FaceBook Gets Property Sales Results
Jack Butala: FaceBook Gets Property Sales Results. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.
Jack: Jack Butala with Jill DeWit.
Jack: Welcome to our show, today. In this episode, Jill and I talk about how Facebook gets property sales results. Man, the first time I heard that sentence, a while ago, I just scoffed. We’re going to talk all about it in a funny, humorous way, because I’m old.
Jill: You’re not old. You’re not old.
Jack: First, let’s take a question posted by one of our members on SuccessPlan.com, our online community. Let’s read it.
Jill: Okay. Luke asked, “Got this residential property that came with some others I bought. I did not want to buy it, but the seller said, ‘Just take it.'” Boy, isn’t that funny how often that happens. “Now I’m trying to figure out the best way to sell it. There’s no access. There’s six neighbors that are houses in a subdivision. They all back up to it. I’m thinking of sending them all letters to see if any of them want to buy it.”
Jack: Yeah, that’s the answer.
Jill: “Do you guys have any advice on what to say in the letters? I was thinking of putting maps in there …
Jill: “… with handwriting on them pointing out to them the lot I have for sale. I would like to sell it. What’s the best way?”
Jack: You nailed it.
Jill: Mm-hmm (affirmative).
Jack: You nailed it. I would do exactly what you said. I wouldn’t spend a lot of money on it, but I would say, “You know, the property that you’re actually using, all of you anyway, here’s your chance to buy it for next to nothing. Here’s the taxes.” You’re not going to retire on this deal by any stretch, but it’s the right thing to do. There’s one person in our group, this is his whole business model. This is how he sells property. He buys property that’s surrounded by other working ranches, let’s say, and he sends them letters. So far, he’s struck 100%.
Jill: Yeah. My brother did that. I don’t know if you know that. His house is up against like this ridge, and then there’s a parcel there. When it came available, he was excited to buy it. He has no intentions of doing anything with it, but that way …
Jack: No neighbors.
Jill: … he can just say his property … Yeah, there’s no one that’s going to touch it. No one can build anything there that could possibly block the view, and now he owns more property there. There’s a lot of people out there that just get excited like that.
Jack: I bought … You know if you go to tax like … If you go to look at existing tax liens that you can foreclose on in western states, they’re packed with little tiny slivers of land that are people’s driveways, or like I bought on with a well on it one time. I get the well too, so I sent one letter and made two grand. I foreclosed on the property for … I don’t know. It was like $100 all in. Yeah, I think this can become your full blown business model if you want it to.
Jill: Yeah, but what also is nice is anything Luke makes off of this property is profit, because it was just thrown in the package, clearly. That happens. It’s hilarious.
Jack: We have two Lukes that I know about in our group. One’s brand new, and one’s really seasoned. I wonder which one this is.
Jill: I think I know, but I’m not sure.
Jack: Based on the spelling and punctuation, I think it’s the new guy.
Jill: I don’t know. He’s not that new, by the way.
Jack: Oh, I’m sorry.
Jill: It’s okay.
Jack: The new guy can write. The more established Luke, it feels like this punctuation’s [crosstalk 00:03:17].
Jill: Oh, god.
Jack: Maybe it because he makes so much [crosstalk 00:03:20].
Jill: Time waster.
Jack: Yeah, it’s just can’t be bothered with it, because there’s money to be made.
Jack: Hey, if you have a question or you want to be on the show, reach out to either one of us on LandAcademy.com. Today’s topic: Facebook gets property sales results period. This is the meat of the show. Jill, take it away.
Jill: I would love to challenge anyone, that they have not seen something offered for sale on Facebook. If you’re on Facebook, you’ve seen everything out there, from Walmart ads to full blown commercials, movie things to homes and properties. It’s not crazy. The reach that’s available on Facebook is amazing. It’s measurable, too. You can see. You can get statistics, too, to see who watches it, and even tailor your ads and your postings to certain groups. I mean, you know Jack, it’s like back in the day, say I’m selling whatever … What am I trying to say? … toothpaste, it doesn’t matter. I’m going to buy an ad on TV and da, da, da, da.
Jill: There, I’m sorry. I’m going to buy an ad on TV and go at it that way. Now it’s like, Facebook. What we’re doing is with property, is not crazy. It’s the way to go.
Jack: Exactly. Facebook is just a market that captures real specific interest. You know, there were classified ads, there were TV ads a long time ago. Then there were places like, let’s say, Amazon or let’s say, eBay, where you had to seek it out. “Hey, I want to buy a tube of toothpaste.” I’m going to go on Amazon and see if they can send it to me and all of that. This is so much more sophisticated than that. It’s really, really, really specialized, especially for things that we do. There are groups on Facebook, that all they are is buying and selling land.
Jack: It follows you around. If you establish your interest. Let’s say you, as a regular person in Connecticut, have said vocally, “I love vacant land. I buy it.” The system there finds that person. They put us together. That person will be connected with us through a bunch of different algorithms.
Jill: Yeah, good, better, or otherwise, it tracks what you look at. It knows that you look at all these things. They’ll start coming to you in a good way. You just touched on something fantastic which I love. All the subsection groups, some are public, some are closed, but all kinds of groups about real estate and investing and entrepreneurship. I mean, dream it up. There’s so many different groups. You could be a stay … There’s stay-at-home mom groups. Whatever it is. You can really [crosstalk 00:06:19].
Jack: It’s specialized.
Jill: Yeah. You know, it’s funny. I wrote down a note that Facebook, it’s the new classified ads. It kind of is, remember, because even classified ads, they weren’t all just thrown out there. It’s like, here’s the auto section. Here’s the real estate section.
Jack: You still had to go look for it.
Jill: Here’s the cabin section, and blah, blah, blah. There’s still kind of things like that within Facebook. I love it. My thing is the reach there. I have no idea. I wish … You know, I need to look up and see how many members are really on Facebook now. They have really done a fantastic job, and are slowly knocking away some of the other social media things that used to be competition a year ago. I don’t hear about them as much, you know, some of the … I know people use Instagram and Pinterest …
Jack: Not like this.
Jill: … but for Facebook Live, that took care of Periscope. I feel bad for … I’ve even heard … We had this discussion recently about Facebook over Twitter. You can, by the way, tweet property. That’s not crazy, too. Then build followers.
Jack: We don’t talk about sales, a lot, Jill. Somebody said this to me, recently. “You guys, all you talk about is acquisitions. What the heck?” This is why, because sales are so easy. I’m not trying to sell anything right now. These properties, the way we buy them and the way our group members buy them, it’s just automatic. Sales are no issue.
Jill: Bingo. You just touched on it. We buy it right. It’s priced right. The only last piece to sell a property is reach.
Jack: And posting it. Really, it’s going to sell.
Jill: That’s all you got to do. Make it look good, and reach the right people. How are you going to do that is with all the top ways. Facebook and all social media reaches so many people and gets them to your website, excited about your property. It’s easy.
Jack: I was the biggest Facebook hater on the planet. I know of people that listen to this, some of you are. I’ll have a lot of deal review calls with people. I’d say, “You’ve got to get on Facebook,” and they say, “Oh, I hate that. I cringe when I hear that word.” I was like that. I was that person. Around 2011 or 12, when the economy hit really hard, hit the land business hard, we were looking for new ways to sell property. I would go on … I had a Facebook that I never checked, okay, so I had a Facebook account. In there, are five years of people friend requesting me from high school.
Jack: That’s what we all think it is. It has nothing to do with how we use it. What did I do? Immediately, I went in there and unfriended every single person from high school.
Jill: Sorry. Oops, sorry.
Jack: I started to establish and find people that had the same interest as me: real estate stuff, and then it’s geography based. It’s amazing what you can sell based on ZIP code, or what you can buy based on ZIP code. That’s a powerful thing if you have a piece of real estate for sale. I slowly built up … Now it’s jam-packed with people with like kind of interest. My only point is this. If you’re a Facebook hater, like I was, it’s because all the information that you got about Facebook as a personal, high school, connection device is silly. Forget about all that. Don’t pay attention to it that way. Use it as a sales tool.
Jill: I was going to add, too, it’s such a great place to get information. A lot of these groups, and there’s some we’re actively involved in, they’re asking questions. It’s kind of like our online community. There’s a lot of chat going on in there, like “Hey, here’s what’s going on in my world. How do I handle this situation? What do I do with this deed?” or “Have you guys got a way to solve whatever problem it is? You know, during the day, I can’t answer my phones. What do you guys do?”
Jill: All kinds of great information. Use it like that. I mean it really is a social networking sales extension for your business and for you.
Jack: It seriously gets sales results if you pay attention to it.
Jill: It does.
Jack: There’s an extremely captive audience for whatever property you’re trying to sell. It’s the same old story. If you dress it up and make it all shiny, and silly, and it’s overpriced, it’s not going to sell, but if you’re just a real person … I think Jill and I approach things this way. “Hey, we’re real people. We know how to buy property cheap. We’re going to make a couple of bucks and sell it to you.” Then you’re going to do great.
Jill: And you’ll build followers, and it just makes it easier, and easier, and easier. They will watch for you.
Jill: Good stuff.
Jack: Join us in another episode where Jack and Jill discuss how to use information: that’s me …
Jill: And inspiration: that’s me …
Jack: … to get just about anything you want.
Jill: We use it every day to buy property for half of what it’s worth, and sell it immediately.
Jack: On Facebook for sure, you’re not alone on your real estate ambition.
Jill: Okay, I have to ask you something funny.
Jack: I can’t [crosstalk 00:11:04]. Okay.
Jill: We have had such a crazy week. I was going to run this by you. Do you remember when we were first … Which venture was it? Remember we first … LandAcademy is kind of the biggest one that we did. Remember we had some weekends when we introduced our online community, and we’re just like burning the candle at both ends, and pretty much sleeping under our desks. I joke about that, but it’s half true.
Jack: Mm-hmm (affirmative).
Jill: I feel like we’re doing that again this week. I don’t know about you, but I feel like it started the week before last, and then it was leading up to the launch of our website, and our big promotion on Monday. Now, I’m still kind of reeling from that. Do you feel like that?
Jack: Did you sell all of that property? I didn’t even look. I just assume it all sells like the first 20 minutes.
Jill: It does go really fast, so yeah, it’s all good.
Jack: The truth is, neither one of us looked. No, to answer your question, this stops being work for me around 2004. I don’t even look at this as work.
Jill: That’s true.
Jack: If I wasn’t doing this, you know, what else would I be doing?
Jill: Oh, my gosh, I don’t even want to know.
Jack: Yeah, I mean, I just … I don’t know. I like doing this. You know what’s really cool about it? We’re at a point now where, with all these companies, you and I pretty much just provide the imperative content. Then everybody else is doing the really heavy lifting. That’s not work at all.
Jill: That’s true.
Jack: I’m not doing stuff I have to try to figure it out, how to do it. That’s hard.
Jill: That’s true. I still have days like that though …
Jack: I mean, I do, too. [crosstalk 00:12:43].
Jill: … because I take on projects and I want to learn, so yeah.
Jack: Me, too. You never stop learning, but like how to web enable an application that does 92 things. I don’t want to … Yeah.
Jill: Yeah, I’m not going to touch that one, either.
Jack: That’s why it’s not work. It’s just providing the content for it.
Jill: Yeah, but how does that camera work, and I’m trying to capture this shot, and something really cool.
Jack: Yeah, no thank you.
Jill: No, I’ll do that.
Jack: Oh, oh yeah.
Jill: No, no, no. Not like studio camera. No, like my own camera, because I want to do some of my own photos. That I’ll do. Beach stuff, but that’s fun for me.
Jack: Information and inspiration to buy undervalue property.
If you have any questions or comments, please feel free to email me directly at jack@LandAcademy.com.
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