What we learned in 900 Episodes (LA 900)

What we learned in 900 Episodes (LA 900)

Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hello.

Steven Butala:                   Welcome to the Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala.

Jill DeWit:                            I’m Jill DeWit, broadcasting from sunny southern California.

Steven Butala:                   Today Jill and I talk about that the episode titled “What We’ve Learned in 900 Freakin’ Episodes.”

Jill DeWit:                            I would like to say Steven I’ve learned a lot about you.

Steven Butala:                   My prediction is that Jill is going to cry at some point during this episode.

Jill DeWit:                            No, maybe.

Steven Butala:                   Before we get into it, it’s actually truly amazing.

Jill DeWit:                            It is.

Steven Butala:                   It is truly amazing that we have done 900 podcast episodes.

Jill DeWit:                            I remember when we started on this path and our friends said, “What do you guys have to talk about?” Back then it was seven days a week.

Steven Butala:                   Aren’t you going to run out of stuff to talk about?

Jill DeWit:                            Even five days a week.

Steven Butala:                   Land?

Jill DeWit:                            Exactly.

Steven Butala:                   Who wants to talk about land?

Jill DeWit:                            Especially 900 shows.

Steven Butala:                   We don’t talk about land that much.

Jill DeWit:                            True. Well we do [crosstalk].

Steven Butala:                   I’d like to think it’s slightly entertaining.

Jill DeWit:                            I’d like to think so.

Steven Butala:                   You know what I’d like to think we talk about, running a business-

Jill DeWit:                            I like that.

Steven Butala:                   … because that’s really what this is about.

Jill DeWit:                            True.

Steven Butala:                   I’ve been kicking around the idea of it’s technically called what, what Land Academy is called a lifestyle subscription/membership group, that’s the technical term. So people call it guru, some people … I hate all that, it’s all silly. It’s a lifestyle group. There is no program out there that teaches anyone how to do a lifestyle group-

Jill DeWit:                            True.

Steven Butala:                   … how to run a lifestyle group that I could find. I’ve been kicking the idea around about doing … because we need something else to do you know.

Jill DeWit:                            Yeah that’s a great idea. Let’s take on something new.

Steven Butala:                   Just like the land business, I had to fail at it, and fail at it, and fail at it, and fail at it. I had to learn how to use a camera.

Jill DeWit:                            Yeah.

Steven Butala:                   I hadn’t have any idea what audio equipment was back then.

Jill DeWit:                            Right.

Steven Butala:                   I still don’t really. We just buy our way out of this. We buy the most expensive stuff we can and hope for the best.

Jill DeWit:                            And figure it out and log a lot of YouTube hours, that’s what you do and it’s good. I saw someone actually though, I thought about I should try to get that for you, someone had a certificate on their wall that said, “Graduate of YouTube University” and that’s you.

Steven Butala:                   I wonder if that’s a thing.

Jill DeWit:                            I think that’s cool. It should be.

Steven Butala:                   I bet there’s a thing like that.

Jill DeWit:                            Yeah, it’s really good.

Steven Butala:                   It’s not going to help.

Jill DeWit:                            Right.

Steven Butala:                   Jill’s the reason that this hall doesn’t look stupid. I was just telling her she saves all this stuff.

Jill DeWit:                            Thank you.

Steven Butala:                   Otherwise I’d just be some schmo, which I am, just some schmo sitting here

Jill DeWit:                            It’s a word guy.

Steven Butala:                   But we’re doin’ real estate deals. YouTube’s packed full of guys like me-

Jill DeWit:                            Could you imagine?

Steven Butala:                   … talking about real estate deals and you probably have seen none of them.

Jill DeWit:                            I don’t know what you’re talking about. Thank you.

Steven Butala:                   Before we get into it let’s take a question posted by one of our members on the landinvestors.com online community, it’s free.

Jill DeWit:                            Mark asks, “What is the key to maintaining a successful podcast schedule like Land Academy?” Well, first of all, there’s a lot of crying, there’s a lot of arguing.

Steven Butala:                   I was wondering if it-

Jill DeWit:                            Might involve heavy drinking. I was just going to-

Steven Butala:                   I was wondering if you were going to tell the truth, really tell the truth. You know we really need to tell the truth about this right now-

Jill DeWit:                            All right, I’ll tell the truth.

Steven Butala:                   …  this whole show-

Jill DeWit:                            You know what, it’s hard.

Steven Butala:                   Because they asked it.

Jill DeWit:                            It’s hard. I’ll be totally honest, you got to … It’s like we walk away now, what we do is fun and we get to talk about what we want to talk about it, so this is good. We get to pick our own topics, no one is telling us what to do, no one’s paying us to do it a certain way, we get to run the show, so that makes it amazingly fun and easy.

We look at actors, I’m like, gosh, talk about what they have to do and they’re sending somebody else’s message and what they have to bring to the table, and the energy and excitement every day when they’re making a movie or-

Steven Butala:                   I can’t imagine.

Jill DeWit:                            … a show or something, wow that’s hard.

Steven Butala:                   It’s draining.

Jill DeWit:                            The did get to write the script, someone hands them a script and they get to memorize it, good, bad, or otherwise, that’s the script and they have to do it.

Steven Butala:                   Word for word.

Jill DeWit:                            Yeah. I’m like, that’s got to be hard for them. It’s easier for us. In the beginning, for me, yeah I’ll be honest, it was hard for me to get this in my head that … it was seven shows and I can’t remember how many days … Did we do seven at a time?

Steven Butala:                   Yeah.

Jill DeWit:                            We went let’s record on Sundays, let’s record on Tuesdays, let’s record on Mondays, let’s record on whatever, we had to keep … Probably took us two years of moving the schedule around to find one day that we could stick with.

Steven Butala:                   That’s right.

Jill DeWit:                            Then it was in and solidified. Now we know it’s Thursdays and we move things around Thursdays, I’m just not available Thursday mornings and everybody knows that for our recording. We don’t record that far out, which I kind of like. Remember we’ve had people back-

Steven Butala:                   Six months ahead.

Jill DeWit:                            We’ve been on shows, on their shows, and have them on our shoes. I was thinking of John Lee Dumas and that was him, he’s like, “I have so far recorded ahead.” But what he does is not as a current event like what we’re doing, like right now of today because if I change and we start a new company, which very well could happen next week, I’m want to talk about it next week.

Steven Butala:                   It will happen next week.

Jill DeWit:                            I’ve got things I want to talk about towards the end of this week they’re going to happen starting on Friday, so I want it to be fresh and current. That means we got to really be available, on our toes.

The question was about what does it take, it takes commitment, it takes patience, it takes love, it takes understanding.

Steven Butala:                   It takes love to have a podcast?

Jill DeWit:                            Oh yeah, you got to really, deep down in your soul love the person you’re doing a show with because there’s going to be times you just don’t agree. You see topics different ways. When you do it with a partner it’s different than it’s just you’re doing your own show, I think it’s harder.

Steven Butala:                   When you’re done with all your touchy feely stuff-

Jill DeWit:                            Sorry.

Steven Butala:                   … I’ll-

Jill DeWit:                            You’re going to give the Steve answer.

Steven Butala:                   … actually answer the question.

Jill DeWit:                            I’m telling the energy, and the emotional and the inspirational, that side of it. You can talk about the technological side of it because that’s you. Go for it.

Steven Butala:                   You need to have what’s called a preamp to a USB and your computer. You need to have XLR microphones, we use these obviously with the Sennheiser NFL type things. People laugh at us all the time.

There was a comment on YouTube recently-

Jill DeWit:                            Seriously.

Steven Butala:                   …the guy said you guys look like you’re flying a 747.

Jill DeWit:                            I was gonna say or calling the game.

Let’s see that play again.

Steven Butala:                   So I’ve tried-

Jill DeWit:                            Shall we.

Steven Butala:                   …I’ve failed at it 100 times and finally, I actually used a Focusrite 8I8 second generation pre-amp, that’s got it’s own power, power supply.

These are Sennheiser, if you can see, probably, maybe not, they don’t make these anymore but you can get the newer version.

Jill DeWit:                            Yes.

Steven Butala:                   Jill uses a real microphone for her stuff, it’s just as good. I think the sound’s about the same.

Jill DeWit:                            Yeah.

Steven Butala:                   The whole key to getting a podcast done like this, it to be incredibly organized. The show topics are done a week in advance. They’re done on Tuesday morning at nine o’clock.

Sometimes Jill helps and sometimes she doesn’t. Depends on what’s going on for her day. We record, hell or high water, at nine in the morning on Thursday morning. We get all four or five shows done depending if there’s a guest.

I don’t have a problem getting here at nine, Jill does.

This is show 900.

Jill DeWit:                            Hence the tears. Just kidding.

Steven Butala:                   I would say she has been on time maybe 20 percent of the time. Maybe it’s 9:03.

I’m from Detroit, the [inaudible] Midwest background.

Jill DeWit:                            Oh you-

Steven Butala:                   I’m just going to show up for stuff.

Jill DeWit:                            …threw me under the bus!

Steven Butala:                   I’ll show up if I’m having a heart attack I’m going to get these shows done.

We haven’t missed, I think we’ve missed two shows since 2015.

Jill DeWit:                            Right.

Steven Butala:                   Where we just ran an old show-

Jill DeWit:                            Right.

Steven Butala:                   In that slot.

Jill DeWit:                            Right.

Steven Butala:                   Nobody seemed to even mind-

Jill DeWit:                            Yeah.

Steven Butala:                   …or know the difference actually.

The production of this, I’m not exaggerating takes 15 minutes a week. We’ve got it down. We use Adobe Audition, if you’re watching on YouTube you can see here on the screen.

Our file structure is completely consistent. We use Amazon S3 as a storage mechanism for the files, video and audio files.

We are lucky enough now, we have a producer, who I trained personally. Carla is her name. She produces the audio and the video.

I’ve got it set up so it’s all…. I mean it couldn’t be easier.

The whole production all week it takes two or three hours to record, from nine to let’s say noon on Thursday. The post production takes less than a half hour to get the whole thing done and then loaded up for the week. We got it down.

What does it take to keep the schedule? It’s actually a lot easier than you think. It’s just maybe three hours a week of work with two people. Me, and the producer.

Jill DeWit:                            What about me?

Steven Butala:                   You’re the talent.

Jill DeWit:                            Oh thanks. I show up.

Steven Butala:                   Again, Jill’s here to make this…. She pulls this off.

Jill DeWit:                            Thank you.

Steven Butala:                   Otherwise it would just be stupid.

Jill DeWit:                            Thank you.

Steven Butala:                   It would be no I’m not going to listen to this guy talk about himself and these deals that he’s doing.

Jill DeWit:                            Again. Again. Thank you very much.

Steven Butala:                   I’m happy to report we have a ton of listeners, way more than I ever thought we would ever have.

Jill DeWit:                            Exactly. Thank you.

Steven Butala:                   Yeah, thank you.

It’s free, that helps I’m sure.

We just added the video part, which actually quite honestly-

Jill DeWit:                            Couple months ago yeah.

Steven Butala:                   …if it was just an audio only, it would take no time at all.

Jill DeWit:                            That’s true.

Steven Butala:                   The video’s the part that takes some time.

Jill DeWit:                            Thank you.

Steven Butala:                   Today’s topic, what we learned in 900 episodes. This is the meat of the show.

Jill DeWit:                            Well we just covered part of it.

Steven Butala:                   Yeah.

Jill DeWit:                            What we learned in 900 episodes. A, how to do an episode.

Steven Butala:                   Yeah.

Jill DeWit:                            How to run a podcast, how to create it, how to schedule it, how to get into a system and how to show up every day.

Steven Butala:                   You know what I really learned, honestly? I learned how important it is for our group and other people in the land business to hear from us every day.

Jill DeWit:                            Oh that’s true.

Steven Butala:                   I grossly underestimated this when we started this.

Jill DeWit:                            That’s true.

Steven Butala:                   I thought it was more of a marketing thing.

Jill DeWit:                            Yeah.

Steven Butala:                   It ended up not being that at all.

Jill DeWit:                            No.

Steven Butala:                   It ended up really being every-

Jill DeWit:                            Helpful.

Steven Butala:                   …day they check in with us. Yeah.

Jill DeWit:                            Informational.

Steven Butala:                   Yeah. Exactly.

Jill DeWit:                            That’s the whole thing. People every day, they listen to us because they get something like now I know when that comes up how to handle it.

Steven Butala:                   Um hmm.

Jill DeWit:                            Because of the questions and our topics and that…. Really are helping.

Steven Butala:                   Yeah.

Jill DeWit:                            It’s really good. I know people that have said hey I learned how to do it just listening to you guys.

Steven Butala:                   Mm-hmm (affirmative).

Jill DeWit:                            They did it for a while. Actually I think that’s one of the greatest things too, a lot of people learned how to do it, just the basics just from listening to us, went out and did some deals and okay now I’m joining Land Academy because now I need the tools basically and I need a little more help.

I need to up my game. I’m growing my business. We can help with all that.

That’s really cool.

Steven Butala:                   When we launch House Academy here in a couple months, we’ll have a House Academy podcast also.

Jill DeWit:                            Yup.

Steven Butala:                   I’m not sure… It won’t be five days a week. It will probably be maybe two, two episodes a week or some version of that, I’m not exactly sure yet. Might even be… These are Monday through Friday, it might be Saturday and Sunday that we’ll air those two episodes or something.

Jill DeWit:                            Oh that would be kind of cool.

Steven Butala:                   Yeah.

Jill DeWit:                            I kind of like that.

Steven Butala:                   We’ll figure it all out.

Jill DeWit:                            Good.

Steven Butala:                   I expect that to… It might even just-

Jill DeWit:                            It’d be big, big.

Steven Butala:                   …be audio in the beginning.

Jill DeWit:                            Yeah, I don’t know.

Steven Butala:                   I don’t know, I haven’t decided. This is not the last show that we’ll do.

Jill DeWit:                            No.

Steven Butala:                   When I was in high school, I was invited to talk on our radio, there were no podcasts back then it was all radio. I was invited to talk on a live radio show, and I was hooked.

Jill DeWit:                            What was it about? What was it….

Steven Butala:                   It was about… I was actually the class president and my sister who’s two years younger than me, two grades younger, was also the class president.

They interviewed us together, on a local radio station to talk about what that was all about.

Jill DeWit:                            In Detroit.

Steven Butala:                   Yeah. I was hooked.

Jill DeWit:                            Yeah.

Steven Butala:                   And then I had a radio show-

Jill DeWit:                            What is in Detroit or-

Steven Butala:                   College-

Jill DeWit:                            …Ann Arbor station? Was it high school?

Steven Butala:                   It was high school.

Jill DeWit:                            Okay, it would have been Detroit. Okay. Good.

Steven Butala:                   It was in Detroit. Ann Arbor’s where Michigan is, I graduated from Michigan State. Get to know your life partner Jill.

Jill DeWit:                            I know that. That’s why I was wondering was it high school or college. I know where you went to high school, I’ve seen your high school. I know right where that is in Grosse Pointe. Thank you very much.

Steven Butala:                   Michigan State.

Jill DeWit:                            I can draw a picture of it.

Steven Butala:                   Not in Ann Arbor, Ann Arbor has nothing to do with anything in my history.

Jill DeWit:                            Oh, sorry wrong. Lansing, sorry.

Steven Butala:                   Yeah.

Jill DeWit:                            Okay… I’m… okay…sorry.

Steven Butala:                   It’s really fun to make fun of you on the air.

Jill DeWit:                            I know…it is. It took me a long time to not call it Michigan and have to say Michigan State. Excuse me, I have to add the extra word there. Green, got it.

Steven Butala:                   What did you learn in 900 episodes, honestly.

Jill DeWit:                            Well…

Steven Butala:                   Clearly not how to be on time.

Jill DeWit:                            I… I learned a lot about myself, I learned a spiritual side that I didn’t know I had.

Steven Butala:                   What?

Jill DeWit:                            I was just kidding. It’s yeah… Spiritual side meaning I learned how to not strangle my podcast partner when they’re making fun of me for being late again. Because it’s a lot of work. I learned it’s a lot of work, but it’s really, really worth it.

You know, I think 900 shows later I kind of learned I did not realize how much people enjoy this show.

Steven Butala:                   Yeah.

Jill DeWit:                            Now, it’s a normal thing that people get when I talk to you on the phone. “Oh my gosh, I listen to you.” That’s so cool. I love it, they really do listen and they get something out of it. I’m just having so much fun.

What did I learn.

Steven Butala:                   How do you think we can improve the show?

Jill DeWit:                            How can we improve the show. That’s a good question.

Steven Butala:                   Our numbers consistently go up. We don’t ever, ever have but a dollar of advertising for this show.

Jill DeWit:                            I don’t know, do we want to do…all that I can think of is change up the location but we’ve done that in the past and that kind of didn’t go that well.

It was hard to film on location. In case you didn’t notice, we’re now back in the studio and we keep it in the studio, we’ve upped our… Our audio, I think and everything is as good as it’s going to be.

Steven Butala:                   Yeah.

Jill DeWit:                            It’s awesome. The only thing I can think of is location now and then, but that’s hard.

Steven Butala:                   It really is.

Jill DeWit:                            I know-

Steven Butala:                   I was just actually-

Jill DeWit:                            …I don’t know if anyone cares.

Steven Butala:                   …literally up on the roof of this office building just now scoping out a location. An exterior location, because the office building that we’re in is right on the ocean.

Jill DeWit:                            Right.

Steven Butala:                   I think it would be pretty cool.

Jill DeWit:                            It would be cool. Think about every show that you see on TV, television, like Ellen. Even the Ellen show and every show-

Steven Butala:                   Yeah.

Jill DeWit:                            …they always… It’s the same in studio background. They may have a big monitor behind them and they change different images out, but it’s still in the studio, I think for a reason.

Steven Butala:                   Yeah, so you can just control everything.

Jill DeWit:                            Yeah. Ellen could be running around all over on a different beach every day, but she’s not doing that.

Steven Butala:                   Right.

Jill DeWit:                            So, I get it.

Steven Butala:                   I mean content wise, how do you think we could improve it?

Jill DeWit:                            I… You know what.

Steven Butala:                   We could talk about the deals that we’re doing, but I think that would get so boring so fast.

Jill DeWit:                            You know what’s interesting, I have asked, and I’m going to ask again right now, I have asked our listeners, that would be you, what do you want us to talk about? I don’t get much.

Steven Butala:                   Yeah. I don’t get it either.

Jill DeWit:                            If you-

Steven Butala:                   I’ve done that too in the past.

Jill DeWit:                            …I really don’t get anything back. Either they forget-

Steven Butala:                   Or maybe they don’t care.

Jill DeWit:                            …they don’t care of we’re doing a pretty good job.

Steven Butala:                   Yeah.

Jill DeWit:                            I’m going to… I choose to go with I’m doing a pretty good job. But, I’m going to put it out to you again right now, if there’s something you want us to talk about, send it our way. You could send it via social media.

Steven Butala:                   Yeah.

Jill DeWit:                            Send it to my team directly, support@landacademy.com. Dream it up if you have some questions you want answered.

Steven Butala:                   Yeah.

Jill DeWit:                            You have a topic you’d really like us to dive into. A week of topics you’d really like us to dive into.

Steven Butala:                   Exactly.

Jill DeWit:                            We’ll do it, were happy to, it would be kind of fun.

Steven Butala:                   Yeah.

Jill DeWit:                            Hey, 900 shows in we’ll still come up with them, but it would be easier if you helped us.

Steven Butala:                   Yeah.

Jill DeWit:                            And told us what you really wanted to hear.

Steven Butala:                   We should do a show called “Working with Your Spouse”. I think we’ve done that in the past.

Jill DeWit:                            We have done that, but it’s always a good topic.

Steven Butala:                   Honestly, we’ve figured that out. It was pretty rough for a while in the very beginning.

Jill DeWit:                            That’s true.

Steven Butala:                   A lot of it’s because we just didn’t know what we were doing.

Jill DeWit:                            That’s true.

Steven Butala:                   We really have these processses down. The audio video stuff specifically. We have a full time camera person and video editor. So it takes all of the real hard work off of our plates, so that we can actually provide the content instead.

Jill DeWit:                            Yeah.

Steven Butala:                   It just seems we get along much better now at work.

Jill DeWit:                            Know what’s crazy, 900 episodes in, I don’t see this stopping.

Steven Butala:                   I don’t either.

Jill DeWit:                            Ever. I can’t… It’s hard to say this. I know we’re going to be here for episode 1,000, that’s too easy.

Steven Butala:                   Yeah.

Jill DeWit:                            That’s an easy promise.

Steven Butala:                   The learning curve is done, right?

Jill DeWit:                            Yeah.

Steven Butala:                   It’s too easy for us to just add another show-

Jill DeWit:                            It’s going to get interesting.

Steven Butala:                   …Or change this one.  For a while it was the Jack and Jill show.

Jill DeWit:                            Yeah.

Steven Butala:                   It was originally Land Academy Show and then it was… I don’t know what it was.

Jill DeWit:                            It was the Cash Out From Land Show first.

Steven Butala:                   Yeah, that’s right.

Jill DeWit:                            First is was Cash Out From Land Show, then Land Academy, then Jack and Jill, and now we’re back to Land Academy.

Steven Butala:                   No matter what we call it it’s really the Jill show.

Jill DeWit:                            Thanks… thanks a lot. That’s good. What do you want to do differently now Steven on show 901?

Steven Butala:                   Here’s the thing, every time I ask the question we just asked, “what do you want to hear, what would you like us to talk about”? I get fifty percent of the people answer “I really wish you guys would just be a little more serious about this real estate piece”. Then the other fifty percent say “I wish you guys were a little more entertaining, you’re so serious”. So then I end up doing nothing.

Jill DeWit:                            Right. Well okay, so they just canceled each other out, I don’t know what to say. That’s true, that’s good.

Steven Butala:                   I know this, for sure, this thing really worked, this Land Academy thing. We have on a weekly basis people are now quitting their really good jobs-

Jill DeWit:                            Yeah.

Steven Butala:                   …We have a group of people that are really, really bright in their own right already, before they get to us.

Jill DeWit:                            Yeah.

Steven Butala:                   In very professional careers-

Jill DeWit:                            Yeah.

Steven Butala:                   …Aerospace engineers and stuff, –

Jill DeWit:                            It’s awesome.

Steven Butala:                   …that makes us… Our land operation has gotten way more sophisticated and better because of Land Academy. That’s the net effect and it makes all of this work and this learning curve and the risk that we took, worth it.

Jill DeWit:                            Mm-hmm (affirmative)

Steven Butala:                   Specifically the deal funding thing that we started only two, three weeks ago.

Jill DeWit:                            Right.

Steven Butala:                   Three weeks ago. We have created, I just checked today, we’ve created a million dollars of equity-

Jill DeWit:                            That’s amazing.

Steven Butala:                   …In the deals that have been submitted in the last three weeks. That is just, I mean it’s not the end of… It’s the middle of January.

Jill DeWit:                            I know.

Steven Butala:                   It’s amazing.

Jill DeWit:                            I’m excited.

Steven Butala:                   Well you’ve done it again you spent another fifteen minutes or so listening to The Land Academy Show, episode 900.

Join us next time where we talk about Land Academy deal funding, explained.

Jill DeWit:                            And we answer your questions posted on our online community landinvestors.com. It’s free.

Steven Butala:                   You are not alone in your real estate ambition. Wonder how many times I’ve said that. More than 900.

Jill DeWit:                            You know what’s great, actually, you’re not stumbling. Remember the times… There were a few times that we’d still get the words wrong, trip on ourselves. Like show 700, I’m like really, I can’t say that I’m all tongue tied. When we do that it’s kind of funny. It’s good.

Steven Butala:                   We’ve had a lot of different versions of scripts over the year. This is a good one.

Jill DeWit:                            It works.

Steven Butala:                   It’s fast, it just moves faster.

Jill DeWit:                            It’s efficient.

Steven Butala:                   Yeah.

Jill DeWit:                            Speaking of efficient, wherever you are listing or watching, please rate us there, it really counts.

Steven Butala:                   [crosstalk] We are Steve and Jill-

…Information-

Jill DeWit:                            …And inspiration-

Steven Butala:                   ..To buy under valued property.

If you enjoyed the podcast, please review it in iTunes . Reviews are incredibly important for rankings on iTunes. My staff and I read each and every one.

If you have any questions or comments, please feel free to email me directly at steven@BuWit.com.

The BuWit Family of Companies include:

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https://countywise.com

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I would like to think it’s entertaining and informative and in the end profitable.

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