How We Stack Up Against our Two Competitors (CFFL 0058)

How We Stack Up Against our Two Competitors (CFFL 0058)

Jack Butala: How We Stack Up Against our Two Competitors. Every single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:                   Hey, Jack Butala here for Land Academy. Welcome to our Cash Flow from Land show. In this episode, Jill and I talk about our two competitors. You know, more than half of our members come from our two competitors, and they all say some version of this: “That guy’s program was a great overview about buying and selling land, but you guys seem to fill the holes they left out.” Jill, this is a great topic for us. I’m hoping that we can, in one fell swoop here, answer the daily questions that I get. I’m sure if I get daily questions, you get multiple questions all the time-

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   About our two competitors. I guess, what’s good about them, and maybe what they’re leaving out. As always … You and I have always agreed on this, I’m never going to badmouth anybody or say anything negative.

Jill DeWit:                            Oh, yeah.

Jack Butala:                   We can get that out of the way right up … We’re not going to bash anybody’s stuff.

Jill DeWit:                            Well, you know, that question does come up. “Hey, what is it that makes you different?” You know what? It’s very easy for me to answer that. Frankly, it’s me. There’s like … I should have counted one, one thousand, two, one thousand. There’s a beat in there. That didn’t connect for a second.

Jack Butala:                   Is that the end of the show?

Jill DeWit:                            Yeah, that’s it. That’s how we stack up. Thanks for listening, folks. Join us in another episode. What else could you … What more could you want?

Jack Butala:                   They don’t have Jill. That’s it.

Jill DeWit:                            This is done. That’s it. Done.

Jack Butala:                   Oh, my gosh. For more information on Jill’s narcissism, go to justjill.com.

Jill DeWit:                            I think somebody has that. I’ve got to find that. I want to say I looked for that website a long time ago, and it was taken. I don’t know if they’re using it, but I think somebody has that.

Jack Butala:                   Oh, that’s fantastic.

Jill DeWit:                            Thank you.

Jack Butala:                   You know what? In all the notes I took of this whole thing, it never occurred to me that we are actually, probably better communicators and like maybe, possibly more entertaining. I just only looked at the quality of our stuff.

Jill DeWit:                            How funny is that? I hadn’t thought about that.

Jack Butala:                   They’re probably buying into us.

Jill DeWit:                            Shucks.

Jack Butala:                   I just figured it was just the quality, because the quality of our programs … I don’t think there’s anything in comparison.

Jill DeWit:                            Right.

Jack Butala:                   I never considered it was us, and to think part of it is.

Jill DeWit:                            I think part of it is us.

Jack Butala:                   Yeah.

Jill DeWit:                            Well, we’re sincere. We’re very transparent. We’re real people, and you know what? This is you and I, innately, are going to be honest and really tell the truth and tell you like it is.

Jack Butala:                   Yeah.

Jill DeWit:                            I really, firmly believe everyone wants that.

Jack Butala:                   Right.

Jill DeWit:                            They want to hear the truth. It’s funny, you and I laugh about it sometimes, some of my transactions when I’m doing the wholesale, our business land stay, how many people have just wanted to sell to me or buy from me because I’m a real person. They’ve actually said, “I like you because you’re …” What did they say? Oh, “You’re normal,” or something.

Jack Butala:                   Yeah, you’re down to earth, you’re normal-

Jill DeWit:                            It was something.

Jack Butala:                   You’re approachable or something.

Jill DeWit:                            Thank you. There’s a lot of that. You’re right. That’s one thing we had not talked about. We talked about the meat and potatoes part of … From what we hear from our members, you know, about the programs.

Jack Butala:                   If you want to buy … If you want to learn about flipping land, buying and selling land, at least at the time of when we’re recording this, there are exactly three places in this country that you can go to learn about this specific niche. There’s us. There’s my first student, Mark. There’s another guy who did a program in the late 2009s. His name is Jack, and he’s from Germany. I’m going to give you a tiny little overview about each of them. Mark was my first student. I got him into the business. We worked as investment bankers, together. He put together a program that I think, while I’ve never seen it … I haven’t seen the other one, either. From what people say, it is a fantastic introduction into flipping land. Both programs really concentrate on tax sales. Finding back-taxed property, offering next to nothing, and then dealing with the taxes, and some of the other stuff. We don’t concentrate on that at all. We concentrate on sending out direct mail to everybody who owns property in an identified area, and buying it that way. There might be back-taxed property in there, but I’m a big fan of casting a huge net.

I will say this about Jack. Jack is from a different country. He’s from Germany. He came over, as I understand it, as an IT person. I have never met him. I want you to imagine this for a second, because I’m going to give Jack a huge complement here. I’m not complimenting his program, I’m complementing him. I’m asking you, as an American, you’re an IT professional, go to Germany. You don’t speak English or anything. You try to make it as an IT professional, which he did, and you get sick of your job, like everyone. Instead of bailing and going back, you learn the language. You learn a whole new set of real estate laws, and you acclimate yourself to a completely different culture that you have no idea about. On top of that, you make a ton and ton of money in a niche that no one takes seriously. Jack, my hat’s off to you. I don’t think many people, me included, could go to a new country, learn the language, learn the real estate laws, and then actually succeed the way that you have. You have to respect that, no matter what you think. He’s our competitor, and it is what it is, but I have a lot of respect for that.

Then there’s us. I’ve been doing this since the late ’90s. I think that our programs and the stuff that we offer after you get involved as a member is amazing. I think it’s second to none or we wouldn’t have done the show.

Jill DeWit:                            Exactly. What you and I set out to accomplish-

Jack Butala:                   And we have Jill.

Jill DeWit:                            Thank you. And we have me. What you and I set out to accomplish, we clearly did. I love that. When we say, no stone left unturned, we mean it, man.

Jack Butala:                   Yeah.

Jill DeWit:                            It’s great. The response … You know, it’s so nice when we first rolled this out, we did not expect the overwhelming response that we got. It was just a little bit like, “Wow. We did it. They got it.” We conveyed what we wanted to convey. Everyone is understanding it. They’re grasping it. They’re thanking us. I mean, handwritten thank-you cards. I’d never thought that.

Jack Butala:                   It’s a two year, overnight success.

Jill DeWit:                            Yeah. You know, that’s okay. It’s good. It was kind of funny, too, because in the beginning, I kind of felt bad that like we kept dragging it out. We were like, “Are you guys done, yet?” We kind of started to build up a little following before we released the program. We kept pushing it because we wanted to make it right, and get everything in there, and really go over everything, and we did.

Jack Butala:                   Yeah, so not only do we provide the education through our programs which give you an overview. Then, they tell you exactly what to do. It’s not just a concept. It’s step by step do this, this, and this, and you’re going to succeed. Then, we go so far as to provide the data to do it. There’s huge differences in the quality of data out there. We provide access to the actual data, and then access to mailing companies that will make your life really easy with special discounts, the whole thing. We give you the concept. We tell you exactly how to do it. Then we put the tools right in front of your desk, right on top of your desk. We plop them down right in front of you. We don’t actually make you … Stand there over your shoulder-

Jill DeWit:                            Pick up the pen. Pick up the pen. Pick up the pen. Type. Type. Type. Now you got it.

Jack Butala:                   Like, Jill, mini-demons come out of you some times.

Jill DeWit:                            I’m sorry. It just kind of like-

Jack Butala:                   You have little demons that just sit there-

Jill DeWit:                            That’s just great. It’s just a comment. I’m like a uh.

Jack Butala:                   It’s from being a mom.

Jill DeWit:                            Shoot. Was that my outside voice?

Jack Butala:                   I was going to say something too, like, “We can lead you to water, but we can’t make you drink it.”

Jill DeWit:                            Jill follows up with you in your home, every week, to rate your progress. If you aren’t succeeding, we take it back. Just kidding.

Jack Butala:                   If you had to go through kindergarten three times, this program might not be for you.

Jill DeWit:                            It might be perfect for you. Oh, boy.

Jack Butala:                   Oh, man.

Jill DeWit:                            It’s okay.

Jack Butala:                   You’re killing me, today. Wouldn’t it be great if this is all we had to do?

Jill DeWit:                            Well, five minutes in, and my cheeks hurt.

Jack Butala:                   If all we just did was the radio show and that was it. I’m so jealous of people that are like that.

Jill DeWit:                            I know.

Jack Butala:                   They just have a show and that’s it. They don’t have any other stuff to do.

Jill DeWit:                            You know what? I’m sure their garage is a mess. I’m sure they have other things going on, too. There’s family vacations coming up that need their attention. There’s stuff you’ve got to do. It’s okay.

Jack Butala:                   I mean we all have personal stuff, but-

Jill DeWit:                            Oh.

Jack Butala:                   There’s a lot of work. We have a lot of work to do.

Jill DeWit:                            What? Oh, come on. You just … You are so making that up. You just came off of an awesome time in San Carlos. Now you’re just goofing off. I see.

Jack Butala:                   I’m still in vacation mode [crosstalk 00:09:53].

Jill DeWit:                            Dude, there’s nothing on your desk.

Jack Butala:                   I know. Maybe there should be. I don’t know.

Jill DeWit:                            Yeah, there should be.

Jack Butala:                   That’s probably fine.

Jill DeWit:                            Yeah.

Jack Butala:                   Aside from the fact that we provide all the tools and motivation, really in a customized way through SuccessPlan.com, and we give away a free property with our program.

Jill DeWit:                            We’re … Rating … Giving out … wait, wait, wait. And for rating the show, by the way.

Jack Butala:                   Oh, right. Go ahead.

Jill DeWit:                            By the way, every month, we give away a free property just for downloading our free ebook off our website, landacademy.com … You don’t even have to read it, and rating the show.

Jack Butala:                   Rate the show on iTunes. There’s links. Wherever you’re listening to this podcast, the text has links to doing both things.

Jill DeWit:                            Right. If I can’t tell … If my team can’t tell who you are because your sign-in/log-in is not like your name, just send us a quick little email. You can send it to me, Jill@landacademy.com. People do that, and I appreciate that. They’ll say, “Hi, I just rated the show. This is me, and I’ve got the ebook, so great.” Thank you for doing that.

Jack Butala:                   If your username is “messyface365,” send an email to Jill that says, “Hey, I’m Jennifer Smith, messyface365.”

Jill DeWit:                            I promise I will not ask you what that stands for. I should do that. “Hey, by the way, what is that?” No. You were saying … Well, you were doing, okay, we give away a free property, awesome, with the program. There’s another thing about us that we bring to the table. That is two for one. You get … You’re, Steven … The level of expertise and the analysis and the data and the secrets and the tips, everything that you bring to the table, are … I’m going to say it, priceless.

Jack Butala:                   Thank you.

Jill DeWit:                            It really is. You’re welcome. You have a wonderful, wonderful way of explaining it so … I know we have members from all levels. We have members that, gosh, they have a doctorate-

Jack Butala:                   Yeah, we do.

Jill DeWit:                            And they’re doing this. We have members that are like, “Oh my gosh, I’ve been floundering over here doing this.” You can explain it so everyone can grasp it. That’s really important to be able to do. One thing, to have all of this, and put it on paper and all that. But to be able to convey it, that’s huge.

Jack Butala:                   You know, people have been telling me that my whole life? For some reason, I can meet people from where they come.

Jill DeWit:                            Yup.

Jack Butala:                   Like if you get hung up in one little area here, I can pretty much see … I don’t know why. I’m not patting myself on the back. For some reason, I can just see why that is. Maybe I should have been a teacher.

Jill DeWit:                            It’s the way you operate, too. It’s funny because this happens sometimes.

Jack Butala:                   I do it with customers, too.

Jill DeWit:                            Right. When you and I are out in the real world, and we meet new people, and they don’t really know who we are, what we do, it’s kind of funny. They’re a little taken aback and they kind of go, “Oh.” They get it, because it’s like it’s … I think it’s good that we … We could walk around, everybody could walk around with an attitude and whatever. Does that make sense?

Jack Butala:                   I’m not sure what you’re saying.

Jill DeWit:                            Yeah, I don’t even know, either. It’s like, is that my outside voice, again? You know what?

Jack Butala:                   How about you paint your nails, and I’ll do the rest of the show?

Jill DeWit:                            How about this? Rewind-

Jack Butala:                   Rewind.

Jill DeWit:                            Or fast … Rewind and like, fast forward over that. Never mind. Anyway, I was giving you a complement about what you bring to the table. Then I was also going to say … Because I have said this … I don’t mean to toot my own horn, but I’ve got-

Jack Butala:                   There’s some horn tooting in this episode.

Jill DeWit:                            There really is. I’ve got some, maybe a year or two … I’m kind of a novice, but way more than a year or two, of customer service and sales and you know-

Jack Butala:                   You get customer stuff.

Jill DeWit:                            Stuff that I’ve learned that I can share with people that will make a difference, period.

Jack Butala:                   You know what I think? It’s just it’s all about being real straight forward and honest.

Jill DeWit:                            That’s a lot of it.

Jack Butala:                   Some of this gets … Real estate investment is not a skip along the top endeavor. It’s technical. There’s places you can get in a lot of trouble if you’re not careful. But I think land investing, of all the complicated stuff out there, this is the easiest. It’s a great place to start. It’s a step by step, maybe five or six step process in owning property for just a few hundred bucks.

Jill DeWit:                            Mm-hmm (affirmative).

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