Michigan Ave Finds Creative Uses For Data2DoorStep.com (CFFL 0227)  

Michigan Ave Finds Creative Uses For Data2DoorStep.com

Jack Butala: Michigan Ave Finds Creative Uses For Data2DoorStep.com. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:
Jack Butala with Jill DeWit.

Jill DeWit:
Hi!

Jack Butala:
Welcome to our show. In this episode Jill and I talk about Michigan Avenue finds creative uses for Data2DoorStep.com. I’m digging this show already. Let’s take a question before we get into it posted by one of our members on SuccessPlant.com, our free online community.

Jill DeWit:
Okay. John H wrote in and asked, “Does this work for wholesaling houses?”

Jack Butala:
One of our most popular questions right now.

Jill DeWit:
Love it.

Jack Butala:
The answer is, “Heck yes!”

Jill DeWit:
Mm-hmm (affirmative). Great use of that.

Jack Butala:
The name of our product, which is in the title today, Data2DoorStep.com is a collection of tools to help you buy undervalued property of any kind. It works for wholesaling houses and all kinds of stuff, everything from sky scrapers all the way down. That was a brief answer. I love when it’s that short.

Jill DeWit:
Next.

Jack Butala:
If you have any questions. The only thing that’s different is how you use the data and [inaudible 00:01:01] and what is actually the type of offers you send. For land, it’s different, for houses, it’s different. For sky scrapers, it’s different.

Jill DeWit:
What I love about wholesaling houses is you can really dig in there and get real picky about the area, the size of the home, the size of the parcel, real specific things about the … Maybe a loan to whatever value. Is there mortgage on there or not a mortgage on there? The data. I have a list now online where people can see the search criteria, which I love, so you can really filter out a lot, make sure you’re getting exactly what you want to make an offer on.

Jack Butala:
What’s awesome about houses is you can price it really accurately because the square footage is on there. If you’ve got a neighborhood that properties are selling for $125 a foot and you want to buy them for 80, you just multiply the square footage times 80 and it comes out to real specific numbers. It really increase your success percentage, we call it a yield, which is how many letters or offers you have to send out before you buy a property. Incidentally, for us, it’s about 1,000 to buy a house, between 1,000 and 2,000. For land it’s about 100, for every 100 offers you send out you buy 1. That’s a cool question.

Jill DeWit:
That is a great question.

Jack Butala:
With a simple answer.

Jill DeWit:
It is.

Jack Butala:
Hey, if you have a question and you want to be on the show call 800-725-8816. Today’s topic, Michigan Avenue finds creative uses for Data2DoorStep.com. People are reaching out to us. Michigan Avenue is like Wall Street for Chicago. We’ve been sending a lot of programs to Michigan Avenue, I think all our acquisition guys there are talking with each other. These are professional real estate investment trusts or professional acquisition people for apartments or any type of real estate long-term care that they specialize and they’re using their … Even the pros are finding some value in this, which I personally take …

Jill DeWit:
We’re pros!

Jack Butala:
I know! Take to heart. In face, people are contacting us to buy their property for them like developers. I’m excited about that.

Jill DeWit:
How many deals do you think it is, like for our people that are just starting out? How many deals do you think that they have to have before they can call themself a pro?

Jack Butala:
That’s a great question.

Jill DeWit:
We’re pushing 16,000. We passed pro and gone to expert, and I don’t know what’s above that.

Jack Butala:
I don’t know, Jill.

Jill DeWit:
How many deals? Is it 1,000?

Jack Butala:
I think some people are starting out, it’s more of an attitude. I don’t know if there’s some magic silver bullet number. What do you think?

Jill DeWit:
How about this, remember we talked about because you have this memorized and I think it’s so cool, and I don’t have it memorized and I think that’s cool, this is probably why I keep you around. It’s awesome.

Jack Butala:
Jill, you’re so cool. You’re the coolest.

Jill DeWit:
I don’t have this memorized, so Jack, I’ve got to ask you. What is the number? It’s like 5 years worth of X. If you do something consistently, whether it’s 40 hours …

Jack Butala:
It’s 10,000 hours.

Jill DeWit:
Okay. Thank you.

Jack Butala:
That’s the name of a book. It’s a great book.

Jill DeWit:
That’s where I’m going.

Jack Butala:
If you spend 10,000 hours doing something, you’re probably an expert.

Jill DeWit:
There we go.

Jack Butala:
It’s not a transaction number.

Jill DeWit:
Okay, so it’s 5 years.

Jack Butala:
Yeah. I think it’s 5 years. 5 years full-time job, 40 hours a week.

Jill DeWit:
Okay, cool. Thank you. That’s my answer to …

Jack Butala:
If you haven’t done a bunch of deals in 10,000 hours, this might not be for you.

Jill DeWit:
You’ve spent 5 years on this and you haven’t bought anything. That bums me out because I’ve talked to people that are new in our world and they didn’t find us for awhile, let’s just say that. They were trying to do this many other ways and they have had, some of them, not just months, but maybe more than a year under their belt and they didn’t close a deal. I’m like, “Doggone it!” What’s great is they found us and they’re great to share that, “Oh my gosh, thank you so much. You guys got me up and running. I was quietly over here struggling for 8 months and now I’m weeks in and I’m buying a property.” I’m like, “Yay!” That makes me feel so good.

Jack Butala:
If you’re involved in some time of REI education, Real Estate Investment education, out there and you have more questions now than when you started, that is substandard education.

Jill DeWit:
Good point, good point.

Jack Butala:
You need answers and you need support, like an online community, or a talk show like this. You need lots of stuff. Inspiration. That’s my Jill. The smartest person, the biggest expert in the world, still gets sidetracked with life. You know? Kids and stuff that happens, especially if you are full-time and your time is now your own, there’s a lot of distractions out there, even for me, even at our level is what I mean.

Jill DeWit:
I think, too, you want the information and you want it to be spelled out up front. That’s the thing. Can you imagine you’re taking a class and all you keep hearing is, “Well, we’ll talk about that next time,” and, “We’ll talk about that next time,” and they never answer your question?

Jack Butala:
No, I can’t imagine that. I would walk out.

Jill DeWit:
They’re just leading you down and you think, “What am I going to do? Am I waiting of the very last class where I’m going to get all the answers?” This is crazy. No. You’re there to learn. You need it upfront. You need all the details. Thank you.

Jack Butala:
Well said. I love the class analogy because we’ve all heard teachers try to bring it full circle. Most of them do, some of them don’t. Jill and I have spent, I’m going to brag for a second, a tremendous amount of time and effort to include everything in the programs that we do. There’s no supplemental program and we don’t up-sell. It’s not, “Hey, join this platinum club or the club above that or the club about that and you get more.” This is it. It’s one program. What we do offer is endless support like online community support and tools, the actual tools that we use to do all this stuff. That’s, for us, providing the tools instead of just the next level of education so you can talk about theories and stuff, that’s not … I’ll end that [inaudible 00:07:35], that’s it. I hate to say it. I can’t say it.

Jill DeWit:
No no, no, yeah. No. It’s just telling the truth and I love that.

Jack Butala:
I’m sorry. Go ahead, Jill.

Jill DeWit:
I was going to bring up the Michigan Avenue thing.

Jack Butala:
Oh, that’s what the show’s about. Oh, yeah.

Jill DeWit:
I love the Michigan Avenue thing. You know what? Here’s what it points out to me is no matter what level you’re at, you can still find new information and get new insight from all kinds of different places. We both are big people on learning and education and, “Never stop.” No matter where you’re getting it, whatever you’d going, get lots of education from a lot of different sources and pull that all together to get what you need.

Jack Butala:
Right.

Jill DeWit:
I love that the Michigan Avenue people, they may have it all figured out. Right. Or they did, they had it all figured out on this way, but now we’re bringing obviously something to the table that’s helping them.

Jack Butala:
All the successful developers I know, house developers, not contractors, but developers, the guys at the center of real estate deals, usually commercial ones, a commercial deal can be a subdivision of houses. Developers are almost always lesser [inaudible 00:08:51] guys or commercial developers. None of them know about this. I’ve never talked to one who said, “Oh, yeah. We mail out offers all the time.” What they do is they peruse a website called LoopNet.com which is an ad [hawk 00:09:05] commercial MLS, and they work with brokers. The last developer I spoke with said that he spends about 4 to 5 hours on a phone with multiple brokers a day trying to find land and I fell out of my char.

Jill DeWit:
Isn’t that sad? Why are you doing all that work?

Jack Butala:
He’s making a rookie mistake. This guy’s way older than me and he’s very, very successful.

Jill DeWit:
Well, shucks. I can take him out a drive for dollars.

Jack Butala:
Jeez.

Jill DeWit:
Did you hear what I said?

Jack Butala:
Yeah, absolutely.

Jill DeWit:
We’re going to do this [inaudible 00:09:40]? Come on. Your time is worth more than that. It really is.

Jack Butala:
His answer to me when we were done was, “When can you start?”, and I said, “Never.”

Jill DeWit:
Yeah. That comes up a lot. People want us to do it for them and help and I’m like, “No, no, no, no. I’ll show you how but I don’t have time to do it for you.”

Jack Butala:
What I told him is, “I’ll show your acquisition guy. I’ll sit down with your acquisition guy for a certain amount of money and tell him everything in about 4 hours.

Jill DeWit:
Right.

Jack Butala:
I’m sure we’re going to do that. It happened recently.

Jill DeWit:
Yep.

Jack Butala:
There’s a lot of people. That’s what this Michigan Avenue show is about. Jill’s right. I take it as a huge compliment, but I’m still just shocked.

Jill DeWit:
I know.

Jack Butala:
This is the technical 2, 2 minutes of property invest advice from our 15 year, 15,000 transaction experience. 10,000 hours makes you the expert. On the way to that 10,000 hours of buying and selling real estate, or purchasing undervalued property, kill it. All the way up. Don’t stop.” Whatever’s holding you back, if something’s holding you back, find a solution. If it’s inspiration, which I’m finding out now is that is the thing that maybe stands in the way, reach out to Jill somehow or get on SuccessPlant, it’s free. There’s tons of people in there saying, “Man, this is …” I just read something in SuccessPlant today about the writer said … I’m over the analysis and paralysis phase of this, and I send may first mailer out and they’re starting to come in, and man, I wish I would’ve done this 8 years ago when I started thinking about it. All the stuff I was concerned about just went away. It was at the top of SuccessPlant this morning, and I just think that’s great.

Jill DeWit:
Mm-hmm (affirmative). That’s awesome. They’re here now. All I have to say is, “Hey. It could’ve been 18 years. Thank goodness it was only 8.”

Jack Butala:
Right. Well said. The more you fail the faster you’re going to succeed.

Jill DeWit:
Mm-hmm (affirmative).

Jack Butala:
Hopefully it’s not fatal failing. It’s just kind of fail. The kids talk about … We didn’t have that when we were kids. They all say, “Fail!” You ever see that? Like if someone’s walking down the street and they trip and they say, “Fail!”

Jill DeWit:
Yeah, I have heard that.

Jack Butala:
I like it.

Jill DeWit:
Totally.

Jack Butala:
It’s not so bad anymore. It used to be, “Jeez. You have to do everything right right from the beginning.” I don’t know where that came from. Baby boomers, maybe.

Jill DeWit:
Thank you.

Jack Butala:
Hey, if you have a question or you want to be on the show cal 800-725-8816. I’m not busting on baby boomers. Our parents are baby boomers. It’s funny to me. Jill, inspire us!

Jill DeWit:
I have to pause for a second. I just glanced out the window and it was the coolest thing to see, a firetruck roll by with the beach name. It said, “X Beach,” on it rolling by. I’m like, “Aw, how nice is that?” Cool. All right.

Jack Butala:
Didn’t you go to the beach today?

Jill DeWit:
You know what, I need to go to the beach today.

Jack Butala:
We’ve been here, we go back and forth from here to Scottsdale, it’s hot as heck over there now. I was thinking yesterday, because we’ve been here for a few days now, we have not …

Jill DeWit:
Been down to the beach.

Jack Butala:
Have you even see the water?

Jill DeWit:
Yes!

Jack Butala:
I did yesterday. Okay, good.

Jill DeWit:
Yes. I did see the water yesterday, too, with you.

Jack Butala:
It’s not like we live together or anything. I don’t know what …

Jill DeWit:
Or we live at the beach or anything. I do need to get down to the beach. My inspiration today is, are you bringing and allowing creativity in your work place or is it so by the book and rigid and a policy for everything?

Jack Butala:
Awesome.

Jill DeWit:
Sometimes when you allow creativity in the workplace, as painful as it is for some people, that you might find a better way to do things. There might be better, faster, more efficient, for me happier, ways to do things. Think outside the box. Sometimes we get caught up in our worlds and it’s, “This is the way it is. This is the way it’s always been done. Why would I change that? Jeez. No, no, don’t do that.” No. It’s a good thing. It’s hard at the time. I’m guilty of this also. Sometimes I have a hard time with change on some things but then we go forward and I go, “Oh! Yeah, it wasn’t that bad. This is good.” Just making sure.

Jack Butala:
That’s awesome, Jill.

Jill DeWit:
Thank you.

Jack Butala:
I read recently that if you have a professional problem at work or you need a solution to solve a task or some little obstacle, don’t solve the problem. Create a system to solve the problem because it’s probably going to happen again. What I try to do is I do the mechanical stuff all in the beginning, in the morning, get it out of the way so I can go be creative. I’m responsible for business development and news stuff and listening to people, and that’s all really creative. I think I have an accounting background and I think there’s a lot of creativity, a lot of people are upset about that, but there’s a lot of creativity in numbers in spreadsheets and stuff. The way I look at data is very different. We all look at data differently. There’s a lot of creativity in all of this, I think. Your creativity, Jill, where you just shine, is with people.

Jill DeWit:
Thank you.

Jack Butala:
How you handle people on the phone and acquisitions and sales. It’s critical to success and you knock it out of the park quite honestly.

Jill DeWit:
I’m all about making sure everybody hangs up the phone happy, everybody gets something they want, and sometimes you have to be creative to make it happen.

Jack Butala:
There’s a lot of people in this world that think you won at a real estate deal because you squashed the other guy and I don’t believe that. I’ve never believed that. I’ve done deals with people like that, one deal, and I’ll never do it again.

Jill DeWit:
Right.

Jack Butala:
It’s not about one sided wining. A lot of people think we send these offers out, these lower than market value offers, and they’re disgusted by that, or that we’re taking advantage of somebody. The fact is, once you get into it and start talking to these people, they love it. 95% of them say, “Thank you, thank you, thank you. I really didn’t want to list my house with an agent and have people traipsing through here. It was never about the money anyway. It’s just time to move on.”

Jill DeWit:
Exactly.

Jack Butala:
With rural, vacant land, it’s shocked what they say. I had a woman say to me one time, she wrote me a handwritten note, “Thank you for taking this property off my hands. My mother had stage 4 cancer. We went to Hawaii, I took her to Hawaii and we got to spend the last 2 months of her life,” or something, I don’t remember exactly, “together because of you.”

Jill DeWit:
Yeah. I remember that.

Jack Butala:
A lot of people are concerned about sending under value offers to people in real estate. It’s just pure fiction. I’ll leave it at that. I love your inspiration today.

Jill DeWit:
Thank you.

Jack Butala:
Join us in another episode where Jack and Jill discuss how to use information, that’s me.

Jill DeWit:
Inspiration, that’s me.

Jack Butala:
To get just about anything you want.

Jill DeWit:
We use it everyday to buy property for half of what it’s worth and sell it immediately.

Jack Butala:
You are not alone in this real estate ambition of yours. I seriously just got like all misty eyed over that cancer lady.

Jill DeWit:
Aw. I remember that. That was so good. There was no other way. I think too because you just came along at the right time, like, “Oh my gosh, I probably forgot that I even had this asset and I probably didn’t think it was going to be worth anything.”

Jack Butala:
Right.

Jill DeWit:
Then here you come offering a couple thousand dollars and they can go, “Oh, wow. We need it right now.”

Jack Butala:
I ought to take that letter out. We had a board, we were in a different office building back then, we had a board of all the thank you notes and a board of some less than thank you notes, which Jill won’t let me talk about on the air anymore.

Jill DeWit:
Gosh, thank you for softening that. You are awesome. I appreciate that, Jack.

Jack Butala:
Information and inspiration to buy undervalued property. Thank you.

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