Why Promote Your Completed Sales (CFFL 0249)

Why Promote Your Completed Sales

Jack Butala: Why Promote Your Completed Sales. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala: Jack Butala with Jill DeWit.

Jill DeWit: Hello.

Jack Butala: Welcome to our show. In this episode Jill and I talk about why you would ever want to promote your completed sales in a positive way. You always want to promote your completed sales. Be proud of your performance. Great show today Jill. Let’s take a question posted by one of our members on successplant.com. It’s our free online community.

Jill DeWit: Cool, all right. Angela asked, I’m working on my third deal. My first one closed. Second one is closing this week and the third purchase to close next week. I just sent this new property listing to my buyers list, which I created from all the inquiries from the first two, nice. Within 15 minutes I got a response from a guy that wants to buy on terms.

Jack Butala: Oh Angela, you’re doing everything right.

Jill DeWit: Exactly.

Jack Butala: Everything right so far.

Jill DeWit: I put in the land contract that the down payment is nonrefundable, but does anyone ever refund any of the monthly payments, when it takes the buyers a few months to physically see the property and then decide they don’t want it? If you do, is there a time limit on it? I’m concerned that someone buying remotely in Alaska that is from out of state, doesn’t really know what they are getting into. Off grid in Alaska, isn’t exactly off grid in Arizona. That’s a good question. I like that.

Jack Butala: Yes a great question. It’s well worded. She’s a good writer. Angela, I was really concerned about this when I started. Everybody’s got their concerns when they start out. One of mine was, and I want to rephrase your question, does somebody get halfway through the payments, like say it’s a ten year payment scheme, they get halfway through the payments in year five, and they want all their money back. That’s when they decided to go look at the property. I can tell you from experience, it’s never happened to us. The flip side is this though. If it did, we would work something out. Our unwritten policy about selling land, is that we always refund the property.

We always refund the property if they’re not happy. The vast majority of what Jill and I do are wholesale deals. If somebody doesn’t like it, I mean if it’s five years from now and they just change their mind. That’s never happened, but I would have a tough time with that. Problems usually arise out of buyers remorse.

Jill DeWit: Right.

Jack Butala: In that case we just re-do the whole thing and it’s fine.

Jill DeWit: Uh-huh.

Jack Butala: Sometimes we charge maybe the 3% or 4% if they pay by credit card, just to recoup the actual cost. As far as refundable deposits go, I wouldn’t even bring up the word. I would just say you’re buying a piece of property Jill and here’s the down payment and that’s it.

Jill DeWit: I think the best thing you can do Angela, like what we do is disclose everything up front. What you put here too, the off grid in Alaska isn’t exactly off grid in Arizona. They need to know that. That’s going to save you too. The more that you’re real clear.

Jack Butala: Yeah, use that sentence Jill, that’s great. Just say that.

Jill DeWit: Yeah, I would totally put that in the posting. Hey, please I want to make sure you know Alaska, because man it’s out there kind of thing. We’re talking, you may not have cell service. You may need a satellite phone, whatever it is.

Jack Butala: It’s amazing the amount of people that really want to get that lost. There’s a lot of customers. People ask us all the time. Probably the top five questions that we get. Why the heck would anybody want to live way out there? We have lists of people, they’re waiting for that off the grid, I’m going to get lost. I’m tired of living in the city property.

Jill DeWit: Exactly.

Jack Butala: With no access.

Jill DeWit: Exactly.

Jack Butala: I’m not ever advocating you should buy property with no access, unless it’s on behalf of someone who has requested that.

Jill DeWit: Exactly, so that’s I think . . .

Jack Butala: Great questions.

Jill DeWit: That’s my answer to the whole thing to is yeah, I agree with all of Jack’s things, but my thing is yeah to hedge it off in the beginning, by being as real clear and all that good stuff. Like you’re right Jack, there are people that, like oh you mean Verizon doesn’t go there. Well, then I’m not going there. Then some people go okay, well that’s cool.

Jack Butala: Some people . . .

Jill DeWit: I have to have a sat phone. Now I’m in. That’s what I want.

Jack Butala: There are some people and I include myself in this group, if Domino’s doesn’t deliver, I’m probably not going to live there.

Jill DeWit: Are you serious?

Jack Butala: Yeah.

Jill DeWit: Oh my gosh, you know what my mom used to have? My mom used to have a Nordstrom rule.

Jack Butala: (laughing).

Jill DeWit: If there’s not a Nordstrom, then I don’t want to live there. Seriously that was her rule. It still is.

Jack Butala: Wow, Nordstrom. What’s yours? I don’t like Domino’s particularly.

Jill DeWit: If I can’t be within a days drive to the beach, I don’t want to live there. That’s my rule, what’s yours?

Jack Butala: Domino’s thing, it’s not so much Domino’s pizza?

Jill DeWit: That really is yours?

Jack Butala: It’s just more of a geography thing. I bet there’s pretty rural places where there’s Domino’s. The bigger the city the better, with the exception of New York, that’s kind of my rule.

Jill DeWit: Oh, don’t want to get you started on that one. Tell us how you really feel Jack.

Jack Butala: Today’s topic, why promote your completed sales? This is the meat of the show. I love this topic Jill. Why would you ever want to promote your completed sales? Why would you want to advertise, hey this is a deal we did. We bought it for this and we sold it for this.

Jill DeWit: Hmm, maybe because you’re not new. Maybe you know what’s going on. Maybe you’re in the business. Maybe you’re trustworthy and you have all these customers, all these transactions. Maybe you’re knowledgeable about what you do.

Jack Butala: You mean you’re creditable.

Jill DeWit: Right.

Jack Butala: Credibility is the answer. We’re horsing around. You want to look as creditable as you possibly can on the Internet. If you’ve got 15,000 completed sales like we do. Put them up there. I’ve uploaded and then downloaded when we changed out websites, our completed sales. Functionally we don’t need to do that. A lot of people just say man, we got those of the database. You go to LandStay, you’re going to see a lot of completed sales. LandStay.com is our real company. Our real website, where we actually buy and sell property. That’s what we really do, not this show.

Jill DeWit: Can we take it a step further

Jack Butala: Yeah.

Jill DeWit: We used to have it as a spreadsheet that you could just download a big Excel file and really kind of sit and pour through it. Trust me people have. Now it’s going to be more, because I know you were doing the website.

Jack Butala: It’s done.

Jill DeWit: Is it done? Is it uploaded yet?

Jack Butala: They’re doing it, well by the time this airs seriously yes, but they’re doing it right now.

Jill DeWit: Cool, very cool, so awesome.

Jack Butala: What else would add credibility since we’re talking about it. This is what the show is really about. How do you add credibility to, especially if you’re brand new? What do you do?

Jill DeWit: Oh if you’re brand new and you don’t have a bunch of completed sales?

Jack Butala: Yeah. Like Angela, this question that we had right in the beginning is perfect. She’s keeping a database of the people who are contacting her.

Jill DeWit: Well just having properties and having a good website put together. Having a Q&A section. There’s lots of things that you can do. Think ahead of every possible thing a person’s going to need to know when they come to your website.

Jack Butala: Right.

Jill DeWit: Have all those pages. Another thing I think if you’re building up your credibility and building up your completed sales, one of the best ways you can have is you show who you are and transparency, and have your website mirroring your Facebook and all your social media. That’s another good way.

Jack Butala: Yeah, if you have a Facebook page where you’re not smoking a bong or eating 300 hot dogs at one time or something like that, promote that.

Jill DeWit: Maybe you’re new and maybe you’re writing a blog about properties, or . . .

Jack Butala: That went right over her head.

Jill DeWit: Maybe you’re writing a blog.

Jack Butala: It’s just . . .

Jill DeWit: What was the hot dog thing? What did you say?

Jack Butala: You didn’t hear it?

Jill DeWit: I didn’t even hear it. I was already thinking.

Jack Butala: I said if you have a Facebook page where you’re smoking a bong.

Jill DeWit: Right.

Jack Butala: Eating 400 hot dogs at once, that’s not a source of promotion for your land business.

Jill DeWit: You know why I didn’t comment on that? I know, because it didn’t apply to me.

Jack Butala: Oh.

Jill DeWit: What else you got?

Jack Butala: What’s on your Facebook page?

Jill DeWit: That’s what I’m trying to say. It’s nothing I would do, so that clearly wasn’t for me. That’s why I didn’t . . .

Jack Butala: When I met Jill my biggest concern that she was too much like Laura Ingalls.

Jill DeWit: Oh that’s funny.

Jack Butala: Boy was I wrong. What was I like pleasantly surprised that that was not the case?

Jill DeWit: Boy was I wrong, yeah careful how you say that. Boy, I was really hoping for Laura Ingalls and that didn’t happen.

Jack Butala: No. Some kids are probably too young. They don’t even know who that is.

Jill DeWit: That’s true.

Jack Butala: There’s a show called Little House on the Prairie. Before it was a show, it was a book. It was very rated G, Michael Landon. Anyway credibility, credibility, credibility. This is a true story. Every time that we go, Jill and I to do anything like let’s say rent a place on vacation.

Jill DeWit: That’s true.

Jack Butala: We point toward our website. We say hey we’re real people. Take a look at our website. We own this company. We’re not going to rip the place up, we’re good professional people. Man it works like a charm. We get a reduced rate. They want to meet us. It’s a good thing. Yeah social media. What else? If somebody is brand spanking new, how can they establish credibility?

Jill DeWit: Just have all your ducks in a row. Have your current resume on LinkedIn and let people even find you on LinkedIn. That is a little silly thing. I’m talking to people who are not necessarily our members, but then I can elaborate on that too, but that’s a good thing. We have a good member. Good member and person, a woman, you’ll know who I’m talking about here in a minute. That’s one of her biggest concerns. We were talking about this the other day with her on one of our member calls. We just said, hold on a moment. If you’re transparent and you just let people in on who you are and where you work and what you’re doing, and that kind of person you are.

It doesn’t matter that you only have three properties or one property, whatever you’re getting going with. We said trust us. They’re going to feel really good about you with your resume. Gosh, it’s great.

Jack Butala: We’re very acutely aware of this issue, because we’ve been there. We’re done a lot of things for date to doorstep members in our group, to make sure that there’s not one lonely little property, that first property on a website somewhere with your name on it, and you’re trying to establish credibility. We send your owned property to all of our members every week. What do we call it? This is not a commercial. I’m just telling you, it’s helpful. Platinum Sellers Club, I think.

Jill DeWit: For them it’s the Platinum Sellers Club, but it goes to our Platinum Buyers Club. Basically, we let you promote your property in amongst our and that builds credibility.

Jack Butala: We have a Signature Level access. Signature Level user name on LandWatch which is the largest place to go buy online property. As a member, our members get to post their property there along with hundreds and hundreds if not thousands of properties there. Then soon on LandStay.com probably by the time you hear this, you’ll be able to as a member post your property along with ours right on our website. Then you can establish credibility. Now you’ve got a bunch of completed sales. It comes full circle here. Thank you for your patience in listening. It comes full circle here. Why would you promote your completed sales? To establish credibility. How do you do it from zero? You do it with us?

Jill DeWit: Uh-huh.

Jack Butala: Put all your stuff on our site.

Jill DeWit: Yeah, or just be really transparent.

Jack Butala: Yeah.

Jill DeWit: Have your resume, or have you out there. Remember one of our guys. It was the funniest thing. It was so cool. He did his own About US page. He put him, his wife and his dog.

Jack Butala: Yeah, that worked.

Jill DeWit: It was cutest thing. You know it really did. He said I got comments on it. His dog was like the engineering person kind of thing. That was their technical engineer was the picture of the dog, and his name was there and everything. It was funny, because people went to his site and they loved it. They commented on it. They could feel comfortable with him. He’s a real person. It was great.

Jack Butala: We have a graphic at the request of several of our members. They said, hey can you just make something that says I’m a Land Academy member on there. I’m a part of this group and it’s a huge group. Yes, I put a graphic together that looks like you stamped it with a rubber stamp, that says certified. It really helps.

Jill DeWit: It does.

Jack Butala: One of our top five, probably top five producers. Not producers, our top five most successful members, Luke Smith, put that graphic up there. He said it had a material positive effect.

Jill DeWit: It does. There you go.

Jack Butala: This is a technical two. Two minutes of property investment advice from our 15 year, 15,000 transaction experience. It’s really more like the technical 30 seconds at Jill’s request.

Jill DeWit: Yeah, it used to be the Technical Ten.

Jack Butala: Hey, you’re only as good as your last deal, wow.

Jill DeWit: Love it.

Jack Butala: You’re only as good as your last deal. Do you ever sit around and have a bunch of beer with somebody, and maybe it’s somebody you played sports with in high school, and they just could never, maybe in football. They couldn’t get past. They’ve never got past the fact that they played great football in high school. It’s like man, can you talk about something that happened in this decade.

Jill DeWit: We all know those people. That’s really funny actually.

Jack Butala: That was four decades ago, man. Get past it. Yeah, so you don’t want to be that person. You want to set your standards. You’re as good as the last deal.

Jill DeWit: Uh-huh.

Jack Butala: You have a question? That was about a minute.

Jill DeWit: That was good.

Jack Butala: If you have a question or you want to be on the show, call 800-725-8816. My personal favorite portion of the show Jill’s Inspiration.

Jill DeWit: I want to preface with what we did last night.

Jack Butala: I was wondering if this was going to come up.

Jill DeWit: Oh totally, because my inspiration is all about figuring out what your true talent is, and making sure that you are utilizing it and nurturing it. Last night Jack and I, oh my gosh. We’re so fortunate to be at the Hollywood Bowl. I mean just gorgeous, gorgeous evening. Outside. Beautiful stars in the sky. Just being there is awesome, but who we saw was. It was pretty much, I love how they described it. It was karaoke night. Imagine Sting and Peter Gabriel having a karaoke night.

Jack Butala: Singing each other’s songs.

Jill DeWit: Exactly.

Jack Butala: Different versions. It was amazing.

Jill DeWit: Changing them maybe how they thought they should go. It was awesome. It’s giving me goose bumps right now talking about it. What’s so funny is, I swear I was laughing at myself, because I’m like all right. Who knew? I’m going to this concert. I’m all excited. I didn’t know I was going to be crying through the whole thing. It was that . . .

Jack Butala: Were you crying?

Jill DeWit: I was crying through the whole stupid thing. It was hilarious.

Jack Butala: Just like happy to be there.

Jill DeWit: It was that moving.

Jack Butala: Yeah.

Jill DeWit: Hearing those guys and oh my gosh and just how fun that was. Just neat people. It was just awesome. It comes back to my talent, because you and I talked about it while we were there. We’re just like what the heck? They both jumped in in each other’s songs and did stuff. I’m like talk about talent. What was so cool too was they had, it wasn’t just those two up there. They melded their two bands.

Jack Butala: Right.

Jill DeWit: There were two full sets of everything up there.

Jack Butala: Color coded actually.

Jill DeWit: Working together.

Jack Butala: One was red and one was blue.

Jill DeWit: Double drums and double everything.

Jack Butala: It was cool.

Jill DeWit: Back up singers.

Jack Butala: It was worth seeing.

Jill DeWit: Oh my gosh. That one girl she was from, now I want to see that movie, the The 50 Feet From Stardom or whatever that movie is.

Jack Butala: Did you become a star?

Jill DeWit: Yes, she’s one of the stars in the show. The blonde. Her name is Jill or Jo. I couldn’t quite tell. When Sting was saying her name, I wasn’t quite sure if it was Jill or Jo. Now I’ve got to look it up, but she was just incredible, so that’s what I wanted to share about our night. Like you and I were talking about, talent. Man look at these people. There are so many people out there like this, that have this talent. What’s your talent? I don’t know, are you really a painter on the side?

Jack Butala: What’s your talent? Is that the inspiration?

Jill DeWit: Yeah, it is.

Jack Butala: Oh.

Jill DeWit: Yeah, it’s about talent.

Jack Butala: I love it. What’s your talent?

Jill DeWit: What’s your talent? Everybody has something. You really have something.

Jack Butala: What’s your talent?

Jill DeWit: What is my talent?

Jack Butala: Well, you were born with a . . .

Jill DeWit: It’s not a physical or artistic talent, I can tell you that. I know it’s not singing.

Jack Butala: No, it’s not singing. I wasn’t going to bring that up.

Jill DeWit: Thank you.

Jack Butala: There was a lot of singing last night and it was fun. Do you ever see Snoopy when people sing?

Jill DeWit: Oh yeah, yeah, yeah.

Jack Butala: There was that.

Jill DeWit: He’s like really, like yeah, yeah. That’s too funny, no.

Jack Butala: God, we’re dating ourselves on this whole show.

Jill DeWit: That’s hilarious.

Jack Butala: We’re talking about Sting. That happened in the 70’s.

Jill DeWit: You know what I like . . .

Jack Butala: Snoopy happened in the 40’s.

Jill DeWit: You know what my talent is? I think it’s not bad, because I can get paid for it and it’s a hobby too. I really like my design work. I like doing designing walls and decorating.

Jack Butala: Yeah.

Jill DeWit: That kind of thing and staging things. You know when we were flipping homes.

Jack Butala: Jill and I . . .

Jill DeWit: A bit, I got to do that.

Jack Butala: Bought this little house in Old Town Scottsdale to flip it. We paid cash for it. Jill went at it. Made it unbelievable. When we got done with it, we’re like let’s just stay here for a couple days, because it’s so close to everything and fun. Now that’s where we live.

Jill DeWit: I know that’s our Scottsdale place. We’re not leaving this, but yeah I think that’s mine. People pay me, so it’s obviously okay. It’s not just my own little talent, so thank you. I really like that one.

Jack Butala: It’s not your only talent. You have lots. You’re extremely good at, you’re a world class sales professional. There’s no other way.

Jill DeWit: Yeah, but I don’t like it, like I said this, you know what I mean?

Jack Butala: Because, it comes so easy to you.

Jill DeWit: I’m artistic though.

Jack Butala: It comes so easy to you, that you just don’t even see it as a talent.

Jill DeWit: No.

Jack Butala: It’s like a personality trait.

Jill DeWit: I don’t think of it. What’s yours Jack.

Jack Butala: I’m good at Excel.

Jill DeWit: You are very good at Excel. You know what I think is really good with you, one of your talents is cracking things open and figuring them out?

Jack Butala: Yeah, yeah.

Jill DeWit: That’s pretty special. You’re really good with your hands.

Jack Butala: Constructive.

Jill DeWit: Uh-huh.

Jack Butala: I don’t know.

Jill DeWit: Things like that. I’m trying to think what else you’re really good at.

Jack Butala: I don’t know if it’s real talent or if it’s just a mental attitude about getting to the finish line. That could be a talent.

Jill DeWit: You know what I think you’re good at? You like to write and you’re a good writer.

Jack Butala: Oh yeah, yeah, yeah.

Jill DeWit: That’s a good.

Jack Butala: That’s probably true.

Jill DeWit: I’m thinking of an artistic talent. Not just oh I’m like something . . .

Jack Butala: All right, I’ll talk about myself for like 15 seconds.

Jill DeWit: Go.

Jack Butala: I’m probably a pretty good writer.

Jill DeWit: Yeah, and you like to write.

Jack Butala: Yeah.

Jill DeWit: That’s good too. That’s helpful. It would suck if you had a really good talent. There’s some people who have an aunt like this who can draw really well. It’s just amazing what she can draw. She’s kind of ah, do it sometimes, not into it. I feel like, man I wish I could play the piano. I think I would never stop, and I can’t play the piano.

Jack Butala: You know I heard Ralph Lauren say this, the designer. I read an interview with him a long time ago. He said, oh no I don’t design a perfect arm hole. That’s not what this is all about. People want to buy my stuff, not because it’s the highest quality. They’re buying into a concept. That always stuck with me, because the top five tennis stars in the world, there’s probably a bunch of people that are better than them, they just never picked up a racket.

Jill DeWit: Love it.

Jack Butala: I love your inspiration Jill.

Jill DeWit: Thank you.

Jack Butala: Hey, join us on another episode where Jack and Jill discuss, How To Use Information, that’s me.

Jill DeWit: Inspiration, that’s me.

Jack Butala: To get just about anything you want.

Jill DeWit: We use it everyday to buy property for half of what it’s worth and sell it artistically and immediately.

Jack Butala: You are not alone in your real estate ambition. Cool show Jill. Man what a, I can’t believe. We got home late too.

Jill DeWit: I know.

Jack Butala: Are you dragging?

Jill DeWit: No.

Jack Butala: I feel good too.

Jill DeWit: Coffee helps. Caffeine helps. A lot of caffeine in my world right now, probably too much caffeine, but that’s okay. There’s more caffeine than there is food in my world. What’s that all about.

Jack Butala: Yeah, it was a blast that show. There’s more caffeine than food?

Jill DeWit: Yes. It’s kind of funny. It’s like yeah have another coffee and you won’t be hungry anymore. Seriously it works.

Jack Butala: Jill’s a jittery inspiration bouncing around.

Jill DeWit: Oh thank you.

Jack Butala: Like Tigger all over the place.

Jill DeWit: I like Tigger, thank you very much. Yeah, that one’s good. It’s easier. Thought I was going to bring it up sooner than I did.

Jack Butala: Yeah, I was going to and I forgot. I just got into the topic. That’s good I guess.

Jill DeWit: That’s really good.

Jack Butala: Information and inspiration to buy under valued properties.

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