Implementing Education (JJ 596)

Implementing Education


Jack Butala:                       Jack and Jill here.

Jill DeWit:                           Hi.

Jack Butala:                       Welcome to the Jack Jill Show. I’m Jack Butala.

Jill DeWit:                           And I’m Jill DeWit. Broadcasting this week, still from sunny Southern California, where everyone seems to have a classic car in their garage.

Jack Butala:                       Right?

Jill DeWit:                           Have you noticed that?

Jack Butala:                       What is that?

Jill DeWit:                           It’s just really funny. It’s cool like “Hey, look at that!” I’ve seen some cool ones.

Jack Butala:                       It’s either that or they have some kind of special vehicle, a lot of golf carts.

Jill DeWit:                           Yeah. They’re electric, a lot of electric vehicles.

Jack Butala:                       Very, very cool motorcycles people ride.

Everybody just seems to really grasp life the way that it should be here.

Jill DeWit:                           Exactly.

Jack Butala:                       It’s just so new to me, it’s … You grew up here, but where I come from everyone just suffers.

Jill DeWit:                           Aww.

Jack Butala:                       And everything’s frozen.

Jill DeWit:                           No, and here, no everybody here is … Yeah you’re right, they’re outdoors doing stuff. There’s not a lot of staying inside and hiding, and curtains drawn. It’s everything’s open, we’re all out having fun.

Jack Butala:                       I have to say I love it, Jill.

Jill DeWit:                           Good, thank you.

Jack Butala:                       This show is about entertaining real estate investments.

Jill DeWit:                           Entertaining.

Jack Butala:                       Today Jill and I talk-

Jill DeWit:                           This is gonna go good with this topic.

Jack Butala:                       Today Jill and I talk about implementing education.

Jill DeWit:                           And how we can make this entertaining.

Jack Butala:                       Before we get into it, let’s take a question posted by one of our member’s on the online community. It’s free. We’ll see if Jill and her voice can-

Jill DeWit:                           Get through this.

Jack Butala:                       Get through this today.

Jill DeWit:                           Alright, Connie asks, “Hi all. Nice to find this community. I’ve been soaking up the podcast episodes and their wealth of information, so I thought I would dive deeper into the program. I began land investing earlier this year, having gone through another land investing program. While there definitely was a learning curve, I haven’t experienced many problems buying properties, but I’m struggling with selling them. I was pretty diligent in my research and thought I bought them at a pretty low price, but I began questioning that along with the area I selected to work in. I’ve heard everything sells, so will continue working hard trying different avenues and learning all I can. It was both discouraging and encouraging at the same time to hear Jack say on yesterday’s podcast that they do not discuss selling as much as buying because people have fewer problems and issues on the sell side.”

Jack Butala:                       Well, we’re going to discuss it now.

Jill DeWit:                           “Hoping to break through this soon, as I do not want to invest anymore on land or education until I sell some of the properties that I’ve already acquired. I believe there’s so much potential here, and I’m determined to make this work.” Love it.

Jack Butala:                       Good. Outstanding question. Connie, right?

Jill DeWit:                           Yep.

Jack Butala:                       Good work, Connie.

Jill DeWit:                           And she’s right. So the key here, Connie, I do … We really don’t talk about because we really know when we buy it, and we’re buying them so well and there’s so much thought that goes into them. And like you talked about on the show yesterday, Jack, even thinking about the area. We don’t want too many properties there or two few properties there. That’s something that you think about. So, when you’re acquiring property, you’re thinking about selling it at the same time.

Jack Butala:                       So, when you’re brand new, it’s harder to sell property than when you’ve been in it for 20 years like us, or some of our more experienced members. What Jill and I have tried to do is ease that pain. Land Pin is where we’ve created a website where members, and I know Connie’s a member, can post property and promote. If you literally go to Land Pin and go to the bottom and connect your social media you can post it all over the place on your social media within seconds. The whole thing to get on all the social media sites takes maybe 30 seconds.

I’m going to run through a short list of things that have to happen for you to sell property when you’re new.

  1. You have to have a website. It sounds like you do already because you have to really need that before you send the mailer out for people to look you up.
  2. Make sure your property is posted on Land Pin, Land and Farm, and Land Watch. And make sure, and please pay attention to this everyone, that you do a video the same way that Luke Smith does in our group. If you go to and check out his videos where he does a flyover, that really makes a massive difference. I bought a boat recently, purely because the guy that was selling the boat on the internet posted a video of him specifically walking through the boat on the water and why it worked and what’s great about it. And I probably overpaid.

Jill DeWit:                           Probably. Definitely.

Jack Butala:                       You don’t even know how much I paid for that.

Jill DeWit:                           I have a good idea because I saw the ad.

Jack Butala:                       So, you want to make sure you have a video. Now, that’s all great. What you absolutely need to do and get used to doing, and it sounds like this is within the realm of your capability, is social media marketing. Make sure you have a YouTube channel to put these videos on. Make sure that you place these video ads where you think people might purchase them. So, if the property is in Texas and there’s a tiny houses group of Texas channel or group of people. I’m not going to go into how to do this because it’s going to take a little while to figure it out. Let’s say a weekend of figuring out how to do it and actually going to YouTube to learn how to do it, and the same thing with Facebook. You want to post it in geographic areas where you think people may be interested in buying the property. Those two things will get this property sold. And I’m assuming that … She’s very well spoken here. She’s got it priced right, she knows how to buy it, so the good news is that the one little tiny sales piece at the end missing, you’re going to do great.

Jill DeWit:                           You know what happens, though? I’ve got to add one thing funny about this. This happens very, very often to people new to our group. Panic, panic, panic. Oh, it sold. Like by the time that we’re airing this show, Jack, there’s very good chance it sold.

Jack Butala:                       I was going to say that.

Jill DeWit:                           It’s so funny. We have people even like yeah I brought it up on the Thursday call and by Friday they were gone. I’m like uh-huh. It’s just a little bit of nervous anticipation. Oh, what if I did it right? And they’re like oh, okay, got it.

Jack Butala:                       And then here’s my final thought. Up until very recently, you couldn’t take credit cards. Or you could, but you would get busted by the credit card company for this product type.

Jill DeWit:                           Good point.

Jack Butala:                       Jill and I have … Stop.

Jill DeWit:                           Yes. This is huge.

Jack Butala:                       We created a little department in Heartland Payment Systems where you can sign up.

Jill DeWit:                           Yeah, so do it through us.

Jack Butala:                       Right.

Jill DeWit:                           If you have any kind of real estate property and you’re having trouble getting payments processed, we’ve solved it for you. And you don’t have to be a member. It’s just we solved it for everybody.

Jack Butala:                       Even if you’re not having problems, you really should set this up the same time you’re setting up your website.

Jill DeWit:                           Right.

Jack Butala:                       It doesn’t cost anything. Actually, I think in the beginning it costs a few … Like $50 to $80 a month until you have some sales history.

Jill DeWit:                           Right.

Jack Butala:                       Which is the cost of business. After all this is a business, right?

Jill DeWit:                           Exactly.

Jack Butala:                       So, if you go to in the upper right hand corner on the homepage, there’s instructions there on how to get to our little real estate group within Heartland Payment Systems.

Jill DeWit:                           And you’ll find a great FAQ with all the details and all that good stuff, too. It’s awesome.

Jack Butala:                       You’re welcome to call their new sign up number and go through the two years of hell that we went through.

Jill DeWit:                           Oh my gosh. To get to this point.

Jack Butala:                       To explain our product type and why … The whole thing.

Jill DeWit:                           And they’re the only credit card that finally said yes, the processor. So, it’s awesome. I’m really excited.

Jack Butala:                       Today’s topic: Implementing education. As Jill said before we started, what the hell does that mean?

Jill DeWit:                           Well, this sounds really weird. What are you talking about, Jack?

Jack Butala:                       This is the meat of the show.

Jill DeWit:                           Which I say to him every day. What are you talking about, Jack?

Jack Butala:                       I approach everything pretty … Like an engineer, and Jill approaches everything like a 13 year old partier.

Jill DeWit:                           Oh, thanks. Oh my gosh. I do have to admit that there’s many days that you say are you a teenage boy?

Jack Butala:                       I know.

Jill DeWit:                           What are you talking … Yeah, I know. As I’m standing there with a lit firecracker in my hand.

Jack Butala:                       Our number three kid is … Jill and him have a lot more-

Jill DeWit:                           Oh, we have a blast.

Jack Butala:                       They have completely taken over our whole social setting.

Jill DeWit:                           Yeah. Oh, yeah.

Jack Butala:                       They have the same taste in movies and the same … It’s pretty funny.

Jill DeWit:                           Oh, it’s awesome. We have a good time.

Jack Butala:                       Implementing education means quite simply this: Why would you spend all this time and money getting yourself educated in anything if you’re not going to implement it? We’ve all known people who have three PhDs, they love school, they love the whole process, and then as soon as they get a degree they go get another one.

Jill DeWit:                           That’s weird.

Jack Butala:                       They don’t go out into the workforce.

Jill DeWit:                           They’re weird. They’re scared.

Jack Butala:                       That’s it.

Jill DeWit:                           They’re scared.

Jack Butala:                       Ding ding.

Jill DeWit:                           What’s that term? We’ve all heard it. Career student.

Jack Butala:                       Right.

So, don’t let that happen to you.

Jill DeWit:                           Right.

Jack Butala:                       You might as well not even start down the path. You should just have a real serious look in the mirror and say you know, if I’m going to go through this, I’m going to do it right. I’m going to do the research, get educated, take it seriously, show up for it.

Jill DeWit:                           Good point. Not wimp out.

Jack Butala:                       And I’m going to implement it.

Jill DeWit:                           Go ahead.

Jack Butala:                       No, go ahead.

Jill DeWit:                           Now that I know where you want to go with this, this is an important topic to me because I talk to these people all the time. They’re thinking about doing something, and I’m like if you’re going to do it, take some time. Really make sure … Do all your homework. Make sure you know what you’re getting into. Make sure you know what’s involved, whether it’s cost, time, energy. And be all in. And once you make that decision you know you won’t stop whatever it is, you will succeed.

Jack Butala:                       Yeah, there’s lots of different ways to learn. I’m not a big fan of the actual education portion itself. Recently I went and I had to go get a boating license from the Coast Guard. I didn’t have to, but I chose to do it for a lot of reasons. Cheaper insurance is one of them. So, I sat with two extremely senior experienced members who wanted to tell stories for two days in the basement of a yacht club getting my license. After a while it’s like man, can we just get on the water? Because I don’t want to sit here in this classroom and talk about this for one more minute.

Jill DeWit:                           They were two experienced boaters, right? Were they Coast Guard people?

Jack Butala:                       They’re senior Coast Guard members.

Jill DeWit:                           That’s it. Okay. When you said members, I didn’t know if you meant like our members.

Jack Butala:                       No, they’re like 90 years old is what I was getting at.

Jill DeWit:                           Okay, got it.

Jack Butala:                       They had a lot of stories and a lot of time. I didn’t really enjoy dragging that whole experience out.

Jill DeWit:                           Well, it was fun for them.

You were their audience.

Jack Butala:                       Their wives were there.

Jill DeWit:                           Seriously?

Jack Butala:                       Yeah. That was their thing.

Jill DeWit:                           Wow.

Jack Butala:                       Maybe that will be us when we’re 90.

Jill DeWit:                           That was once a month, or once a quarter that they get to do that.

Jack Butala:                       If we’re 90 and we’re teaching a course like that about how to buy and sell real estate.

Jill DeWit:                           Oh my gosh. I’ll be in the back giving you the cut, cut sign.

Jack Butala:                       I hope that whole course is a half hour and not 19 hours or whatever this was.

Jill DeWit:                           Right.

Jack Butala:                       Anyway, my point is I’m not a big sit down formal education person. I’m a big let’s get in there, get our hands dirty, make a big mess of it, screw it all up, put my own twist on it, and start doing it.

Jill DeWit:                           Right.

Jack Butala:                       And so I’ve noticed that a lot of our members have that personality type.

Jill DeWit:                           It’s true.

Jack Butala:                       There’s a couple people we have that literally have PhDs that are doing really well, and they took the education seriously. So, I kind of look at it like you can look at … There’s a couple of occupations that I think do a great job with this for whatever reason. Trade schools where you actually … There’s formal education and you go out in a shop and you learn how to weld or whatever.

Jill DeWit:                           It’s true.

Jack Butala:                       I think that’s a really good and strong … I think the whole healthcare industry does a great job of let’s do some formal classroom education and then let’s learn how to do CPR on a mannequin. Or in a medical doctor’s case you go through and do a whole residency for years and screw it up under somebody else’s direction until you’re out on your own.

Jill DeWit:                           Too bad that every college program doesn’t require an internship.

Jack Butala:                       Mm-hmm (affirmative) I agree.

Jill DeWit:                           I mean that’s a missing piece. That’s what’s needed. It’s sad nowadays how many kids will spend four years, six years. Maybe they go all the way through and get their masters, and now they’re all done and they’re sitting there with their fancy degrees and they have no work experience at all.

Jack Butala:                       Right.

Jill DeWit:                           It’s like wow.

Jack Butala:                       It’s really backwards when you think about it.

Jill DeWit:                           I know.

Jack Butala:                       Wouldn’t it be really helpful if you knew long before you were getting into whatever you’re getting into and talk to people.

Jill DeWit:                           You should do that.

Jack Butala:                       This is why I created, the actual website.

Jill DeWit:                           True.

Jack Butala:                       The forum. Because you can get in there long before you spend even a dollar and ask people that are already doing it if it’s a bunch of malarkey, what’s really involved.

Jill DeWit:                           Right. How much time.

Jack Butala:                       Jack and Jill laugh on the show all the time and they make it look easy and the whole thing, but you get in there and find out exactly what it’s all about.

Jill, I cannot even describe what Jill’s 13 year old mind is doing right now in the studio.

Jill DeWit:                           This is me in a classroom.

Jack Butala:                       Apparently Jill needs to redress herself during the middle of the show for my entertainment.

Jill DeWit:                           Just had to make you laugh.

Jack Butala:                       Are you more comfortable now?

Jill DeWit:                           I’m sorry. You got all serious on me there. I had to bring it.

You started talking about … This is what happens. You put me in a classroom, you lose me, too.

Jack Butala:                       I know.

Jill DeWit:                           I don’t want to do this.

Jack Butala:                       Oh my gosh, Jill.

Jill DeWit:                           Just for the record, by the way, this boat thing that Jack’s talking about, it was eight hours and I was signed up for it, and the day of I’m like I am so not going. Do I have to go? And he was like no, you really don’t have to go. I’m like okay, good. I’m out.

Jack Butala:                       So, consequently, I’m licensed and she’s not, which I really think is part of her plan so she never has to pilot that boat ever.

Jill DeWit:                           I’m good. I’d rather be a passenger with a drink in my hand.

Jack Butala:                       I think that’s outstanding.

Jill DeWit:                           Thank you.

Jack Butala:                       I would rather have you have a drink in your hand.

Jill DeWit:                           Thank you very much. Everybody wins.

Jack Butala:                       Well, you’ve done it again. You’ve spent or wasted about 15 minutes listening to the Jack and Jill Show. Join us tomorrow where we discuss less deals but more money per deal. Is that a more clear topic for you?

Jill DeWit:                           Less deals but more money per deal. It’s a good one. I love it. Everybody wants that. And we answer your question, should you have one. Post it on So, go ahead and add right away

Jack Butala:                       You are not alone in your real estate ambition.

Jill DeWit:                           Did I distract you?

Jack Butala:                       Jeez, Jill.

Jill DeWit:                           So, hey I’m feeling a little better. Can you tell?

Jack Butala:                       I didn’t say it during the regular show, but flashing me is a distraction.

Jill DeWit:                           Good. Nice to know. I’ve got that figured out.

Hey, share the fun by subscribing on iTunes or wherever you are listening, and you know while you’re at it please rate us there.

Jack Butala:                       We are Jack and Jill.

Information …

Jill DeWit:                           … and inspiration.

Jack Butala:        To buy undervalued property. 

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