How to Easily Make 10,000 Purchase Offers
Jack Butala: How to Easily Make 10,000 Purchase Offers. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Bonjour.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about how to easily make 10,000 purchase officers. Purchase officers? Purchase orders. No.
Jill DeWit: Yes, Officer.
Jack Butala: How to easily make 10,000 purchase offers to buy real estate. It’s easy. That doesn’t seem right. It’s like a dichotomy, like jumbo shrimp. How could it be easy to make 10,000 offers, Jill?
Jill DeWit: I don’t know. Well, yes, one officer.
Jack Butala: It’s one of my favorite topics, and I’m going to explain it.
Jill DeWit: Cool.
Jack Butala: Great show today, Jill. Now for a funny story. Time for a funny story.
Jill DeWit: My poor bike. If you’ve been listening to our show for a while, we both have had these bike issues.
Jack Butala: Jill has bike and car issues.
Jill DeWit: We talked about one time that your bike was stolen, and then my bike was stolen, then we found my bike. I had this beautiful, fantastic, loving, oh, my gosh, it was meant to be, Christmas time. My bike was there calling to me, like the light was shining on it. I have to report that if you are on my Twitter page, you see my awesome blue bike there.
Jack Butala: It’s gone.
Jill DeWit: She’s here, but she’s really sick and she’s totaled.
Jack Butala: She’s totaled.
Jill DeWit: We might have to take her to the bike graves and say goodbye to her. I’m so sad.
Jack Butala: We have a favorite bike shop here in Los Angeles, and I was thinking about going over there and donating it to those guys.
Jill DeWit: They’d just laugh at you.
Jack Butala: Donating it to science.
Jill DeWit: They’ll laugh at you by throwing it in the back.
Jack Butala: Tell us, Jill. How did your bike get totaled?
Jill DeWit: I didn’t total it. We had a great Saturday, recently. Took some of our friends on a nice long bike ride. Mine has handbrakes and it’s 5-speed, it’s perfect. I lovingly let our friends, the girl, ride my bike.
You know what? Actually, we rented a bike that day, now that I remember, because we had to rent a bike to make sure we had enough bikes, too, for the whole thing. I gave her my bike. I remember you or I, or who, was on a rented bike, and it was all good. We went out all day, and had a great day. Lunch out, we’re having some beers here, and just riding up and down the beach, and I guess, as it turns out, we might’ve pushed our friends a tad too far.
Jack Butala: They’re in their late 70’s, so that would make sense. Why this didn’t occur to us that age possibly could be a factor, I’m not sure why.
Jill DeWit: Yes. They’re older. You know what? They’re active people. Maybe that’s it. They golf, they play tennis, they just had done a thing on a boat, and we thought, “All right. We can do this.” We purposed this and nobody said no. They’re like, “Okay,” and here we go.
Jack Butala: Yeah. Turns out a whole day of, it’s almost like cocktail consumption and hot summer Los Angeles, it’s just too much.
Jill DeWit: What I think is funny and not funny, it was at the very bitter end of the night. We’re all just coming up the hill and we’re walking our bikes that last little bit, and she decided she wants to get on and peddle the last little bit, and she peddled right into a pole.
Jack Butala: She got hurt.
Jill DeWit: She did. I felt bad.
Jack Butala: In the end, it worked out okay. She didn’t get real hurt.
Jill DeWit: Right. We’re not driving anywhere, but we had to rally with all of our first aid we could find. She limped up to the house. Oh, poor thing. We didn’t realize until days later, when we were getting ready to go somewhere and get on the bike that, oh, it’s messed up. I mean, bad.
Jack Butala: It’s done. I really spent some time with it, and for what we paid and the whole thing, it’s just not worth it.
Jill DeWit: I know. We knew that. As I now go into every bicycle that way knowing that I look at you, I’m not going to get too attached because your days are numbered, kind of like men.
Jack Butala: That’s awesome.
Jill DeWit: I couldn’t help that. I’m just kidding.
Jack Butala: Oh, that’s just classic stuff.
Jill DeWit: Anyway.
Jack Butala: Don’t think I don’t know.
Jill DeWit: Jack, I’m kidding. I had to say that. That was just too good.
Jack Butala: Let’s take a question posted by one of members on SuccessPlant.com, our free online community.
Jill DeWit: Okay. Dan asked: I just purchased the program yesterday. I haven’t even received it yet. I’m excited to put together my first mailing. I know there will be upset people, and I’m expecting that, but do you have any tips to use for my first mailing? Size of the mailing, criteria to use for the mailing, maybe even a good county to start with to get my feed wet. Can you point me somewhere that I can learn about data and mailings before my material comes next week? I got on the data website, but I had no clue where to start. Thanks.
Jack Butala: Good. He’s on a data website, that’s a great start. That’s a RealQuest Pro. We have 2 now, actually. With our subscription, this is not a sale’s pitch, but there is 2 sets of data that come with our Data2DoorStep subscription, RealQuest Pro, and TitlePro247, which are the 2 best in the business in that order.
Jill DeWit: Yeah, which is AgentPro247, but a notch up.
Jack Butala: Hey, Dan, good for you. A lot of people get hung up on this data thing. It’s just not their deal, like some people get hung up in math. If you’re in there poking around before you even got the stuff, yeah, using the user names and stuff, and the passwords that we provide, good for you. That’s a great start. I can tell right now that you’re in Success Plant asking questions, you’re going to do very, very, very well.
Let me answer. I’ll directly answer your questions. All these questions are answered, by the way, in the program, but your chomping at the bit, so here it is. The size of the mailing 1500. I would not recommend sending, really ever in fact, I never have sent less than 1500 offers out, just the way the numbers work. Criteria that you use for the data is seriously covered in the program, and it would take too long for me to list it, but I’ll tell you this right now, we never have sent an offer out to any property that has a mortgage on it, for any property type.
I don’t care if it’s apartments or houses or anything because the mortgage balance dictates the negotiation piece, and we just like properties that don’t have any mortgages, in zero. I’ve entertained doing it on a 50% loan of values situation, and we’ll probably do that in the future, but we just haven’t had to, so that’s criteria. Do not send property offers on any properties that are zoned industrial. We never do it for EPA. There’s just a whole EPA situation that can happen with industrial property, and we just avoid it. If we needed to find deals, and we don’t, I would consider it, but stay away from that.
A good county to start with, that’s a classic question. I get it all the time, and I never answer it. What we teach, and what’s in the program, is a ironclad 3-step process through finding a county, and here’s why. I could say, “Heck. We’ve had great luck in XYZ county,” and then you would go to that county and you would have good luck and you wouldn’t learn how to do anything. You wouldn’t learn. The most successful members that we have are ones that are mailing counties that I had never considered. That’s the value.
Jill DeWit: They learn how to do it.
Jack Butala: They learn how to do it, and they’re teaching me stuff, actually. His last question is: Can you point me somewhere about the data in the mail and how to do it before the program? He goes through the program. Yeah. Go on to YouTube, type in “RealQuest Pro”, or go into our YouTube channel.
LandAcadamy.com. We have a lot of instructional videos that I’ve produced, and I also include in there videos that other people have produced, and the actual companies themselves have produced. You can get a good feel for second, third, and fourth opinion. There’s all kinds of stuff in there that still I don’t even know. It’s a good question.
Jill DeWit: Prefect. Yeah. He’s in the right place, too. He’s in Success Plant. Where else can you go? Right where you are in Success Plant.
Jack Butala: Oh, yeah. In Success Plant, just start asking away because there’s people in there that are literally 2 or 3 or 4 months ahead of you that just went through it on their closing deal. Yes. That’s what it’s for.
Jill DeWit: Exactly.
Jack Butala: I’m glad he did ask that question. I love to see this, Jill. There’s some people that we have that are members that just, it’s not going to happen, and there’s some people like this that just can’t wait. It reminds me of me when I started.
Jill DeWit: Good.
Jack Butala: Couldn’t get enough of it.
Jill DeWit: Hey, you know what? This actually ties into the show today.
Jack Butala: Yeah. Today’s topic: How to easily make 10,000 purchase offers, or 10 million for that matter. It’s called a Mail Merge. It is literally just as time-consuming to make one 10,000 offers, 10 offers, or 10 million. We couldn’t make it easier. The concept of a Mail Merge is this, and you’ve heard me talk about it before, a lot of times before, it involves taking a data set, an Excel spreadsheet, merging it with a Microsoft Word document, and creating a massive PDF that you literally drop in the mail, and it’s the offers.
It’s all custom-made. When the property owner receives it, it looks like you just sent it to that person, but when, in reality, you sent a bagillion of them out. Hey, it gets them to take it seriously. It gets them to say, “You know what? This guy sent me an offer about this piece of property, and man, he knows a lot about it. He knows the APN, he knows the size, he knows the county that it’s in. A lot of data sets, specific stuff. Maybe I should take it seriously,” and that’s why we get deals done.
Jill DeWit: As you get going and get better in doing these things, a lot of our members are doing mixed mail mergers where they all have different property sizes with different counties in there.
Jack Butala: Different counties, yeah. We don’t recommend that at all first time around, but that’s a great way to diversify what you’re buying and selling. It sells faster that way, too.
Jill DeWit: Exactly.
Jack Butala: The point to this show is not to get into exactly every last detail about how to do it, but just to make you aware of the fact that it’s very, very easy. What I see a lot is, especially from former real estate agents, or current real estate agents that are starting a side business, they have only ever submitted an offer once, or one type of offer, and it’s involved a 14 or 15 or 20-page contract with a pen.
Jill DeWit: It’s true.
Jack Butala: That’s just a suggestion that the Board of Realtors in that state came up with. You don’t have to submit it. There’s no law that says you have to use this form.
Jill DeWit: That’s very true.
Jack Butala: The one that we use, and we share it in the program, and I think it’s on our website. It’s all over the internet if you just Google it. Somebody puts all our stuff out there. It’s not a secret, anyway. It’s a 2-paged letter. It’s a 2-page purchase agreement that says, “Look, we want to buy your 5-acre property for whatever. 1,000 bucks. We want to close next week. We will send a notary right to your door.” You send 10,000 of those out, believe me, some stuff comes back.
Jill DeWit: Right.
Jack Butala: You’re going to get way more deals than you ever planned on closing.
Jill DeWit: What I hear is people that have, by the time they come to us, a lot of our members understand this concept, but they didn’t know that they could do it this way, and they’re like, “It’s a revelation.” They think they have to call the county, wait for a CD to come back, and then they have to put the CD in their computer.
Jack Butala: Oh, for back-taxed property?
Jill DeWit: Right, or just even to get the ownership records. Not even back-taxed properties, just records.
Jack Butala: Oh, they can’t access a database?
Jill DeWit: Right.
Jack Butala: I see.
Jill DeWit: When we say easily, I mean easily in an afternoon from your computer at home. People don’t know this is possible, so that’s why I was going to paint the picture. A lot of people think that, let’s just assume I know the county and the properties I want, I’ve got to get the county on the phone, I got to figure out how they send out the data. Is it coming in a stack of papers still? Is it a CD? How do they deliver? What format is it?
Not very many is it free. I have heard people spending a couple hundred bucks. A couple hundred dollars for one county, not kidding, to get this data for one county.
Jack Butala: That’s insane, and it’s a mess. When you get the data, you need a PhD, even for me, and I’ve been doing this my whole life. It’s a mess to work the data out.
Jill DeWit: Let’s just say you started this process on a Monday. If you’re lucky, you have it on Friday. This is really what I hear people doing. Now that first weekend, I’m digging into it. I’m trying to figure out what this means, what all this is, and how to decipher it. I have talked to people that have spent a whole month, that’s all they did, trying to figure this out to sort it and get it in the right columns and everything because it didn’t come in a pretty Excel thing where you can just move stuff around and be done.
Now we spend a month and nothing’s gone out there yet. Now we’re at the point where we’re analyzing it, picking out the people that we want. First we had to get it all in the right fields and everything, figure out what the fields meant, now I got to go through and go, “All right. Now I’ve got that. Okay. I want to take out every assessed at this level, and it has this characteristic, it’s zoned this way,” whatever it is, and then eventually you can get to your Mail Merge.
It could be a 6-week process before you’re doing that. When Jack and I say easily, we are sitting down, logging right in. Jack, thank you.
Jack Butala: Once you learn, it’s all in the same format. Every county in the country is in the same format, and you’re accessing the assessor’s database. Once you learn it once, you can do it in West Virginia, you can do it in Alaska, you can do it anywhere. Huge problem with back tax property, when you get it directly from the county, or just any assessor role from the county, is that it’s in their proprietary format, so you have to relearn every single time. Recreate the wheel every single time you’re sending out a mailing.
You don’t want to do that. That’s worth the money, the subscription money anyway. Plus, all of our products, if you went in off the street, it’s less than half.
Jill DeWit: This is not even a plug.
Jack Butala: Yeah. I’m not plugging it, either.
Jill DeWit: I just want to tell people that there are other ways that exist, and it’s probably cheaper. You know what, how about this?
Jack Butala: It’s not cheaper.
Jill DeWit: No matter what, even if you got your data free, your 6 weeks worth of time is worth something. The offers that you didn’t get out there and the people you’re not hitting, so I want everyone to know, for this show, that you can really sit down on a Sunday afternoon, what? Have access? Wait, but the office is closed. Who cares? You can get in, get the data, analyze the data in a couple of hours, have it down to just whoever you want to send the offers to, do a nice pretty Mail Merge, and have the document sent to your printer and just be sitting waiting for them to call you on Monday morning and confirm the credit card on file is the one you want to use, and they’re going to get the letters out. Done.
Jack Butala: That’s it.
Jill DeWit: People are like, “What? You can do that?” Yeah, you can.
Jack Butala: Yeah. With the way we have it setup right now, you can do exactly what Jill said. Then we are about going to release, it’s not going to happen overnight by any stretch, but the printing version of our printing version, where we actually do the Mail Merge for you, so we take that off your hands, too.
Jill DeWit: Right, Jack. That’s one of our things. We try to make it easier.
Jack Butala: The website’s live right now.
Jill DeWit: Make it even easier for you. Can you set down how to easily make it? Do it the right way, I guess. That’s my thing. How to easily make 10,000 purchase offers. Don’t do it by hand.
Jack Butala: No. Don’t buy a printer, don’t buy paper.
Jill DeWit: Don’t handwrite letters.
Jack Butala: There’s all kinds of false information out there.
Jill DeWit: Don’t go buy a bunch of stamps.
Jack Butala: When the letters start coming back, that’s the last time you’re ever going to be having enough time to that.
Jill DeWit: That’s true.
Jack Butala: The real value in this is utilizing the resources we provide, or whatever you find out there on the internet, and then when the offers start coming back and the deal’s done, that’s where the money’s made. You don’t need to become a data expert.
Jill DeWit: Exactly.
Jack Butala: You don’t want that. You want to be a dealmaker. Hey, if you have a question, or you want to be on the show, call 800-725-8816.
Jill DeWit: I would like to share, really quick, about what I have. I just released it today. What I’m going to do next week, I just need a small group, so it’s going to be a maximum of 100 that can get in here, go look on our Facebook page, my Facebook page, any of our Facebook pages, you’ll see Land Academy, Jack Butala, Jill DeWit, you’ll see our upcoming Wednesday webinar, and it is the first time that we’re doing this. We do a call for our members that’s real about what they’re working on or what they’re doing.
Jack Butala: It’s every Thursday we do, yeah.
Jill DeWit: This is a special thing that I put together for anybody who is brand new to this. Gosh, just want to ask Jack and I some questions. Maybe you heard something on a call, or a show, that you want to bring up, so that’s what this is. Go to Facebook, you’ll find the login information.
It’s going to be Wednesday, next Wednesday, April. April? August, how funny is that? August 31st at 5:00 o’clock Pacific time. Login, the first 100 are going to get in and get to do it, so I’m just going to keep it a small group. Have your questions ready to go, and we’d love to talk to you.
Jack Butala: I can’t wait. This is going to be fun.
Jill DeWit: It’ll be really good.
Jack Butala: I’m getting a lot of questions about this podcast lately. “How do you do a podcast? You guys are great.” I get a lot of compliments and questions. I got one recently form a potential member. They said, “The reason you guys sell so much real estate is because you have a podcast, and I’m not going have a podcast, so it’s not going to work for me.” That’s crazy. I don’t think we’ve sold one piece of real estate because of this show.
Jill DeWit: That’s very interesting. I don’t think they listen to our show.
Jack Butala: I don’t think so, either.
Jill DeWit: That’s really funny. You know what I do think, though? I do think that some of the sellers that we talk to look us up.
Jack Butala: That’s what I think, too.
Jill DeWit: The fact that we are out there does help, and that’s something that we always tell everybody to do, too. Do like we do. Yeah, go make your own website. Get yourself out there.
Jack Butala: Yeah. You got to do all that.
Jill DeWit: Do all that so your sellers can look you up. That makes sense.
Jack Butala: Jill says it’s like dating. What’s the first thing you do when you get home from a date and you like the guy?
Jill DeWit: Go look him up.
Jack Butala: Check him out on the internet.
Jill DeWit: Girls do that ahead of time.
Jack Butala: Oh, really?
Jill DeWit: Oh, gosh.
Jack Butala: What am I thinking?
Jill DeWit: Wait. Okay, let’s back up. If you just met that guy in a bar, yeah, now you’re going home and you have a chance to look him up. You might even do it at the bathroom at the bar.
Jack Butala: Yeah. You’re not going home to do anything.
Jill DeWit: What do guys do?
Jack Butala: Oh, men have no standards with stuff like this. Men are idiots about that whole thing, trust me.
Jill DeWit: I have a question. With all the technology and all the information out there, you meet a girl, whatever, you don’t even want to know if she’s crazy or not by checking? You don’t look her up to see what photos is she posting, or anything like that?
Jack Butala: If you’re young, if you’re a lot younger than me, and you’re a man, you believe that you’re invisible and that everybody was wrong, and you’re right, and no that girl’s not crazy. She’s awesome, because you’re like Superman. You don’t attract crazy women.
Jill DeWit: Oh, it’s different for you.
Jack Butala: That just all comes tumbling down.
Jill DeWit: You’re so silly. Oh, my gosh. Oh, no. Oh, boy.
Jack Butala: No. Guys don’t believe that. They think the girl that’s running from them is the best girl ever.
Jill DeWit: Well, because she very well could be.
Jack Butala: Yeah, she could be. Again, it ends in a fireball. A tragedy, but at that minute.
Jill DeWit: Jack. I was not talking about everybody else, at that moment. I’m teasing you.
Jack Butala: Oh, you mean me?
Jill DeWit: Like me.
Jack Butala: What about you?
Jill DeWit: Oh, geez.
Jack Butala: What’s the question?
Jill DeWit: It’s going to end in a fiery ball of tragedy.
Jack Butala: Oh no, no, no. I’ve been around the block a few times. Jill, this is the last company, and you’re the last girl. That’s what I’m saying.
Jill DeWit: I need to do this again. I’m going to do The Crap Jack Says. This is one of your phrases, “This is all going to end in a fiery ball of tragedy.” Absolutely, one of your phrases. That’s coming back. The Crap Jack Says. Thank you.
Jack Butala: It really does need to come back.
Jill DeWit: It does.
Jack Butala: Join us in another episode, where Jack and Jill discuss how to use information, that’s me.
Jill DeWit: The Crap Jack Says, and inspiration, that’s me. To get just about anything you want, because he can’t talk right now. He’s laughing.
Jack Butala: That’s right, because I’m laughing.
Jill DeWit: We use it every day to buy property for half of what it’s worth and sell it immediately.
Jack Butala: You are not alone in your fiery ball of tragedy.
Jill DeWit: Like dating.
Jack Butala: Oh, my gosh, Jill.
Jill DeWit: Oh, gosh.
Jack Butala: This webinar thing sounds like a blast.
Jill DeWit: Oh, it’s going to be fun. I’m looking forward to that.
Jack Butala: Guys are idiots. They don’t even think the girl that’s in front of them should really even be talking to them, anyway. That they’re not worthy. Almost all men think that.
Jill DeWit: That they’re not worthy or the girl’s not worthy?
Jack Butala: No, men. They think that about themselves. They’re like, “Oh, this girl, I’m never going to get this girl.”
Jill DeWit: You’re not worthy. What was that? Shoot. Saturday Night Live skit? Okay, got it. That’s funny.
Jack Butala: If they do, if they’re sitting there saying, “This girl’s way below me,” then that guy’s the biggest ass there ever was, and you don’t want to talk to him.
Jill DeWit: No. Then his friend says, “Drink more.”
Jack Butala: No. You just picture that’s had everything given to him his whole life and lives in some crazy penthouse in Manhattan, and he just thinks he’s the greatest guy ever.
Jill DeWit: Is he gay?
Jack Butala: Yeah, probably. Maybe that’s the problem.
Jill DeWit: Oh, all right. Thank you.
Jack Butala: Not that being gay’s a problem, maybe that’s just why he’s an ass. He just repressed whatever.
Jill DeWit: Something. Everything was handed to him and he just doesn’t get it. Got it.
Jack Butala: All the gay guys I’ve ever met are the nicest people ever. I don’t see problems. I’ve met a lot of heterosexual men that are just real angry about something. Not a lot, but a handful.
Jill DeWit: They’re out there. I agree.
Jack Butala: Have you ever had a really bad day date, or now is not the time to say it?
Jill DeWit: Not with a gay man.
Jack Butala: Why is it that women, heterosexual women, just love to have gay date friends?
Jill DeWit: All of my best dates have been with gay men.
Jack Butala: I know, I’m sure of it, including your duration here with me.
Jill DeWit: Yes. That’s true.
Jack Butala: What do you talk about? Hair stuff or what?
Jill DeWit: Makeup tips.
Jack Butala: No.
Jill DeWit: You can just talk.
Jack Butala: Seriously?
Jill DeWit: I did one time. There was one guy, actually. There was a makeup situation, we won’t go there, it was just a foundation thing, but that was a long time ago, I didn’t know. No. You can just really talk to them, and they can come in and sit down and go, “I just have to vent,” and I can say, “I’m happy to listen.” I think that is totally acceptable in that situation. I like that.
Jack Butala: One of my good friends is a lesbian, and she’s a developer. A real estate developer, you know who she is. It’s the same thing, only opposite. We talk about guns and real estate deals and stuff, and it’s funny. There’s just no gender. It doesn’t matter.
Jill DeWit: It doesn’t matter.
Jack Butala: It’s 2216, who cares.
Jill DeWit: 2216? Good thing it’s Friday.
Jack Butala: Wow, really.
Jill DeWit: Wow.
Jack Butala: On that note, information and inspiration, before I talk myself into a hole, to buy undervalued property.
If you have any questions or comments, please feel free to email me directly at jack@LandAcademy.com.
I would like to think it’s entertaining and informative and in the end profitable.
And finally, don’t forget to subscribe to the show on iTunes.