Media Consumption is up 60 Percent (LA 1206)

Media Consumption is up 60 Percent (LA 1206)

Transcript:

Steven Butala:

Steve and Jill here.

Jill DeWit:

Hi.

Steven Butala:

Welcome to the Land Academy show, entertaining land investment talk. I’m Steven Jack Butala.

Jill DeWit:

And I’m Jill Dewit, broadcasting from sunny Southern California.

Steven Butala:

Today Jill and I talk about media consumption is up 60% during this virus thing.

Jill DeWit:

Virus thing.

Steven Butala:

I was just thinking, we haven’t changed our intro and we shouldn’t, we’re all sitting here happy, but the world’s off work and there’s all these crazy things happening. We’re recording this. This is going to air a week from now, so we don’t know really know if it’s going to be just a mess next week or done. Maybe it’ll be done.

Jill DeWit:

Maybe.

Steven Butala:

It’s like, Steve and Jill here. Oh, what are you guys so happy about today? Because the world’s over. Before we get into it, let’s take a question posted by one of our members on landinvestors.com online community. It’s free.

Jill DeWit:

Brian wrote, so I got my title report back on a property in South El Paso county. First deal. Yay. One of the exceptions on a title policy that bothers me is that there are-

Steven Butala:

There’s only one?

Jill DeWit:

Yeah, I know, right? Yeah. Wait for it. There’ll be plenty more coming. There are water permit restrictions from an ordinance that was passed back in 2006. However, when I look at the county website, there are a lot of sales in that area immediately around my property in the last year. Should I be worried about this? My next plan of action is to call the County and find out if the permits are being issued in that area. However, if they’re not, is that a deal killer if the local market has adapted and sales are still happening? At the end of the day, what matters if this property is selling the area right? If their property is selling the area, right?

Jill DeWit:

Yeah. I mean that’s really kind of how I feel. What’s so interesting about this climate and everything that we’re going on right now? If you haven’t seen the prepper community become more and more vocal, then your eyes are closed because they’re everywhere. It’s kind of funny. So what was the arrow? Was that you?

Steven Butala:

No. I’m like, heck yeah. [inaudible 00:02:12] That’s truth, man.

Jill DeWit:

I had been watching and I get these emails because of the land business. We naturally have provide land for everybody and a lot of our preppers, they’ve been asking for this land and want to go out there for a long time. My point of this is they have it all solved. They’ve solved this years ago and I love it. They have so many water collection and purifying. I just read a whole article on all kinds of alternative water solutions that you can do. Steven is a pro at this. He loves … This is just kind of a hobby for him slash health for him because he actually does things to the water in our own home to make sure that we’re even healthier. It’s not right out of the tap. What’s so funny?

Steven Butala:

You make me sound like a serial killer. I do things to my family’s water, make it more healthy.

Jill DeWit:

He does. [crosstalk 00:03:06]. All I know is, I sleep really well at night. I never know what happens. Head hits the pillow and I’m out.

Steven Butala:

I have a water distillation plant, just to set the record straight here. We have been distilling waters in our family for years. It does things to the water.

Jill DeWit:

He also gives me these weird vitamins every morning. I don’t know what they are but I take them. I’m just kidding. That would be so funny.

Steven Butala:

There’s so many funny things I could say right now.

Jill DeWit:

Here baby, take this. Don’t ask.

Steven Butala:

This parlays us into one of the unintended consequences of this virus environment we’re in is that we’re all spending a lot of time with each other and we’re not used to-

Jill DeWit:

Good, bad or otherwise.

Steven Butala:

So he does things to the water and I feel great, could be taken a lot of different ways.

Jill DeWit:

Okay. Anyway. But so back to the question, would you worry? I don’t worry, no. And I’m actually impressed that you found that and you were reading it that closely. I really am. And should you be worried? I wouldn’t be worried and if somebody has any questions or … I would stop right there. Do you need to dig and uncover yourself and put in your posting three alternative water solutions that you found because you spent a week on this? You don’t need to do all that. Don’t worry about that. Don’t. If anybody asks you about it, I would clearly say, “Yeah, I saw that too. That peaked my interest and I see other people solving it. I see people building and buying and hey, here’s what I know and I would highly encourage you to check with the county if you have any questions about what you’re going to do.”

Steven Butala:

Absolutely, she nailed it.

Jill DeWit:

And that’s it. Leave it at that.

Steven Butala:

So I have two points to make. One is Jill’s. You do want to get to the bottom of this. And one of the ways is to call the county and really say, “Hey, what are the real restrictions here? Are they, if I build a skyscraper? Yeah, I get it.” So chances are, it’s like there’s water restrictions on this property that extend past what it’s zoned for. So a lot of these water restrictions happened, especially this is out West. I can tell you that’s where water restrictions happen. And so what happened is properties, they were required to place deed restrictions that so that you’re not … What they’re trying to avoid with a water deed restriction type water restrictions, so to speak, is that you’re not going to buy a piece of property that’s zoned for a single family residential and put a water pumping station in there because you have water rights that you can run a 7,000 acre orchard on.

Steven Butala:

That’s what these deed restrictions typically are. And very high chance that that’s what’s going on here. But you do want to get to the bottom of it. My more important point is now a website like neighbor scoop and you just said all these properties sold or they’re selling in the immediate area. Click through there, get their phone numbers and call them and say, “Hey, I’m buying a piece of property over here. It’s a sales opportunity, buying a piece of property over here. I noticed this water restriction. I’m smart like you. What’s the deal? And by the way, I noticed that you paid a lot more than I did. Would you be interested in buying my property?”

Jill DeWit:

Ding, ding.

Steven Butala:

“Since you already know about these water restrictions and you’re clearly comfortable with it, you’re a landowner there.” Everything is a sales opportunity. I don’t care how bad it is, I don’t care if the virus … There’s a worldwide virus and you’re confined to your home, it’s a sales opportunity.

Steven Butala:

I sound like Jill. I’m serious. Everything in the end is a sales opportunity. You just have to look at it that way.

Jill DeWit:

Thank you.

Steven Butala:

Today’s topic, media consumption is up by 60%. This is the meat of the show. Jill came up with this topic. Actually she was the catalyst for the idea. I just threw the stat in there, because I read it yesterday or saw it on television or something like that. But everybody’s home. Everybody’s blowing Facebook up. Again, along the guise of what I just said, everything’s a sales opportunity if you look at it the right way. So you could look at it like the market for the piece of property that you’re trying to sell is 60% greater.

Jill DeWit:

That’s what I think. And that’s what I believe. We all know, we’ve talked about this for a long time. You can actually sell a property off TikTok, not kidding. And Instagram. We have people in our group, ask them. Go on our online community and ask them and they’ll say, “Heck yeah, I know that’s where that sale came from,” kind of thing. It’s the funniest thing. So my whole thing was, we already are pros at buying and selling property. This is the land show. Had to think about that. Buying, selling land from all over the country. And how do we sell it when we’re not sitting there? We sell it online. That’s it. So guess what? Like Steven said, there are so many more people home right now staring at their phones, bored. They don’t want to turn on the news. Well, let’s call a spade a spade.

Jill DeWit:

There’s nothing else to watch. All our sports are canceled. I mean, we’re in rerun mode. I’m kind of curious what’s going to happen. I have not tuned into the late night shows, but I’m really curious because I hear Jimmy Kimmel and other people, they’re doing shows from their bathtub, doing silly things because the guests aren’t there and they have to fill this hour and a half. And I’m like, that does not sound fun. But everybody’s online and they’re looking for opportunities and your buyers are all right there. So my thing is turn it up. And you know how to do it. You know how to buy and sell it. Now is the time. Get your stuff in front of some … get the right people, reach them.

Steven Butala:

Our 16 year old came to me yesterday. He said, “There’s this guy in my …” Because the kids are all home from school. “There’s this guy in my school who created a show on TikTok where his … This is the name of the show, All The News Events, the guy wants to be a newscaster, and we live in a subdivision of Hollywood. So he turned his bedroom into a studio. This has happened yesterday.

Jill DeWit:

He’s 16 right? [crosstalk 00:09:18].

Steven Butala:

He’s 16 and he said … Did you hear him talking about this?

Jill DeWit:

No, no, I didn’t hear.

Steven Butala:

He said the name of his show is All The News Events That Are Happening In The World Right Now That Have Nothing To Do With This Virus. And so he got dressed up in a suit and he’s like … I think TikTok only lets you go a small amount of time.

Jill DeWit:

Yeah, yeah, minutes.

Steven Butala:

And so he does a newscast on, I don’t know-

Jill DeWit:

That’s great.

Steven Butala:

The pasta consumption in Italy now.

Jill DeWit:

That’s great.

Steven Butala:

Or whatever. I think it’s great.

Jill DeWit:

I love it. I think it’s good.

Steven Butala:

You know he’s going to be sensational. Our son said it’s a smash hit. Everybody’s watching it and talking about it.

Jill DeWit:

That is hilarious.

Steven Butala:

So that’s the kind of stuff that thinking out of the box that can happen right now. If you ever wanted a podcast, now’s the time to start. That kind of thing.

Jill DeWit:

That’s funny. Not a land one preferably.

Steven Butala:

So they’re not just regular media consumption. We were reading, too, I brought up Hollywood that movies it’s the time to produce a movie. There’s all kinds of opportunity. The audience that you have is much larger.

Jill DeWit:

That’s the point.

Steven Butala:

So if you … The same old stats apply. I think this is the Land Academy show, right?

Jill DeWit:

Mm-hmm (affirmative).

Steven Butala:

I’ve said this statistic a hundred times. The people who buy real estate are the … 50% of the time the people who buy real estate that’s for sale are within a one mile radius of where the property is located for both land and houses. So now you have more time. You have time to explore places on Facebook that are geographic specific but that are zip code specific, that are … What’s the prepper community … what are the names of those communities in that zip code? So you have some time to really figure out and surgically strike selling these properties, especially if you’re working, doing this with a full time job.

Jill DeWit:

The other thing that you just brought up, which is great because remember neighbor scoop is out now. Now you have phone numbers. So anybody who’s in sales knows that the time to reach people is when they’re home. Well guess where everybody is? Their home.

Steven Butala:

Oh Jill, I didn’t even think about that.

Jill DeWit:

Yeah. Think about your audience. Not only are they right here, starved for information and thinking about property and things like that, but they can reach you. So make it easy for them. I would put my phone number, if you’re up for it or if you’re buying or whatever it is, you have their phone numbers. Like you said for neighbor letters and things like that. Now’s the time you could reach those people at home. “Hey I sent you a neighbor letter. I sent you a letter last week because I just bought a property in your vicinity, than a mile of yours. Are you interested? Let’s talk.”

Steven Butala:

You can do this before you buy the property, too. My favorite way on the planet to sell a piece of property is this. “Hey John, this is Steve calling. I’m about to buy, or I’ve just purchased the house a half a block down from you. The address is 762. I think you’re 143? I just wanted to let you before we put it on the market. I know you’re close by, it looks like you don’t have a mortgage … ” And on and on and on, whatever stats I can gather to make it a real phone call, not a sales call.

Jill DeWit:

Right.

Steven Butala:

And I say, “I just want to let you know, before we go to the market, I think you bought your house in 1999 for $205,000 bucks. Hey, I just bought this house for $180,000. If you have friends or family that want it or you have some kids, I’m happy to offer it to you way cheaper and faster without real estate agents and the big mess of it. So just give me a call if you’re interested and give me a call if you’re not interested anyway, just so I can take you off my list. And I don’t mean to be intrusive. I know nobody likes sales calls. That’s not what this is. It’s an owner to owner thing.”

Jill DeWit:

Right. That was perfect. You just typed one other thing. Make it easy for him.

Steven Butala:

Yeah.

Jill DeWit:

Yeah.

Steven Butala:

I would respond to that. Everybody hates sales calls so you can’t make it that. But if somebody said, “You own this piece of property, I’ve got this one over here … ” I would, even if I were calling me, I would say, “It looks like you own a lot of property in this area. It makes you a real logical buyer for this and my property’s cheaper.” I wouldn’t ignore that. I ignore 99.9% of all sale sales crap in my … we all do. We’re all smart people [crosstalk 00:13:32].

Jill DeWit:

And 99.9% of the stuff I say. Just throwing that out there.

Steven Butala:

I don’t just ignore it. I hate it.

Jill DeWit:

Oh, thanks. Me?

Steven Butala:

No, no. Oh my god. [inaudible 00:13:49] better be a joke.

Jill DeWit:

Thanks a lot. Oh, okay, yes. You do avoid a lot of what I say, but that’s a whole nother show. By the way, somebody brought that up. Like, “You guys should need to do the Jack and Jill show.” You know what, Steven? I’m going to go on record [crosstalk 00:14:01] for saying maybe we should. Maybe we should start it now.

Steven Butala:

Again? Oh, it’s a good time.

Jill DeWit:

That’s what I’m saying.

Steven Butala:

Wow. That’s not a bad idea.

Jill DeWit:

I know. Just throwing it out there. Happy you could join us today.

Steven Butala:

I’m going to write that down.

Jill DeWit:

Every Monday, Wednesday and Friday. We are right here on the Land Academy show. Tuesdays and Thursdays you can catch us on the House Academy show.

Steven Butala:

Tomorrow the episode on the House Academy show is called How To Get A Deal Done Without Title, Escrow Or A Recorder. You are not alone in your real estate ambition. This is going to be an interesting show because people aren’t at work. So you need an escrow agent to get a house deal done. Do you need a title policy and title insurance policy and you need somebody to record it to the county, or do you?

Jill DeWit:

The Land Academy show remains commercial free for you, our loyal listener. So wherever you’re watching, wherever you’re listening, please subscribe and rate us there. We are Steve and Jill.

Steven Butala:

Information-

Jill DeWit:

And inspiration.

Steven Butala:

To buy undervalued property.

 

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