Rethinking Bulk Mail 21st Century (CFFL 427)
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Hello.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about rethinking bulk mail. It’s the twenty first century. Here’s a hint. It’s all computer driven now. There’s no more ink on your hands. Before we get into it though, let’s take a question posted by one of our members on LandInvestors.com online community. It’s free.
Jill DeWit: Okay. Rob ask, “I’m a real estate broker full time who invests in lands on the side. I would be curious to hear any strategies real estate agents are using to cultivate listings from your investment mailings. As I’m sure you know, I come across a lot of property that is not a good fit on the investment side because of the numbers. However, many of these properties would make nice listings. Any thoughts on turning that corner?”
And we already have an answer we’re going to share here too.
Jack Butala: This is right out of our community, this question. Copy and pasted right out of the online community.
Jill DeWit: So Adam wrote, “I think that’s a great idea. I have a good relationship with a realtor in one of the areas where I invest. When I talk to people and they want way, way more than I can pay and they’re adamant about getting retail, I suggest they list it with a realtor and I recommend my friend. I pass the listing over to her. She helps me by taking pictures of various parcels in the county where she works. Everyone wins.”
That’s a great idea.
Jack Butala: This is the Adam that went to our Los Angeles meetup. You know, he’s such a bright kid. He’s real young.
Jill DeWit: Cool.
Jack Butala: He’s just all in, you know? Thank you Adam for answering that question. I couldn’t have answered it better myself. When the numbers don’t work, it’s usually because there’s a loan on the property. You just list it. A lot of people uses this. We have a lot of real estate agents that are part of our group that use this program and the data and the bulk mail, which is what we’re going to talk about today, to get listings. So they send an offer out that’s less than retail value for the property, and if the owner comes back and says, “There’s no way. I’m not going to sell my house for $100,000. It’s worth $200.” Then you Jill-ify it and just say, “Oh, well, I’ll list it for you then.”
Jill DeWit: I’ll help you then.
Jack Butala: Yeah. I can help you with that.
Jill DeWit: That’s your plan? I’ll help you.
Jack Butala: If you’re an agent. Or if you’re not, like Adam says, make friends with one. Maybe you’re married to one.
Jill DeWit: Well, you know and it’s so cool because … Well you already passed the sellers test too because you know the property. You know what’s going on, you know what it’s worth, and that’s a really good spot to be in.
Jack Butala: [crosstalk 00:02:36] That’s right. Yeah, you’re in total control.
Jill DeWit: You know, say, “Hey, here’s the deal. I’ll pay cash for it tomorrow or I’ll help you list it and we’ll try to get this.” I really think if you maybe can get whatever. Yeah, that’s awesome.
Jack Butala: So at the moment, we have our education program, Cash Flow from Land, is the only program we have released but I’m half way through recording a program that is for real estate agents-
Jill DeWit: Cool.
Jack Butala: That helps using bulk mail and data, especially if there’s data, to get listings.
Jill DeWit: Exactly.
Jack Butala: It’s called A Listing A Day. Could you imagine if you had a listing a day?
Jill DeWit: Yup.
Jack Butala: I think there’s people who do that.
Jill DeWit: I think there are. If you have a question or you want to be on the show, reach out to either one of us on LandInvestor.com.
Jack Butala: Today’s topic, rethinking bulk mail. It’s the twenty first century already. This is the meat of the show.
Jill DeWit: I’m telling Jack. Energy. We need energy.
Jack Butala: We have retained a partnership with LetterStream.com and these guys are the future of bulk mail. It cost exactly 49 cents to mail a letter out, whether you mail one or one million. That’s the deal. So a lot of these companies like Click2Mail and Yellow Letters, ha ha. We don’t even use those words around our office anymore because it’s like the more you mail, the cheaper it gets. That’s silly. What if you want to send out 200? What if you want to send out 2,000? Just make it simple. It’s all online.
Jill DeWit: They’re very expensive. Most [crosstalk 00:04:19].
Jack Butala: And they send it out that day.
Jill DeWit: Yeah. Well, and you have to do a lot of your own work. This one, they do the mail merge for us and everything-
Jack Butala: Full service-
Jill DeWit: It’s really nice. And when I say … When we’re talking bulk mail, I think it’s good to share it ’cause I think what we’re talking about, it’s not a postcard. ‘Cause you can do postcards cheap. It’s a real two page letter, in a windowed envelope, all done the right way.
Jack Butala: It’s done the right way.
Jill DeWit: You know what’s interesting, I heard … I was on like a webinar last week listening to this guy talk and he was … He’s in real estate but he does different stuff and he was talking about sending these postcards out. He was sharing with this group about how great his printer was, about how they do the address checks to make sure everything’s deliverable, and he thought that was a big deal. I’m like, wait a minute. Doesn’t everybody do that? But I realized they don’t. I was shocked that he thought that was something special ’cause our printer, that’s an automatic. That’s a given.
Jack Butala: Yeah, so bulk mail, in the twenty first century, involves a lot of software. The post office, it turns out, they reward bulk mail licenses in a huge way financially, if they process the mail so it works for the post office. That means there’s no return to sender and all the addresses are verified before it gets to the post office. It’s dropped off at the post office in a real specific way. Like physically-
Jill DeWit: Organized.
Jack Butala: Organized according to zip code and zone geography and the whole thing. That’s why the correct mailer is very, very organized like that way.
Jill DeWit: Right. There’s a lot of work that goes into it.
Jack Butala: [crosstalk 00:06:07] And that’s why it’s so cheap. Yeah.
Jill DeWit: That’s it. That’s why you don’t want to do it yourself.
Jack Butala: If you’re licking a stamp, then you’re just … If you’re licking a stamp, this is the first time you’ve probably listened to our show. ‘Cause I can’t describe to you how silly that is.
Jill DeWit: Well, yeah, if you’re licking the stamp-
Jack Butala: And ineffective.
Jill DeWit: My offer’s going to get there in two days. Yours is going to get there in a week. You know? And I sure hope everything on was on there correctly. And it’s legible.
Jack Butala: And maybe the address isn’t right?
Jill DeWit: That’s what I mean.
Jack Butala: Maybe it’s going to come back.
Jill DeWit: Yeah, exactly.
Jack Butala: We’ve taken all the work out of finding a bulk mailer. It does not get any better than LetterStream and any cheaper. No one’s cheaper.
Jill DeWit: You know, I’m glad we’re doing this this week. These are two good shows, Jack. These are things you don’t skimp on.
Jack Butala: That’s right.
Jill DeWit: I mean, we’re skimping on the cost, but we’re not skimping on the quality. And we’re not really skimping on the cost, we just found the right printer. That’s the reality. [crosstalk 00:07:00]. We did the front work to find the right person and the right company and negotiate the right price.
Jack Butala: That’s right and it’s very industry specific. The guy who owns a company, his name’s Dave Patterson, and he understands real estate. Every time I sit down with him, he’s actually in Scottsdale. Every time I sit down with him, we start by laughing and talking about the cheap property we’re buying. We talk more about real estate than we do actually mail.
So please stop licking the stamps then.
Jill DeWit: Exactly. Exactly.
Jack Butala: Join us in another episode where Jack and Jill discuss how to use information, that’s me-
Jill DeWit: And inspiration, that’s me-
Jack Butala: To do just about anything you want.
Jill DeWit: We use it everyday to buy property for half of what it’s worth and sell it immediately.
Jack Butala: You’re not alone in your real estate ambition.
I love Dave, man. He just understands it.
Jill DeWit: [crosstalk 00:07:51] Yeah, he’s really nice.
Jack Butala: He just gets the whole thing. And it’s all integrated from a software standpoint. It could not be easier to send out an offer campaign.
Jill DeWit: Right. And he has the right team. He’s really done a good job and-
Jack Butala: It’s all IT people.
Jill DeWit: And they’re very helpful and it’s good. They set you up to succeed.
Jack Butala: Yup. Information and inspiration to buy undervalued property.
If you have any questions or comments, please feel free to email me directly at jack@LandAcademy.com.
I would like to think it’s entertaining and informative and in the end profitable.
And finally, don’t forget to subscribe to the show on iTunes.