
… Without any stories …

Jill DeWit:
Yeah, that’s right. Move on, quick, move on. Go, go. Don’t talk about it anymore.

Jack Butala:
Adjectives and stories and silliness.

Jill DeWit:
I love it. Okay, why tons of real estate agents get listings using our data product?

Jack Butala:
I think it’s an unintended consequence of us releasing this data product. I thought it would just be really for investors, but there are so many people who are licensed agents that are using it to get listings now that we’re about to release a new product. What do we call it, the product? Broker Pro or Agent Pro or something?

Jill DeWit:
Investor Pro. We have Investor Pro, but the Broker and Agent Pro is being planned.

Jack Butala:
Right. Yeah, so what do you do? What we do is when we buy property we just sell it. We send out a ton of mailers after doing a very extensive data scrub, we pull the property owners out of a big data set in any given county. We decide for a lot of reasons why they might be logical sellers and we send them a letter to see if they want to sell their property and it turns out a lot of them do, because we’ve been doing this for decades. Agents have figured this out where they can send a different type of letter with the same type of data to people who are showing us signs that they might not want their property and they’re getting listings.

Jill DeWit:
Mm-hmm (affirmative). They get it.

Jack Butala:
Brokers and agents are always looking for new ways to get listings and this is a good new one.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Is it free? No, but you have to … Nothing’s free.

Jill DeWit:
Nothing’s free. Driving for Dollars isn’t free. You think it’s free? It’s not free. How many days could you spend doing that versus canvasing the whole area at once and then letting them come back to you? Which is really what it is.

Jack Butala:
Right.

Jill DeWit:
You want to hit X neighborhood, which is seems like that’s what they want to do. They could walk around and put flyers on door or have people put flyers on a door. We’ve all seen that. I think it still goes on, or, hmm … Send a letter.

Jack Butala:
Yeah.

Jill DeWit:
Let me think.

Jack Butala:
You want to … This is a good time to talk about leverage. You want to leverage your time and leverage the tools that are at your disposal. Use some great data, get a great, cheap printer, both of which we provide in Data2Doorstep.com and get it in the mail so that those sellers find you.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Not so you have to go out and find the sellers all the time. The same thing goes with getting a listing I guess. We’re getting reports back that it’s pretty profitable.

Jill DeWit:
Okay, I have a question.

Jack Butala:
Mm-hmm (affirmative)?

Jill DeWit:
Like I said, here’s my thoughts on this whole thing: The bottom line is, we’ve been using this phrase now a couple times. I even just blasted it out to social media today about it’s not 1979 anymore folks so why are we still … Here’s my question: As a realtor, say I’m a realtor, why am I still using the same ways in 1979 like manning the phone on the weekend and things, right? Why are we still using those old ways? Here’s my other question-

Jack Butala:
Because this doesn’t cost anything.

Jill DeWit:
But it does.

Jack Butala:
I agree it does, but you’re not taking money right out of your pocket today, but it’s costing you so much in the long run, it’s silly.

Jill DeWit:
Right, I’m not reaching as many people as I could and I’m losing because of that. Here’s my other thing, I gotta ask this question and I’m throwing this out at you because we have not even talked about this. What the heck are we still doing open houses for?

Jack Butala:
Oh my gosh. I couldn’t agree more.

Jill DeWit:
I really have to ask. I think that’s a 1979 thing too. I would love to know how long we have been holding open houses. I bet it’s since the 50s.

Jack Butala:
I read stats on that recently and they support exactly what you’re saying. I’ll try to get an exact stat during this show while you’re talking about something else. The numbers are staggering. You do not sell property at an open house, period.

Jill DeWit:
It’s the craziest thing.

Jack Butala:
You just don’t.

Jill DeWit:
You’ve got to price it right and reach everybody.

Jack Butala:
There’s a reason that experienced realtors and brokers, they don’t hold open houses. The newest person in the office holds an open house for them.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
There’s a reason for that because it’s ineffective.

Jill DeWit:
Mm-hmm (affirmative). Here’s my other thing: The car companies figured it out. Do you still get in your car, when you want to buy a car, and drive to a car lot and see what the used cars are and pick from that?

Jack Butala:
No.

Jill DeWit:
No you don’t. You do it online. You search, you get the pictures, you find the miles and all that stuff, and then when you’re at the very bitter end, now your serious about it, now you’re going to go check it out and drive it and all that good stuff. Why is the houses in the realty … Why are some people so far behind on that one?

Jack Butala:
Right. Since you brought up cars, you know how much a love cars?

Jill DeWit:
Yes.

Jack Butala:
I read a study recently, well maybe a year ago, why people buy cars. There’s the obvious stuff at the top, “well my old one broke, it’s just too much, I can get another one, my lease is up,” regular stuff.

Jill DeWit:
Right.

Jack Butala:
The non-regular stuff, the top of the list is, “I rented a car and loved it.”

Jill DeWit:
Oh seriously?

Jack Butala:
Yeah.

Jill DeWit:
I was ready for you to take a jab at me.

Jack Butala:
No. What?

Jill DeWit:
I was ready for you to go, “It’s all emotion and Jill, you’re the classic example.” That was I was ready for. I’m like, “Here it comes.”

Jack Butala:
I’m gonna rethink this.

Jill DeWit:
I’m sitting here going, “It’s gonna be about me.”

Jack Butala:
No, I’m serious.

Jill DeWit:
Impulse buy, impulse buy.

Jack Butala:
No, you rent a car and you love it and you go buy one or you lease one or whatever.

Jill DeWit:
I didn’t know that.

Jack Butala:
Yeah. I was surprised about that too.

Jill DeWit:
I gotta tell you something funny.

Jack Butala:
Another reason is that is because that’s just the brand you buy. I lot of buyers are like that, like “I’m a Toyota person,” or “I’m a Chevy person.”

Jill DeWit:
That’s funny.

Jack Butala:
Which I didn’t think that existed.

Jill DeWit:
I don’t think that, well-

Jack Butala:
Now you got me thinking about making fun of you and stuff’s running through my head.

Jill DeWit:
Oh my goodness. Want to hear something really good?

Jack Butala:
Jill is … Here’s some stuff about Jill …

Jill DeWit:
Uh oh.

Jack Butala:
I think a lot of women are like this. She has a very acute sense of color.

Jill DeWit:
I … yep.

Jack Butala:
Everything. Color of clothes, shoes, cars, houses, paint … I mean …

Jill DeWit:
That’s true.

Jack Butala:
… The whole thing.

Jill DeWit:
That’s very true.

Jack Butala:
I really think that’s a biological female thing.

Jill DeWit:
It probably is. That’s true.

Jack Butala:
I’m not making fun of you, I like it.

Jill DeWit:
Do you want to hear something funny?

Jack Butala:
Then I don’t have to do it.

Jill DeWit:
The last car that I rented, you’re going to love this. When you said that-

Jack Butala:
Were you in Dallas recently?

Jill DeWit:
Yes, when you said that statistic I’m like, “Well, that certainly didn’t happen with me.”

Jack Butala:
What’d you rent?

Jill DeWit:
Oh my Gosh. It was one of those, it was a … I was in Dallas visiting a friend, 24 hours in and out, and anyway, I just went with whatever car and I walked out and I said, “You gotta be kidding me.”

Jack Butala:
Oh no.

Jill DeWit:
I almost went back to switch it but I didn’t want to wait in line. I said, “You know what, it’s 24 hours, I can deal with it.” I hope I don’t offend anyone …

Jack Butala:
No, I’m sure you will.

Jill DeWit:
Oh, I will. It was a Mazda sport van. Did you know they made those?

Jack Butala:
A mini van?

Jill DeWit:
Yes, but it was a shrunken down Mazda 5 sport van is what they called it. I’m like, “What is this?”

Jack Butala:
Okay, for the record, we’re not busting on Mazda …

Jill DeWit:
No.

Jack Butala:
… But we are busting on little sport vans.

Jill DeWit:
Like, what was that? It was a-

Jack Butala:
Were there seats for 20 people?

Jill DeWit:
Six people. There were 3 rows. I looked back … When you walk up to it it’s not that big, and I’m looking back going, “There’s 3 rows of seats.”

Jack Butala:
That’s why people buy those cars.

Jill DeWit:
I was cracking up.

Jack Butala:
I read a thing about that. Some people have legitimate need to put 6 people in their car a lot.

Jill DeWit:
Right. For an efficient car, it’s a name that you know. For everybody who has their Mazda and loves it …

Jack Butala:
Jill and I …

Jill DeWit:
… Great, but not me.

Jack Butala:
Both of us, without disclosing brands, have cars that have no functional back seat.

Jill DeWit:
Correct. One of them I can barely put my purse there.

Jack Butala:
That has come in handy more times than I can tell you, like, “Hey can you …” No.

Jill DeWit:
I can take one.

Jack Butala:
That’s it.

Jill DeWit:
Sorry. It’s so nice.

Jack Butala:
“Can you take me to the airport?” Yeah, as long as you don’t have any luggage. “But I have 2 bags.” See? Call somebody.

Jill DeWit:
Yeah. Can help you. That’s what Uber’s for. You know it’s funny-

Jack Butala:
How did this get on cars?

Jill DeWit:
Well because you brought up … Well the open house … Oh, I brought up cars and you talked about the way people …

Jack Butala:
Oh right.

Jill DeWit:
Yeah. That made me think of that rental.

Jack Butala:
Some brands …

Jill DeWit:
Oh my gosh …

Jack Butala:
If you decide to buy a car you buy it online and they just drive it to your driveway.

Jill DeWit:
I personally like that option.

Jack Butala:
I promised myself about 8 years ago I’d never walk into a dealership for any reason ever, ever, ever again and I haven’t.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
What the hell is this world coming to? This is a huge world wide industry where we have … There’s this thing called the internet, but dealerships still mark the cars up and then you walk in there, get high pressure sales … I don’t understand.

Jill DeWit:
I don’t either.

Jack Butala:
If anybody does understand that, please, I’d love to hear from you.

Jill DeWit:
You know, I’m trying to remember the last time I bought a car. It’s been a long time because it was the last time I bought a new car that I went to a dealer.

Jack Butala:
Yeah.

Jill DeWit:
Every other time I do private party I’m not messing around. I’m so happy with private party transactions.

Jack Butala:
We’re really lucky too. We have … Some of our best friends, we have a … My attorney has a neighbor who is a used car dealer in Phoenix and he … We never go to his dealership ever, but he … If you can call the guy, I swear you can put in an order. Just like we do with land.

Jill DeWit:
With price range?

Jack Butala:
With a price range, a year of the car, not so much color specific, which doesn’t excite Jill, but it excites me and then I say, “Look, it’s got to be perfect though. I don’t care if you call me in 3 months, but this is my order.”

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
The he does. Then he’s like, “I had it all checked out, this is perfect,” and I got a smoking deal and, how’s this for service? He says, “I’m marking this thing up 500 bucks, that’s what I make on every deal.” …

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
… And I believe him. He has established my trust. All of our kids have gotten cars from him. We purchased 5, 8 cars from him over the years.

Jill DeWit:
Cool.

Jack Butala:
That’s the way to do it.

Jill DeWit:
Mm-hmm (affirmative). All right, so back to this. Back to the topic. Here’s what I was going to say …

Jack Butala:
This was supposed to be just about real estate. Every show-

Jill DeWit:
Why?

Jack Butala:
Every time we sit down to do a show, Jill and I say, “Look, we have to keep our silliness to a minimum.”

Jill DeWit:
Hey, the last show was pretty good. All right, so here’s what I want to say about this: Why they are getting listings. I think one of the reasons is, I have 2 things. One is, they’ve realized it’s a way to get there first.

Jack Butala:
That’s it, Jill. You nailed it. Get there first. Write this down.

Jill DeWit:
Oh, me?

Jack Butala:
No, no, not you. The take away from this show is, get there first. If it’s in the MLS, you didn’t get there first, somebody else did.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
If it’s on Craigslist, Nuh-uh (negative).

Jill DeWit:
Right.

Jack Butala:
If a broker’s calling you all excited about a deal, Nuh-uh (negative). You didn’t get there first.

Jill DeWit:
You didn’t get there first.

Jack Butala:
Especially if you’re new. These are traps …

Jill DeWit:
That’s what people do.

Jack Butala:
… And their laziness.

Jill DeWit:
That’s why I think they go door to door with their business cards. They’re trying to get their first. They’re trying to talk to this seller before the sellers even realize they want to sell kind of thing.

Jack Butala:
Mm-hmm (affirmative).

Jill DeWit:
This is another way.

Jack Butala:
I’m really glad you brought that up. Really glad actually. We did a whole talk, that was the title of the talk, “Get There First”.

Jill DeWit:
I know, I kind of used your line. I like your line. I’m using that a lot.

Jack Butala:
Good.

Jill DeWit:
But it makes sense.

Jack Butala:
Yeah.

Jill DeWit:
It’s a really great way to describe what we do.

Jack Butala:
Right.

Jill DeWit:
I appreciate that.

Jack Butala:
All right, what was your second point?

Jill DeWit:
Well, it was kinda fluffy. I didn’t like it. Now I crossed it off.

Jack Butala:
You brought it up, you gotta say it. Fluffy. Fluffy’s your middle name.

Jill DeWit:
What’s interesting is, I think that they’re a little worried that they should keep this secret, but they don’t need to keep it secret. It’s okay.

Jack Butala:
Oh yeah. I get that all the time. You know what? Actually, 2 shows from now that is the topic.

Jill DeWit:
Oh. It’s a secret, don’t tell anybody?

Jack Butala:
Yeah, but it’s not called that. No, you know what the show’s … I don’t even know the title, but he gist of it is this: Here’s how many actual properties are out there …

Jill DeWit:
Mm-hmm (affirmative). That’s perfect.

Jack Butala:
Yeah.

Jill DeWit:
Yeah, you don’t need to worry about this.

Jack Butala:
I stopped worrying about that. I did, like everybody, it’s very healthy, normal, and natural to say, “You know what? I’m going to keep this thing a secret.”

Jill DeWit:
Totally.

Jack Butala:
Man, I’m telling you, we just … There’s enough real estate out there.

Jill DeWit:
Mm-hmm (affirmative). There’s so many things you want to keep secret like, “Oh, I have this great investor, I’m not gonna share him,” or “I have this ‘in’ here, I’m not going to share him.” Share it. Everybody wins. Then good stuff just comes back. Your network gets bigger and bigger and bigger the more you share and that’s the best possible turnout.

Jack Butala:
There’s a lot of things on the internet over the last couple years about marketing that says exactly what you just said.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
The more you share, the more you give away, the more people that you’re talking to or that everybody’s in a group. That was one of the decisions about starting Land Academy, because we could very easily not do any of this.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
We could just do what we did for years and years which we do every day is just buy and sell real estate.

Jill DeWit:
Mm-hmm (affirmative), and be doing it from anywhere around the world and just having a nice time, but no …

Jack Butala:
Whose idea was this, really?

Jill DeWit:
Yours.

Jack Butala:
Was it? I can’t remember.

Jill DeWit:
I don’t know. You know what, Steven? In all sincerity, it happened to us. I don’t think we decided we were doing it all along anyway …

Jack Butala:
Everybody was asking us for it.

Jill DeWit:
That’s it. It just kind of happened. Just kind of when, “All right, hold on everybody. We want to help everybody, so here’s how we’re gonna do it.”

Jack Butala:
It all started because I said, “All right, everyone’s asking for this and we’re doing all this one off education as a favor and stuff,” so finally we just so finally we just put it all into one thing, one program. I don’t know if we ever paid a dollar for advertising, Jill, I’m not joking. Anyway, by the time this airs … We may in the future, but I’m trying to think if we ever spent a dollar on marketing. That’s pretty amazing.

Jill DeWit:
It really is. It’s all been- I love it.

Jack Butala:
Me too.

Jill DeWit:
People talk about organic and word of mouth and growing, that’s pretty much all we’ve done.

Jack Butala:
Right.

Jill DeWit:
It’s awesome.

Jack Butala:
If you’re a real estate agent, consider sending out direct mail to get listings. Then you can join us in another episode where Jill and I discuss your all important success in property investment and in life. I don’t understand the dealership model.

Jill DeWit:
Right? I know, there’s so many things that we’ve transitioned and there’s just some things we’re hanging on to that are silly.

Jack Butala:
I think that it’s driven by the manufacturers. They don’t want the actual responsibility of driving traffic to a website and going through all that. There’s something about a dealership and not too many dealers, but like a controlled dealers that really benefits the manufacturer.

Jill DeWit:
I think it would be the coolest thing ever if I could search for a used vehicle online, negotiate it online, and have it delivered to my driveway.

Jack Butala:
I do too but I think most people probably need to, especially used cars, you’ve got to drive it. I watched a documentary a long time ago about Henry Ford, so it used to be that they would, because they had a delivery problem, so what they would do is they’d manufacture the cars in Detroit, this was back in the Model T days, and they would deliver like 3000 to Los Angeles and they would put them in a car lot. Well, everybody was showing up at a car lot to take delivery on these things and it ended up being they needed somebody to help them and it developed into a … It was a shipping thing.

Jill DeWit:
Okay.

Jack Butala:
I don’t think that’s … We don’t have that problem anymore.

Jill DeWit:
Yeah, I still think there’s a … But like my last car, I didn’t need to drive the car as long as it-

Jack Butala:
I noticed that …

Jill DeWit:
Yeah.

Jack Butala:
… Because I did it for you.

Jill DeWit:
I know you did. I kind of just stood there and chatted and said, “Yep, that’s a pretty color. I want that one.”

Jack Butala:
Steve, the assistant. I’m Jill’s assistant.

Jill DeWit:
No you’re not. I love it.

Jack Butala:
Let’s go buy some property.

If you enjoyed the podcast, please review it in iTunes . Reviews are incredibly important for rankings on iTunes. My staff and I read each and every one.

If you have any questions or comments, please feel free to email me directly at steve@LandAcademy.com.

www.successplant.com

www.landstay.com

I would like to think it’s entertaining and informative and in the end profitable.

And finally, don’t forget to subscribe to the show on iTunes.