What Makes a Good PodCast Episode (CFFL 0074)

What Makes a Good PodCast Episode

Jack Butala: What Makes a Good PodCast Episode. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala:                   Jack Butala here for Land Academy. Welcome to our cash flow from Land show. In this episode, Jill and I talk about something I think and read and research about all the time. What makes a good podcast? Well, before we get the show started, I’d love to hear from you on this topic. Our number is 888-735-5045. Please leave a message. Our producers will get back with you, and we’ll put you on the show.

Jill DeWit:                            Cool.

Jack Butala:                   Jill. It’s very fun to talk to you about this topic. I don’t know, is it real estate topics? Is it you know …

Jill DeWit:                            Oh, what makes a good podcast?

Jack Butala:                   Yeah. What makes a good podcast?

Jill DeWit:                            Is it what we talk about, or is it us?

Jack Butala:                   I don’t know. Because if we’re going to talk about it-

Jill DeWit:                            Or is it your producing skills?

Jack Butala:                   Oh, it’s not that. Hey, before that, let’s take a question from a caller. What do you say?

Jill DeWit:                            Okay. I have one here. Jason from Boston called in and asked, “Who buys properties out in the middle of nowhere?” Okay, I have to laugh at that.

Jack Butala:                   This cracks me up.

Jill DeWit:                            I know.

Jack Butala:                   No, you know what?

Jill DeWit:                            We get that often.

Jack Butala:                   I don’t mean to shove it aside. It’s a question we get all the time. It’s one that I probably answered, I bet maybe three or four hundred times.

Jill DeWit:                            Uh-huh. It’s so interesting.

Jack Butala:                   I know you guys do over there, too.

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   What’s you gut … What’s your immediate without thinking about an answer?

Jill DeWit:                            Here’s what I got to say. My phone does not stop ringing from people who want to buy property out in the middle of nowhere, if you want to call it that. We joke about it, but …

Jack Butala:                   The answer is everybody. I mean, I-

Jill DeWit:                            I know.

Jack Butala:                   There’s just no issues with sales. It’s so hot. You know who I get this question from the most? Seasoned real estate people.

Jill DeWit:                            Right. They don’t get it.

Jack Butala:                   For some reason, they’ve just been … I don’t know where they get this idea that property’s only valuable when it’s like in an urban area-

Jill DeWit:                            Right.

Jack Butala:                   Or when it’s been improved somehow, like with improvements. The concept of buying property that’s unwanted in a rural area and then reselling it for more doesn’t register with seasoned real estate people, which I think is great.

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   For the rest of us … Well, I guess we’re seasoned, now by default. For a lot of Land Academy members …

Jill DeWit:                            We don’t have any trouble.

Jack Butala:                   Yeah.

Jill DeWit:                            Yeah. You know, when we talked about this on … I talk about it a lot with new members and too, I stopped guessing. I stopped trying to figure it out. I’ve had such an interesting … There’s people that are in cities, in downtown cities that are like, “I’m done. I’m out. I want …” Some of them are wanting to leave the cities permanently, and some just want a cabin, or just want a getaway area.

Jack Butala:                   Right.

Jill DeWit:                            Some people now are working remote. That’s not crazy, so they can, gosh, have their ranch somewhere and you know, escape the rat race.

Jack Butala:                   Hey, but don’t believe us. Do these two things. They have nothing to do with us. Go to Landwatch.com and see how many properties are for sale there.

Jill DeWit:                            That’s true.

Jack Butala:                   That’s a good sales venue for us and for our sales members. Then, number two, go to YouTube, just for fun, when you want to kill about a half hour and look up some phrases like this: Get away from it all, or 40 acres in Nevada, or-

Jill DeWit:                            Off the grid.

Jack Butala:                   Off the grid, or-

Jill DeWit:                            Tiny houses.

Jack Butala:                   Get rid of your monthly bills. Tiny house is a great one.

Jill DeWit:                            Right.

Jack Butala:                   Get rid of your monthly … There’s whole shows on there-

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   With people that have just said, “I’ve had enough. I got a great job. I went and bought some property for cash. I paid $1,500 for this truck. I’m living out here, and it’s great.”

Jill DeWit:                            I got to say something interesting, too, I’ve noticed. It used to be you were cool if you had the townhouse downtown with the hot car and the whatever. Now it’s getting a little more cool to be out somewhere.

Jack Butala:                   You’re describing yourself.

Jill DeWit:                            I am describing myself.

Jack Butala:                   You have a townhouse, and you’re cool. You have a hot car.

Jill DeWit:                            I do. Plus … However, it doesn’t mean that I’m cool. You can-

Jack Butala:                   I’m glad I’m not the only one who thinks that.

Jill DeWit:                            Thank you. Thanks for saying that. Now it’s even cool to be living out there. You know, living somewhat off the land. If you have solar power and you get your water delivered-

Jack Butala:                   You are cool. I can’t get off this cool thing.

Jill DeWit:                            It is cool. Thank you very much.

Jack Butala:                   No, you’re cool.

Jill DeWit:                            Thank you. I appreciate that. You know what I mean?

Jack Butala:                   You have a big, huge diamond ring on your finger, too.

Jill DeWit:                            What is with … Are you just trying to get me off-topic and confused?

Jack Butala:                   You know what? I’m trying to make what makes-

Jill DeWit:                            Trying to make it a good podcast.

Jack Butala:                   A good podcast episode.

Jill DeWit:                            Let’s see if I can distract Jill and make it funny.

Jack Butala:                   I think you’re super pretty, Jill.

Jill DeWit:                            Thank you, very much. I appreciate that.

Jack Butala:                   I’m not the only one.

Jill DeWit:                            Thank you.

Jack Butala:                   Someone that you know will get in here and crack up.

Jill DeWit:                            Thank you, but … You’re done with my question.

Jack Butala:                   My favorite email, I got about Jill is this, that came recently.

Jill DeWit:                            Oh, no.

Jack Butala:                   Steve, I hope you have a Plan B.

Jill DeWit:                            That was when I was doing some acting stuff. Is that why? Or just in general?

Jack Butala:                   I don’t know what it was related to, like she’s just not going to stick around very long. She’s probably got better stuff to do.

Jill DeWit:                            Thank you.

Jack Butala:                   It’s a good thing the podcast is going well, because it helps.

Jill DeWit:                            Well, hopefully we answered Jason’s question, which is there’s a variety or reasons-

Jack Butala:                   Right, so here’s like, six times, I’m sorry.

Jill DeWit:                            It’s okay. There’s a variety of reasons that people want to buy property out, you know, rural property, or just not downtown. Test it like Steven said.

Jack Butala:                   Here’s a take-away from this question. Then I’ll read the question again. “Who the heck buys property out in the middle of nowhere?” The take-away is, there’s no issues with sales in this product type. If you have issues with sales in this product type, it’s because you didn’t buy it right, and you didn’t listen to us from start to finish about how to buy property super inexpensively.

Jill DeWit:                            Mm-hmm (affirmative). Right.

Jack Butala:                   All the property that’s for sale in these venues, in my opinion, that’s for sale for a long time, it’s because it-

Jill DeWit:                            There are problems.

Jack Butala:                   It was purchased for too much money.

Jill DeWit:                            Yeah, they overpaid or something that they missed.

Jack Butala:                   Right.

Jill DeWit:                            You need to have the right attributes and other things we talked about.

Jack Butala:                   Yes. It’s really, really easy to follow the three or four step process that we have when buying this property to make sure that you never end up with property that’s overpriced, so it’s for sale, forever.

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   When you price a property, a 40 acre property in let’s say, Arizona, for sale for eight or nine thousand dollars, how long do you think that we keep something like that, right now?

Jill DeWit:                            Days.

Jack Butala:                   I’ve got three properties coming, right now, from escrow. I chose this time, which is not really like us, but I chose to get title insurance and go through escrow for several reasons. I bet those properties are sold 16 times if we want them to, and we haven’t even closed escrow, yet.

Jill DeWit:                            Oh, dude, I just sold five acres in Latimer County. Our phones are still blowing up. The deed’s not even done. I mean it’s been a flood of calls.

Jack Butala:                   What did you sell that for?

Jill DeWit:                            4,000.

Jack Butala:                   What you buy it for? How much?

Jill DeWit:                            1,000.

Jack Butala:                   There.

Jill DeWit:                            Was it even 1,000? I think it was.

Jack Butala:                   No, it wasn’t. It was 800.

Jill DeWit:                            I didn’t think it was. Thank you. I think I budgeted 1,000 when I did it.

Jack Butala:                   You bought a piece of property and increased the price by five times, and you have multiple buyers.

Jill DeWit:                            They’re still blowing up our phones.

Jack Butala:                   What are we going to do? We’re going to send another mailer out into that area.

Jill DeWit:                            Mm-hmm (affirmative).

Jack Butala:                   It’s like taking money.

Jill DeWit:                            It’s not. It’s doing this right.

Jack Butala:                   I mean it’s we’re providing a service.

Jill DeWit:                            No.

Jack Butala:                   Let’s call it that. You’re right. I shouldn’t say that.

Jill DeWit:                            No.

Jack Butala:                   I just get real excited and happy about our model-

Jill DeWit:                            Yeah.

Jack Butala:                   Because this model has been going on-

Jill DeWit:                            It is good.

Jack Butala:                   Yeah, and here’s-

Jill DeWit:                            Well, and you know, the bottom line is, we buy it right. We solve a problem. We buy it right. The seller’s winning, too. They’re so darned excited. They went out and did their homework, by the way. This buyer that I have, they went out and looked on it, stood on it. It’s really sweet.

Jack Butala:                   Oh, they did? That’s great.

Jill DeWit:                            They did. They went out and checked it out.

Jack Butala:                   Oh, I love when that happens. Did they take pictures?

Jill DeWit:                            I don’t know. I don’t know.

Jack Butala:                   We should give a discount if people go look at the property and take pictures of themselves and their family or whoever they’re with.

Jill DeWit:                            They’re so … That would be cool. That would be cool.

Jack Butala:                   Wouldn’t that be great? People would like that.

Jill DeWit:                            That’s a good idea. A follow up thing. Show them using it and happy and enjoying it.

Jack Butala:                   Yeah.

Jill DeWit:                            Cool. All right.

Jack Butala:                   Maybe we’re too positive on these topics. Is there something bad? We should talk about something that’s slightly negative.

Jill DeWit:                            Why?

Jack Butala:                   I don’t know. It can’t all be rosy, can it?

Jill DeWit:                            Oh, my gosh.

Jack Butala:                   Can anything be all good-

Jill DeWit:                            I have a question for you. What makes a good podcast for you? Back to the … I don’t know where you’re going with this. Okay. You do this research. I am seriously curious. I’m tuned into the show. I’m being a new listener. I found this show because I’m thinking about doing a podcast, who knows, or I’m just curious. What makes a good podcast episode? What, in your research, or what makes a good show?

Jack Butala:                   Here’s what I found in my research. I don’t necessarily agree with this, but this is what my research has said. I’ve done hours … Tons and tons of hours. This is what, show number 74? Jill and I had kind of a trial show before that. I think there were 10 or 15 episodes that where a lot longer than this. They were less structured and a lot longer. The research that I found is this. To be entertaining, but don’t be silly. Have good language, but not completely rated G. I can go on and on and on. They don’t ever tell you what to do, which is really, I think, silly, unlike what we teach where we just say, “Do it. If you go do this, or some version of this …” It’s-

Jill DeWit:                            Like a road map.

Jack Butala:                   Yeah, a road map, or a tool box, or something. I don’t know. There’s a lot of nebulous concepts out there about a podcast, but I do believe this. It has to be entertaining or no one’s going to listen to it. I think we, you and I, have two types of listeners, one’s that are really interested in the land piece-

Jill DeWit:                            Some that are interested in you, and some that are interested in me.

Jack Butala:                   Yeah.

Jill DeWit:                            Those are our two types of listeners.

Jack Butala:                   98% are interested in you, and two sad people are interested in me. No, we have two types of listeners. People who think we’re actually entertaining, and then I think that’s-

Jill DeWit:                            Thinks we’re ding-dongs.

Jack Butala:                   And people who feel sorry for us. People who want to learn about this land business, you know? I’m sure … I got a comment recently. Maybe I heard it from you. I probably did, where somebody said, “Look, can you cut out all the silliness and just-

Jill DeWit:                            Yeah, they did.

Jack Butala:                   “Read it like it’s an encyclopedia?”

Jill DeWit:                            Do you know what my comment was? “Go back and rewatch the program, if you really want …” We put a few fun things in the program, but the program is really more business related. It really is business. It’s all business. Business with a smile.

Jack Butala:                   I mean, I don’t know. I’ve listened to a lot of podcasts long before we ever started this. Some of are just somebody reads out of a textbook about some kind of history. The most popular podcasts or radio shows in all the research that I did, are very politically oriented and specifically, very right-wing pro politics.

Jill DeWit:                            Seriously.

Jack Butala:                   I don’t want any part of that. I don’t want to sit on-

Jill DeWit:                            Yeah.

Jack Butala:                   Who listens to that? I don’t know. You know what? I shouldn’t criticize it-

Jill DeWit:                            Let’s all talk, today, about-

Jack Butala:                   Because a ton of people listen to it.

Jill DeWit:                            Who we’re going to vote for. Let’s talk about … No.

Jack Butala:                   All that stuff that our president did wrong and all that,

Jill DeWit:                            I don’t want to talk about that.

Jack Butala:                   Yesterday.

Jill DeWit:                            You know what?

Jack Butala:                   That’s not what I want.

Jill DeWit:                            Well, you and I do the same thing. When you and I are out, if our friends go off on a tangent like this, you and I are gone. Or people are really mean-

Jack Butala:                   Yup.

Jill DeWit:                            If like they started talking about that, we’re like, “Okay, we don’t really want to hang out with them.” I go, “You know, the only good thing about podcast episode …” I want to … Like I’m going out for a beer after work.

Jack Butala:                   That’s what I want.

Jill DeWit:                            I want to take my mind off work. I don’t want to think about work.

Jack Butala:                   We never talk about that, Jill, but that’s exactly what I think.

Jill DeWit:                            Mm-hmm (affirmative). I hope that whoever’s listening is driving home, right now, or on the train home, right now. Wherever you are … Making dinner, you’re going to get some good information out of this, but you’re also just wanting to get away from it all, and just laugh for a few minutes. I laugh at us.

Jack Butala:                   If you agree with us, or disagree with us, call 888-735 … I’m not joking. 888-735 … We just got this number. 888-735-5045. No one’s going to sell you anything. It’s not a sales line. It’s only for the podcast.

Jill DeWit:                            Yeah. We just want questions. We want to know your feedback.

Jack Butala:                   Ask us some questions.

Jill DeWit:                            We want questions.

Jack Butala:                   Tell us we’re ding-dongs, whatever. If you just want to be on the show, and have a ton of people listen to your voice, call that number and leave a silly message, and try to get it on.

Jill DeWit:                            Yeah. Thank you.

Jack Butala:                   Back to the point. I mean, again, I’ve done a ton of research. The podcast is … It has to be … You said it perfectly in one word, recently, or not so recently. It has to be infotainment.

Jill DeWit:                            Ah.

Jack Butala:                   That’s the market that I’m interested in capturing.

Jill DeWit:                            I like that. I came up with infotainment, and you came up with business fantasy.

Jack Butala:                   Say ‘fantasy,’ again, Jill.

Jill DeWit:                            You know, I have a cold right now, so I’m a little plugged up, so I’m not thinking it sounds that good, but-

Jack Butala:                   It sounds good, trust me.

Jill DeWit:                            If you give it a couple of days, I’ll get that raspy Demi Moore voice going here. We’ll see.

Jack Butala:                   One of my members … My members … One of our members of Land Academy emailed me yesterday, and I sent it to Jill because we were both … It’s not often that they make us laugh, it’s usually the other way around, but this guy said … We had a podcast, about two weeks ago that got posted. He said, “I’m sitting here cooking dinner and listening to you guys talk about the definition of a first kiss.”

Jill DeWit:                            Oh, yes.

Jack Butala:                   I think … This is topical. It’s not just silly.

Jill DeWit:                            That was funny.

Jack Butala:                   When I get feedback, when it gets back to me, all the way back to me-

Jill DeWit:                            That was awesome.

Jack Butala:                   About something that we talked about in a podcast from more than one person, because he’s not the only person that said that, I think that makes a good podcast, whether it’s business related or funny.

Jill DeWit:                            That was good. I appreciate that.

Jack Butala:                   Jill and I have a different definition of first kiss.

Jill DeWit:                            Oh, gosh.

Jack Butala:                   We’ll be brief about it. Jill thinks it’s like the first time she kissed somebody. I think it’s the first time you like kissed kissed somebody.

Jill DeWit:                            Read between the lines.

Jack Butala:                   Yeah, leave it at that.

Jill DeWit:                            Oh, my goodness. You know what I have to say about that? Fantasy.

Jack Butala:                   Business fantasy is this genre. I don’t know if it exists, but I think … I’ve written a couple of drafts of stories about people you know, if you sit around and daydream a little bit about being incredibly successful, and working through the steps of, I don’t know, of launching an app, or launching a real estate company, or launching whatever, and having it go through the roof and make a ton of money.

Jill DeWit:                            Steven, our story could be kind of business fantasy.

Jack Butala:                   It is. That’s one of the drafts I have. We started with a very small amount of money, and really ended up doing extremely well, and continue to do well. Now, we’re doing incredibly well with Land Academy, which I never thought … Land Academy was completely started long ago, never in this form, never with a dot com, just to help people learn how to buy property, and actually to buy more property from us. Not only from us, but to kind of get them in the business, so that they understood the product type-

Jill DeWit:                            We did deals, together. That was our other thought. We’d all benefit because they would find deals that they could not close, or maybe they didn’t have the funding for, so we’d do deals together. Who knew it would morph into this huge thing-

Jack Butala:                   Exactly.

Jill DeWit:                            That I can’t keep inventory in. It’s hilarious.

Jack Butala:                   What are we going to do about that? All kidding aside, we have … Like a year ago, we had, I don’t know, eleven hundred, twelve hundred properties in inventory. We have like 40.

Jill DeWit:                            I know it’s under 100, that’s for sure.

Jack Butala:                   Everything we sell, gets sold before we actually … Not intentionally, we just post it.

Jill DeWit:                            I know. Now it’s like-

Jack Butala:                   You look upset about this.

Jill DeWit:                            No, well, yeah, well-

Jack Butala:                   Do people call you disappointed, like, “Where the heck’s all the property?”

Jill DeWit:                            They are. You know, that’s why. They really … It’s like people call me and I have to say, “Sorry, it’s gone. Sorry, it’s gone.” That happens all the time, all day long, you know, multiple calls a day for properties that they just went. Now it’s kind of funny. When I do like a hump day special or something, it’s like the callers are standing by waiting for me to announce, “Okay, the first caller gets dah, dah, dah,” like a radio station, you won the tickets.

Jack Butala:                   Uh-huh.

Jill DeWit:            It’s kind of like that, now. When I hit the button for my humpday special, it’s like voom.

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