Why Our Data2DoorStep Product is So Popular
Jack Butala: Why Our Data2DoorStep Product is So Popular. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.
Jack Butala: Jack Butala here for Land Academy. Welcome to our Cash Flow from Land show. In this episode, Jill and I talk about our Data2DoorStep product and its success. Jill, this is a celebration episode, actually. I can’t wait to talk to you about this, but before we do, let’s take a question from a caller.
Jill DeWit: Okay. Stan from Minnesota called in and asked this question, which, by the way, he called in by calling 888-735-5045. If you have a question, send it to us. Call us and leave it on our recording there, and we’ll either answer your question on the air or we might even have you. Stan asked, “Should I buy a property in an area where there is an HOA?” Good question.
Jack Butala: What’s an HOA, first?
Jill DeWit: An HOA is a homeowners association. Gosh, when did that start? Was that bigger in the ’80s? Did that really start then?
Jack Butala: I think so, yeah. I think sometimes it’s called LOA, too. Landowners association. It stands for homeowners association. Either love them or you hate them.
Jill DeWit: Exactly. It’s the people that leave notes that your weeds are getting too long, or your garage door’s open too long, or you should have your trash bins in. That kind of thing is what I remember. Even for some properties where they’re undeveloped, it still might be in an HOA. Don’t find them a whole lot, but some of the subdivisions that we buy and sell property in, they’re there.
You know what? Does not make a difference to me. It’s just a fact, and like Steven said, you love it or you hate it. Some people love it, because they know that it makes sure the property’s going to look good and retain its value. That’s the ultimate goal, I think, is why they do those things.
Jack Butala: Right.
Jill DeWit: There might be extra fees involved because you’re in an HOA situation, a homeowners association situation, but that shouldn’t deter you at all. All you do, when you buy it, just make sure you check the fees and make sure they’re current, or at least have an idea where they stand. Then when you sell it, make sure that you properly share all that information with your buyer, as well.
Jack Butala: Right.
Jill DeWit: Do you have anything else you want to add?
Jack Butala: No, I think it’s totally okay to buy a property where there’s an HOA. Like I said, people either love it or they hate it. A lot of times, with land, there’s recreation use only HOAs, so you never build on it, you just camp on it or you park an RV. They usually have boat access that’s around water. I’m sure Stan from Minnesota, here, is asking because … I’m not sure, but because there’s so many lakes in that area, there’s a good chance that it’s a rec-only. I wouldn’t be afraid of it at all.
Jill DeWit: No, not at all. Doesn’t make a difference. Just do your homework. That’s it. Moving on, what’s our …
Jack Butala: In the nature of complete and full disclosure, Jill and I are not feeling too well today.
Jill DeWit: Oh, are you really sharing that?
Jack Butala: Yesterday was, here in Scottsdale, Arizona, Parada del Sol. It’s an annual event that celebrates the postal service, the old Pony Express postal service. It’s a parade. We hit it a little hard, both of us.
Jill DeWit: We were out there all day. We were in the sun. We were being silly. We’ll just call it that. [crosstalk 00:03:28]
Jack Butala: Yeah, we’ll leave it at that.
Jill DeWit: Steven is 100% right that we’re paying the price a little bit today. I have to admit it’s been a little bit of a rough morning, but here we are.
Jack Butala: Here’s the good news. All day long, we launched Data2DoorStep. It’s a product where … We’re a licensed provider of CoreLogic’s real estate data. It’s, in my opinion, the best data in the world for real estate investors. All day, our phones were … We were celebrating all day yesterday.
Jill DeWit: Everybody loves it.
Jack Butala: A ton of people purchasing our Data2DoorStep product.
Jill DeWit: Right.
Jack Butala: I guess I decided to do the show today on that.
Jill DeWit: It’s perfect. You know what? I was going to just tie into that, I think some of the people are finding us because also Seth Williams, he wrote a great article on the value of good data. He went and compared Agent 24/7, all the top list source, all the top things, and if you look down, just scrolling down the article, there is the CoreLogic request.
He mentions us in there, too, because you can, you can get a discounted rate through us. I think it was a great article. I really like it, because he wrote all the pros and cons of all the different ones. It was awesome.
Jack Butala: Yeah, there’s basically four places you can get real estate data. In my opinion, CoreLogic is by leaps and bounds the best one.
Jill DeWit: The best. Exactly. There’s the county, which is not the best. Poor Steve. Talking about rough. What are the top four, do you think? There’s the county …
Jack Butala: I’m actually not even going to name them by name.
Jill DeWit: Oh, I wasn’t going to … I was going bigger picture than that. You want to get the best data, the most current data, and that’s what we have.
Jack Butala: The way that we provide it is cheaper.
Jill DeWit: Yeah.
Jack Butala: It’s cheaper than going directly to CoreLogic. If you can get them on the phone, you’ll find out that it’s more expensive.
Jill DeWit: Oh, my gosh, and it’s kind of confusing.
Jack Butala: Plus, with us, you get all kinds of other stuff.
Jill DeWit: Support, training.
Jack Butala: Yeah, training videos and all that.
Jill DeWit: All that, and the mailer discount. That’s the whole thing, too. We put together the whole thing. If you’re going to do it, you want the data, and you’re going to use the data, and with the mailer discount, that’s almost the more valuable there, the discounts that we negotiated for that.
Jack Butala: Yeah, it’s literally cheaper than a stamp.
Jill DeWit: It is awesome.
Jack Butala: You just can’t … Clearly, everybody loves it.
Jill DeWit: One of the things I think people love about it is it works for all property types. I’ve had a variety of people coming our way to get Data2DoorStep.
Jack Butala: Right, lot of real estate agents.
Jill DeWit: Yeah, even flippers. I have them. You’re right, I want … That’s the whole thing, especially for flippers. They know. You have to find the deal before it’s advertised, period. Before it’s on the MLS, before anything. You need to have the deal, otherwise it’s too late. The only way to get the deal is to reach the sellers, and this is the best way. They love it.
I’d say flippers are loving it, agents are loving it. I’ve had a few people that are in our program because they want to buy their dream vacation home, and this is a way for them to send out the letters in the areas that they like, and get motivated sellers calling them back, and then they can decide which properties they want.
Jack Butala: We’re getting story after story after story of people e-mailing us saying, “I didn’t use it specifically for the Land Academy program, but I used it for getting agents, to get listings.” There’s one other … Somebody just joined that’s an acquisition person for a real-estate investment trust.
Jill DeWit: That’s awesome.
Jack Butala: That’s the level of … This is the professional level data. It doesn’t get any better than this.
Jill DeWit: That’s kudos to you, Steven. What’s so interesting is, is even people in that capacity, they sometimes don’t know how to do all the pieces. You know what I mean? They don’t know how to do this part. They’re really good at maybe getting the funds, getting the investors, putting all that together. Not so much this part.
Jack Butala: We could have called it Bird Dog Info. You know what bird dogs are?
Jill DeWit: No, what is that?
Jack Butala: Bird dog is a …
Jill DeWit: I saw something …
Jack Butala: Bird dogging is what we do if we find super people, we create deals.
Jill DeWit: Okay. I’m not … I saw that term. I didn’t really know what that is. Okay, wait. Where did the bird dog come from?
Jack Butala: It’s bird dog. Like when you go hunting, there’s bird dogs.
Jill DeWit: Yeah, but it’s usually you shoot the bird and the dog goes and finds it.
Jack Butala: Yeah. Some dogs are bird dogs and some dogs are lap dogs.
Jill DeWit: I prefer the lap dogs.
Jack Butala: No, you don’t.
Jill DeWit: If I’m coming back … Hey, you know what? If I come back, I’m coming back as Abby, my old lap dog.
Jack Butala: Tell us about your dog, Jill. Hey, now we got all the real estate stuff out of the way, we’ve completely disclosed that we’re … To say it in the best way, you and I are not at our best.
Jill DeWit: Not at our best.
Jack Butala: You can talk about Abby, your dog.
Jill DeWit: I sure hope we don’t lose some listeners because we’re not on our A game today.
Jack Butala: Before we get to Abby, what was your … What part of yesterday was the most fun for you?
Jill DeWit: Oh, my goodness. What was the most fun for me?
Jack Butala: Jill has a single girlfriend named Kelly, and Kelly is an extremely attractive …
Jill DeWit: Yeah. Actually, that was fun.
Jack Butala: It’s fun to watch what happens.
Jill DeWit: Totally. When there’s a little bit of interest from somebody, and watching it unfold. Oh, my gosh, yes. Which I didn’t tell you, by the way. Last night … They started texting yesterday. Late last night, when we were all still out, he texted her and all it said was “Kelly!” with an exclamation point. I’m not kidding. Wherever the guy was, he obviously was meeting the wrong girls and so he reached out to our girl, and that was so cute.
Jack Butala: Right now, in Scottsdale, January, February, March, there’s … We’re just about coming into spring training here and the weather’s perfect, so the city’s just packed. It was packed full of people last night.
Jill DeWit: You can’t park.
Jack Butala: Yeah, there’s no driving anywhere.
Jill DeWit: There’s no driving. You have to Uber or ride your bike or walk. That’s it. We do all three. Yeah, that was really good. What was your … I think that was my most fun part, was watching Kelly in action.
Jack Butala: I ran into a buddy of mine that I haven’t seen in a long time. He inherited a trailer park. His grandmother died. His grandfather has passed away a long time ago, but his grandmother recently passed away, and the grandfather was a pretty serious real estate investor. He owned a lot of apartment buildings, all different types of income-producing real estate. All the grandkids got one of the pieces of property, and he got a trailer park. He’s done. He’s completely paid for. It’s 450 slots in California. He’s just done.
Jill DeWit: I was just going to say, does he walk around whooping it up like he’s done?
Jack Butala: It all made sense to me, because he’s always been that kind of guy. He knew this was going to happen. That’s the worst thing you can do is tell your grandkids, “You’re going to get something.” From the time they’re ten years old, they’re like, “Yeah, I really don’t have to work.”
Jill DeWit: Yeah, right. You have no motivation to do anything then. Why even graduate high school? It doesn’t really matter. The money’s coming in.
Jack Butala: It all came to me yesterday. I’m like, “That’s what’s going on with this guy.” He’s a land acquisition guy for a huge real estate … A new home developer, publicly traded new home … New construction out here is huge. No, he kept his job and he loves it. He loves his job.
Jill DeWit: That’s funny. You know what? I can understand that, because I know that we have members in our program that have no … I know that we have members in our program that are doing this because they want to someday leave their day job, but I also know there’s people that love their day job, and they just want this as a backup, as a side gig or something like that. I can see where your friend is coming from. When you go to a job because you want to, you don’t necessarily have to, it’s a whole different mindset. I think it’s a good thing.
Jack Butala: Right.
Jill DeWit: I’ve had jobs, I know you’ve had jobs … Well, no. You probably didn’t. I’ve had jobs that didn’t pay a whole lot at all. I was kind of there because I wanted to be there.
Jack Butala: Of course I did. I’ve had a lot more jobs like that than I’ve had high-paying jobs.
Jill DeWit: Okay. I’ve had silly jobs, when I was there for fun. I didn’t have to be there. Anyway.
Jack Butala: I just want to go on record and say publicly how silly I think parades are.
Jill DeWit: Oh, gosh.
Jack Butala: What the heck is that?
Jill DeWit: They’re not for grownups, they’re for kids.
Jack Butala: Oh, okay.
Jill DeWit: Steven, it’s not for you. You are not the target parade audience, because if you were, there’d be nothing but girls in bikinis going down there. If you noticed, there were no bikinis. There were horses and jugglers.
Jack Butala: I’m going to call the city of Scottsdale. All along the parade there’s different MCs. I think you and I should MC the parade.
Jill DeWit: We should.
Jack Butala: I’m going to do it with satire.
Jill DeWit: Okay.
Jack Butala: The whole time I’m sitting there, I’m just going to say how silly this is.
Jill DeWit: Just to see if anybody’s paying attention.
Jack Butala: Yeah, because nobody … Exactly.
Jill DeWit: Can you give me an example? Imagine it’s the rodeo guy, or the Pony Express guy’s walking down the street. What would you have to say?
Jack Butala: Oh, I respect that.
Jill DeWit: Okay. I would say, “Hey, folks, there’s a reason why your letter’s a month late. I sure hope your income taxes aren’t in that bag.”
Jack Butala: I respect the mail carrying part of it, and the tradition and all that. It’s the marching bands and the horse manure baking in the sun. It’s stuff like that, and the petting zoo.
Jill DeWit: And the miserable kids, because at the end, they’re so tired and they don’t want to be there. They just want to go, and they have to walk in the stupid thing.
Jack Butala: It’s the 21st century, you know? There’s this thing called YouTube, and you can watch that stuff any time you want. It’s just so silly. I don’t know.
Jill DeWit: It’s a celebration. Hey, I know they just did Super Bowl parade, by the way, in Denver. Celebration.
Jack Butala: If you go to any event like that, and you’re thinking to yourself, “Man, I really wish I was at work” …
Jill DeWit: Is that what you were doing all day yesterday?
Jack Butala: Yeah.
Jill DeWit: Oh no.
Jack Butala: I’m like, “You know what, this is ridiculous. I’m going to go to the office.”
Jill DeWit: It’s your conditioning, yeah. That’s great. All right, so that was … Did you have a best part yesterday, though?
Jack Butala: Running into my trailer park guy was a lot of fun.
Jill DeWit: Oh, that was it.
Jack Butala: No, I was just … We wouldn’t have stayed out so late if it wasn’t fun.
Jill DeWit: That’s true.
Jack Butala: There was just constant sources of entertainment all the way through it.
Jill DeWit: Man, you know what’s really funny about that? It brings out the amateurs. You and I talk about professional drinking and then there’s amateurs, or whatever. Professional partying and then … I don’t know what … I don’t want to throw us under the bus here. There’s professionals and then there’s amateurs, people that save it up.
Jack Butala: Yeah.
Jill DeWit: You know what? Let’s think about this.
Jack Butala: Save it up for Saturday night.
Jill DeWit: Here’s what happened. This is why it was so entertaining. Not only was it a Saturday, it’s Valentine’s Day today, everyone, and it’s a three-day weekend.
Jack Butala: Oh, right. Yeah. Oh my gosh, Jill, I forgot about that. That’s what happened.
Jill DeWit: We are not the only ones walking around a little worse for the wear today.
Jack Butala: There’s another Saturday night tonight.
Jill DeWit: There is another Saturday night. This could be worse, because they’re going to all have residual alcohol and things in them from last night.
Jack Butala: You’re right. You’re absolutely right. It was a two-day party.
Jill DeWit: There’s going to be people falling down tonight.
Jack Butala: Yeah.
Jill DeWit: I hope we don’t go out.
Jack Butala: Yeah, one of them’s not going to be …
Jill DeWit: Yeah, we’re staying in. We’re going to go to a movie and hang out.
Jack Butala: Yes, exactly.
Jill DeWit: That was good.
Jack Butala: Anyway, tell us about Abby. I haven’t thought about Abby in a long time. If you could clone that dog, you would be a billionaire.
Jill DeWit: I know. She was the best dog ever.
Jack Butala: The best dog ever.
Jill DeWit: Anybody who’s into dogs … We either just got ten more listeners or we just lost ten listeners. Just kidding. I like dogs.
Jack Butala: I don’t.
Jill DeWit: I know.
Jack Butala: Keep listening.
Jill DeWit: Steven doesn’t like animals. I do. Abby was the coolest, sweetest dog. Half Bichon, half poodle, and was quiet … You’d ring the doorbell, she didn’t do anything. She barely looked up, like, “You woke me,” kind of thing.
Jack Butala: Could you ever take her for a walk?
Jill DeWit: Yeah, but halfway around the block she’d get tired and she’d want you to carry her.
Jack Butala: You’d have to carry her.
Jill DeWit: I’m like, “What the heck?”
Jack Butala: That’s just like you.
Jill DeWit: Yeah. She’s like, “No, I’m really not into that. I’m good.” No, Abby was just the coolest, sweetest thing. The only thing she wanted to do was for you to sit down on the couch and watch a movie, and Abby wanted to be on your lap. That was it. When it’s bedtime, she’s like, “Okay, I’m coming.” That was it. Cool, cool dog. That’s my thing. If it does exist and I get to choose and come back, I want to come back as Abby, because that was a pretty nice life. She really had it made.
Jack Butala: Hey, if you ever get a chance to get to Scottsdale, you got to go to a little place called the Rusty Spur. It’s not one of my favorite places, but it’s kind of iconic. It’s literally in Old Town Scottsdale. It was literally the bank. If you can picture it in a western … The bank vault is still there, which they use as a storeroom. It’s just a bar. There’s no food at all. They have a country music band and all that stuff there all the time. It’s a lot of fun.
Jill DeWit: It’s good fun.
Jack Butala: It’s a tiny little place. It’s always packed.
Jill DeWit: It is. They still have the swinging doors.
Jack Butala: Yeah, just right out of a movie set.
Jill DeWit: It is out of a movie. That’s good.
Jack Butala: That’s what the problem was.
Jill DeWit: Oh my gosh. Like Steven said, if you end up at the Rusty Spur, you probably had a really good day.
Jack Butala: That’s right.
Jill DeWit: That was good. All right, did we talk about Data2DoorStep? That was awesome. I’m so proud of it.
Jack Butala: You can buy it on our web site. I actually put up a web site called Data2DoorStep.com. You can buy it there or you can buy it straight on Land Academy. All day, I was just staring down at my phone and watching people check out. Maybe that was it, too.
Jill DeWit: Maybe that’s it.
Jack Butala: That’s why we were out celebrating.
Jill DeWit: It’s so popular, and I’m really happy that everybody understands it. They get it.
Jack Butala: That’s why we’re in the shape we’re in.
Jill DeWit: You’re so silly. All right.
Jack Butala: Hey, join us in another episode where Jill and I discuss your all-important success in land investment and in life.
If you have any questions or comments, please feel free to email me directly at steve@LandAcademy.com.
I would like to think it’s entertaining and informative and in the end profitable.
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