What is Your Unfair Advantage (CFFL 0153)

What is Your Unfair Advantage

Jack Butala: What is Your Unfair Advantage. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:
This is Steven Jack Butala for LandAcademy. Jack’s my middle name. Welcome to our Cash Flow From Land Show. Which makes us Jack and Jill.

Jill DeWit:
It does.

Jack Butala:
We show you to buy property for half of what it’s worth and resell it the next day. Great information and instruction from Jack, that’s me.

Jill DeWit:
Inspiration from Jill, that’s me.

Jack Butala:
In this episode, Jill and I talk about what’s your unfair advantage? I love this topic. I can tell you right now, part of it involves world-class data. Jill, great show. Before we start, let’s take a question posted by one of our members on SuccessPlant.com, our free online community.

Jill DeWit:
Okay. Sarah from Michigan asks “I have a list of sellers with multiple parcels. They would like to sell. Are there any specific ideas or suggestions for negotiating multiple parcels?”

Jack Butala:
First of all, these are best deals you can do in my opinion.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
It’s literally multiple stones, multiple birds with one stone. You got one seller. One document. If they’re all in the same county. You go through the same amount of work for one property as you do 50. That’s the best way to go. In fact, one of the things Jill teaches all the time is to always ask a seller if they have anything else they want to sell.

Jill DeWit:
Absolutely.

Jack Butala:
If it’s multiple acreage, what you want to do is you want to negotiate a price per acre that’s based on the largest property, and here’s why: If you have 52 1/4-acre properties and 1 40-acre property, you can say “Hey, I’ll give you $100 an acre.” For that 40-acre property, that’s $4,000, and that’s a pretty fair price. Maybe slightly a little high for Jill’s tastes, but that’s fair. Those 1/4-acre properties end up being 4 of them for $100. $25 each. I’m being a little bit exaggerated, but honestly not too much though, because Jill and I have actually purchased property for $11 each. The way the math works out. I don’t want to sit here and explain it. The way the math works out: if you negotiate price-per-acre based on the largest acreage. You’re going to get a smoking deal on the tiny little lots, if they’re in there.

Jill DeWit:
Perfect. That was a perfect way of doing it, and thank you.

Jack Butala:
Is that short enough for you?

Jill DeWit:
No, it’s great.

Jack Butala:
I get a lot of trouble from Jill by being too lengthy.

Jill DeWit:
No. I mean I think that was, you just answered the question. Thank you for answering the question. I think sometimes you go off on a … Always Steven. You know how much I appreciate you.

Jack Butala:
I know.

Jill DeWit:
We all do. Sometimes you go off a little bit where we’re like okay, why … Yay.

Jack Butala:
You know, it’s a pile of roses being with you Jill, so you’re flawless.

Jill DeWit:
Oh, no I’m not. All right. This is not … I didn’t mean it. I am so sorry. I’m not trying to throw you under the bus like that.

Jack Butala:
No. If you have a question or you want to be on the show, call 800-725-8816 and please don’t be boring.

Jill DeWit:
Mm-hmm (affirmative). I like it.

Jack Butala:
Our topic today is you can’t win … Oh, that’s not the topic today. The topic today is what is your unfair advantage?

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Jill, this is a topic that you came up with, and I absolutely love it. You need an unfair advantage to be successful. That’s just the way it is. If someone told you that you don’t, they’re wrong. In the stock market, inside information is a felony. You go to prison. For buying and selling stock based on some information that you have inside the company. In real estate, it’s not only encouraged but it’s rewarded. It’s all about the information. That’s what we provide. We provide education, experience, and all the tools to succeed. That’s your inside track. That is your-

Jill DeWit:
Unfair advantage.

Jack Butala:
Your unfair advantage. I’ll tell you you’re not going to go anywhere in this business or any other business without motivation and inspiration.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
The kind that Jill provides to all of us here at LandAcademy and a special version of it for me.

Jill DeWit:
Oh. Oh, my goodness. That is so good. You know … It’s so funny. I do provide a special bit for you. You need special motivation. You know what’s interesting, Steven? Our team gives me special motivation.

Jack Butala:
Oh, my gosh. What does that mean?

Jill DeWit:
No. I’m just kidding. You know you work closely with each other. I think that’s what’s happening right now. We’ve been so busy in so many … It just keeps happening. Careful what you put out there, because it is going to happen. You say “I want to be this successful, I want this to happen. I want this many listeners. I want this going on. I want this many transactions.”

Jack Butala:
Careful what you wish for.

Jill DeWit:
Oh, you better be ready. Yeah, because it’s going to happen. That’s what’s going on with us constantly. Constantly. I used to think that every time it’s a one-off, I finally accepted the fact that our success is not a one-off. That’s where we are.

Jack Butala:
When we started LandAcademy, I really doubted whether or not it was going to work. Honestly. Jill, you know this. I think you were diametrically the opposite.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
I think you were absolutely convinced from the get-go. From the initial conversation that it was going to work. I didn’t take the necessary steps, I think now looking back, to really do some stuff in a preliminary way. Set up systems and everything to deal with the demand. Consequently, we’ve grown too fast, and we’ve taken a step back now over the last month. Grew too fast and everybody’s just running around without any systems in place. It’s a tough spot to be in. I’m way too old to be going through this again. We got it worked out I think. Everybody’s getting the service that they need. SuccessPlant was just a huge help.

Jill DeWit:
You know what? I forgot to say. This is part of the topic. Part of the unfair advantage that you and I have whenever we start any business, or any venture, is we both will not stop.

Jack Butala:
Yeah.

Jill DeWit:
When you … It’s funny how you say that you’re hesitant, but I don’t think you were, Steven. Because you never said “All right. That’s it. We’re out. We’re throwing in the towel.” No. Maybe you had this thing in the back of your head, but you certainly didn’t act that way, if that makes sense.

Jack Butala:
Oh, yeah. You never let them see a sweat. Is that what you mean?

Jill DeWit:
Well, no. I just think that I knew that this was going to be successful. Because I wouldn’t let it not be successful. I think that’s an unfair advantage. I’m not going to stop. Period. I’ll do whatever it takes.

Jack Butala:
Yeah. No, you’re right. I mean we’re on vacation right now.

Jill DeWit:
Yeah.

Jack Butala:
We’re recording this.

Jill DeWit:
Exactly.

Jack Butala:
We could be out horsing around and having fun. I mean, I’m having fun. We don’t need to.

Jill DeWit:
We’re having fun.

Jack Butala:
Yeah. I’ve never seen more motivation, honestly.

Jill DeWit:
Yeah.

Jack Butala:
From both of us.

Jill DeWit:
I think that could be … You can call it an unfair advantage because you got to have the stamina.

Jack Butala:
Mm-hmm (affirmative).

Jill DeWit:
You got to have the drive.

Jack Butala:
You have a lot of energy, Jill.

Jill DeWit:
Oh, yeah. Thank you. Got to have the energy. That’s another careful what you wish for thing. Before I met you, I … Well throughout my life, I’ve had a lot of people that couldn’t keep up with me and it was very frustrating for me.

Jack Butala:
Oh.

Jill DeWit:
I put it out there that gosh, boy the next individual that I’m going to get involved with, I need him to have a lot of energy. I need him to be … It’d be nice if they pushed me a little bit now and then. Wouldn’t that be cool? I’m not always the cheerleader, and getting everybody motivated and going. Phew, careful what you wish for. Because you definitely meet me there and you do push me a little bit. Sometimes where it’s I never thought I would be in a situation where I’m saying “Can we just take a break, please? Can we slow down?” It’s true. Thank you, Steven.

Jack Butala:
We have a bunch of products that we’re ready to release. Or they’re very close to being ready to be released, and we’re not going to do it. We’re going to hold off. Make sure that everything works perfectly before we do. Did you ever walk up to a major D or somebody who’s seating people at a restaurant, and there’s like vacant tables? They’re like “It’s going to be a few minutes. It’s going to be like 20 minutes.” You’re saying to yourself, what kind of crazy thing is this? There’s 15 vacant tables here.

Jill DeWit:
Right.

Jack Butala:
I don’t do that anymore. Because they got a whole system back there. I don’t question it anymore. They have a whole system back there. Maybe the kitchen’s behind. Maybe, you know. There’s a lot of stuff going on that we don’t know about.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
If they can’t seat us, they can’t seat us.

Jill DeWit:
Right.

Jack Butala:
I used to get mad.

Jill DeWit:
You? Never. Hey, I got to share something funny. Because I just found this a little while ago, and it’s cracking me up. I just got to bring this in. I’m looking through SuccessPlant, and I found some … Talk about good people in our world, okay? I am so happy with our people. They’ve created some pretty darn funny forums. Have you noticed what’s in there right now?

Jack Butala:
Oh, yeah. Yeah, it’s hilarious.

Jill DeWit:
Oh, my gosh.

Jack Butala:
It’s a lot of fun. I don’t go in there very often. I mean I go in there once a day and that’s it because I will lose my whole day.

Jill DeWit:
Right.

Jack Butala:
I can spend 9 hours in there straight.

Jill DeWit:
I got to share this. I got two that are cracking me up. They’re just from a couple days ago. One is buying land and increasing your frequent flyer miles too.

Jack Butala:
They’re using credit cards or something?

Jill DeWit:
I don’t know, but that’s just the topic of the thread and I’m like “Oh, that’s great.” I haven’t dug in there yet, but I’m like “I’m going to get in there tomorrow and I’m going to weigh in on that, because I think that’s absolutely hilarious.” You know who you are who created that thread. I got to tell you, I love it.

Jack Butala:
That’s awesome.

Jill DeWit:
My personal favorite is, and this person knows who they are. I know that they’re listening to this. The topic of this thread is “What words bring out Steven’s Michigan accent?”

Jack Butala:
Oh, my gosh.

Jill DeWit:
Have you seen that?

Jack Butala:
No. I have a Michigan accent?

Jill DeWit:
Yes. I was … Been waiting …

Jack Butala:
How could I have a Michigan accent? I lived west of the Mississippi since the early ’90s.

Jill DeWit:
Steven, yes you do.

Jack Butala:
Why? Really?

Jill DeWit:
It’s great.

Jack Butala:
One of your jobs, Jill, in life is to make sure I don’t make an idiot out of myself. I mean it’s one of my jobs in your life.

Jill DeWit:
Steven, you-

Jack Butala:
If I have this thick Michigan accent that everyone’s making fun of in front of my back. You got to tell me.

Jill DeWit:
In front of my back. Well, Steven, I’m here to tell you. No, it’s awesome. It is really good. It’s one of our pro members. It’s awesome. Yeah, I’m going to get in on this one, too.

Jack Butala:
That’s great. What are they?

Jill DeWit:
You want to know?

Jack Butala:
Yeah.

Jill DeWit:
All right. I’m going to share with you what he wrote. “We all know Steven hails from the Detroit area, and if you didn’t know it before now, the Michigan accent has a unique, nasally quality to it.”

Jack Butala:
Oh, my gosh.

Jill DeWit:
“To give Steven a general ribbing, I thought this might be a fun topic.”

Jack Butala:
Someone’s getting a refund tomorrow.

Jill DeWit:
This is so good. He said “Maybe it’s all the podcasts I have listened to, but my vote is transaction.”

Jack Butala:
Transaction.

Jill DeWit:
Oh.

Jack Butala:
Now I’m not going to … I’m going sound like I’m from California. How did he say it?

Jill DeWit:
Transaction.

Jack Butala:
Transaction.

Jill DeWit:
Yes.

Jack Butala:
Is that from Michigan?

Jill DeWit:
I’ll let you know.

Jack Butala:
Transaction.

Jill DeWit:
There’s a little nasally.

Jack Butala:
Oh, it’s … Okay. I know what he’s talking about. [inaudible 00:11:51]

Jill DeWit:
All right. All right. Our … That was really good.

Jack Butala:
This is the if, then segment of the show. If you do X, then Y will happen. If you’re in IT, you know all about this. If, then statements. If you have access to world-class data or information like we provide, then you can’t lose. It’s as simple as that.

Jill DeWit:
That’s it.

Jack Butala:
That is your unfair advantage. If you’re buying an old list on the internet because it’s cheap, you’re going to lose.

Jill DeWit:
I … Yeah. That’s it.

Jack Butala:
If you have a question, or you want to be on the show, and you’re not an incredibly boring person, call 800-725-8816. I bet Jill’s got some inspiration for us today.

Jill DeWit:
I do. Here’s my thing I thought would be cool to think about. What are you watching for Steven, people like Steven, AKA Jack.

Jack Butala:
Yeah we got to … I want to know what my first name is.

Jill DeWit:
What are we going to call you now? I’m a little thrown here.

Jack Butala:
A lot of people are calling me Jack like Jack and Jill.

Jill DeWit:
I know it’s coming up. Stuff that we have working on.

Jack Butala:
Jill and I do talks to REI groups and stuff. We present ourselves as Jack and Jill and everyone loves it. They remember us forever. It’s my middle name. We have to convert this at some point. We’ll figure it out, maybe off the air.

Jill DeWit:
Okay. What are you watching or reading, and is it improving your life?

Jack Butala:
Oh, Jill you come up with some great stuff.

Jill DeWit:
Thank you. You … here’s what’s interesting. Everybody’s different. I think for you, Steven, there’s a lot of watching. You get in series. You get in these documentaries, and it’s …

Jack Butala:
Yeah.

Jill DeWit:
This is all positive. I’m really giving you … I love it. You bring stuff to me, and it might be you’re watching a documentary on Netflix that has absolutely nothing to do with our business model or what we do. It’s not real-estate based, or something. You took something away from it that can help us.

Jack Butala:
Yeah.

Jill DeWit:
I think that’s a great thing. That’s my inspiration and my thought for everybody to think about.

Jack Butala:
Mm-hmm (affirmative).

Jill DeWit:
I like to read. I do that, too. I’m going to read something. Pick up on something that somebody did, or feeding … Something. Apply it to my life. If I’m not watching or reading something really positive or maybe helpful, maybe I shouldn’t be spending a lot of time on it.

Jack Butala:
Even if it’s entertainment?

Jill DeWit:
Entertainment? Psh. Oh, yeah. Absolutely. All day long. You know what I’m saying?

Jack Butala:
Yeah, I do. I know exactly what you mean.

Jill DeWit:
Okay.

Jack Butala:
No, I think you can … Unless you’re watching a sitcom. Even then, I really think you can learn a lot from that.

Jill DeWit:
Sure.

Jack Butala:
It’s a special … You have to take a couple steps back and get yourself out of what the intended purpose of whatever you’re watching or reading is. If it’s a documentary on how to … Like we were watching that show awhile ago Jill about how to convert sheds. The show’s called … I think it’s on HGTV.

Jill DeWit:
Oh, yeah.

Jack Butala:
We have no affiliation with this. Called He-Shed She-Said.

Jill DeWit:
Say that 3 times fast.

Jack Butala:
The whole show is these two people, usually in different states, and they’re communicating with the iPhones, you know, phones. The guy converts a shed that somebody’s got in their backyard for a guy. The girl does it for a girl. It’s very feminine and very masculine on both sides. It’s this awful show. I learned a lot about how to film things and why, and why people … What they want. It’s just a whole, you got to take yourself out of it.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Yeah. I love YouTube. That’s how I learn.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
I don’t want to … I think you learn by reading.

Jill DeWit:
I read.

Jack Butala:
That’s great.

Jill DeWit:
Mm-hmm (affirmative). Everybody’s different. That was my inspiration for today. Thank you.

Jack Butala:
Join us in another episode where Jack and Jill discuss how to use information, that’s me.

Jill DeWit:
Inspiration, that’s me.

Jack Butala:
To get just about anything you want. We use it every day to buy property for half of what it’s worth, and sell it immediately. Good show, Jill.

Jill DeWit:
Awesome. That was good. I love-

Jack Butala:
Michigan accent.

Jill DeWit:
I got to tell you. When I was … Because I was preparing for the show, and I’m going through finding some questions. However people that things that they ask us, that we can answer here on the show. I stumbled across those forums, and I thought “Oh, that was good.” I’m like … You know what’s funny? I know mine’s coming now. All right. I’ll put it out there to everybody. Bring it.

Jack Butala:
Hey, that’s not … I frequently run out of stuff to make fun of about you. I’m not joking.

Jill DeWit:
Thank you.

Jack Butala:
It’s frustrating for me.

Jill DeWit:
What? Oh, Steven, I give you new material every single day.

Jack Butala:
Yeah, you do.

Jill DeWit:
What are you talking about? Oh, my gosh. Oh, don’t even ask me about … Hey, I have to tell you. Here’s one. Parallel parking. I do it much better now. I got out of the practice.

Jack Butala:
No.

Jill DeWit:
Right?

Jack Butala:
There’s so much stuff about you Jill that makes you a girl next door. Let me tell you the truth. Here it is.

Jill DeWit:
Okay.

Jack Butala:
Which is a great thing. There’s some stuff that … You’re very man about a lot of stuff, which just takes a lot of the garbage out of my life. You’re a pilot, so you tend to look at things in a checklist kind of way. You’re better at parallel parking probably well maybe not better than me, but you’re darn better than anybody, most guys I know.

Jill DeWit:
Thanks.

Jack Butala:
No, I … You’re very infrequently too emotional, and it happens a lot with women, and it really doesn’t happen a lot with you.

Jill DeWit:
Thank you.

Jack Butala:
Don’t worry.

Jill DeWit:
I appreciate that. Okay, thanks.

Jack Butala:
There’s some stuff that you … I’m not sure you have the best memory that there ever was, but so what? That’s really convenient for a guy in a relationship.

Jill DeWit:
Right?

Jack Butala:
A lot of women just remember stuff forever and they bring it up.

Jill DeWit:
Jill won’t remember it in a day.

Jack Butala:
People around the office say that stuff. They’re like “Oh, why she … She didn’t remember that she did that. Yeah, she gave me this …”

Jill DeWit:
I wonder how much does our staff walk around and go “Don’t worry about it. Go with it. Go with it. She won’t remember tomorrow anyway.”

Jack Butala:
This is what they say. I hear them say this. We talk about it. They say “Jill just asked me to do the same thing 2 days in a row, but it was completely different instructions.”

Jill DeWit:
Oh, shoot. I know. I know I do. I’m here telling my staff, I’m aware of that, and I am really sorry. Feel free to politely nudge me and say “Yeah.” Let me know. I’m sorry.

Jack Butala:
Let’s go buy something for half-price today and resell it. Jack and Jill. Information and inspiration.

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