What Makes a Good Land Internet Posting (LA 1460)

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What Makes a Good Land Internet Posting (LA 1460)

What Makes a Good Land Internet Posting (LA 1460)

Transcript:

Steven Butala:
Steve and Jill here.

Jill Dewitt:
Howdy.

Steven Butala:
Welcome to The Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala.

Jill Dewitt:
And I’m Jill Dewitt broadcasting from sweet Scottsdale, Arizona.

Steven Butala:
Today, Jill and I talk about what makes a good land internet posting.

Jill Dewitt:
I have a good list here.

Steven Butala:
I will tell you the single best and most important thing about a good land internet posting is posting it.

Jill Dewitt:
Is it exists. So that’s step one.

Steven Butala:
I made people buy property and they forget about the sales part. Before we get into it, let’s take a question posted by one of our members on the landinvestors.com online community. It’s free. And if you’re a Land Academy member, please join Discord. It’s becoming an irreplaceable, essential tool, in my opinion, for being a Land Academy member.

Jill Dewitt:
It’s funny that though, I was talking to somebody about this recently, about posting property and you can’t sell it if no one knows it’s for sale. And then number two, I was mentioning using Discord as a way to get some quick feedback. If you want some feedback on your posting, throw it on Discord and everybody will [inaudible 00:01:09]. I said, “You put it on Discord and show what you’ve got going on there, trust me, you’ll get 10 responses really fast about that’s good, change this, whatever it is, you priced it wrong or whatever you need that…” Because everybody is so good on their [inaudible 00:01:24]. Okay, Andy wrote, “I understand that it means things can be built on it, but is this a legal designation or does it have something to do with soil utilities slope? Is there a good way to check for this and to get a good yes or no? Or is this something that is more of a gray area and it depends on the buyer’s plan for the property? Thanks. Any advice is appreciated. Thanks, y’all.”

Steven Butala:
I failed to put the title of the posting and what Andy is asking is what is the definition of buildable? He goes on to say what Jill just said. I understand that it means things can be built on it, but is this a legal designation? This has long been a misunderstood phrase. Is it buildable? This is what buildable means. It’s not a legal designation. What it means is this, in it’s current state, and I mean grading and everything, when you walk straight up and stand on the property, you can either start construction that day from a stick-built house or structure, or you can put a mobile home on it, which means this, almost all property, almost without exception, it’s not buildable in its current state. Stuff has to happen, whether it’s grading or checking to see if utilities are available or creating utilities. In a lot of cases, you do a septic in a well situation.

Jill Dewitt:
Zoning. [crosstalk 00:02:46] things.

Steven Butala:
I see a lot of new people and when I was new, I did this. My lawyer called me and said, “You need to stop this right now.” In fact, our teenager who’s selling property online right now, just saw this happen. It said, “A buildable lot,” in XYZ city and it’s not buildable at all. You should never use that phrase. You should say things like… This is timely, too. This is actually good for this episode. In your internet posting you just don’t want to use the word buildable. You probably can say, “Look, it probably needs, in my opinion, it needs this, this, this and this to make this property buildable.” And it’s very close. You know, maybe it just needs grading. Jill and I just bought a piece of property that all it needs is grading for it to be buildable.

Jill Dewitt:
What we do in our postings, like on LandPin and everything, it says, “Time limit to build,” which is usually none. But you can talk about that. And you can talk about what’s allowed there per the zoning. Maybe it allows mobiles. Maybe it allows RVs. It doesn’t mean that you could roll it right up and park there. It’s allowed, but they do need to do their research as far as how long and what kind. It might only allow a single wide, or it might double wide, or it has to be on this kind of foundation, not on wheels. There’s all kinds of different things.

Steven Butala:
Out West here there is property that’s called entitled property, which I’ll explain in a second. And then there’s buildable. Where you see buildable lots all the time is when a huge company like, let’s say [Shea 00:16:54] Homes or Toll Brothers, goes and buys a large, usually farmland, a big, large tract of farmland. And they go in and they put all the roads in, utilities and they title the property. Before they do that, put roads in, literally pave the roads, put fire hydrants in and utilities, all utilities. Now, including internet. Then sometimes what they’ll do to recoup the costs is they’ll take a section of those lots that are truly buildable, like drive right up and build it, with curbs and stuff, and they’ll sell them to another vertical developer just to recoup the initial cost of that infrastructure. That’s very common out West. That’s what buildable is. It’s not just recreation property or agricultural property that almost all of us buy constantly. Today’s topic? What makes a good internet posting. This is why you’re listening.

Jill Dewitt:
I have a list. Tell me when you want it.

Steven Butala:
This is kind of your topic.

Jill Dewitt:
Okay, okay. Here’s my list. I know it’s going to expand as we go here. Number one, you need to draw it. I’m going to talk about the, well, there’s a couple of things. One of the top things is a captivating title. I was thinking about a car. Say you’re shopping for a car. You know the make and model that you want in a car. Your ad needs to not just say beautiful sedan, green. Seriously, I don’t know what that is. And I’m pretty sure I know what kind of car I want going into it. You need to be a little more descriptive. You want to do something like, your captivating title has to say something about the location, something about the size and then something about an attribute. If you said 1964 Stingray, one owner. Oh, now you got my attention. That’s what I’m looking for.

Steven Butala:
Now, I want to click on it.

Jill Dewitt:
Right, because if that’s what you’re looking for, now you know. So just think of that with a property, 10 acres, 10 minutes from Nashville and a treed lot, or something like that. Now, you’ve got my attention. I know where, I know what I’m getting and I know I’m looking for something that big. If I’m looking for an [inaudible 00:06:40] lot, I’m going to move on. I don’t want 10 acres, but if I want some big space, I know I’m going to click on that. That’s the start of it. You also need to have really good pictures along with the title, because I want to go down and look at the title. I don’t know about you, but I look at the title and then the pictures, how I do it. They have to be really good. Like on Craigslist, I’m going down looking at the title for the car that I want. I don’t search for photos. I search for the year of the car, the make of the car, the miles on the car, clean title, stuff like that.

Jill Dewitt:
So you’re thinking that people are probably doing that with land, too. They’re zooming in on an area. They’re putting in a size of what they want to buy, between two and five acres, or five and 10 acres or whatever it is. They put in the zip code or something about that area. Now, yours is going to pop up. So they need to say, “Oh, this all hits what I want.” And then when you have awesome photos with the blue sky and white pretty clouds maybe, and showing the trees, like wow, imagine! Look at the lake right by there. Isn’t that beautiful? So you want to have good pictures and spend extra money if it’s worthy of it for a drone.

Steven Butala:
It is almost always worth it.

Jill Dewitt:
Go to a good drone shop. A lot of those photographers out there are drone pilots, too. You can find those guys easy. Or, vice versa, you can find a drone pilot that can take pictures. So they’ll do both for a really good price. In the description I want to have-

Steven Butala:
I’m going to comment as you go. On pictures, don’t use stock photos and I mean stock photos that are like…

Jill Dewitt:
On Google Earth?

Steven Butala:
Google Earth is not so bad if the permissions are correct. What I mean is stock photos about downtown Las Vegas. If your property is 25 miles out of [Clark 00:08:34] County, that’s a huge turnoff. The best case is always to take your own pictures or have somebody go out there and take your own pictures, on a good day. If they go out there on a terrible day and actually [crosstalk 00:08:45], it’s not going to work. I always, when I shoot my own pictures, I shoot them from the ground. I put the camera right on the ground and shoot through the flowers and stuff like that. Try to always be looking up. Hopefully, there’s mountains or something to look up at, like trees or whatever. The best case though is to have a video. It’s not realistic to have this, but if you have north facing, south facing, east and west facing pictures, that’s the best case scenario.

Steven Butala:
If you can do a video and narrate your way through, you as the owner, if you go to landio.com… He’s a member. He’s been a member for years and years. Extremely successful. He came to us as a marketer. I actually learned a lot of things about marketing from Tory Watson, is his name. So check that out. But I’ve subscribed to the keyhole method of writing a description or posting property. So you want a title and then a subtitle. And then like Jill said, pictures or videos or maps, tons of maps, if you can. They’re really easy to do online with graphics. The title should say something like, “Forty-two pristine acres, just south of Las Vegas, perfect for the ranch that you’ve always wanted.” And then a subtitle would be, “You’d be an idiot not to click on this and check it out, because there’s incredible value.”

Steven Butala:
So you want what it is. Then you got to click on it. As soon as you click on it and it’s open, you want those pictures to be absolutely amazing. Why? Because now you want your potential buyer to scroll down, scroll down and start reading the details of it and the description and the story that you’re going to tell about how you’re great at this and the property is fantastic and you don’t see these kinds of deals every day and we don’t expect it to last very long.

Jill Dewitt:
Right. I say it in the details, put everything. You want to put everything that you know. And you don’t have to dig that deep, by the way. Go to LandPin. If you’re a member, look on LandPin. If you’re not a member, look on LandPin. We pretty much spelled it out what you need as far as the zoning, the elevation, the terrain, what the access is like, tax information, maybe phone numbers so they can call the county if they have some questions. Don’t be that person. You want them to do that work for you.

Jill Dewitt:
Then what I do, what I tell people is if you’re new and you forget something, you get the same phone calls 10 times asking what are the annual taxes, because you only put in no taxes are due, but they all want to what the annual taxes are, then go back and add the annual taxes, if you get enough phone calls. You don’t want all these people calling you, asking you the same question over and over again. That’s not the goal here. The goal is to get them to call you on the rate of pay. That’s the whole point here. A thing that’s really important is describe the process, the checkout process. And make it there a way that they can lock up the property, even if it’s a down, like either full price pay it online, or have a down payment-

Steven Butala:
With a credit card.

Jill Dewitt:
Or something that they can lock it in and know that. Because you want them at, they’re, whatever it is, it’s Sunday night. They’re getting ready to go to work the next day. They hate where they’re living. They hate their commute. They hate their drive. And they’re like, “We’re doing this, baby.” And they’re going to lock it in. And Sunday night, put a credit card down and Monday morning go, “Oh, I can’t wait. Right now, the clock is ticking. I don’t have to do this forever, because we’re buying that property.” I love that. What else do you want to think about?

Steven Butala:
Also, in a perfect world, whatever closing package you’re going to provide, whether it’s through title or if you’re self-closing or self-selling, it’s always a good idea to put a downloadable PDF of an example package that they’re going to receive. [inaudible 00:12:39] can explain the process and how it’s going to go and how long it’s going to take and what it’s going to cost. You want every single conceivable question to be answered in that posting. You’re attracting the type of person that’s going to check out. You’re not attracting the type of person… If I had a nickel for every time somebody said, “Can I park my RV on this land?” I’d have a lot of nickels. I hate that question. You know why? Because I don’t know the answer.

Jill Dewitt:
Well, if you do know, put it in the posting, because if it is allowed…

Steven Butala:
The answer is call the county and ask them. Do your own research. If someone’s called the county, they called Planning and Zoning, they figured some stuff out and then they call you to say, “How do I check out? Or how do I do this?” That’s the kind of person that you’re looking for. We’ve all posted stuff online. This makes me nuts. We’ve all posted stuff online just to clean out the garage. And how many times do you get this question? Is it still available? What is that?

Jill Dewitt:
I know. Isn’t that funny? I love the people that are on Craigslist say, “If you see, it’s still available.”

Steven Butala:
Why would somebody do that? Why would somebody say, “Is this land still available?” I don’t know if they’re just opening the dialogue. Or, I think they’re talking to themselves, more than anything.

Jill Dewitt:
That’s funny. I love how you ask these rhetorical questions. Like I know.

Steven Butala:
I think sometimes you have the answers to why people are idiots.

Jill Dewitt:
Yeah, I know. I can’t help with that one! No. It is funny.

Steven Butala:
Why are people idiots? I don’t know, but they are idiots.

Jill Dewitt:
And just keep tweaking it and put it everywhere. A good posting is also not in one place. It’s all over the place. Share it on every social media thing possible with links so they can get back to your website so they can check out. I’m trying to think what else. Oh, and put it in groups. I was talking about this too, with somebody. Not just putting it on Facebook. If you’ve got this wonderful hunting property, two hours outside of Nashville, you should be researching and finding the groups of the hunters that are all in Nashville that would want this and put it in front of them, all the hunting Facebook pages. Then also, if you really want to take it a step further, and it’s not a lot of money, you could do paid advertising for people that are within a couple hour drive or something like that, too to the property and get it in front of them.

Steven Butala:
What Jill’s describing is actually selling the property. The vast majority of people, and this has been burned into our brains since we were young kids watching our parents buy and sell a house, they just put it on the MLS and then that’s it. They’re done. What Jill’s talking about is actually going out and selling the property, which is, the vast majority of the time, you’ll sell it within two weeks. If you get up in the morning, go onto Facebook groups, start hammering the heck out of it, if you’ve got a great posting, great pictures and you have a place on the internet where they can go back to, because all the social media, you’re driving them back to a link or a site that you have where they can check out, even if it’s with a down payment or at the full price of the property, if you do this right, you’re going to make some money.

Jill Dewitt:
Yep. I agree. And that’s what’s important here. Happy you could join us today. Monday through Friday, you can find us right here on The Land Academy Show.

Steven Butala:
Tomorrow the episode on The Land Academy Show is called Five Land Investing Tools That Jill and I Cannot Live Without. You are not alone in your real estate ambition.

Jill Dewitt:
You know, it’s funny…

Steven Butala:
I took a survey.

Jill Dewitt:
Oh, yeah. I know our people did that. Oh, you took, I did hear that! I heard you took the survey. And I heard what one of yours was and it was very sweet. They called to tell me. They went, “Nice.” They’re like, “You’re not going to believe this. Steven took the survey and guess what he said?” It’s so-

Steven Butala:
The survey was, if you’re a Land Academy member, what are the three tools you cannot live without? I answered it in 13 seconds, Jill Dewitt, Erin Spence, who’s our Director of Everything.

Jill Dewitt:
Everything, yep.

Steven Butala:
I don’t remember what the third was. Oh, Excel!

Jill Dewitt:
Oh, that is so cool. I love it. Yep. That’s great. Hey, if you’re interested in learning more about us or what we do, please check out landacademy.com or houseacademy.com. We provide the education, tools and support you need to be flipping property like the pros. We are Steve and Jill.

Steven Butala:
We are Steve and Jill. Information…

Jill Dewitt:
And inspiration…

Steven Butala:
To buy undervalued property.

_________________________________________________________________

If you enjoyed the podcast, please review it in Apple Podcasts . Reviews are incredibly important for rankings on Apple Podcasts. My staff and I read each and every one.

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Green

$10,060

per Month

Concierge Data+ (with data) Included mailers each month (data + concierge + mailer + postage). Our team will do your data for it and get it out the door.
6,000 mailers
PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
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$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
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Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
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ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
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Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
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Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
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$150 value
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$7,500 value
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$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
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$150 value
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PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
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$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
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PatLive introduction at no cost We will help you establish your first script and get PatLive set up on your behalf to answer your phones.
$500 value
Transaction Coordinator Use of our personal Transaction Coordinator team to manage your deals. Trained and ready to go!
$7,500 value
AirTable Ready-for-you CRM managed by your personal Land Academy Pro Transaction Coordinator
$100 value
Personal Consulting 1 on 1 personal consulting with our Transaction Coordinator each week.
$1,000 value
Regular Office Hours Regular office hours with Jack and Jill + our staff. Private for LA Pro Members Only. (Think Career Path Office Hours)
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ParcelFact ParcelFact is included in your LA Pro membership with unlimited pulls.
$150 value
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Land Academy No more separate charges - Land Academy is included with LA Pro Membership. This includes all education, tools, support, and future releases.
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