5 Key Strategies for Effectively Marketing and Selling Your Land
It’s incredibly easy to get caught up in the latest trends and innovations – those shiny new toys that promise to revolutionize the way we do business. While it’s important to stay “in the know” and incorporate new strategies and tools, it’s all too common to overlook the foundational practices that are the bedrock of successful land selling.
Whether you’re facing challenges in moving your properties, or you’re just stepping into the world of land investment, a refresher on the basic strategies can make a significant difference. Let’s dive back into the essentials to make sure you’re building on solid ground.
- Understand your land’s unique selling points. Every piece of land has its own unique features. It could be the location, the view, the nearby activities, the access,, or the potential for development. Understand what makes your land stand out and use it as a selling point.
- Market your land effectively. Use various marketing channels to reach potential buyers. We call this reach. This could include online listings, social media, a sign on the lot, and more. The point is that you want to get your listing in front of as many people as possible. High-quality photos and detailed descriptions can make a huge difference.
- Price your land correctly. Pricing your land correctly is crucial. Too high, and you’ll scare off potential buyers. Too low, and you’ll leave money on the table. Do your research and understand the current market conditions (and also how to price to sell quickly so you can do more deals).
- Answer your phone. It doesn’t matter if it’s you, an employee, or an agent, the #1 most important part of the sales process is the beginning – starting with answering your phone.
- Work with a professional. Working with a real estate agent who specializes in land sales can be extremely beneficial. They can help you navigate the process, negotiate deals, and reach a wider audience of potential buyers. This allows you to scale and – you guessed it – do more deals.
With these strategies, you can effectively market and sell your land.
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Remember, we teach you all of this and more in Land Academy. If you’re a member, take some time to review your education this weekend. If you’re not a member, we want to talk.
With these strategies, you can effectively market and sell your land.
You are not alone in your real estate ambition.
