Are You Property Obsessed? We Are (CFFL 0131)

Are You Property Obsessed? We Are

Jack Butala: Are You Property Obsessed? We Are. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:
Jack Butala here for Land Academy. Welcome to our Cashflow from Land show. In this episode, Jill and I talk about being obsessed with property, maybe in an unhealthy way, which is … I’ve always had an unhealthy obsession with land. In real estate I guess. Jill, great show today. You know, we recently went looking at property on our actual vacation, and I’m not sure if that’s good or bad, but before we get into it, let’s take a question from a caller.

Jill DeWit:
Okay, sure. I think it’s good. I’ll explain. Brett from Reno called in and asked, I’m one of the few flippers that I know that attempts to send out direct mail to find houses to buy.” Yay. That’s my little thing, Yay. Brett, you figured it out.

Jack Butala:
I agree, Jill.

Jill DeWit:
Brett’s question is, “How do you get your mail orders done so inexpensively.” And that’s such a good question, right?

Jack Butala:
I couldn’t have written a better question myself. Jill, you go ahead and answer this, because-

Jill DeWit:
Well because our numbers are on success plan. I’m sure that’s how we saw it. There’s a mailer chart. And he’s not … he just found us.

Jack Butala:
Yeah, the actual cost of how much it cost us to get an offer right to someone’s doorstep is right on success plan. We have a lot of control over it so yeah. But go ahead, Jill.

Jill DeWit:
No, I was going to say, so his question is, I’m going to ask you Steven, “What are some of the things you get it done so inexpensively?” Like the paper, the mailer … is it yellow, is it a postcard? I wonder what he’s using. So do you want to share a little bit about what we do?

Jack Butala:
Sure. So after 15 years, we like to think that we’ve figured this out, how to send a direct mail to generate a seller’s interest. So here’s a few of the bullet points. And at the end of this, I’m going to cover what not to do, but you ought to send a mailer out that’s in a regular business envelope, in my opinion, that contains a few of the following: an offer to purchase property, the amount, the timeframe in which you think you might close. I’m going to send an offer to a homeowner that says, “Hey, John Smith at 123 Main Street. We love your property and we’d like to buy it for $120,000. And if this price is acceptable to you, we’d be happy to close it next Thursday.” That kind of thing. That’s what you really want to send a direct offer to somebody like that. I think it shows some respect and it works for Jill and I. It has been for a lot of years.

What you don’t want to do is send a postcard that says some silly thing like, “Avoid foreclosure.” Or “Call us.” Or “John Smith, or current resident.” All of those things, people have been doing that forever, and it doesn’t work. Think about what you would do if you got that letter. You would rip it up and throw it away. If that. If it would even make it that far. And then how do you make it cheap? Well, we’ve done all that for oyu. You have to get great data, first of all. You don’t want an IM list or anything like that. You want to access a database to sort for the best data that you can possibly get. Fresh data, let’s say. The freshest data comes from the county. We sell a product called data to doorstep that manages that for you and it’s the cheapest way to do that. And you get the best property. And then you want to find a specialized printer. You don’t want a printer-

Jill DeWit:
That’s the question he has and I’m waiting for you to get to that. Give us the details on just the printing part.

Jack Butala:
So printers. The reason that printers can be expensive is cause they try to do everything for everyone. They have these big, huge, expensive four color bleed machines. They print maybe catalogs for people, or newspaper inserts, all that. So all that overhead and all that labor and all those machines are expensive. You want to find a printer, which we’ve already done for you, you very seriously specializes in this one thing that we do, and it’s very inexpensive. It’s cheaper than the price of a stamp. So, check us out on … check our products out on Land Academy or Success Plan, Brett from Reno, and take a look.

Jill DeWit:
I’ll tell you. I’m going to share a few things. It’s not a pretend hand written, you don’t pay for that. They’re not yellow. They’re not … I mean, there’s little things you can do, like it’s a windowed envelope. So I’m just sharing little things for him to cut his costs down, because I think that’s the question. Everything you said ties in to all this too, because everything you said, Steven is right. Brett, you want to make sure you’re doing the right mailer to begin with, is what Steven I think was saying. Get the right data and get the right mailer out there. And then as part of the process is, get a printer that’s not messing around, and you don’t need to over-spend for silly things. And it works.

Jack Butala:
There’s 2 major cost components to sending out mailers. One is the data and one is the mail itself, or getting it to their doorstep, I say. Our cost, and we pass that cost on to our members, is 5 cents per record. So you want to choose the right … It’s pretty inexpensive. It’s the cheapest in the business for the quality of the data. So you want to spend some time to sort for the right people who are going to get these offers. You can send the wrong offer to people all over the planet and you’re never going to buy a thing.

But in comparison, just from a cost standpoint, printing is way more expensive. The cost of a stamp and all that stuff, use 50 cents just for … you compare 5 cents to 50 cents. You really want to make sure you’re getting the right printer because it’s so much more expensive than the data. Well, you want to do them both correctly, but, and we do, and our members do. But I hope you understand my point. Printing can add up and you want to make sure you’re sending offers to the right people, with the right message.

Jill DeWit:
Good, thank you.

Jack Butala:
That might be one of the reasons I’m property obsessed.

Jill DeWit:
Maybe.

Jack Butala:
It’s not just property obsessed. It’s the whole thing.

Jill DeWit:
No, there’s a lot of obsessions going on over here. You’re right. Your desk is nice and clean this morning. Thank you.

Jack Butala:
I cleaned it all off for our show.

Jill DeWit:
I know, I saw that.

Jack Butala:
Are you property obsessed?

Jill DeWit:
I don’t know. Do I obsess on anything, for real? It’s okay. I’m opening the door.

Jack Butala:
I don’t think so, Jill. Maybe I’ll think of something in a minute.

Jill DeWit:
Here it comes. But I try not to, slash, however, I love what I do. I don’t let it … I try not to walk around … I know this. I don’t walk around telling everybody what I do. I’m not cuckoo obsessed about it, slash, however, if someone asked what I do, I love what I do. I have a blast. I think it’s the greatest thing ever. And then it’s fun for me to talk about. Cause people go, “You’re at the beach, riding a bike on Tuesday. How do you do that?” Because I love what I do. And by the way, deals are getting done. Next. You know, it’s great. So …

Jack Butala:
If you go back on our website, the name of the first podcast I ever did, we ever did, was called, “All my friends think I’m a drug dealer.”

Jill DeWit:
Oh, yes.

Jack Butala:
And it’s for exactly those reasons. I’m driving around in an expensive … this is a lot of years ago … I’m driving around in an expensive car on Tuesday-

Jill DeWit:
You look like you don’t work

Jack Butala:
For a year on end, and I need a haircut. And everybody thinks … All my friends sat me down one time and said, “You … are you a drug dealer? What’s going on?”

Jill DeWit:
Exactly. But as far as being obsessed. I will have to say, Steven, every trip that we take. Not every. I won’t say every. But often. You end up looking at property. Which is not a bad thing. It’s kind of a good thing. I like to look at the property. I like to walk around. I like to, not walk but drive around and go, “Oh, yeah, so that’s where that is.” That’s kind of how I am. “Oh, that’s what that looks like. It is really pretty out here. I’ve only seen it from google earth.”

Jack Butala:
Jill’s really good at taking vacations.

Jill DeWit:
I am.

Jack Butala:
No, she can really just turn it all off-

Jill DeWit:
I can.

Jack Butala:
-and have fun. I’m pretty good at it. But not as good as you are.

Jill DeWit:
Thank you.

Jack Butala:
There are some people who just can’t take a vacation at all. They’re nuts. They’re just work obsessed.

Jill DeWit:
Right.

Jack Butala:
But, I guess we’re all a little bit different in some way.

Jill DeWit:
That’s true.

Jack Butala:
Jill and I just took a ski vacation in Utah. And we … I love to go see heavy industrial areas in new places I go to. I don’t know why. Jill called me out on it this last time. She’s like, “What is wrong that you need to go see a rail distribution center for heavy … for electronics?”

Jill DeWit:
What about the time you took me all around Long Beach harbor?

Jack Butala:
Yeah, Jill’s from Southern California. She’s never been to Long Beach. So we go drive down there and look at the cranes.

Jill DeWit:
I had to go to Long Beach and see all the shipping going on there and all the containers. I’m like, “Okay.” That was good. If you are obsessed, it’s easy to get sidetracked. I guess, be careful. It’s not a bad thing. Steven’s thing is not a bad thing at all. Just don’t-

Jack Butala:
Steven’s thing.

Jill DeWit:
Steven’s thing?

Jack Butala:
The thing that Steven has. It’s not a real bad-

Jill DeWit:
Exactly. It’s a disease.

Jack Butala:
It’s an illness.

Jill DeWit:
It’s incurable.

Jack Butala:
Not a real bad illness.

Jill DeWit:
There is an antibiotic and, no, just kidding.

Jack Butala:
Ever just talk to two old … two married couple? Like an old married couple, and they’re, both of them. Both people are talking to you at the same time and you don’t know how to listen to? Which one to listen to? That’s what’s going on right now.

Jill DeWit:
Hey! I was just going to say, it’s easy to get sidetracked so, just be careful, you’re on vacation and next thing know, you’re driving all over looking at property. And your family wants to shoot you. Don’t let that happen.

Jack Butala:
Yeah, that’s actually unhealthy.

Jill DeWit:
And, you might be looking at the wrong property, cause then all of a sudden, you’re driving around looking at this property turns into driving for dollars. You want to research that property. That is the wrong approach, everyone. You did find a nice area. Now come home and blast out some letters.

Jack Butala:
There you go.

Jill DeWit:
Congratulations. That’s the right way. So, good idea. The only other thing I was going to say. The third point for me is, I can’t see doing anything else. I really can’t. Can you?

Jack Butala:
I can’t see doing anything else with the passion that I have for it, and I think that you have. And equal passion. I can see doing a lot of other stuff. Just for money. Without any passion, where you have an operator in place. And I have done that stuff. And sold those companies. Very successfully. But no, this is where my passion is. And everybody is constantly asking us, “Why do you guys do this Land Academy thing? If everything … with this real estate thing has been going great and is going great?” It’s just cause I’m passionate about it I guess.

Jill DeWit:
Yeah, it’s an extension of what we already do every day. And it’s fun.

Jack Butala:
It’s fun to watch people succeed. It’s fun to have this show. This podcast.

Jill DeWit:
I agree. You know what? This is a good point. Cause we can sit around all day and look at spreadsheets and goof off. I don’t want to do that.

Jack Butala:
Me too.

Jill DeWit:
Oh, great. We hired another person so we can do that many more. Oh, that’s fun. Great. I’m looking at the same thing all the time. That’s no fun. I like doing this.

Jack Butala:
I used to own a bunch of laundromats. And I ultimately sold them, for pretty good, I did pretty well. This was a lot of years ago, way before the land business. And boy, talk about a passion-less company. There’s nothing to be passionate about there. I think there’s a few people on this planet that get real excited about clean clothes and the process to get those clean clothes.

Jill DeWit:
Do you know any?

Jack Butala:
You know what comes to mind?

Jill DeWit:
I was like really curious on that. That’s a weird-

Jack Butala:
This stuck with me, I don’t know why. A lot of years ago, Oprah Winfrey has her sister on the show and they stand up. Did you ever see this?

Jill DeWit:
She has a sister?

Jack Butala:
Yeah, so-

Jill DeWit:
I never knew this.

Jack Butala:
Maybe it’s her cousin. But I’m pretty sure it’s her older sister.

Jill DeWit:
It’s not Gail?

Jack Butala:
Uh-uh.

Jill DeWit:
I only know Gail. Okay.

Jack Butala:
So they start the show off like this. Oprah says, “Everybody’s been asking me to have my sister on the show and to find out what I’m really like, so let’s ask her. XYZ sister, what am I like?” And she says, “You have an obsession with stain remover.”

Jill DeWit:
For real?

Jack Butala:
You ever see this?

Jill DeWit:
Nooo.

Jack Butala:
And I think Oprah looked legitimately surprised. And she says, “Oh my god, you’re right. I have an ob … I have all kinds of stain remover in my car, in my house. I can’t stand stains.” I don’t know why the hell I even thought about this but anyway, some people have crazy, quirky obsessions about stuff that turn into businesses.

Jill DeWit:
What’s mine? I’m still waiting for you to ask me about mine … tell me what mine is.

Jack Butala:
You’re very, very, very passionate … I don’t think it’s to the point of obsession. You’re very passionate about seeing what people are, for who they are, in a very healthy, kind of, almost hippie type way. And I think it’s a sweet, endearing, awesome quality about you. I think it’s a Southern California thing.

Jill DeWit:
Can you explain it a little bit more? If anybody get … this is another one that I’m glad this is audio, not video. Cause I was squinting, waiting for it.

Jack Butala:
There’s a lot of people. I put myself in this category, sort of, that are just rolling through life, like just pounding life out, you know? And I think you are very good at saying, “Hold, wait a minute. There’s some stuff. Stop and smell the roses kind of thing?” I don’t like that expression, but that’s really what I think, cause it’s true. I think you’re very passionate about bringing the best out of people.

Jill DeWit:
Thank you.

Jack Butala:
They don’t even know that it’s in there themselves. I think some people get PhDs in psychology and have no idea what I just said. And really, it’s a compliment. I don’t know think you’re obsessed. I don’t know if you’re obsessed.

Jill DeWit:
Thank you. I appreciate it. Do I have anything? I know I do.

Jack Butala:
What are the signs of obsession for anything? We have a few minutes here. Forget about land or hippie stuff.

Jill DeWit:
I think, when you’re obsessed, you’re like Howard Hughes. You’re … that’s-

Jack Butala:
Oh, you’re in a room with kleenex everything?

Jill DeWit:
Stuff like that, yeah. And gloves. And you wash your hands 18 times.

Jack Butala:
I think that, if … this is true with the dictionary, or anything. If it starts to really interfere with your regular life, with your people that love you and-

Jill DeWit:
Bingo

Jack Butala:
Well if we go on vacation and you’re wrecking people’s days cause you want to go look at industrial property, you might have a problem.

Jill DeWit:
You did not wreck my day. We went and had a beer and it was fun. And it’s all good.

Jack Butala:
I’m not saying I wrecked anybody’s day. I would stop myself long before that. But I’m just saying, if you’re rolling along in your regular life, and you’re obsessed with whatever it is. Work until midnight and there’s little kids at home and stuff. That’s an obsession.

Jill DeWit:
Right. Your kids are ordering pizza every night because you can’t do anything else, or whatever, yeah.

Jack Butala:
You know I used to see on these cop shows, a lot of cop shows, movies and Tvs where these guys, or women, they’re working until 1, 2 o’clock in the morning, getting up at 4 o’clock in the morning and doing the same thing. That’s obsessed.

Jill DeWit:
I agree.

Jack Butala:
Hey, join us in another episode where Jill and I discuss you’re all important interest in real estate, and in life. You know, it’s awesome when a landscaper just pipes in-

Jill DeWit:
Don’t you love that too? At least he waited for this recording. The obsessed recording. He’s obsessed right now, outside with that whatever it is he’s working on.

Jack Butala:
Jill and I could have rented a big studio and spent all kinds of money and stuff. You know … and we’ve done that. We ultimately decided, cause we have these awesome offices, right on the lake, in Arizona, to set up kind of a studio that may not be as silent as a perfect professional studio, but it’s sure nice to do the show in here.

Jill DeWit:
I like my view. It’s even better.

Jack Butala:
Landscapers are helpings us. With the show today.

Jill DeWit:
Totally. Did we cover the obsessed thing?

Jack Butala:
Yeah, you know what I didn’t mention is, a lot of it is age specific, especially with young men.

Jill DeWit:
That is true.

Jack Butala:
Young men, who don’t have a lot of attachment in life. Let’s say they’re living in somebody’s basement or they’re renting a back bedroom somewhere. They don’t have a social relationship, or they’re not married, with no kids. They tend to get really obsessed. I was like this. Just nuts. Obsessed with success. And I don’t think that’s bad. I think it’s good to do all that stuff, really early, before you get some more permanent things in life, like marriage and kids.

Jill DeWit:
I agree. You’re a young individual and starting out. You’re going to get obsessed with your career and get to a certain point at a certain age. Or you have financial goals. I don’t think there’s anything wrong with that too.

Jack Butala:
Me too.

Jill DeWit:
Thank you.

Jack Butala:
Do you know anybody who’s obsessed in your life? Like unhealthy. Like, “Wow, you’ve got to tone this down 3 notches.” I guess not. It doesn’t come to mind that fast.

Jill DeWit:
I can’t think of any. I know people that have been obsessed. But then kids happen and it calmed them down. So that’s a good thing. You want your home perfect. We all know those people. But then you have kids, good luck. How’s that going … how’s that white carpet working out for you now?

Jack Butala:
Hey, let’s leave it like this. Stop your obsession before it becomes an obsession. And just have a huge, healthy, serious, committed level of interest in making money through real estate. On that note, let’s go buy some property in an un-obsessed way.

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