What Type Entrepreneur Are You
Jack Butala: What Type Entrepreneur Are You. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.
Jack Butala: Jack Butala here from Land Academy, welcome to our Cash Flow from Land Show. In this episode, Jill and I talk about the types of entrepreneurs that we’re seeing in our Land Academy membership group. Some are going a 100 miles an hour, Jill, and some are kind of analysts by nature, and some are simply using our product as doorstops. I wonder which one you are, listener. Potentially, which one you could be. Jill, I love this topic, and I’m glad we’re doing it on the air because it seems to be a topic in success plan, and I have a lot to say about it, let’s put it like that. Before we get into it, let’s take a question from a caller.
Jill DeWit: Okay, I have something funny, I got to interrupt. When you said using it as doorstops, what if we had named, instead of “Data2Doorstep,” “Data2Doorstop.”
Jack Butala: Let’s do a new product.
Jill DeWit: “Data2Doorstop.” We’re going to sell all of our CDs, the stuff that went wrong, we’re going to sell them as a bundle and you could use as a doorstop.
Jack Butala: “Data2Junkmail.” That’s what the next one’s going to be.
Jill DeWit: “Data2Junkmail. “Data2Flyer No One Will Never Use.” “Data2Windshield Flyer.”
Jack Butala: “Data2Failure.”
Jill DeWit: “Data2fail-”
Jack Butala: “Data2Windshield Flyer,” I like it.
Jill DeWit: Oh my gosh, okay, I just …
Jack Butala: “Data2RecycleBin.”
Jill DeWit: “Data2Doorstop.” “Data2RecycleBin.” You know what? I got to tell you, people who got the wrong data, that’s what that’s going on, it’s “Data2RecycleBin.” Anyway.
Jack Butala: I’m going to read this guy’s question this time and you can answer it.
Jill DeWit: Okay.
Jack Butala: I don’t even know what it is like. Guy from New York asked, “I’ve been using AgentPro247.” I should never put, that’s a plug from them, I’m not … I didn’t say that. “I’ve been using AgentPro247 … ”
Jill DeWit: Beep.
Jack Butala: “… data to send out postcards to house owners to see if they want to sell their house. Is Data2Doorstep any better? Is Data2Door-, what is he ask for? Is Data2Doorstep, which is our product, better than Agent247 … ?
Jill DeWit: Beep.
Jack Butala: … data product. Their data product, which is our number 1 competitor, by the way. What’s the difference?
Jill DeWit: Okay, well, I got two problems. One is the data problem, the other one is the postcard problem, I will address that in a minute.
Jack Butala: Go ahead.
Jill DeWit: The answer is yes. The parameters and what we can do with our data and the freshness of our data cannot be topped. Trust me, we tried. Right, Steven?
Jack Butala: Yeah.
Jill DeWit: That’s really the … that’s how we roll. Just in gen-, not just when it comes to this stuff, that’s how we roll, anyway. Before we’re going to launch anything or promote anything or do anything like this for our people and put our name on it, man, it better be the best thing out there.
Jack Butala: It’s the data we use. It’s the data I’ve been using for 17 years, there’s a reason we’re so darn successful and qualified to even have this company. Using that data, we’ve completed almost 16,000 successful land flips. What better task is that?
Jill DeWit: Mm-hmm (affirmative). We know how current it is.
Jack Butala: I have a lot to say about this, too, it makes me mad.
Jill DeWit: We know how current it is. We know it’s a direct feed, basically, from the counties straight to your computer.
Jack Butala: I’m reading from … First of all, what’s the word in our competitor, what’s in their title? It’s “agent”. Okay, it’s set up for real estate agents and I’m not saying you can’t use our stuff because we sell tons of it to real estate agents. But, this product is specifically made for houses. You know, I’m reading from their website, this is the options you can choose; for closure lists, short sell loan modification leads, adjustable rate and mortgage leads. All of those things have nothing to do with land.
Jill DeWit: Mm-hmm (affirmative), but on the flip side though is, I want to make sure that everybody knows, that you can still pull … our product covers it all. It’s not limited, because that’s what your saying, too.
Jack Butala: We have all that, too.
Jill DeWit: It’s not just land.
Jack Butala: We have all that stuff, too, and many more products. It’s provided, I should say, directly by First American Title. They use the same data to write mortgage [crosstalk 00:04:32] policies. How important is the importance of accuracy of data when you write an insurance policy? It’s very important.
Jill DeWit: Exactly, like on an office building or an apartment building.
Jack Butala: Exactly.
Jill DeWit: Yep, especially.
Jack Butala: All right, why is this guy sending a postcard?
Jill DeWit: That was my other point.
Jack Butala: I think steam’s coming out of my ears about this.
Jill DeWit: Oh my goodness, that’s going to be Data2RecycleBin.
Jack Butala: You know what my dad used to say when I was a kid? “Have you learned nothing.” That’s such a different time back then.
Jill DeWit: That’s really funny.
Jack Butala: That’s kind of what I want to say to this caller. Please don’t, everyone, please don’t send out postcards. You’re wasting your … I know it’s tempting. It’s cheaper than sending out a letter, well, maybe it’s not. Are we making [crosstalk 00:05:18] our product.
Jill DeWit: You know what’s funny about this? I have a point to make about this. When I think of postcards, I think of a pizza delivery company. A postcard is perfect to put on my door because I now deliver to your area. I have a new pizza company around the corner and you have a little door hanger, that’s what I think of.
Jack Butala: Or from your aunt Nancy in France.
Jill DeWit: No, even aunt Nancy wouldn’t do that. But here’s my point, the big hitters, when was the last time you saw Domino’s store flyer or anybody else like that? They don’t do them.
Jack Butala: You’re right.
Jill DeWit: There is better ways to get the word out. That’s not it.
Jack Butala: Right.
Jill DeWit: That’s what I have to say about postcards. I don’t think there’s a place for postcards anymore, I’m sorry.
Jack Butala: Jill and I did a podcast for the real cost of bad data and I’m not saying Agent247, or the person we’re talking about, has bad data. I don’t know what the source of their data is and it, whatever. A lot of people come from that data company to us and say, “Oh my gosh, this is so much better.”
Jill DeWit: It’s so cool.
Jack Butala: Hey, we’re not … well, we are the cheapest actually. I’m used to saying with our education, we’re not the cheapest, I mean we’re close to the cheapest, but what you’re getting… When’s the last time you get to buy a Rolls-Royce for the price of a Chevy? That’s what Data2Doorstep is.
Jill DeWit: Right. What I love is that people that come from … they’ve been using a different data set in a different company, and then they get into ours, it’s like they’re cheating. They feel like they’re in the backend cheating. It’s cool.
Jack Butala: You feel like that in there. You have property ownership records for 98.9%, this is their number, not mine. We’re licensed providers of the data for all property owners, regardless of property type, all over the country. So, yeah, we have tons of … The number 1 new customer that we have for that product is licensed real estate brokers and they provide it for their agents, and they use our training to help their agents prospect to get listing for houses.
Jill DeWit: It’s so much better than driving for dollars, there’s mapping things in there, too. It’s a nice thing for agents and brokers, because they can canvass a neighborhood, canvass an area, and fine tune their data set based on that. It’s not just county specific, I can bring it in even closer [crosstalk 00:07:45].
Jack Butala: Let me give a hint to Mr. Postcard, what you never want to do is send out a note to somebody who owns a house and say, “Hey, let’s talk about buying and selling this house today.” They’re going to throw it away. Especially an agent, too. “Hey let’s talk about listing your house.” There’s no hook there, you want to say, “I’m very interested in buying your house,” or “I have an interested party buying your specific house, please give me a call, you know, they’re very interested.” And time matters, and send them a business letter with a little respect.
Jill DeWit: Exactly, with their names spelled right. Just saying, happens to me all the time. All the time.
Jack Butala: Jill and I show you how all our data products come with specific instructions and example of how to do it, because we’ve been doing it for 17 years, successfully.
Jill DeWit: Okay, I have a question, Steven.
Jack Butala: Mm-hmm (affirmative).
Jill DeWit: What type of entrepreneur are you?
Jack Butala: I’m a 100-mile-an-hour guy.
Jill DeWit: Yes you are.
Jack Butala: I have a lot to say about this. There’s a lot of people who are very … You know what my mom used to say to me and my litter sister.
Jill DeWit: What’s that?
Jack Butala: You know the tortoise and the hare fable?
Jill DeWit: Right.
Jack Butala: She’s like, “You’re …” pointing at me, I’m the hare, my sister’s a tortoise, “… but you guys get there at the same time.”
Jill DeWit: That’s hilarious.
Jack Butala: So I think, successful entrepreneurs, that’s the way it is. Some of them are crazy and pulling-your-hair-out crazy. Some of them are angry. Some of them are just … they fall ass backwards into success. But, I think my point here is, I bet you have a lot to say about this, I think it’s very important to recognize the one that you are and then embrace it, and not try to be something that you’re not.
Jill DeWit: I agree.
Jack Butala: Because you will waste more time trying to be something that you’re not, you’re avoiding success then.
Jill DeWit: Exactly, and what I’d like to point out is you don’t have to be a 100-mile-an-hour guy to be successful.
Jack Butala: I agree.
Jill DeWit: That’s the thing, there’s many different types out there. What type am I …
Jack Butala: I [crosstalk 00:09:52].
Jill DeWit: … because I don’t even know, I was just trying to think, I don’t know what type I am. I’m definitely not the analysis paralysis [inaudible 00:09:57].
Jack Butala: No.
Jill DeWit: I’m not the 100-mile-an-hour guy, I might be the 70, 80, I’ve been speeding, I’m speeding but I’m not … I know what, I might be the entrepreneur that, correct me if I’m wrong, I’m going above the speed limit, but it’s not a felony.
Jack Butala: Oh, I’m the felon.
Jill DeWit: You’re the felony.
Jack Butala: Yeah.
Jill DeWit: You are the felony. You walk around ticked off a little bit because nobody else is going that fast and it’s hard for us to … sometimes we have to go, “Okay, we’re trying, we’re getting there.” It’s a good thing. It’s really good. So, what am I?
Jack Butala: I’m going to give you a compliment.
Jill DeWit: Okay.
Jack Butala: I hope you take it that way, because if you don’t, then this is yet another podcast recording that never gets published because Jill gets mad at me for saying stuff.
Jill DeWit: Oh no, here it comes.
Jack Butala: You are a fantastic business partner entrepreneur.
Jill DeWit: In … What does that mean?
Jack Butala: You are I are way better together than we would be apart.
Jill DeWit: Yes, thank you. It’s true.
Jack Butala: I’m a good up-front idea …
Jill DeWit: You are.
Jack Butala: … guy. You are an unbelievable representative. You’re like the lead singer.
Jill DeWit: I do take it as a compliment, thank you. You do come up with the good ideas. I will give you credit. I have a few, now and then, that are some good ones. I get mine in, but the majority of the ideas, absolutely, you get credit. They do come from you. Slash however, I’m a good sounding board. We can talk about it and figure out, “Okay, is this going to work, what can we do to really make it work better?”
Jack Butala: Everyday, Jill comes storming into my office or some version of this, “I just got off the phone with XYZ, and they are ready to purchase our property, or they’re ready to buy, or become a member of our education situation, but they need this. So, can you please do a video, please launch a new product in less than 30 seconds, that addresses this need, so that I can call them back and say, ‘Yes.'”
Jill DeWit: Mm-hmm (affirmative). That’s true.
Jack Butala: Then we launch into …
Jill DeWit: A whole other thing.
Jack Butala: A light debate, we’ll call it.
Jill DeWit: A light debate. Everywhere around our office, that’s so funny.
Jack Butala: I would argue that, maybe you are … there’s a bunch of stuff that you are 100 miles an hour on, Jill.
Jill DeWit: You know what?
Jack Butala: You have a lot of, the more we get into this, the more successful we’d become, and all of this stuff, the less patience you have.
Jill DeWit: You’re right. There are a few things that I can sit back and go let’s do this the right way. There’s a few things that I get mad about and I say, “I need this now and I’m not leaving.” I’m not wasting my time because it’s keeping me from doing what I need to do. That’s not cool.
Jack Butala: We have a whole series of podcasts coming up called, “Personal Finances.” It’s a 5-part series, and we talk about personality types and saving money and what to do with money, how to use debt, and things like that. Part of that is looking in the mirror and say, “Hey, I’m this kinda guy, I’m this kinda person.” There’s a lot of personality types that succeed.
Jill DeWit: That’s true.
Jack Butala: Short of just sitting on the coach and watching TV for your whole life, you got a real good shot if you just put a teaspoonful of effort. That’s one of Jill’s new saying. All you have to do is put a teaspoonful of effort to turn a real estate deal, if you know what you’re doing.
Jill DeWit: If you know what you’re doing, and we help with that.
Jack Butala: Right.
Jill DeWit: Did we cover everything?
Jack Butala: No, I … you have something better to do?
Jill DeWit: No, no, I’m just asking. No, I was asking to like …
Jack Butala: “Can I go now? Can I go now, dad?”
Jill DeWit: No, I was asking if we covered them all. One funny type of entrepreneur, trying to think of entrepreneur type.
Jack Butala: You’re cracking me up, man.
Jill DeWit: I was going to say I’m the fun one at the convention. Is that a type?
Jack Butala: Yeah, you’re … I’m a class clown entrepreneur.
Jill DeWit: I think that exists, I’m good with that.
Jack Butala: What are the basic types. This is the teacher’s saying, “All right, this is fun, but let’s get serious.”
Jill DeWit: Yeah. I don’t know. What would you say we are?
Jack Butala: I would say the type-A personality, or kind of like a day trader personality, which Jill’s little brother was.
Jill DeWit: Oh gosh, yes.
Jack Butala: There’s that kind of personality that, not about Jill’s brother, they can be sometimes be difficult to be around.
Jill DeWit: Yeah, you can say that about my little brother.
Jack Butala: There’s this stereotypical boss type entrepreneur that thinks that they can just tell everybody what do, like [VAs 00:14:40] and everything, even though they have no credibility at all.
Jill DeWit: Right, don’t like that.
Jack Butala: There’s this sweet Southern California entrepreneur, which is kind of what you are, you get want you want, because you just kill everybody with kindness.
Jill DeWit: I do, and I try to solve problems.
Jack Butala: What’s that guy that wrote that book that you’re a favorite of a lot of years ago?
Jill DeWit: Dale Carnegie.
Jack Butala: Dale Carnegie. You Dale Carnegie your way through your day.
Jill DeWit: Yeah, it works.
Jack Butala: I know you do.
Jill DeWit: Well, I’m not trying to do it, that’s how I was raised, in my defense.
Jack Butala: If you ever get a chance to talk to Jill, if you ever call her or you’re a member or anything, but if you’re standing in front of her or talking to her on the phone, ask this question and say, “Hey, look, I really need a yes or no answer to this.” It just doesn’t work, I’ll give you an example. “Jill, do you want to go out to lunch today, yes or no?”
Jill DeWit: Yes.
Jack Butala: Oh my gosh, you totally just disproved my whole theory.
Jill DeWit: I know, I did that on purpose.
If you have any questions or comments, please feel free to email me directly at steve@LandAcademy.com.
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