Showing Up for Life
Jack Butala: Jack and Jill here.
Jill DeWit: Hi.
Jack Butala: Welcome to the show today. Entertaining real estate investment talk. I’m Jack Butala.
Jill DeWit: And I’m Jill DeWit, broadcasting from sunny Southern California.
Jack Butala: Today, Jill and I talk about showing up for life. Such a simple concept, but it’s so important, Jill.
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: I think we did a show like this a lot of … well, it was quite some … this is Show 645.
Jill DeWit: That’s hilarious.
Jack Butala: I can’t believe it.
Jill DeWit: Yep.
Jack Butala: We did a show called … that’s similar to this quite some time ago. It’s modeled after a book that Bill Gates, Sr., Bill Gates’ father, wrote essentially about how he raised his kids and he literally says right in the forward, “I wrote this book because I’m so tired of explaining this to everybody in the grocery store about how to do get a kid like Bill Gates,” you know?
Jill DeWit: Mm-hmm (affirmative).
Jack Butala: That’s his answer. You show off for life. In the end, it became an inspirational kind of parenting book. So much of that stuff applies to how you run your company, I think.
Jill DeWit: It’s interesting because I’m working on my book, and I was describing it in an email last night. It’s like you either show up, or you give up. You know what I mean?
Jack Butala: Oh yeah.
Jill DeWit: I just thought about it. That was kind of what I was trying to say about my book. I was like I’m trying to keep people from giving up. That’s really, you know …
Jack Butala: That’s so important. Let’s talk about that in a second. Before we get into it, we’ll take a question posted by one of our members on the JackJill.com online community, it’s free.
Jill DeWit: Okay. Joe M. asks, “Hi, I am wrapping up my social,” ramping up. Excuse me. Not, wrapping up. That would be funny. I’m wrapping up my social media presents. Oh, none of it worked. I have no friends. I have no likes.
Jack Butala: I’m wrapping this all up.
Jill DeWit: Exactly. I failed, and everyone thinks I’m stupid. So, that would be so funny wrapping up my social [crosstalk 00:01:52].
Jack Butala: I’ve never, ever heard someone say …
Jill DeWit: That’s good. Yeah, that didn’t work.
Jack Butala: I’ve heard people say, “I’m so disgusted with this that I’m never going to do it again.” I’ve heard that. I’ve been one of those people.
Jill DeWit: You know what I hear, too?
Jack Butala: I’ve never heard anyone say, “You know what? This didn’t work.”
Jill DeWit: I’m out.
Jack Butala: This sucks, it didn’t work.
Jill DeWit: Exactly.
Jack Butala: I haven’t reached anybody.
Jill DeWit: No, what I hear is people like, “Dude, I gotta stop.” It’s like people are like it’s the needle in the arm. No, I had to take a break. It’s kind of funny. That can happen. I totally understand that. So, what Joe is really saying here is, “Hi. I am ramping up my social media presence. Would anyone mind sharing some good Facebook groups to join? Please feel free to share your company page if you would like to connect.”
Okay, I have a question, because I don’t know. Can someone go … like, I would say, Joe, if it’s possible, go find our Facebook pages, Jack and I, see what groups we’re in, and copy them. I don’t know if that’s possible he can look them up-
Jack Butala: It’s possible.
Jill DeWit: Is it? Okay, good.
Jack Butala: Yeah.
Jill DeWit: If you can, get in our groups. I am real picky about it. I’m not just in a baking because it’s in the right city whatever group. No. I’m in real specific investor/entrepreneurial/real estate like-minded people, because I don’t want to … that’s who I want to be involved with.
Jack Butala: There are groups on Facebook that are called Vacant Land For Sale In The Southwest. All there are in there is posting for people that want to buy vacant land. I mean, it’s amazing how specific it gets. The other thing about Facebook that is truly amazing, and YouTube is actually getting like this now times 80 is the ability to advertise an asset that’s geographic specific. You can really take a property in rural some county in Indiana, in rural Indiana, and reach all the people right when they get on their phone.
However, they use Facebook, right when they get on their phone, they get a pop-up of your ad, Vacant Land For Sale in whatever the zip code is … cabin site … it’s really effective now. With that said, bear in mind the group that you’re marketing to. They’re not in there to buy a property the way that I just described it at all, but it’s all-
Jill DeWit: Still reach.
Jack Butala: Unlike email, it’s reached, Jill. That’s it, you nailed it. Unlike email, you can get in a lot of trouble doing that. For whatever reason, social media is still … they make up the rules [inaudible 00:04:28] site.
Jill DeWit: You know what I think though, because I think 100% Facebook is an opt-in situation, your email is not necessarily an opt-in situation.
Jack Butala: Right. Same thing with LinkedIn. LinkedIn’s a great place, you guys. There’s nothing better than YouTube, in my opinion.
Jill DeWit: Yeah, I still go back. Facebook, it just reaches all kinds of things. Twitter, I love second. Instagram is a pain in the rear, so I have a love/hate relationship with them. When you post things, it’s kind of nutty.
Jack Butala: Right, me too.
Jill DeWit: Pinterest, I again love/hate relationship. Some of these take so much time to really get good at them.
Jack Butala: That leads me to my final point on social media before we get to the meat of the show. You gotta pick one and just do it really well [inaudible 00:05:14].
Jill DeWit: Right, and then add.
Jack Butala: I’ll tell you, we’ve chosen YouTube and we’re about to ramp it up times 80, and here’s why. If you’re sitting in rural Indiana, and just by the location of where you are, and you type in certain stuff like let’s say tiny houses, or living off the grid, or you want to watch videos about how to get into the real estate business … those are, that’s like 19 birds with one stone for anyone to use marketing real estate.
Or, you’re sitting in rural Indiana and you type in how to buy a new house. I mean, if you have a house for sale, or a piece of property for sale, that’s going to show up on every single video that they watch as a commercial. You have to … I mean, it is so target-specific it is truly an amazing tool for very, very, very little amount of money. So, I would heavily recommend getting involved in YouTube to sell real estate. We have a lot of success doing that.
Jill DeWit: Yeah, get them all, Joe. Go get all of the coordinating … as you’re starting your business and setting this up here, go get all of the coordinating names now because in a perfect world you’re going to be too busy later. If yours is Joe’s Land, go get Joe’s Land on every social media platform and just have it.
Jack Butala: Watch some other people doing it on YouTube. Make sure the videos are recent because the stuff changes on there all the time weekly. Make sure you learn how to do it right. Then, it’s just a waste of time. I would really …
Jill DeWit: It’s hard. You know what, Joe? I’ll tell you right now. You are not alone. If you think you are going to be a pro at this in two months of working at it, I am here to say, no. I don’t feel like … then, like you just said, because they constantly change it, I mean.
Jack Butala: You know, Jill, for some reason, social media is such a strange concept. I always in my head make the analogy with cars. You’re going to get up in the morning, get in your car and drive it to work. Or, on the weekend, you’re going to drive it to dinner or something. You’re never going to get into a race car and race it at that level.
Jill DeWit: You do.
Jack Butala: I know, but social media is the same thing. You get on social media, you use Facebook, you horse around on it, you tell your friends to take a picture over your meal, and you send it to your friends, right? For some reason, that qualifies you to know everything about social media and to be some type of marketer.
Jill DeWit: That’s funny.
Jack Butala: Driving to work in your Toyota doesn’t qualify you as a race car driver.
Jill DeWit: Right.
Jack Butala: That’s how I think it gets really … just because it’s so new, I think.
Jill DeWit: Okay. Are you talking about your frustration in trying find an “expert”?
Jack Butala: That’s exactly what I’m talking about, to the point where-
Jill DeWit: Because people come to us and go, “Oh, I got this,” and we’re like, “Oh, no.”
Jack Butala: No, you don’t at all.
Jill DeWit: We know way more than you do, that’s for [crosstalk 00:08:10].
Jack Butala: You’re 23 and you think you know more about-
Jill DeWit: Exactly.
Jack Butala: Social media than me.
Jill DeWit: Big deal.
Jack Butala: It turns out they don’t, that’s what’s disappointing.
Jill DeWit: They don’t. Exactly. It’s very frustrating.
Jack Butala: Oh, wow. Oh, I feel better. Thank you for that rant.
Jill DeWit: Got that off your chest? Good, I’m glad.
Jack Butala: Today’s topic: Showing up for Life. This is the meat of the show. I mentioned Bill Gates and this book, which Jill and I … Jill, did you read it all the way through. It was a while ago, right?
Jill DeWit: You know what? I was towards the end and then I gave it away to someone who needed it more than I did.
Jack Butala: Did they finish it?
Jill DeWit: I’m sure they did, yes.
Jack Butala: Anyway, we’ll have to pass a copy of that book around a lot.
Jill DeWit: They said they did. Mm-hmm (affirmative).
Jack Butala: We’re not here promoting the book, but I just think it’s so important to meet people from where they’re coming. We have so many members at so many different levels. Some of them are brand new, and some of them are really far along in their careers, and they’re just handing out mailers like we do.
So, Showing up for Life doesn’t just mean showing up to a classroom and grabbing a back seat, opening a book that you want to read, or horsing around on your phone and really not listening or paying attention to what’s going on. I see most people doing that. Tragically, I see a lot of … our kids’ friends’ parents … this is what I see … I just see them not showing up at all. Don’t you, Jill?
Jill DeWit: No, why do you … oh, a few. Well, okay. I get you. Showing up and being present in the kids’ lives?
Jack Butala: Yes, exactly. So, you know, what’s going on in your kids’ life today? I’m not saying change your whole life around for your kids, which I really don’t believe that anyone should do that, but I just mean get involved. The only reason I bring up kids is because I see the same thing happening at work with employees, customers. You have to meet them from where they’re coming and address what they need. It’s kind of our job, and your job as a real estate buyer and seller. All the people that you come across, you have to see where they’re coming from and address what’s going on.
Jill DeWit: You know what’s interesting about especially the kids thing? It’s hard because if they don’t want help, and they don’t want your involvement, they’re not going to take it and you’re wasting your time. Have you not noticed that?
Jack Butala: Yeah, you’re completely right, and I’ll tell you. That stems from … if you really ask them, and I have, that stems from their lack of confidence in you. It stems from some other thing, which is why they’re acting it all out.
Jill DeWit: How did this become a counseling session about me?
Jack Butala: Not you.
Jill DeWit: I’m like, wait a minute.
Jack Butala: What are you talking about? This has nothing to do with you, Jill.
Jill DeWit: Oh, okay.
Jack Butala: Nothing. It doesn’t stem from you, I don’t mean you, like you, Jill.
Jill DeWit: Is this Showing up for Life, Jill?
Jack Butala: No.
Jill DeWit: Is that what this topic is?
Jack Butala: I don’t even [crosstalk 00:10:49] addressing that. Oh, my goodness. I just mean that kids, not our kids, but kids in general … it’s just been going on since caveman times. They don’t understand where their parents are coming from, and it’s our job to kind of explain it.
Jill DeWit: That’s funny. I mean, I’m trying to tie it into this, but I have some friends that are just overkill. Two, I can think of in particular, that they go … they’re too much into everybody’s lives, you know what? And that’s probably the same as in work. If you’re going to micromanage, that’s overkill and too much and now you’re going to ruin it the other way. No one is going to get anything done, and no one will know how to do anything without you standing right there behind them saying, “Click here. Push that.” Whatever.
Jack Butala: Exactly. If you want to have a real estate career, or you already have one and you want to take it to the next level, you just gotta show up for it. Doesn’t that sound silly and simple?
Jill DeWit: Yeah.
Jack Butala: It’s not though.
Jill DeWit: Well, I know-
Jack Butala: You gotta plan it out and sit down, and put the hours in and get a calendar together.
Jill DeWit: Yeah. Like, setting goals, working backwards. I always think about that. Where do you want to be in a year, five years? It’s not crazy.
Jack Butala: And take it seriously, that’s all.
Jill DeWit: You know, it’s like so funny when you really sit down. No idea is really that crazy. I’m sure there’s people. I was watching a guy on social media last night, as a matter of fact, and he’s talking about owning this airplane and flying around in his personal airplane. He’s so darn proud of that. I think that’s cool. That was some huge milestone goal for him, and I’m sure when he wrote that on paper, it seemed like … maybe he wasn’t 18, you’re 18 finishing high school going, “I’m going to have my own plane someday.” It seems like really crazy, and he did it.
Jack Butala: Well, whoever that is, I’m proud of him.
Jill DeWit: Yeah.
Jack Butala: I think that’s great.
Jill DeWit: Yeah, it’s really, really cool. I guess part of my thing is this Showing Up For Life … have confidence and it’s okay to think of these crazy goals and go down that path and don’t stop. Don’t give up.
Jack Butala: Creating equity through real estate, for whatever reason, it’s associated with all this materialistic reward, like planes and cars and stuff. What no one talks about, what it always was for me was I just don’t want to have a job. That was my biggest motivator. I can’t stand going to this job anymore.
Jill DeWit: But you don’t want to have a traditional nine to five kind of job? Because what you do technically, you know, it’s towards our business.
Jack Butala: No, I have a six to 11 job right now.
Jill DeWit: Oh yeah.
Jack Butala: I just don’t want to work for somebody else, let me say that.
Jill DeWit: Exactly.
Jack Butala: I don’t want to sit around and do nothing, I just don’t want to work for someone else and create their equity.
Jill DeWit: Right.
Jack Butala: Because you’re either creating someone else’s equity, or you’re creating your own equity with your time. It’s just a direct equation.
Jill DeWit: Exactly.
Jack Butala: I prefer to create equity for us.
Jill DeWit: You know what my thing was?
Jack Butala: No, I want to hear this.
Jill DeWit: Mine was just wanting the security and the freedom. I don’t mind working. I love working, and I work … you’re six to 11, mine’s like 11 to 11. That’s kind of what I do, but I love it, and you know what? I just have this sense of security that I don’t have to worry about bills, and if somebody needs something we got it.
Jack Butala: Exactly, Jill. That’s what my motivator was.
Jill DeWit: That’s it for me. Cool.
Jack Butala: Well, you’ve done it again. You spent another 15 minutes listening to the Jack and Jill Show. Join us tomorrow where we discuss that vacant house down the block. You just can’t get it out of your mind.
Jill DeWit: I have a lot to say about that. And, we answer your questions. Should you have one, post it on JackJill.com.
Jack Butala: You are not alone in your real estate ambition. I have story, after story, after story about vacant houses down the block, and how they destroy people’s real estate careers.
Jill DeWit: Oh, my goodness. Like, yeah, weeks, days … weeks wasted trying to figure out the owner and the situation, and it’s been like this for a year. Wow. How come no one’s got to it. Oh, they have. Boy, have they. I tell ya. Hey, and share the fun by subscribing on iTunes or wherever you’re listening. While you’re at it, please rate us there.
Jack and Jill: We are Jack and Jill.
Jack Butala: Information.
Jill DeWit: And inspiration.
Jack Butala: To buy undervalued property.
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