30 Days Later Promo Webinar Results
Jack Butala: Jack and Jill here.
Jill DeWit: Hi.
Jack Butala: Welcome to the Jack and Jill show, entertaining real estate investment talk. I’m Jack Butala.
Jill DeWit: I’m Jill DeWit, broadcasting from sunny southern California.
Jack Butala: Today, Jill and I talk about the promotion that we ran, 30 days’ later, and what the results were. I have to tell you, they were truly amazing.
Jill DeWit: Yep.
Jack Butala: Here’s why. I think everybody … Jill ran a massive promo to get a pretty substantial discount for some of the products that we offer.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: In exchange for the discount, she set up two closed webinars.
Jill DeWit: It was part of … This was a promo, not in exchange for, it was part of the promo. It was, “Hey, everybody.” Sorry, to interrupt you.
Jack Butala: Go ahead.
Jill DeWit: What it really was, is this was the promo. “Hey, everybody, as part of the bonus, you’re going to get two, one-hour special closed sessions with Jack and I and nobody else.”
Jack Butala: There was 45 days, 30 days apart from each other.
Jill DeWit: Mm-hmm (affirmative). One month apart. We did the first one in December and we did the second one just the other night. It was fun because I timed it where the promo ended. Like a week had passed, and then they got to have a closed webinar with us. It wasn’t a large group, obviously.
Jack Butala: Seven people.
Jill DeWit: By design. Then, who showed up? More people checked on, but that was on the webinar. Then, the 30 days’ later, same group, here we all are, kind of thing. Super. That was again, a closed thing. We could all talk.
Jack Butala: Everybody’s buying real estate. Buying and selling real estate within 30 days.
Jill DeWit: It was cool.
Jack Butala: Which I thought …
Jill DeWit: Let’s save some for the show.
Jack Butala: I’m sorry.
Jill DeWit: Yeah.
Jack Butala: Before we get into that, under Jill’s direction, like my mom used to do …
Jill DeWit: Oops, here we go.
Jack Butala: The second question posted by one of the members on the jackjill.com online community. It’s free.
Jill DeWit: Gerd says, “Howdy, y’all. My name is Gerd. I have done a bit of lurking as of late and I really, really like the feel of the community here. Everyone has done a great job to make this a working forum and most everyone seems really nice.
Sometimes, that is tough to find these days. Anyhow, I’m an energy industry professional, been in the business for about 15 years now, started at the bottom, working on the lowest spot on the rigs and ended up working myself all over half the globe.
Met my wife when I was working in Newfoundland, Canada. We are now expecting kid number two. I learned about land investing listening to podcasts last year on my commute. I’m now a cube dweller and have been incredibly intrigued.
I lost my you-know-what investing in real estate several years ago, but I know too many people that have retired way young from it to give up and am about ready to get back into it. Planning on becoming a full-fledged member shortly and using my income tax refund to fund my acquisition fund.”
Jack Butala: That’s a good plan.
Jill DeWit: Awesome. This is a great. This is really a comment, not really a question. I love it.
Jack Butala: When I hear people who have these, what I think are, just exciting as heck jobs, I don’t know why. I just think it’d be so cool to work on an oil rig. Everybody who’s ever worked on one is probably saying, “Oh my God. Just even go on one, one time,” but, I think it’s cool. I came up in accounting. What’s worse than that?
Jill DeWit: I don’t know. It’s probably somebody that really likes their pocket protector and routine and stability and consistency and no change. I still don’t know how you … Anyway.
Jack Butala: This isn’t about me. It’s about Gerd. Congratulations. Welcome and you’re doing the right thing. It’s real hard to lose when you send a bunch of blind offers out and then you just chose the one that you want that’s priced so low and then you buy it.
Jill DeWit: It’s additional hard to lose when you have someone that’s made all the mistakes and here holding your hand and basically sharing everything with you so you know what you’re doing. Man, if I had a version of us 10 years ago. Man. Even not just us, just technology and engineering stuff that we have. I mean, what was the last time you held a plat map? Right?
Jack Butala: Yeah, that’s true.
Jill DeWit: When was the last time you looked at a plat map?
Jack Butala: No, not in a long time.
Jill DeWit: Right. That used to be the only way. I mean, how slow our process was. This is what’s funny. How profitable it’s been, over the years, and even doing it the slow way. Imagine if we had the technology right now. Whoa! Twenty million would have been who knows what back then.
Jack Butala: Speaking of that, Jill and I had a conversation. It was all Jill driven recently about stem cells. She read a thing that said you know how we all live to 60, 70, 80 now. Well, not long from now, we’re all going to living to like 150.
Jill DeWit: Like we’re doubling. It used to be, how many years ago, you lived until 30.
Jack Butala: 30 or 40.
Jill DeWit: Now, it was 60. They’re saying, “Hang on a moment, it’s going to be 120.” I’m like, “What!”
Jack Butala: Isn’t that wild?
Jill DeWit: I know.
Jack Butala: It all has to do with regenerating your cells. If you have some type of organ failure, you regenerate the cells or you plan for it through your DNA, what your DNA has in store for you. Just work on it before it happens.
Jill DeWit: That’s cool.
Jack Butala: Like a car. Sometimes, the transmission goes out. You put a new one back in.
Jill DeWit: Or, you maintain it before it happens.
Jack Butala: Right.
Jill DeWit: You fix the little problem before it’s a big problem.
Jack Butala: Right. Anyway, it’d be cool. I don’t know if your head can handle 150 years. I don’t know. I think we all would be better off if people were 150 years old or not.
Jill DeWit: Hold on one moment. I am confident my head can handle 150 years because we all know we’re only using a small percentage of our brains.
Jack Butala: Do you think the environment can handle like 150 years of waste from one person?
Jill DeWit: If we do it right.
Jack Butala: What’s the cut-off for having children for women? Like general? Like 45? 40?
Jill DeWit: Yeah, that’s about right. I think 40, they make you start doing different tests and things like that because they get worried about stuff. That may change.
Jack Butala: I’m just saying, what’s the effect on the world population? If you could continue to have children all throughout that, that would be a mess. It’s a mess enough to have kids now anyway.
Jill DeWit: Dawg on it. My neighbor’s 80 and she’s pregnant again.
Jack Butala: She looks like she’s 20.
Jill DeWit: Can you imagine?
Jack Butala: Because, it’s the stem cells. I know I good for 80. Thanks.
Jill DeWit: That’s right. That’s awesome. Yeah, that’s awesome.
Jack Butala: Can you imagine? Looking like you’re 22-years-old with the wisdom of a 90-year-old?
Jill DeWit: Wouldn’t that be awesome?
Jack Butala: You could conquer the world.
Jill DeWit: Come on. Yeah.
Jack Butala: Here’s another thing. Here’s another thing.
Jill DeWit: The energy.
Jack Butala: The way money works. This is so off-topic.
Jill DeWit: Yeah.
Jack Butala: The way money works, you put $1,000 in the bank when you’re 18 and it generates whatever. One percent, let’s say, for sack of argument, compound interest. By the time you’re 110, it’s going to be worth like a ridiculous amount of money. There’s all kinds of effect on growing that old. Most of them, I don’t think, are good. It’s great for you as an individual, but I think … I don’t know.
Jill DeWit: I think it’s all good stuff.
Jack Butala: I know you do.
Jill DeWit: It’s okay. It’s cool, but Gerd, glad you’re here.
Jack Butala: Today’s topic, 30 days’ later, after a promo webinar results. Here’s the results. Jill and I, as we described earlier in the show, ran a promo. We got on the call with seven people who ended up being on the program. How many original people got involved? Ten?
Jill DeWit: I don’t remember.
Jack Butala: Ten or 11. The seven people left standing had all fantastic reports. I mean, I think you just read an email to me before the show about thanking us.
Jill DeWit: Oh, yeah.
Jack Butala: I don’t know if there’s excerpts of that you want to read now, but …
Jill DeWit: Yeah. One of the gentlemen from the show, last night.
Jack Butala: Had the call last night.
Jill DeWit: Sent me a nice … Was it last night? I don’t know what day it was, one of the guys sent a follow-up email. It was really kind of cool. He wrote a note just saying, hey. He knows who he is. I’m not going to use his name, thank you. Well, I’ll use his first name, Jason.
He just was saying, I really appreciated the call that we had. He said, “I’ve been investing for seven months now. Started with a land geek then grew up.” I love it. “Became a member about two months ago,” so I know when that was.
“Listened to most of the podcasts and seen our shift. We are now making the House Academy all part of this too. Always been fascinated. There’s been a running joke in my house that you can pick up your glass for long because Jason will rent the space to somebody else.” That’s awesome.
Jack Butala: That’s outstanding.
Jill DeWit: Really good. He was reaching out to us because we talked about already going ahead. He wants to throw his name in the hat for our boots on the ground campaign.
Jack Butala: Good.
Jill DeWit: This is his thing right now. He’s investing in land full-time. Military background here. I’m just kind of skimming along the top.
Jack Butala: The point is, the seven people left, bought and sold property.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: I have to think that in the back of my head, it was just because they knew that we were going to talk to them 30 days later.
Jill DeWit: That’s the thing. It’s like having an assignment. You’ve got to set these goals and deadlines for yourself. I know it sounds like we’re beating a dead horse, which we kind of are, but do it.
Jack Butala: There’s a lot of horse beating in this show lately.
Jill DeWit: You like that? There really is. Sorry. You are correct. You’re right, Jack.
Jack Butala: Here’s how I look at it. I think that the way that school is structured when we’re young with deadlines and projects.
Jill DeWit: Assignments.
Jack Butala: They intentionally give you like a month to do an assignment and everybody does what?
Jill DeWit: At the last minute.
Jack Butala: The last three days. The last day probably. I swear that teaches people to not procrastinate or it calls you out as a procrastinator.
Jill DeWit: You learn what happens when you don’t get things done.
Jack Butala: Exactly.
Jill DeWit: You know what? This was my point. One of the reasons I wanted to do this problem was not only to help people but try to isolate initially what they need to kind of get … After they’ve had a few days to learn what we’re all about and our program and everything. Then, after 30 days, see what they’ve done or any hangups that they have so we can better help them going forward.
What was interesting to me was, they were smart. They didn’t have any out there questions that I thought would be different from our normal member conversations that we have. They were all the same conversations. They followed through.
I think this is what your point is, I believe, is true. If I have another 30 day call from now, because when we got off the first call, we said, “We can’t wait to hear what you guys have done in 30 days.” They heard that. What if we had another call. “Can’t wait what you’ve done in 30 days.”, it would continue. I do need to look at, hey, more work for me. I’m usually good at doing that.
Jack Butala: You know what? The more work for me comment you made is exactly my next point. Jill and I, this was a conversation Jill and I had, over the Christmas break. We unplugged all of our stuff and took what? Five or six days. Went up to San Francisco, the whole thing.
Jill and I have a decision to make. Well, we’ve already made the decision, but this is what we talked about the whole trip when we were talking about business.
We can take Land Academy and House Academy to the next level as teachers. We can set up live events. We can travel around the country. We can really, really hold everybody’s hand and make sure and charge for it, by the way. Like, we’re not going to do it for free, to make sure everyone’s successful.
Or, we can get back to our grassroots and really step up our already existing, pretty successful land program in our tiny, but really successful house purchasing/selling program and make a ridiculous amount of money. Which, listener, would you do if you were us?
Jill DeWit: Right. We’re not going to shut anything off. We’re still doing them both. I mean, that’s the whole thing. It’s just what level? You can only do so much sometimes too.
Jack Butala: We chose the latter.
Jill DeWit: Right.
Jack Butala: We are documenting everything. Every detail, because in the end, Jill and I agreed …
Jill DeWit: That’s going to help people too.
Jack Butala: Just watching us do it and how we make these little decisions and filming us in our office and the whole thing, is more beneficial than having some sit-down, college-like webinar thing where I stand up there and point at a screen and say, “You can make money buying-and-selling real estate.”
Jill DeWit: See this area. See this area. You know what? That’s true.
Jack Butala: Then, we win too. Everybody wins.
Jill DeWit: Right. In the end, we found out we can do both that way. That’s the point because what is better? What’s the best way than proving the concept? There’s nothing better. I can stand out there and tell you it all, but watching me do it and seeing it happen and being right there with me. Oh, boy. Okay. Got it.
Jack Butala: There used to be this concept called shadowing where you would follow somebody around. You would follow a mentor around. In commercial real estate, in the ’80s and ’90s, we would shadow somebody who’s real successful.
Jill DeWit: That still happens, I think, in businesses.
Jack Butala: Does it?
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: I haven’t heard of it lately at all, but I really think that’s what we’re talking about here, only you can do it watching TV, watching the screen, you know?
Jill DeWit: Nice. Now we can film it, have a crew following us around. There could be 3,000 people shadowing us instead of one.
Jack Butala: That’s right. We can take out the drunken dinners that Jill and I have with laughing and falling over.
Jill DeWit: Oh, yeah. That definitely needs to go off.
Jack Butala: So, everybody wins.
Jill DeWit: Or, carrying our bikes home because that never happens.
Jack Butala: It’s not that we can’t ride our bikes home.
Jill DeWit: It’s just best not to ride our bikes home.
Jack Butala: Until we get all that stem cell thing worked out.
Jill DeWit: Yeah, that’s true.
Jack Butala: When we’re 24 forever.
Jill DeWit: Exactly. I think you’re right.
Jack Butala: Well, you’ve done it again. You’ve wasted another 25 minutes, 20 minutes listening to the Jack and Jill show. Join us tomorrow where we discuss what happens when Jill’s phone won’t stop ringing.
Jill DeWit: I love it and we answer your question, should you have one? Post it on the jackjill.com online community.
Jack Butala: You are not alone in your real estate ambition. I really think we made the right decision.
Jill DeWit: I do too.
Jack Butala: Yeah. It’s just easier on everybody too.
Jill DeWit: You know, you want to do it all. You want to help everybody, but you can’t do it to your detriment. Is that the right term?
Jack Butala: Correct.
Jill DeWit: I think we found a happy way to solve it all.
Jack Butala: Yeah. I didn’t mention that. What we never talk about, ever, is how much money are we actually giving up here because we’re not really working at our core business 100% of the time.
Jill DeWit: No.
Jack Butala: I did that math on that. If we were buying-and-selling land and houses full-time and just filming that and using it as an education program, now we’re all realizing our potential and getting everybody where they need to be.
Jill DeWit: That’s okay. You know what we do? We set out to do. We set out to just do an education and test that for a while. Did that. Wanted that. You know what I mean? We can do that. We got this. Now, we’re going to make it even better.
Jack Butala: Exactly.
Jill DeWit: I love it. Hey, share the fun by subscribing on iTunes or wherever you are listening. While you’re at it, please rate us there. We’re Jack and Jill.
Jack Butala: Information.
Jill DeWit: And inspiration.
Jack Butala: To buy under-valued property.
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