NeighborScoop Changed Our Sales Process (LA 1166)
Transcript: Steven Butala: Steve and Jill here.
Jill DeWit: Hi!
Steven Butala: Welcome to The Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala-
Jill DeWit: And I’m Jill Dewit, broadcasting from sunny Southern California.
Steven Butala: Today Jill and I talk about NeighborScoop and how it changed our sales process forever.
Jill DeWit: I love it-
Steven Butala: “What is Neighbor Scoop?Why do you guys keep talking about it?”
Jill DeWit: Well, NeighborScoop if you know us and you know ParcelFact, I’ll explain it here in a second too, NeighborScoop is ParcelFact on steroids. So what it is, it is your one-stop resource to find any property, all the property details. You could put in an address, you could put in a parcel number, state, county, APN and you’d be shocked and amazed at what comes up.
Jill DeWit: The mapping capability, the checking for the flood zones, the clicking around on all the neighbors and getting all their details and you have what, over … I don’t know how many, it’s somewhere over 300 lines of assessor information loaded in there, including phone numbers for not only the owner, but if the occupant-
Steven Butala: The tenant-
Jill DeWit: Is different, you have the occupant’s phone number as well.
Steven Butala: Everyone I’ve ever described this product to, whether it’s our friends or just whomever in any environment has jaw dropped like, “What do you mean? I didn’t know that’s even possible.”
Jill DeWit: Right.
Steven Butala: So Jill will explain it in a few minutes here.
Jill DeWit: A lot of people are, they’re doing skip tracing. They may have a list of things and then they send it somewhere else and pay even more money to get the phone numbers. We have them.
Steven Butala: I mean, ParcelFact, Jill and I get notes, personal notes how ParcelFact changed everyone’s life in the real estate industry, not just in our group. And this is a massive improvement on that in my opinion. She’ll explain it. Before we get into it, let’s take a question posted by one of our members on the landacademy.com online community. It’s free.
Jill DeWit: Joe asks, “I have some areas when I’m just trying to pull the subdivision landowner data. In using the RealQuest map function, I’m able to draw a square around the area that I want the data, but it gets caught up and doesn’t end up spitting out the data. Also, you can’t filter by percent improved so if it would work, I’m getting all the houses as well. Is there an easier way to pull just a specific area of a county, maybe a different program? I’m finding that the Situs Zip attribute field is null for most parcels in the counties, so I’m not able to search by Situs anything. Is DataTree the way to go these days? Never used it.”
Steven Butala: Ridiculously intelligent question, Joe. Master’s degree stuff here. Master’s degree level, maybe PhD … and it’s a perfect question for this topic today. What he’s struggling with is this: I’m looking at a dataset spatially, so I’m looking at a city or a zip code.
Steven Butala: And I either bought a property that’s in the center of my screen or I’m thinking about buying properties there and I need to establish a dataset. And either a dataset to send mail to people to see if they want to sell their property to me, or I already bought a property and I need to establish the dataset to market it to the people that live around there or own property around there.
Steven Butala: There’s a lot of different tools for that. NeighborScoop’s by leaps and bound’s the best one. He’s struggling with RealQuest because their interface sucks. Everybody knows it sucks and we’re tired of it too-
Jill DeWit: It’s true-
Steven Butala: Which is why we built NeighborScoop.
Jill DeWit: This is true.
Steven Butala: DataTree’s better, but you still get the dataset that is those same old assessor database with nothing else included. Maybe some financial information, which sometimes can be useful. And I’m not knocking either tool, but this is the 21st century and we’re all kind of moving forward here with our data and we’re all data freaks in this group. I mean, if you don’t like data you can just turn the show off right now unless you want to look at Jill, which I understand.
Jill DeWit: Thanks.
Steven Butala: So as time goes on, RealQuest to me seems to get worse. As time goes on, DataTree seems to get the same or a little bit better. We got tired of it, so I understand your struggles with RealQuest. Use DataTree for the time being. NeighborScoop’s going to be launched here whenever Jill decides to.
Jill DeWit: Well, it’s not done. I’m making a few last tweaks.
Steven Butala: So if you walked into our office, there’s all the tech people and me, and then there’s everything else that Jill kind of runs. And so I’ve been working on this with our tech people for at least six months pretty intensely. Not only with our staff tech people, but our outsourced tech people. My job’s done. The product is perfect. There’s the beta version of it on our Thursday calls. Everybody loves it. Jill’s just putting some tweaks together to make it really, really presentable and easy to understand and she’ll explain it in a second here.
Jill DeWit: Cool.
Steven Butala: Today’s topic, NeighborScoop changed our sales process forever. This is the meat of the show.
Steven Butala: What is it?
Jill DeWit: Well, as you just described the neighbor reach and what we can do and the information that we have is stellar. It really is. NeighborScoop is a tool where, I mean you have the whole country. You could start from a map and just zoom down in and just click around if you want to, and it’s really cool. Click on a neighbor, get their information. I mean, whatever is out there, we have it. It might include zoning, sales information, mortgage information, phone numbers, addresses. Not just the property but the owner address. It’s amazing.
Jill DeWit: And then what we can do too like you were talking about is you could draw a polygon around it, just download that and then put into a system, send out some mail, however you want to contact these people and keep track of who you’re contacting, use it for that. So how it changed our sales process is now trying to figure out the neighbors and just to reach them whether it’s to buy more property or to sell property to them, game over, it’s done.
Jill DeWit: It also is an improvement on our sales process because now I can text these people. I can call them or I can text them. And we do, and I love it. And it’s amazing the response that we get. When I send a sincere, “Hey, I just bought this property, here’s who I am, are you interested in buying it?” They’re responsive and they answer back and they love it. It’s wonderful. And then the third thing that changed our sales process, I kind of talked about, and I’m going to let you elaborate more-
Steven Butala: I will-
Jill DeWit: I think you have more to say, is the mapping functionality. And what we’ve developed there is again, it’s amazing.
Steven Butala: I mean there’s a lot of different user scenarios for this, but let’s just stick for a second within our group or within the real estate investment community. Imagine that you’re looking at a subdivision, whether it’s just a dirt subdivision that’s out in a rural area or a subdivision of houses. And you’re literally taking your mouse and clicking on it, waiting a second and watching the person who owns that house or that piece of dirt, watching their phone number populate.
Steven Butala: Then you go to the next one. The phone number populates after one second, and now you’re clicking through and let’s say you only buy, like some of the people in our group, waterfront property. So now you’re clicking through the dataset, just clicking all the way through the waterfront property spatially, now you have all their phone numbers. You can either send them a message, call them, it’s limitless with that data.
Steven Butala: Not only can you text them or call them or even send them a letter. It’s very specific like, “Hey John, this is Steve. I see you have a waterfront property here. It looks like it’s about an acre and a half and it looks to me like you paid $380,000 for it in 1984. Well, I’d like to offer you $510,000. We’re local to the area, give me a text back. If that price doesn’t work for you, maybe we can talk about it.” You’re going to respond to that. You have so much data. It’s not like, “Hey, I want to buy your property,” and then your phone number’s from Alaska.
Jill DeWit: “Dear occupant”-
Steven Butala: That’s not going to work, or it might work but it’s a much smaller percentage. It’s very intelligent. That’s user scenario one within our land/real estate investment community. Imagine you’re a real estate agent and you’re trying to get listings that day and you’re trying to hit your reach numbers because your designated broker is on your butt about it.
Steven Butala: You’re clicking through texting people saying, “I’ve got a buyer for your house, please call me, and I know your house is located at 123 Main Street. It’s got three and a half bedrooms and a pool and my buyer is looking for this exact thing in this exact neighborhood. It seems like a logical fit. If you’re thinking about selling your house, give me a call. I’d probably do a deal pretty quick.” You’re going to respond to that.
Steven Butala: “Oh and by the way, the price range is about $520 grand and it looks to me like the average price in your zip code is $510,000 so you could probably make this work.” Your strike percentage on that, it’s life changing.
Jill DeWit: It is.
Steven Butala: Let’s say you own an auto dealership and you know because you’re an intelligent auto used car person, you’ve done all your homework, that people buy cars that live within 2.7 miles of a dealership at any given place. So now you’re clicking through and saying … We’re developing a product like this where you can actually see yes, here’s their phone number, yes you own this house and yes, you own two Honda Civics. So you can click through on that and say, “We have a Honda Civic for sale and you clearly like Honda Civics because you have two.” You’re going to respond to that. Nail salon, and on and on and on.
Steven Butala: Let’s say you own a pizza place and you want all the information for all the people that are in three miles radius of your pizza place because you want to send them a sale, a promotion that you’re doing on Wednesday for a football game. Limitless. So I’m really, really, really, really excited about this product. There’s a lot of use scenarios for it. I didn’t focus really on the downloadable data component, but you can draw a polygon in a subdivision, download all the data and send a mailer, whether it’s a buy-side mailer or a neighbor mailer, because you already own a property there.
Steven Butala: If that’s not enough to get you excited about this product, it’s not for you. Every time we talk about this on Thursday, we just get barraged of people like, “Please release this,” or, “How can I be part of the test group? I want to start using it.” So if this doesn’t make sense to you, none of this does then.
Jill DeWit: It’s amazing. I love it. Speaking, I was going to say too, I’m going to showcase it next month just so you know. I’m going to be on Facebook Live today, depending on when you’re listening on this, today is Wednesday. So I’m live today at 7:00 PM Eastern time, 4:00 PM Pacific time. So if it’s not too late, get off this and go watch me. Join in, ask some questions. And then next month just so you know, in February I’m going to showcase NeighborScoop-
Steven Butala: Cool-
Jill DeWit: For the planet so they can really see-
Steven Butala: Excellent-
Jill DeWit: What it is. It’ll be cool.
Steven Butala: I’ll watch.
Jill DeWit: I’m glad. Happy you could join us today. Every Monday, Wednesday and Friday you could find us right here on The Land Academy Show. Tuesdays and Thursdays we’re right next door on The House Academy Show.
Steven Butala: Tomorrow, the episode on The House Academy Show is called What Kind of Houses Flip Best. Let the experts tell you.
Jill DeWit: You are not alone in your real estate ambition.
Steven Butala: Thank you Jill.
Jill DeWit: You’re welcome. I love it.
Steven Butala: What kind of houses flip best?
Jill DeWit: I know what I think it is.
Steven Butala: I do too. I wonder if it’s the same. I wonder if we think it’s the same. I bet it is, because a lot of times we don’t agree.
Jill DeWit: Okay, wait, wait. I can do it in two words. I can describe it in two words.
Steven Butala: I can’t.
Jill DeWit: Oh. I was going to say, “One, two, three, ready, go.” Do you want to say it together?
Steven Butala: Wait, wait, wait.
Jill DeWit: Okay, see if you do it in two words.
Steven Butala: I can do it, all right. Ready?
Jill DeWit: One, two, three, price range-
Steven Butala: Price per square foot. Oh wow, price per square foot was mine.
Jill DeWit: Pretty close. Well, then yours is a little bit different. We’ll talk about it tomorrow.
Steven Butala: All right.
Jill DeWit: The Land Academy Show remains commercial free for you, our loyal listener. So wherever you’re watching or wherever you are listening, please subscribe and rate us there.
Both: We are Steve and Jill.
Steven Butala: Information-
Jill DeWit: And inspiration-
Steven Butala: To buy undervalued property.
If you have any questions or comments, please feel free to email me directly at steven@BuWit.com.
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