Property Data We Use Thats Too Good to be True (CFFL 0231)

Property Data We Use Thats Too Good to be True

Jack Butala: Property Data We Use Thats Too Good to be True. Every Single month we give away a property for free. It’s super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don’t even have to read it. Thanks for listening.

Jack Butala: Jack Butala with Jill DeWitt.

Jill DeWit: Howdy.

Jack Butala: Welcome to our show. In this episode, Jill and I talk about property data, the data that we use that’s too good to be true. Great show today Jill. I hope this addresses a topic that I get a question about all the time. Before we get into it, let’s take a question posed by one of our members on SuccessPlant.com, our free online community.

Jill DeWit: Cool. Dan wrote, “Okay, so you’ve agreed on a price for the seller, now where do you go for additional research when just starting out to check title ownership, encumbrances, liens, zoning, water, electricity, other property perks, etc. I know the Data2DoorStep program provides access to some of that info, but I can’t afford the month subscription quite yet.” I love this. This is so typical.

Jack Butala: Hey, sales person. Sales person Jill, I think you are so much more qualified to answer this question than me.

Jill DeWit: I got 2 points to make. Really 1 point to make. It will pay for itself quickly, how’s that? When you can get access to the data, and you can jump in and do this, it will pay for itself so quickly, it’s not even funny. Because the time that you will save, it’s big. I mean, a lot of this stuff you can get from the county, for example. Although it depends on the county. Some of the counties, you can get in and check it really easily, check the ownership, and all that good stuff, but some of the stuff you can’t get to. Jack, it looks like you have a comment. Where are you trying to go with this?

Jack Butala: Just in life, you’re going to either pay with money or pay with time, unless you’re just independently wealthy, and even then, because we are. You just have to either pay with money or time. As from a sales standpoint, or from a recommendation standpoint, I just think maybe you’re not ready to do this yet. I don’t know Jill.

Jill DeWit: I mean, you know what, here’s a good point.

Jack Butala: Is there a free way to do it?

Jill DeWit: Do you know what I would do? Here’s what I would say. Dan, here’s what I want you to do.

Jack Butala: What he’s asking is, is there a way to do due diligence on a piece or property, free? What do you think?

Jill DeWit: It depends on the county.

Jack Butala: I don’t think so.

Jill DeWit: You may not get all of that.

Jack Butala: I’ve never call the county and have a county say, “Oh yeah, let me drop everything and I’m going to research the property for you, to make sure it’s okay to buy.”

Jill DeWit: It’s not going to be like that. Good point. I’m just saying some of the counties you can pull up ownership, and and can double check zoning, but that’s about it. As far as liens, that’s not going to show up on that county data. Water, electricity, all that good stuff, that’s probably not going to show up. Some of it too Dan, you might be getting ahead of yourself a little bit. You need to get into this. I appreciate where you’re coming from. My point was going to be, get as far as you can. I talked to someone about this the other day, because they were just getting Data2DoorStep. I said you’re going to fall over when you see how great this is and all the access you have, and you will be kicking yourself you didn’t do this sooner.

Jack Butala: That’s what this show’s all about.

Jill DeWit: Exactly. That’s why it thought this question tied into it. Dan, please do yourself a favor. Jack, you and I say this all the time. Don’t believe us, go into SuccessPlant and ask these questions.

Jack Butala: Yeah, go and ask that question. I think they did ask it that way.

Jill DeWit: Dan, go do all the research yourself. I get it, and then when you’re ready, and you can afford it, turn on Data2DoorStep, I would say do it sooner than later, and you’re going to go, “Oh, now I see.”

Jack Butala: It really is one of those things that everybody says, “Man I should have done this a long time ago.”

Jill DeWit: Now we’re tapping into our topic. We just ran into the topic of the show.

Jack Butala: Let’s have the topic, ready. If you have a question or if you want to be on the show, call 800-725-8816. Today’s topic Property Data We Use, That’s Too Good to be True. I get this question, Jill. I’m sure you get it more than me. I run across this question all the time. Like, oh, come on. Is that really what happens for that amount of money? I mean, Data2DoorStep is a feed to the County Assessor’s database, 98% or 99% of them in the country, all 50 states, and you get a ton of data. Here’s what’s great about it, and this is not a sales pitch. What you get for the amount of money is silly, silly good. You get access to these databases, then when you download the records, they’re all in the same format. Every single county is in the exact same format.

If you’ve ever purchased tax lists, or tax rolls, directly from counties, it’s $50, $80, $100 at a pop. Sometimes it’s free, and you don’t which data you’re going to get. If the assessed value’s not in there, then you’re just wasting your time. I’ve done this for years, and years, and years, all different ways. You have to have a PhD in data analysis to get direct county data, and manipulate it, but with Data2DoorStep and the products that fall under that, it takes all the mystery out of that. I mean, you know what you’re going to get. Now your job becomes deciding which county to work in, and then becoming a deal maker. It takes all the silliness out of all of the stuff, that the back-end terrible analysis, that keeps a lot of people out of this business, it solves all that.

Jill DeWit: You’re right. That’s the beauty of it. That’s what people do no realize, how our members are up and running so quickly, is they don’t have to do any of that. They skipped over that whole process. There’s not figuring out what county’s going to deliver in a format I can do it? How much is it going to cost? Do I need to hire a VA to help me go through it because the disks, and the C … What some people are hung up on for weeks, because I’ve talked to these people. I’ve spent weeks. One guy, remember the whole December, he said he spent all December analyzing and trying to figure out this one county’s data.

Jack Butala: I’ve been there.

Jill DeWit: Oh my goodness, and they’re like, “Jill I got into the data that you guys have, and it was a Sunday afternoon done.”

I’m like, right. That was it. That’s where I got that kicking, and he was. He said, “I am kicking myself for not doing this sooner,” and part of it is, like the title of the show. He’s like, “I just didn’t believe it could be that easy.” I’m like, yes it is that easy, and it can be easy, you just got to have the right data. Don’t mess around, like you said Jack. Your time is money. Do you really want to spend four weeks trying to figure this out. Then my whole thing is … I sound like my Driving for Dollars Soapbox here.

Jack Butala: It’s okay though.

Jill DeWit: I’ve talked to everybody that does this. Okay, I just spent $50 a week, for four weeks, with a VA, trying to analyze this. That would have been one month of Data2DoorStep. Let me think about this everybody.

Jack Butala: Let’s talk about this VA thing for a second. Let’s say you find a virtual assistant, who knows a little bit about data, and let’s for sake of argument, we’re going to say it’s a really good virtual assistant, which never happens, but you find a magical virtual assistant. They know about data. They get the data back to you. All right, it’s 10,000 lines of data, for whatever county you’ve chosen. How do you know? That’s where I get hung up. How do you know that it’s just not gobbledy goop data that you go back from the VA, because you said in this column, I want the address. In this column I want the assessed value. In this column, I want this. I mean, who’s to say they did the first 25 columns, and then they just made it up because they were lazy.

Jill DeWit: Who’s to say they even really, really understood it.

Jack Butala: I mean, there’s a million things that can go wrong. I’ve been saying this for years. There’s a ton of stuff you should outsource in a real estate business, tons. It’s all the mechanical things that are silly, like doing a deed. All the stuff that it’s not material to making money. The reason that Jill and I do so well financially, is because I scrub the heck out of this data.

I don’t struggle with how to do it. I look at qualitative parts of the data, not the structure, so I look at like, 40 acres and assessed value of less that $12,000, all throughout Nevada. That makes sense to me. I’m going to send it. That’s the reason that we make money. It’s not because I’m a great data, I have a PhD in data scrubbing. You don’t need one with our program.

Jill DeWit: That’s true.

Jack Butala: If you buy it from the county, you’re in for a huge education. I’m just saying this from experience because I used to do that. I’m one of those crazy people who will stay up all night and figure that out, but why? Now I’m paying with time instead of money.

Jill DeWit: Here’s another really important key point that you don’t want to mess around with. You need to isolate your property type, like our property type, which has zero improvements. There’s a lot of places out there to get data, and I haven’t found one like ours that I can put in zero improvements.

Jack Butala: Some counties don’t even have the improvement data. They don’t track it. What if you buy the data from the county, and you find out it’s not in there, or they just inadvertently excluded it. Sometimes I look at the data in Data2DoorStep, and I compare it right next to the data directly from the county, and the county data’s missing 20, 30, 40 columns, because whoever’s at the county level, whoever’s deciding to send you out a CD, or DVD, or send the data however you get it, they don’t think it’s pertinent, or their boss told them. They don’t need that stuff, they want the owners. That’s it.

All kinds of stuff goes on that Data2DoorStep, our product really solves. Yeah, for $200 a month, geez Jill. Can you imagine. One deal, when you really put it in perspective, for what you get, it’s amazing. We haven’t even talked about printing. Our printing is the cheapest in the industry, and it’s the best. It’s industry specific. It doesn’t involve color, or all that silliness.

Jill DeWit: I know that people are in Data2DoorStep, a lot of it, just for the printing discount.

Jack Butala: Yeah, me too.

Jill DeWit: Because when you sit and lineup, and you made that great thing on SuccessPlant. It think it’s still there. I hope it’s still there.

Jack Butala: Yeah, it is.

Jill DeWit: You can see, Jack did a great chart we can show. All right here’s the different costs from a variety of printers from yellow letters.

Jack Butala: I don’t want this to sound like a commercial. It’s really not. I’m just trying to save everybody time and money. Honestly, that’s really what this is.

Jill DeWit: That’s it.

Jack Butala: We could charge $1,000, and have a lot less numbers. We could, and probably make more money.

Jill DeWit: My whole point for this show was, really it sounds too good to be true, but it really is real. Everybody out there’s been struggling with substandard data, that they just can’t wrap their heads around it.

Jack Butala: I think a lot of people get into this, most house flippers, and apartment people, and land people like us. They get really turned off immediately because it’s a huge data component, and all those numbers and all that stuff staring you in the face, and it’s daunting. Our product takes all of that out of it. It’s a step A, to B, to C, to D, to get the data that you want, so now you’re a deal-maker, you’re not a Data PhD person.

Jill DeWit: The proof is go on SuccessPlant and look at our people. I really, really, really, strongly feel that the reason they go from … I mean, we’ve talked about this, maybe not in a while, but when we first started this whole thing, how quickly some people were up and running, and making money, like months. I thought it was going to be a six month, and they’re making it in half that. I’m like, wow.

Jack Butala: Some people are turning deals. This is not the norm, but we have a few people right now that are clearing 6 digits on a deal. They’re making more that $100,000. That’s not the norm at all. You should never go into this expecting that, but it’s very common to make $5,000 or $10,000 on a deal.

Jill DeWit: Do you know what’s funny? It’s like what I used to say about selling property sometimes. You never know what someone’s going to want. You just cannot assume. Someone’s going to want that. Just because you can’t see putting a cabin there, or whatever it is, doesn’t mean that somebody else won’t want that property. It’s even like with our members. I am constantly impressed and amazed by the deals that even we joke about this. There’s some deals, we go, I wouldn’t do that deal. Would you do that deal? The next thing you know, they did the deal and they’re killing it. I’m like, well, okay, just proved us wrong.

Jack Butala: The same thing happens with counties. I mean, some of our members, they sent a bunch of mail out to county that I personally would not have chosen, and they’re doing great.

Jill DeWit: That’s it, and that’s the point of who we are and what we do. We’re here to say …

Jack Butala: That’s why having a lot of members, and this big group is good.

Jill DeWit: It is, and we want everyone to learn from us, and then take it to the next level, and guess what? Then we’re all going to learn more together, and it just keeps going up, and up, and up, and up, and up.

Jack Butala: Has anybody here ever said to you, ever, since we started this whole thing, “Boy this data thing is a disappointment?” Honestly, has anybody ever said that?

Jill DeWit: Oh, that’s a good one. Absolutely not. No.

Jack Butala: Me neither. No one’s ever said, “You know, you guys oversold this. This is really not what it should be.”

Jill DeWit: The only thing that I’ve ever heard is, “Somebody needs to up my limits.” They start out with a 1,000, or 1,500 limit, and then we have to go in the back. Actually they can do it themselves, but we go in the backend and up the limit. They get in and they go, oh, this is awesome, I’m doing more.

Jack Butala: The only reason there’s a limiter on there at all, is just to stop a mistake, of a new person making a mistake, and downloading 17 million records.

Jill DeWit: At the beginning.

Jack Butala: Yeah, exactly.

Jill DeWit: Yeah, they get in and they go, okay, I need to up my monthly limits. Okay, we can do that. That’s the only thing anyone ever asks, because Jack, you did a really, really good job, and I appreciate that. That’s one thing, it’s so great for me, is that you are very detailed, and you are clearly very good at explaining this, and showing people how to do it.

Jack Butala: I don’t know.

Jill DeWit: You do.

Jack Butala: Thank you very much. I am very detailed, and I’m probably sometimes too much, but I think that I could do a better job, and that’s why we did this show, because I do a better job at explaining this, so that everyone can understand it. It takes, in a sentence or less, our product takes all the headaches, or virtually all the headaches out of getting offers in front of owners, from end to end. Right from choosing the county, to having the owner stand on his doorstep, looking at the offer, saying, hell no, or heck yes.

Jill DeWit: Exactly. You did a great job. I know you did. I don’t get any questions, and I appreciate that.

Jack Butala: Thank you, that’s good to hear.

Jill DeWit: Thank you.

Jack Butala: This is a technical 2. 2 minutes of property investment advice from our 15 year, 15,000 plus transaction experience. If you’re the doubting Thomas kind, about data, order a data set from the county, the county of your choice, and line it up right next to Data2DoorStep, and the data that you get from us, and from our affiliates. My advice is to try to do that, and try to do both, or talk to somebody and try to do it in SuccessPlant. You will be shocked and amazed at the differences in the data. I’m so confident about it, in our Cash Flow From Land program, I include the data from a county. It’s older data, just so you can see how bad it can get. There’s some imperative columns you need to succeed at this. One is assessed value.

Like Jill, said, an improved value, assessed value, and then lien amounts. The idea of mortgages. If you’re going to flip houses at all, you need lien amounts. Otherwise, you’re going to get regular data, and you’re just going to waste a ton of money on postage. I hate to see that happen.

Jill DeWit: Time, when people call you back and they’re not the right people.

Jack Butala: Let me give you an example. Let’s say you decided to mail every singe 40 acre property in Arizona. You get it in your head that you want to do that. So you get all the data, but you don’t know assessed values. Now you’re going to send a letter for $100 an acre, $4,000 for every single 40 … The one that’s in downtown Phoenix. There’s a vacant 40 acre property that’s probably worth $1.2 million. They’re going to get a letter for $4,000. What do you think they’re going to do?

Then the third generation heir to a piece of property, that’s in between Los Angeles and Phoenix, they’re going to get a letter and say, “Heck yes. Thanks. Geez I was waiting for this. I really want to get rid of this thing.” If you look at the county data, most of the time, there’s no different between those two 40 acre properties, but if you look at our data, you can see clearly that one has an assessed value for whatever, $800,000, and one has an assessed value of $32. You want to leave that stuff out. All those people are going to do with the high-end properties call back, you’re just going to make a bad name for yourself.

You really want to do this right, and it all starts with data. I see people using other data products, not specifically where there’s a problem like I just described, but other problems. Believe me, I’ve tried this every single different way. I’ve done it all wrong, tons of different ways, and this is the right way to do it.

Jill DeWit: Like I was just sharing the other day with somebody, the whole point of this is, we did not set out on this path. I mean, that’s the whole point too. Data2DoorStep found us. We didn’t find it.

Jack Butala: Yeah, they were asking for it.

Jill DeWit: All our members were saying, well you guys obviously found the best data. We’re like, yeah, we did, because we tried every single kind out there. We know what is the best data, so we, as a group, we were steering people there, and sharing it with them. We found a way that we could be licensed providers of this same data.

Jack Butala: We negotiated a better deal for the group, is what happened, so it’s way cheaper …

Jill DeWit: … for everybody.

Jack Butala: … way cheaper to get it through us than if you do directly to these vendors. Way cheaper.

Jill DeWit: Yep, I’m like $75 a month, not even counting everything else. Won’t even go into all that yet, but that’s the whole thing. We didn’t set out on this, and we use it. This is what the pros use, period. We don’t mess around.

Jack Butala: This is what people who buy skyscrapers, acquisition guys, with PhDs in real estate, this is what they use, the same exact product, exactly. I feel like it’s a little salesy now.

Jill DeWit: Don’t you even want that in life? I’m thinking, anything you want to buy. Maybe it’s even a car, or anything. Don’t you want to have the inside track to what everybody else is looking at. I want to know, before this brand new car got to the lot, what is Ford really looking for as a sales price, or something. I don’t know, you want the inside track information, and that is what this is. That’s how I look at it.

If you want the inside track to property anywhere in the United States, any type of property information. That is what this is, period. I don’t care if it’s a hotel, whatever.

Jack Butala: We’re not giving you half the data. It’s the whole thing. A lot of our members use this not for land at all, they say, “Does it work for this? Does it work for that?” Yeah, we have multiple members buying apartment buildings this way.

Jill DeWit: It is that good.

Jack Butala: What is the title of this show?

Jill DeWit: Too Good to be True.

Jack Butala: It is too good to be true.

Jill DeWit: It’s all too good to be true. That was my whole thing. I’m like, we need to talk about this, because I’m talking to people all the time who just don’t believe it. Get in and check it out.

Jack Butala: What if we charge $20,000 a month, then would everybody say, oh, no, I’d get it then. We could access all assessor’s databases.

Jill DeWit: Sometimes I think that.

Jack Butala: Like a Groupon.

Jill DeWit: It should be $400 a month.

Jack Butala: When I look at Groupon, and the thing’s rolling through the screen. There’s a product that’s $12,000, and you can buy it for $92. I’m like okay, I just keep going, because I don’t believe it. Maybe that’s happening here.

Jill DeWit: I think it could be. We’re not changing the prices though.

Jack Butala: No, no.

Jill DeWit: Okay, good.

Jack Butala: If you have a question or want to be on the show, call 800-725-8816. I’m sure Jill’s going to inspire us today.

Jill DeWit: If something comes to you, very easy, go with it. It’s probably meant to be. For example, Jack, your motorcycle. I can think of so many examples. Every single one of us can think of an example. There’s things that you’re like, oh that was too easy. That was too easy. Yeah, it was meant to be. Go with it. People sometimes put up their own barricades and they stop themselves from doing things. What the heck? Why would you do that? Oh, this can’t be right. Yeah, no, no, go with it.

Jack Butala: I’m going to reiterate this point. When I was young, and I think it’s healthy for young people to work hard and to learn that they don’t want to work like that. You got to be careful, because sometimes, then they start to think anything worthwhile is really, really hard work, and that’s a Midwest value. I’m not knocking it entirely. I’m just saying, before I met Jill, I’m like, it’s got to be anything that’s hard, then that’s worth it. There’s some stuff that just naturally comes to me. Math is really easy for me, so I just figured it was worthless, for a really long time. Honest to God.

I think you should pay attention to the other side. I’m talking to myself, now, a little bit more than anything else. Just pay attention. If you’re good at some stuff, take it to the next level.

Jill DeWit: Beautiful.

Jack Butala: Don’t fight it.

Jill DeWit: Jack, there’s a real inspirational side to you. I like that.

Jack Butala: You know what it is. You brought it out of me. I hope you’re bringing it out of other people as well, because I was all work and no play.

Jill DeWit: You’re just giving me this warm, fuzzy feeling inside right now, Jack.

Jack Butala: Good, good. Hey, join us in another episode where Jack and Jill discuss how to use information, that’s me.

Jill DeWit: And inspiration, that’s me.

Jack Butala: Just about anything you want.

Jill DeWit: We use it every day, to buy property for half of what it’s worth, and sell it immediately.

Jack Butala: You are not alone in you real estate ambition. Good show Jill. That needed to be said.

Jill DeWit: I’m so glad.

Jack Butala: We talk about this all around the office, all the time. We’re constantly in a position where we have to explain ourselves about what’s so great about this data. I think that episode got a little bit salesy. We’re not trying to sell anything. I’m just trying to explain it.

Jill DeWit: That’s it.

Jack Butala: It’s awesome data, man, and it’s super cheap mail.

Jill DeWit: It is, and I’m working on upping our … I put the search criteria on our website. I’m working at making it, and I know you’re working on a video for us too, so everybody can see it. That’s what everybody needs to see.

Jack Butala: I think it will help.

Jill DeWit: If you’re interested, wait and watch here shortly. Jacks going to have a great video, just a minute or two.

Jack Butala: We have a YouTube channel. Don’t forget.

Jill DeWit: Is it LandAcademy?

Jack Butala: Yeah.

Jill DeWit: Okay, good. You going to put it there?

Jack Butala: Yeah, exactly. Probably on the website for a while too. There’s a lot of informational videos on there about how to do mail merges, and how to find property with GPS codes, and the whole thing.

Jill DeWit: Exactly.

Jack Butala: Anyway, good show.

Jill DeWit: Thank you.

Jack Butala: I think we made our point. If we have any listeners left at all, we made our point.

Jill DeWit: How about this. I’m going to throw this out there. If you really want to talk to me about it, you can. Go on our website and schedule a call with me. I’m happy to fill you in, so go just on LandAcademy.com, go to the Contact Us page, and number 2 is schedule a call with Jill. People do it all the time, to talk about all kinds of things.

Jack Butala: I do it.

Jill DeWit: If you really want to ask me some direct questions. You’re so funny.

Jack Butala: I can’t get a word with Jill ever, so I schedule a call.

Jill DeWit: That’s what you do is pop up on my calendar, through the website. That’s how you were doing that. Love it. Anyway, do it, you’ll pop up on my calendar. It’s a free 15 minute call, and I will call you an I can fill you in. Thank you.

Jack Butala: Information and inspiration to buy undervalued property.

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