Career Path and Mobile Homes (LA 1643)
Career Path and Mobile Homes (LA 1643)
Transcript:
Steven Jack Butala:
Steven and Jill here.
Jill DeWitt:
Good day.
Steven Jack Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I’m Steven Jack Butala.
Jill DeWitt:
And I’m Jill DeWitt, broadcasting from the Valley of the Sun.
Steven Jack Butala:
Today, Jill and I are going to talk about Career Path, a new product that we launched last year, or I guess in 2021.
Jill DeWitt:
This year.
Steven Jack Butala:
That we’re going to pretty dramatically expand in 2022 in mobile homes.
Jill DeWitt:
Yep.
Jill DeWitt:
I would like to note, we are committed with a capital C. If you are picking up on a little like, oh, I don’t know a hoarseness or raspiness to my voice. No, I have not taken up smoking. I’ve never smoked and I won’t go there, but we’re coming off the holiday weekend and I’ll tell you right now, it’s early for us. We are here recording way off our normal schedule because of the holiday.
Steven Jack Butala:
Still people in our house actually.
Jill DeWitt:
Are sleeping and they’re sleeping. We’re not, and here we are.
Steven Jack Butala:
Before we get into it, let’s take a question posted by one of our members on the landinvestors.com online community. It’s free. And if you are already a member, please join us on Discord.
Jill DeWitt:
Scott wrote just a question of curiosity. I have sent out almost a thousand mailers so far and received five calls all from people who want to be taken off my list, LOL. How many times on average does your phone ring from about a thousand mailers? Just curious about the averages since it seems to be right at the edge of my first mailer being received.
Steven Jack Butala:
Yeah.
Jill DeWitt:
I don’t want to be overwhelmed in the calls while I’m still working through, during the day, or leave too many to go to voicemail. Just curious, what kind of average on phone calls I may get and have to deal with. Thanks.
Steven Jack Butala:
So a lot of people commented on this and it’s a very popular question. It’s not one of my favorite questions because it’s on Jill’s side of the whole thing, but everybody.
Jill DeWitt:
Because you don’t like the phone.
Steven Jack Butala:
Everybody kind of agreed, that it’s about 2% is what you can expect. You’re going to get a 2% response and for every 1500 mailers that you send out, if you do it correctly. Choose county correctly and do it all the way that it’s all in the content of the education program, you should get anywhere between and five transactions for every 1500. You might just get one great one.
Jill DeWitt:
Meaning buy it.
Steven Jack Butala:
Yeah, buy it.
Jill DeWitt:
Pull the trigger, buy it. So I’ll take, so what is 2%? I’ll take, I don’t know, 40 calls, I’m going to say maybe calls, letters, things like that. People reaching back out and maybe even more with the hate, to be honest with you.
Steven Jack Butala:
Two percent is 20 per thousand.
Jill DeWitt:
Okay. So I almost say I get a little bit better average than that by the time we ripped it out.
Steven Jack Butala:
Because you’re chill.
Jill DeWitt:
Well I know, but I’m answering the phone too. So like my team we make sure we get those calls. That’s pretty good. The first wave too Scott, don’t worry about it. The first wave is always people that are kind of mad at you, take me off your list, I’m not interested. Because the next batch is the ones that they’ve been thinking about it. They get at it, they put it on the fridge, it’s on the counter, it’s on their desk. They’re like, okay, they open up your letter. They take it seriously. They’re like, I need to look at this and I need to talk to my wife or whatever it is before I make a decision.
Jill DeWitt:
And then a couple days, or maybe a week or even a month, they’re going to either sign it and send it back or they’re going to call you, and you’re going to go from there. I do like you to send out a little bit more. I want, I know you have a day job, because I want you to get some good deals out of it. The less mail you send, the more you have to choose from. And I want you to have a lot to choose from. So it’s really easy to go. Well, this one’s the one I have to buy. This is a home run I can tell right, away kind of thing.
Steven Jack Butala:
Look, sending out a ton of mail is a major insurance policy. It’s casting a net over the entire lake instead of throwing one line in. [crosstalk 00:04:10]
Jill DeWitt:
Yeah, that’s true.
Steven Jack Butala:
For fishing. Like always we’re not here to sell you something. This is just a fact we ha. [crosstalk 00:04:15]
Jill DeWitt:
We’re here to make sure you just do it right. Get a deal.
Steven Jack Butala:
There’s a person that, in career path, which is kind of a lead into this, that who is brand new and chose to send out 50,000 letters. Just caution to the wind and they are doing amazing.
Jill DeWitt:
What’s the first initial of their first name?
Steven Jack Butala:
I don’t remember. I remember the scenario. [crosstalk 00:04:39]
Jill DeWitt:
I’m like who sent that?
Steven Jack Butala:
I remember they were not present for all of the episodes. This is in the second of the modules.
Jill DeWitt:
It was number two? Session two?
Steven Jack Butala:
Yeah.
Jill DeWitt:
Okay. Got it. Cool. Well, let’s get into this and talk about it.
Steven Jack Butala:
Today’s topic, career path and mobile homes. This is the meat of the show.
Jill DeWitt:
So here’s the deal. If you haven’t heard of it before, career path is one of the products that we launched in 2021 based on customer requests, based on everyone asking, Hey, we want to spend more time with you. We want to pick your brain. We want one-on-one time with you, and that’s include by the way, there is some of that too. Really get to know this, because some people, the whole land academy, the way we do things is kind of, self-taught basically, but there’s people that wanted to do this. And then for other reasons they just wanted to, this is their career.
Steven Jack Butala:
That’s what this is about. It’s people that want this to be their career, or it already is.
Jill DeWitt:
They’re like, you’re taking it to the next level. Or they’re deciding that, I’m retired, or I want to do this on the side, whatever you want to say. The good news is, we launched it in the second quarter, it went smashingly well, we had no idea. And we had so much fun too. So we did second quarter this year. We did third quarter this year and now, we took the fourth quarter off to ramp up to really come at it in the first quarter next year.
Steven Jack Butala:
Here’s the truth of it. We launch a lot of products and they’re not products that where we necessarily make money. In fact, the vast majority, including the show, we don’t make a dollar on it.
Jill DeWitt:
That’s true.
Steven Jack Butala:
What we’re doing is funneling through a lot of members at all different types of levels to find the ones that are darn serious about this, and that’s what career path did. There are other products that we launched that didn’t necessarily, Jill and I can agree on this actually, it didn’t necessarily serve the member the way that it should. Like O-to-O is an amazing product, Offers to Owners is an amazing service, a specialized direct mail service, and concierge data is too. It allows you to, which is what I do, outsource the entire data process and the mail process entirely. So some of these products, those two specifically had done really well. [crosstalk 00:07:15]
Jill DeWitt:
Some work, some don’t, what are you trying to get at?
Steven Jack Butala:
And we constantly ask members, what do you want? Do you want this? Do you want this? Do you want this? Do you want this? And they overwhelmingly say, we want an advanced level. Show me how to make a million bucks a year, let’s stop horsing around. That’s what Career Path is.
Jill DeWitt:
So let’s talk about this for a minute though. Let’s go back to the topic, Career Path and mobile homes. So what we’re going to do, we’re actually toying with a new mobile home product because you know, land academy and our house academy, we’ve been toying around with mobile academy. Mobiles have different, definitely different, it’s a wildly different product. When you get to putting a mobile on a piece of property, it’s not like a stick built house. There’s DMV stuff involved, and the things that you have to do is very different.
Jill DeWitt:
So we decided that as a test for this next, we decide for these career paths. Well, here’s the thing too. For the both groups, there’s few people in every group that say, we just want to hang out with you guys all the time. We’ll do every career path. We’re like, okay, well how can we make this? I know I’m like, well, how can we make this really beneficial for you? So we came up with this idea. So we thought we make every career path, like a little bit, have a different nuance. And then two it’ll maybe the mobile home nuance will sing to you or maybe it won’t. But the next quarter, whatever we go into that will sing to you kind of thing, because you’re really into commercial property, info lots. I don’t know.
Steven Jack Butala:
Industrial, commercial, it’s endless, info lots, rural vacant land for recreation or cabins. There’s all kinds of products, houses even.
Jill DeWitt:
And we can really help you perfect and get better at whatever is your niche?
Steven Jack Butala:
So as a test, this most recent career path, I did a short little module in mobile homes and everybody loved it. All they kept saying is, all right now let’s get an in depth. Let’s do a really in depth, hours and hours to kind of study on it. That’s honestly what we’re doing today, right after this, Jill and I is going to look at a bunch of mobile home property that we’re buying.
Jill DeWitt:
Without going onto a long conversation about it here. Can you give us a couple of the differences. Let me save you, without spending an hour on this, can you give us a couple little differences? If I’m looking for a hot area for mobile homes, what are some of the indications that it’s a good area for me to buy land that would be mobile home friendly?
Steven Jack Butala:
Well the first thing, without spending an hour on it.
Jill DeWitt:
Thank you.
Steven Jack Butala:
Look for places where there’s mobile homes that are on their own land, that are not in a mobile home park. That’s going to be a great indication of whether or not there’s a demand or natural demand, number one for that area. And number two, it’s allowed. There’s a lot of places that it’s just over. Many, many, many places in this country where. [crosstalk 00:10:21]
Jill DeWitt:
Meaning no, they won’t do it?
Steven Jack Butala:
The municipalities or the county authorities, whatever the municipality is, a jurisdiction, is no longer interested in, in hosting mobile homes there.
Jill DeWitt:
Which is sad.
Steven Jack Butala:
The more urban it is, in general, the more the case, the more rural, the more that’s not the case. Believe me, there’s no shortage of land where mobile homes are. I don’t know the exact raw numbers. I’m right now sitting down to write the entire program that starts in January, I guess. So we have a bunch of time, but
Jill DeWitt:
A bunch of time. This is great. [crosstalk 00:10:56] It’s November 29th.
Steven Jack Butala:
We have a bunch of time put together. [crosstalk 00:10:58] Amazing. I think that’s a lot of time.
Jill DeWitt:
Okay.
Steven Jack Butala:
You know, well it’s not starting next week.
Jill DeWitt:
You are so funny. I’m the optimistic one. But on this one you’re like, oh I got, well, I got six hours what are you talking about? I got this. Like what the heck?
Steven Jack Butala:
I don’t have to factor in time to do my hair and I don’t know. There’s a lot of other things that go on Jill with you. That don’t go on with me.
Jill DeWitt:
No, like running a household, anyway, and raising children, but we’ll leave that out. You just worry about your sweet career path of mobile homes. Babe.
Steven Jack Butala:
Last time I check it’s working out okay.
Jill DeWitt:
Exactly. You stay out of my lane, I’ll stay out of yours. And that is how we get by.
Steven Jack Butala:
No, it’s going to be a great program. I’m looking forward to teaching it, and I don’t always say that.
Jill DeWitt:
It’s really cool. Happy you could join us today. Don’t forget, five days a week. You can find us here on the Land Academy Show.
Steven Jack Butala:
Tomorrow the episode in the Land Academy Show is called rational growth and cashflow in your land business, you are not alone in your real estate ambition.
Jill DeWitt:
Okay? I like this rational thought because rational to me and rational to somebody else are very different.
Steven Jack Butala:
Exactly. That’s the thought behind this.
Jill DeWitt:
Rational to me ten years ago. [crosstalk 00:12:22]
Steven Jack Butala:
What do you mean somebody else meaning like me?
Jill DeWitt:
No, no, no, no, no. Not you. Well, yeah, you too. But anyway, I figured that one out best I can, but no, but even rational 10 years ago me, and rational me now are very different too. So that’s going to be really cool. The deals that I went for 10 years ago and my comfort level and then five years ago and three years ago, it’s funny how it changes. It’s really cool.
Jill DeWitt:
By the way, if you have not checked it out, Steven mentioned a few minutes ago, check out our direct mail service offers to owners. We take care of everything. Exceptional service. We do the mail merge for you. It is industry specific mailers, and give us a call. We can solve it all you like that. We are Steve and Jill.
Steven Jack Butala:
Information.
Steven Jack Butala:
And inspiration.
Jill DeWitt:
To buy undervalued property.
Jill DeWitt:
I swear I got this Demi Moore thing that’s driving me nuts.
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